We are living in times of migration, overageing, increasing unemployment and poverty, a global climate change, economic crisis, religious and culture conflicts. Globalization embraces everybody’s life with all
its positive but also negative aspects we all have to be aware of. A movement in the global and also national population becomes tangible. A desire for change is given, visible mainly in the political landscape. These varied circumstances require holistic approaches and concepts. The Alps are significantly affected by the global climate change. Regular pinpointed snowfalls cannot be longer presumed. Tourist places help themselves with the use of snow machines on the Greenfield. But they only work at low temperatures and they are not at all environmentally. Tourist places need new ideas and additional focus depending on the potential of their specific location. In parallel a demographic decline because of the rural exodus takes place in regions, valleys, small cities and communities of the alpine region.