MAJOR STUDIO PR JECT concepts/moodboard/pitch Joanna Lim
ONLINE CUSTOM MADE STATEMENT JEWELRY Customers makes a statement with jewelry, which can be created easily online. store handmakes the design and send the piece to their creators. PRODUCT ADVANTAGES: • Obtains competitve advantage due to small competition in diy and custom made jewelry market. • Large potential market. • High product market position
PRODUCT DISADVANTAGES: • Costly • Lack of freedom to design • Extensive time consumption
home made stationary, invitations, printables paper goods design with love and creativity, providing customers with sweetness and nostalgia. ideal for events, promotions and gifts. PRODUCT ADVANTAGES: • Fast production • Cheap production cost • Niche market • Limited freedom to design
PRODUCT DISADVANTAGES: • A lot of competition • Numerous easy online design site or apps • Duration for items to be printed
create a brand of stationery Unlimited creations of the same design style printed on various types of stationeries, in hopes that customers will recognise the style with the brand. PRODUCT ADVANTAGES: • Fast production • Cheaper production cost • Small target market • Unlimited freedom to design
PRODUCT DISADVANTAGES: • Large competitors in the market • Duration for items to be printed
CONCEPT 3: stationary brand
create a branD Iconic subject/character in collections of designs printed on various types of items, in hopes customers connects both the subject & the brand. PRODUCT ADVANTAGES: • Building the brand • Small target market • Unlimited freedom to design • Plenty of items to work on
PRODUCT DISADVANTAGES: • Large competitors in the market • Duration for items to be printed • Costly