Professional Skin Care Rebranding

Celebrating true beauty.

{ IDENTITY } Professional Skin Care is identified in a cool hue in their skin care range as well an earthy hue for their organic body care range.

These selected colours evokes calmness, trustworthiness, organic and peaceful.

C 44 M 11 Y 0 K 0 Pantone 278C

C 29 M 74 Y 100 K 0 Pantone 1675C

Pantone 125C

PRIMARY LOGO

SECONDARY LOGO

{ FONT } Logo’s font uses a serif typeface called “Optimus Princeps”. The use of a serif typeface stands for traditional, which describes the Professional Skin Care brand to be established for many trusted years - this typeface symbolizes the brand’s expertise and trust.

Optimus Princeps regular

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Optimus Princeps Semi Bold

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

{ BUSINESS CARD } Clean design with plenty of white space to exhibit the company’s elegance, cleanliness and sophistication. Simplicity is the brand’s belief and nature.

Matte finish, logo embossed with gloss coat printed on 350GSM paper.

{ LETTER HEAD & INVOICE }

Matulac Bldg., 23 F. Bautista St., San Francisco Del Monte 1104 info@professionalskincareformula.com.ph Tel. No.: (63) 2-3731894

Matulac Bldg., 23 F. Bautista St., San Francisco Del Monte 1104 Philippines info@professionalskincareformula.com.ph Tel. No.: (63) 2-3731894; (63) 2-3740397 loc. 813 Telefax: (63) 2-3740395 Mobile: 0922-8582586; 0922-8276731 http://professionalskincareformula.com.ph/

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PURCHASES - 15-OCT-2014 TRANSACTION #: 4381

ITEM DESCRIPTION

Unit Price

Unit

Total

8 in 1 maintenance cream

$ 100

23

$2,300

Vitamin C Based oil serum

$120

12

$1,440

Skin Refiner Lift

$ 89

21

$1,869

Honey with Oatmeal Scrub

$ 25

30

$750

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Chief Executive

$6,350 20%

Distribution Manager

Bank Transfer Account Number

Maria Gonzelez Thank you for your business

{ SIGNAGE } Signage attracts new customers, brands in the minds of consumers, helps a mobile society and creates sales.

Professional Skin Care Boutique Bar will display window signage sticker display in front the store as well as a 3D signage hung above the boutique bar’s front entrance for pedestrians to see.

{ BILLBOARD ADVERTISING } Creating brand and product awareness with the use of happy women who displays a sense of comfort in their own skin accompanied by product shots.

{ PRODUCT PACKAGING DESIGN } Product’s packaging design evokes simplicity, honesty and authenticity, key factors consumers are looking for.

Simple to read, clean style, no clutter or distractions. Imformation is clear for cusotmer’s satisfaction. Product can be seen without opening the package.

{ PRODUCT DESIGN } A well designed and interesting product packaging design attracts more potential customers, it is the key to ensuring high sales numbers.

8 in 1 maintanance cream’s bottle uses a frosted glass bottle with simple and clean designs and composition to create a high class and high quality product.

{ PRODUCT DESIGN FLAT PRINT}

{ PRODUCT DESIGN }

{ PRODUCT DESIGN FLAT PRINT}

{ PRODUCT DESIGN }

{ MULTI-MEDIA DESIGN } To create strong brand awareness, websites suitable for all types of electronic devices such as computers, tablets and smartphones helps a brand generate maximum exposure.

Designed for persons for all ages and all levels of computer competency skill due to the website’s easy navigations, clean and simple design.

{ WEB DESIGN }

{ WEB DESIGN }

{ CATALOGUE } The objective of a catalogue gives prospective clients an overview of the products and services the company has to offer. A catalogue is almost like giving clients a figurative window to the business from the comfort of their own homes in order to promote the company.

With an uncomplicated and clean design, it is easy for the eyes with the supply of straight forward information. High image resolution of happy women that the company sees as a perfect representaion of the brand’s product aim.

Celebrating true beauty.

MESSAGE FROM OUR BEAUT YEAM: For the month of August I invite every person reading our publication to embrace a little mantra that my introduced me to at the beginning of this year: Be BOLD! Be YOU! Even if that you is barefaced and sun kissed on a daily basis or rocking a killer red pout with winged eye-liner just to take the trash out. In a world where we are encouraged to be anything but ourselves, the woman remains true to who she is, regardless of what anyone else says.

Our Passion A.R.M. Skin Essentials Corporation is the toll manufacturer of the Original Professional Skin Care Formula licensed by the Food and Drug Authority (FDA). The Company’s product lines include transparent and opaque soaps, beauty creams, lotions, toner, facial masks, perfumes, aromatherapy oils, salon and spa products and beauty equipment.

Every product is well-tested and thoroughly studied by its Research & Development Department and Quality Control Department to ensure that only top-of-the-line quality products are delivered to clients. The Company never scrimps, never cut corners and uses only the best ingredients.

A.R.M. Skin Essentials manufactures high quality, and very effective yet affordable products that will satisfy every client. By utilizing locally grown raw materials, the Company not only produces safe and quality products but also provide job opportunities to Filipino Farmers.

A.R.M. Skin Essentials Corporation is a Filipino owned company. It was established in 1998. The company starting out with just two variants of soaps now boasts over a hundred soap lines, promising our clients a fairer, smoother, silkier, clearer, and blemish-free skin. A.R.M. Skin Essentials Corporation not only manufactures for local market but all over Asia and some parts of United States of America.

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APPRECIATE

YOU.

2 Professional Skin Care Skin Refiner Lift

8 IN 1 MAINTENANCE CREAM Skin Type: Normal, Combination, Oily Powered by 20 pure plant extracts and potent, high-tech molecules—Double Serum’s innovative, dual chamber system combines two age-defying formulas into one groundbreaking serum that reactivates skin’s vital functions. The result: firmer skin, reduced wrinkles, a more even skin tone and less visible pores in just 4 weeks.* Clarins’ age-defying plant extracts visibly reduce early signs of aging. Smoothes and reduces the appearance of wrinkles and fine lines. Delivers anti-oxidant protection from the harmful effects of pollution and UV stress. Use each morning after Multi-Active Skin Renewal Serum.

See why 90% of women find it more effective than their current serum.** *Satisfaction test, 197 women reported, 4 weeks. **Satisfaction test, 50 women reported, 4 weeks.

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9 SKIN CARE TIPS YOU DIDN’T KNOW 1. Chapped lips need gentle exfoliation to effectively treat and remove dried skin. Take a little Vaseline or petroleum jelly on a soft child’s toothbrush and gently scrub in circular motions to remove old skin and moisturize at the same time. If a toothbrush isn’t handy try a little raw sugar for the scrubbing action.

2. Creme de la Mer is fabulous, but it is also expensive. Use it sparingly in ways you haven’t thought of though and it can actually be a good value! Creme de la Mer tips include using it as an eye cream or brow conditioner 3. Creams and serums are terrific, but the best way to prevent Crow’s Feet is to wear large, fashionable sunglasses as often as possible! The frames not only look glamorous, but actually block the sun from toasting you delicate undereye area. Be sure they offer UV protection.

4. There are a lot of reason to have the dry flakies near your nose, and the least likely is actually the dry skin that most of us blame. It could be anything from facial dandruff (seborrheic dermatitis) to rosacea to a fungal infection! Instead of scrubbing the area (which usually only irritates the situation) or piling on moisturizer, try your dandruff shampoo. A pea sized amount while you’re in the shower is often long enough to help the situation. You’ll be surprised how often this takes care of the problem!”

5. Is your skin looking dull and lackluster? An at-home peel can remove dull surface cells and help to even and brighten skin tone. I love using peels because the results are fast and it is gentle enough to use once a week!

6. I used to cover my face with expensive pore strips, but then I found a recipe for a DIY Pore Stripping Mask which uses only plain gelatin and a little milk. Mix them up, heat it for about 10 seconds in the microwave and apply. Once it has dried you peel it off, and everything comes out of your pores as well. Genius!

7. From full blown acne to just a blemish now and again, you have the first step in getting rid of it right in your linen closet! Change your pillowcase EVERY night. Hair products, oil, leftover makeup and more soil your pillow, why would you want to lay your face on that? If you keep a fresh stack near your bed (so you don’t have an excuse not to do it) you’ll be one step closer to clear skin.

8. Do you really need an eye cream? Yes, you really do. In a pinch it is fine to use your face cream, but the skin in this area is thinner and absorbs active ingredients more readily (so that retinoid is more likely to irritate your under eye area), and the skin here has different needs as well. Do yourself a favor and use a separate cream here.

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9. To save time when trying to cover a large pimple and shave some time off of the lifespan of it, take a few minutes to apply ice. Wrap a cube in a washcloth and hold it against the pimple for 1 minute. The ice will reduce the inflammation and redness, making it much easier to hide. Want to get really fancy? Make ice cubes out of green tea for extra healing benefits!

8 IN 1 MAINTENANCE CREAM

VITAMIN C OIL BASED SERUM

SKIN REFINER LIFT

Skin Type: Normal, Combination, Oily

Skin Type: Dry

Skin Type: Normal, Combination, Dry

Powered by 20 pure plant extracts and potent, high-tech molecules, dual chamber system combines two age-defying formulas into one groundbreaking serum that reactivates skin’s vital functions. The result: firmer skin, reduced wrinkles, a more even skin tone and less visible pores in just 4 weeks.*

Revolutionary anti-aging treatment firms, lifts and tones—smoothing lines and wrinkles Clarins’ powerful plant complex — with extracts of organic Green Banana, Lemon Thyme, Bocoa and Oat Sugars — rebuilds the bonds between collagen, elastin and cells, strengthening skin’s architecture on every level

Clarins sheds new light on age-defying eye care with a treatment powered by Pueraria Lobata—the “forever young” plant proven to target aging where you see it first—diminishing puffiness, tightening, and giving eyes a luminous “lift” in just three weeks. Envision looking younger.

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Let your skin be happy