JuiceIT Design Boards

MOOD BOARD

LOGO VARIATIONS

The logo variations on the left started off with the original ideas of juice spills and dripping effects. However, to reflect the product and concept, the designs on the right have been stripped back to subtly communicate ideas of juice/fuel.

CONCEPT

Typeface:

Final Logo

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890 Style Guidlines: PANTONE Formula Guide / Solid Coated The symbol featured in the logo communicates both aspects of the company name by referencing the anatomy of fruit. The fruit segments contrast from faint to dark to represent charge and powering up.

PANTONE 1495 C PANTONE 1787 C PANTONE 116 C

PANTONE 375 C

PANTONE 265 C

The colours reference different types of fruit creating a vibrant, eyecatching identity. The specified PANTONE swatches will enable for accurate reproduction to keep consistantcy when printed.

COLOUR VARIATIONS

FINAL DESIGN

PRODUCT 1

PRODUCT 2

PRODUCT 3

PRODUCT 4

PRODUCT 5

In Car USB Chargers

Mains Chargers

USB Battery Packs

USB cables

Earphones

U.V. Varnish

The five colours relate to each product in the range, the background colours wil be the colour of the packaging to make them stand out on shelf. The colours within the logo will have a U.V. varnish coating. The vibrancy of the underlying colours will have dramatically increased, creating a great first impression and make your print or product more likely to be retained.