Design Brief Student Level Afiliation Tampa Bay Chapter
the professional association for design
Juann Carlos Mora
Design Brief
CONTENTS
Student Level Afiliation Tampa Bay Chapter
Project Overview 1  Background 2 Target Audience Review 3 Organization Competition 4 Goals & Objectives 5 Tactical Implemintation 6 Phases 7 Notes 8
the professional association for design
Design Brief
Project Overview Overview Project Tone
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Design Brief
Project Overview
Overview
Project Tone
AIGA the profesional association for design is now
For the objectives of this project to be correctly
encouraging membership in the student level for a better
managed some adjectives can be used directly describe the
future in graphic design. In order to have growth in this
projects tone and personality
objective three key phases of action must be taken in
• Action Oriented
consideration. The growth in membership in the tampa
• Inviting
bay area chapter of AIGA. Further growth in the awareness of who AIGA is for the graphic desgin community, within the Tampa Bay Chapter, and the awareness of the proffesional benefits to its student members.
• Showing, • Interpretation, and • Demonstration • Welcoming • Eye opening
Student Level Afiliation Tampa Bay Chapter
Design Brief
Background Background SWOT ANALYSIS
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Design Brief
Background
AIGA the professional associating for design is a non profit professional membership association that was founded in 1914. It all began with a board meeting of 14 members on ideas for design organization with nothing but chairs. AIGA has grown and is now a volunteer membership organization that enforces idea sharing from one designer to another. AIGA enforces qualities to designers such as leadership, further development and reasoning. The professional organization for desgin enables members to advocate positions within the field of graphic design for further expansion. Upon joining AIGA members commit themselves to becoming part of the national community of professionals for design. Dedicating themselves to principles of excellence in design for all members.
Student Level Afiliation Tampa Bay Chapter
Design Brief
SWOT
Strength • Being the association for professional design. • Providing services that can strengthen the future of graphic designers. • Providing as a network for graphic designers to strengthen the field.
Opportunities • Expansion, more growth in number of membership.
Student Level Afiliation Tampa Bay Chapter
Threats • No clear awareness of benefits to AIGA members. A campaign to Providing people with the knowledge is needed.
Weakness • Competition growth in numbers, enough to take out AIGA affiliates.
Design Brief
Target Audience Review Target Audience Reflections Other sub groups of graphic design
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Design Brief
Target Audience Review The target audience in this project eligible under students must be a full time graphic design student. Full documentational proof of this must include full time roster status as a graphic design student is neccesary for the student membership.
eligi-
Target Audience Reflections
After questioning graphic design students about there views on AIGA, the responces were very bleek. The level of awareness to these student of what AIGA stood for was slim to none. As information about pricing was supplied for the students they viewed it to be a bit expensive. After providing suffiecient information on the association the student viewed AIGA with height and prestige. Adding security to the students choice in career after knowing a profesional association stands up for graphic design nationwide.
Student Level Afiliation Tampa Bay Chapter
Other sub groups of graphic design • • • • •
• • • • •
Environmental Design Editorial Design Interaction Design Informatonal Design Motion Graphic Design
Strategic Design Visual Design Identity Design Package Design Cust. Experience Design
Design Brief
Organization Competition American Marketing Association - marketingpower Tampa Bay Advertising Federation
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Design Brief
Organization Competition
mem
marketingpower
The American Marketing Association, is a global organization of educators within the marketing field. With roots from the early 1900’s when The National Association of Teachers of Advertisers and the AMA merged to connect and inspire each other and collaborate with there special
acclaimed seminars, to those that join. They focus on
skills. After the merger they became AMA, with the sole
the benefits of marketers to help shape the future for
mission of leading, encouraging, supporting, and the
marketing. The AMA serves as a direct resource library,
recognizing the development distribution and utilization of
calandar, career manager, and community for the future
marketing ideas, strategies and uses. AMA offers highly
of marketing and those that join.
Student Level Afiliation Tampa Bay Chapter
Design Brief
Organization Competition Tampa Bay Ad Federation a division of The American Ad Federation TBAF, encourages invites students to a new world of advertising. With a wide range of acceptance by not limiting the people who join to just advertisers. Instead to a wide spectrum of designers. Such as, Creative directors, marketing specialists, copywriters, graphic artists, and students within the film production. The membership serves as a notifier of the lastest trends in advertising, government issues, and nation wide program exposure. The services offered by TBAF are for all members within the advertising industry. TBAF encourages education and career enhancement, to all members in all areas of study. TBAF serves community members in the entire tampa bay area.
Student Level Afiliation Tampa Bay Chapter
Design Associations Student Benefits Percentage Off when renewing the affiliation Natinwide affiliation Nationwide Exposure Health Insurance Production Discounts Discounted Rates to Special Events Access to Special Publicationsn Participate in a pool of qualified designers for Design Jobs Access to National Design Center Access to exclusive competitions Access to National Exhibitions National Design Involvement Enforces Sustainablity
AIGA AAF AMA x x x x x x x x x x x x x
x x x
x
x x x x x x
x
x x
Design Brief
Goals & Objectives Primary Goals & Objectives Secondary Goals & Objectives
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Design Brief
Goals & Objectives mem-
Primary Goals & Objectives
Secondary Goals & Objectives
The rising in awareness of AIGA and the benefits that it serves
The promotion of the objectives in this project by enforcing
for its members. In order to increase student membership on a
notification for the full time graphic design student in the
student level. The further encouragment of AIGA what it can do
Tampa Bay chapter of AIGA.
for all students designers over a long and short period of time.
• Main importance being getting student membership.
The understanding, and communication of what AIGA is as a
• Generation of awareness of local chapter, to increase
professional association for design to fulltime graphic design students.
membership value. • The awareness, of AIGA being a professional association with benefits.
Student Level Afiliation Tampa Bay Chapter
Design Brief
Tactical Implemintation Digital Print
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Design Brief
Tactical Implemintation Digital Web Banners
member-
Print Mailer
membership
Web banners will serve to compliment sites that are
Printed Mailers as use of approaching the student serves as a
regularly used within students. Such as social networks to raise
way of reaching there homes to elevate the territory that AIGA
the awareness for the students on AIGA. The use of this space
is seen in. A clear distinct mailer, would communicate and
for awareness enables for a established elvis factor in compari-
advertise the benefits of AIGA as the only assocation to join
son to the competition.
for membership. Supplied responce upon this mailer would be
Digital Email
member-
The use of email to promote AIGA to students within schools could encourage communication, establishment, and connectivity with students. On this method of informing and communication to the students, notifications of AIGA activity would benefit students to keep them aware on the performance and activities of AIGA.
Student Level Afiliation Tampa Bay Chapter
reflect upon a online submission. In which the student can then recieve and obtain further information as well as be intitled to more savings on membership upon communication with AIGA.
Design Brief
Phases
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Design Brief
Phases ship
p
Phase 4
Phase 1
Meeting and distinct questionare with the client to identify the key concepts on what needs to be accomplished. Learning the foundations of the project and distilling them from the research to sharpen to the knowledge on the client and the overall end project.
Signature / Revision on the submitted brief
Phase 5 Select concepts and refine the angle for the delivery. Understand the constraints and test them.
Phase 6
ip
Select two concepts fully develop the idea and
Phase 2
The collection of data from summaries of meetings with the
submit to testing
consumer to begin the composition of the design brief. Picking
Phase 7
out the essential intagables of AIGA to best asses the project for
Develop approval presentation
maximum success in the completion of the project.
Phase 8 Implement approved design solution
hip
Phase 3
Submission of Design brief to the client for further approval
Student Level Afiliation Tampa Bay Chapter
Phase 9 Develop measurment metrics
Design Brief
Notes
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Design Brief
Notes
Student Level Afiliation Tampa Bay Chapter