Aiga Design Brief

Design Brief Student Level Afiliation Tampa Bay Chapter

the professional association for design

Juann Carlos Mora

Design Brief

CONTENTS

Student Level Afiliation Tampa Bay Chapter

Project Overview 1  Background 2 Target Audience Review 3 Organization Competition 4 Goals & Objectives 5 Tactical Implemintation 6 Phases 7 Notes 8

the professional association for design

Design Brief

Project Overview Overview Project Tone

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Design Brief

Project Overview

Overview

Project Tone

AIGA the profesional association for design is now

For the objectives of this project to be correctly

encouraging membership in the student level for a better

managed some adjectives can be used directly describe the

future in graphic design. In order to have growth in this

projects tone and personality

objective three key phases of action must be taken in

• Action Oriented

consideration. The growth in membership in the tampa

• Inviting

bay area chapter of AIGA. Further growth in the awareness of who AIGA is for the graphic desgin community, within the Tampa Bay Chapter, and the awareness of the proffesional benefits to its student members.

• Showing, • Interpretation, and • Demonstration • Welcoming • Eye opening

Student Level Afiliation Tampa Bay Chapter

Design Brief

Background Background SWOT ANALYSIS

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Design Brief

Background

AIGA the professional associating for design is a non profit professional membership association that was founded in 1914.

It all began with a board meeting of 14 members on ideas for design organization with nothing but chairs. AIGA has grown and is now a volunteer membership organization that enforces idea sharing from one designer to another. AIGA enforces qualities to designers such as leadership, further development and reasoning. The professional organization for desgin enables members to advocate positions within the field of graphic design for further expansion. Upon joining AIGA members commit themselves to becoming part of the national community of professionals for design. Dedicating themselves to principles of excellence in design for all members.

Student Level Afiliation Tampa Bay Chapter

Design Brief

SWOT

Strength • Being the association for professional design.

• Providing services that can strengthen the future of graphic designers.

• Providing as a network for graphic designers to strengthen the field.

Opportunities • Expansion, more growth in number of membership.

Student Level Afiliation Tampa Bay Chapter

Threats • No clear awareness of benefits to AIGA members.

A campaign to Providing people with the knowledge is needed.

Weakness • Competition growth in numbers, enough to take out AIGA affiliates.

Design Brief

Target Audience Review Target Audience Reflections Other sub groups of graphic design

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Design Brief

Target Audience Review The target audience in this project eligible under students must be a full time graphic design student. Full documentational proof of this must include full time roster status as a graphic design student is neccesary for the student membership.

eligi-

Target Audience Reflections

After questioning graphic design students about there views on AIGA, the responces were very bleek. The level of awareness to these student of what AIGA stood for was slim to none.

As information about pricing was supplied for the students they viewed it to be a bit expensive. After providing suffiecient information on the association the student viewed AIGA with height and prestige. Adding security to the students choice in career after knowing a profesional association stands up for graphic design nationwide.

Student Level Afiliation Tampa Bay Chapter

Other sub groups of graphic design • • • • •

• • • • •

Environmental Design Editorial Design Interaction Design Informatonal Design Motion Graphic Design

Strategic Design Visual Design Identity Design Package Design Cust. Experience Design

Design Brief

Organization Competition American Marketing Association - marketingpower Tampa Bay Advertising Federation

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Design Brief

Organization Competition

mem

marketingpower

The American Marketing Association, is a global organization of educators within the marketing field. With roots from the early 1900’s when The National Association of Teachers of Advertisers and the AMA merged to connect and inspire each other and collaborate with there special

acclaimed seminars, to those that join. They focus on

skills. After the merger they became AMA, with the sole

the benefits of marketers to help shape the future for

mission of leading, encouraging, supporting, and the

marketing. The AMA serves as a direct resource library,

recognizing the development distribution and utilization of

calandar, career manager, and community for the future

marketing ideas, strategies and uses. AMA offers highly

of marketing and those that join.

Student Level Afiliation Tampa Bay Chapter

Design Brief

Organization Competition Tampa Bay Ad Federation a division of The American Ad Federation TBAF, encourages invites students to a new world of advertising. With a wide range of acceptance by not limiting the people who join to just advertisers. Instead to a wide spectrum of designers. Such as, Creative directors, marketing specialists, copywriters, graphic artists, and students within the film production. The membership serves as a notifier of the lastest trends in advertising, government issues, and nation wide program exposure.

The services offered by TBAF are for all members within the advertising industry. TBAF encourages education and career enhancement, to all members in all areas of study. TBAF serves community members in the entire tampa bay area.

Student Level Afiliation Tampa Bay Chapter

Design Associations Student Benefits Percentage Off when renewing the affiliation Natinwide affiliation Nationwide Exposure Health Insurance Production Discounts Discounted Rates to Special Events Access to Special Publicationsn Participate in a pool of qualified designers for Design Jobs Access to National Design Center Access to exclusive competitions Access to National Exhibitions National Design Involvement Enforces Sustainablity

AIGA AAF AMA x x x x x x x x x x x x x

x x x

x

x x x x x x

x

x x

Design Brief

Goals & Objectives Primary Goals & Objectives Secondary Goals & Objectives

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Design Brief

Goals & Objectives mem-

Primary Goals & Objectives

Secondary Goals & Objectives

The rising in awareness of AIGA and the benefits that it serves

The promotion of the objectives in this project by enforcing

for its members. In order to increase student membership on a

notification for the full time graphic design student in the

student level. The further encouragment of AIGA what it can do

Tampa Bay chapter of AIGA.

for all students designers over a long and short period of time.

• Main importance being getting student membership.

The understanding, and communication of what AIGA is as a

• Generation of awareness of local chapter, to increase

professional association for design to fulltime graphic design students.

membership value.

• The awareness, of AIGA being a professional association with benefits.

Student Level Afiliation Tampa Bay Chapter

Design Brief

Tactical Implemintation Digital Print

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Design Brief

Tactical Implemintation Digital Web Banners

member-

Print Mailer

membership

Web banners will serve to compliment sites that are

Printed Mailers as use of approaching the student serves as a

regularly used within students. Such as social networks to raise

way of reaching there homes to elevate the territory that AIGA

the awareness for the students on AIGA. The use of this space

is seen in. A clear distinct mailer, would communicate and

for awareness enables for a established elvis factor in compari-

advertise the benefits of AIGA as the only assocation to join

son to the competition.

for membership. Supplied responce upon this mailer would be

Digital Email

member-

The use of email to promote AIGA to students within schools could encourage communication, establishment, and connectivity with students. On this method of informing and communication to the students, notifications of AIGA activity would benefit students to keep them aware on the performance and activities of AIGA.

Student Level Afiliation Tampa Bay Chapter

reflect upon a online submission. In which the student can then recieve and obtain further information as well as be intitled to more savings on membership upon communication with AIGA.

Design Brief

Phases

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Design Brief

Phases ship

p

Phase 4

Phase 1

Meeting and distinct questionare with the client to identify the key concepts on what needs to be accomplished. Learning the foundations of the project and distilling them from the research to sharpen to the knowledge on the client and the overall end project.

Signature / Revision on the submitted brief

Phase 5 Select concepts and refine the angle for the delivery. Understand the constraints and test them.

Phase 6

ip

Select two concepts fully develop the idea and

Phase 2

The collection of data from summaries of meetings with the

submit to testing

consumer to begin the composition of the design brief. Picking

Phase 7

out the essential intagables of AIGA to best asses the project for

Develop approval presentation

maximum success in the completion of the project.

Phase 8 Implement approved design solution

hip

Phase 3

Submission of Design brief to the client for further approval

Student Level Afiliation Tampa Bay Chapter

Phase 9 Develop measurment metrics

Design Brief

Notes

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Design Brief

Notes

Student Level Afiliation Tampa Bay Chapter