INVESTING CHECKOFF DOLLARS
The House That SOY Built INDUSTRIAL
H
igher performance, increased sustainability and lower cost — these
are just a few of the demands that today’s
HOME PRODUCTS
modern customers expect from the home
RISE TO THE
relying on petroleum or formaldehyde
TO P W I T H S OY
improvement industry. For companies in their products, this can seem like a challenging ask. But many find their sustainable solution in soy. “Choosing soy is a win-win,” says Lee
AS A BIOBASED
Walko, biobased business developer and
A LT E R N AT I V E .
Board (USB). “Corporate sustainability
12 | FEBRUARY 2020 | IASOYBEANS.COM
technical advisor to the United Soybean initiatives and consumer demand for safe
