JAMES KEEFE / Individual Practice
OUGD503 RESPONSIVE
NESCAFÉ AZERA
YCN/ Individual CREATIVE CHALLENGE:
Create a new product innovation for NESCAFÉ AZERA. Come up with a new product innovation for NESCAFÉ AZERA. Think about how the consumers like to experience new things. They have an appetite for new – but it’s got to be convenient to fit into their busy lives.
Considerations Think about creative solutions for ensuring the consumers are able to access the highest quality coffee in an instant.
Target Audience Young and dynamic, the consumer has grown up with coffee shop culture and are drinking higher quality coffee. They are looking for better quality experiences that are convenient and affordable. Age25-35.
Mandatories >Concept Statement: -Tell us what your concept will show consumers and how it will talk to them. >Create a new product innovation: -this doesn’t have to be a revolution; small changes can be just as impactful. >Make it stand out in-store: -Show how you would make your new product innovation catch the attention of audience while they shop. Use any form of media you feel would work (traditional in-store displays, mobile, digital, branded. >Social media campaign to launch new product -Any social media is fine.
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