PRESENTS: CREATIVE HUB CONCEPT BRUMUNDDAL 10.02.2015
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IDEA
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in this city...
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in this building...
M-‐Huset / Brumunddal Panorama 4
in the space of over 200 sq. meters...
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we will create a...
crea%ve hub
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This will be unique for the region co-‐working space. Brand offers a flexible rental of office space of small size, for small companies. Brand is focused on communica%on and digital services. Hub with a profile benefits! Strong focus on a small area of service increases a^rac_veness of the hub, both for members and external clients of the crea_ve community (which hub will become).
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Crea_ve Hub becomes a suppor_ve space, safe house for small companies...
Space, atmosphere, mo_va_on, energy shared between members creates a synergy and healthy environment.
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skills generator...
1. regular prelec_ons held by invited proffessionals, representa_ves of companies relevant to our members' businesses 2. workshops
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know-‐how plaeorm...
(accountant, lawyer, business advisor support for en_re hub -‐ costs shared between members)
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a source of quality checked services for clients...
Crea_ng HUB under the brand will create awareness in the area of the place where you can be guide if you need communica_on or digital services.
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informal incubator of new companies...
(suppor_ve programmes, close communica_on to real business and investors)
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a talking point...
(ONE & THE ONLY place of this profile between Oslo and Trondheim!)
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THE mee_ng place for young people, young entrepreneurs...
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entrance to investment for local business in digital market
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REFERENCE POINT – OTHER HUBS IN EUROPE
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GOOGLE CREATIVE HUB LONDON
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BETAHAUS BERLIN
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BETAHAUS BARCELONA
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MESH OSLO
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OUR BRAND
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communica_on concept RINGS are the leading mo_ve of our communica_on. We base on circle forms to show the essence of our hub as follow:
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Be the part of RINGS Crea_ve Hub...
get in touch with relevant people
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Be the part of RINGS Crea_ve Hub...
find common topics with other professionals
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Be the part of RINGS Crea_ve Hub...
accelerate your growth
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Be the part of RINGS Crea_ve Hub...
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create new value
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Be the part of RINGS Crea_ve Hub...
get support
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Be the part of RINGS Crea_ve Hub...
find inspira_on
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Be the part of RINGS Crea_ve Hub...
stay protected
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Be the part of RINGS Crea_ve Hub...
incubate your plans effec_vely
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CLIENTS We select and invite directly small and one person companies and freelancers. These tools are being used in acquisi_on: -‐ direct acquisi_on -‐ targeted Facebook ads -‐ events, workshops -‐ viral marke_ng -‐ buzz and word of mouth We plan to engage customers on early phase of hub cre_on. To give them possibility to influence the brand and co-‐create it.
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target group
1. type of ac_vity: -‐ freelancers -‐ one person companies -‐ small companies -‐ young entrepreneurs 2. age: -‐ 20 – 40 3. loca_on: -‐ real: Ringsaker and Hamar area -‐ virtual: polish companies which want to have representa_on on norwegian market
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target group example:
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target group example:
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target group example:
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target group example:
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target group example:
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IN HOUSE FACILITIES -‐ broadband unlimited internet -‐ xero/scanner/printer -‐ coffee
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SPACE FUNCTIONALITY open space may become event space, prelec_on hall, cinema, film studio
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WHAT WE SALE – BASIC PRODUCTS
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WORKING SPACE desk
250 cm
-‐ 1 x one man office (closed space) armchair cupboard
200 cm 76
WORKING SPACE cupboard
armchair
desk
300 cm
-‐ 1 x two man office (closed space, 2 people)
armchair
200 cm 77
WORKING SPACE
120 cm 80 cm
-‐ 8 x REGULAR DESK armchair
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WORKING SPACE
120 cm 80 cm
-‐ 4 x LARGE DESK 80 cm
armchair
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WORKING SPACE
120 cm 80 cm
-‐ 3 x 7 DAY DESK fixed place, fixed 7 days per month
armchair
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chair
chair
chair
WORKING SPACE
chair
chair
-‐ 5 x FLEXI 7 DESK (7 days paid upfront, 3me to be used freely over the chair month) -‐ 5 x FLEXI MONTH DESK (30 days, to be used freely over the month, no booked place) -‐ 5 x PAY PER HOUR DESK
chair
chair
chair chair
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WORKING SPACE
-‐ 4 x SOFA SEATS + LAPTOP BOARD
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WORKING SPACE
-‐ 4 x ARMCHAIR + LAPTOP BOARD
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REPRESENTATION -‐ unlimited number of VIRTUAL DESKS: -‐ real adress / mailbox -‐ mail adress -‐ access to webpage members area -‐ invita_on to prelec_ons and online courses -‐ access to advisory -‐ Hub Host are ambassadeur of company’s offer
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WHAT WE SALE – VALUE OF BEING PART OF THE RINGS
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Par%cipa%on in RINGS – benefits for members 1. we create a base for coopera_on between members – networking (offline and online) 2. being a member of a significant enterprise supported by the community authori_es (?), Innovasjon Norge (?) 3. raising company credibility
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Support in sales 1. regular presenta_on opportunity of the Crea_ve Hub members for poten_al customers/investors (Business Breakfasts at RINGS) 2. HUB promo_on on Facebook – targeted by area and age, limited to Innlandet 3. "beeing in the club" feature – all the promo_onal ac_vi_es of RINGS will communicate member and support member's posi_on on the market
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Crea%ng skills 1. prelec_ons from invited specialists and relevant companies representants (special group offers, discounts) 2. in group workshops 3. professionals advisory (lawyers, accountants, business advisors)
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Partnership with ROCKETLAB – digital crea%ve hub from Copenhagen
-‐ sharing know how, contacts, free place to work in Copenhagen, guidance on accomoda_on
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RINGS CREATIVE HUB ACQUISITION
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RINGS PROMOTION -‐ graphical iden_fica_on -‐ website -‐ Facebook page, events -‐ Pinterest -‐ direct mailing based on research -‐ direct acquisi_on based on research -‐ mee_ngs -‐ open days/weeks/months 91
DEVELOPMENT & FUTURE
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poten_al partners in development 93
networking with organisa_ons and events / source of knowledge, contacts 94
digital radio in DAB format – maybe one day? 95
INITIATING AND SUPPORTING CROWDFUNDED PROJECTS OF THE MEMBERS
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CROWDFUNDED PROJECTS
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CROWDFUNDED PROJECTS
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OWN ONLINE MAGAZINE
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HOSTING TEDX ONLINE UNIVERSITY EVENT (IN COOPERATION WITH FLOORFACTORY)
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CASE: ROCKETLAB Copenhagen – digital crea%ve hub This will be our partner hub – we already have agreement on exchange of services between members. Anyone from RINGS who will visit Copenhagen can stay and work at ROCKET LAB. The exchange mean also crea_ng common online experience and par_cipa_ng and organising together online ac_vi_es, workshops, sharing know how.
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partnership with ROCKETLAB – digital crea_ve hub from Copenhagen
Large space creates the feeling and uniqueness
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Place for digital people, small start ups
partnership with ROCKETLAB – digital crea_ve hub from Copenhagen
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partnership with ROCKETLAB – digital crea_ve hub from Copenhagen
Digital details respond the character of the brand
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partnership with ROCKETLAB – digital crea_ve hub from Copenhagen
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partnership with ROCKETLAB – digital crea_ve hub from Copenhagen
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Digital gadgets say a lot what this place is into
partnership with ROCKETLAB – digital crea_ve hub from Copenhagen
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partnership with ROCKETLAB – digital crea_ve hub from Copenhagen
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Digital gadgets say a lot what this place is into
partnership with ROCKETLAB – digital crea_ve hub from Copenhagen
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partnership with ROCKETLAB – digital crea_ve hub from Copenhagen
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Large mee_ng places for prelec_ons and workshops
partnership with ROCKETLAB – digital crea_ve hub from Copenhagen
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created by Piotr Matecki and Paula Polończyk contact: 911 70 178 pprojekt@gmail.com 113