Designed for Adventure, and Built for the Journey
rmu outdoors Freeride Tour Photo by Jeremy Allen @TheFullTimeHobby
RMU is an employee owned company committed to producing sustainable products, with uncompromised quality...and a dang good time.
about us started in a garage, building skis for beer with friends “Are we going to try to make this a real business or keep this as a hobby that we do in our spare time?”
In 2015 RMU took a big step when we adopted and setup an employee ownership program. It means that whether you’re speaking with one of our newest staff members working in the warehouse or one of our senior marketing directors, we’re all connected to and invested in your experience as a customer.
breck 114 concept location shop + tavern
50+
Days on snow each year
60+
Employees across all locations
4
Locations
come by our shop in breck, whistler, or online Concept locations including retail + gastropubs www.RMUoutdoors.com
Employee owned companies are rare, especially in the outdoor industry. We’re proud to say that everyone at Rocky Mountain Underground is an owner from their first day of work. Ultimately, we believe people are more invested in the work they do when his or her name is behind it.
core values At RMU, we are dedicated to supplying the best quality products with timeless design and as sustainable as possible. We have implemented a number of programs and committed to working in an ongoing manner with every partner, and ultimately deliver this commitment to every customer.
taking fun seriously
environmental stewardship
uncompromised quality
Apostle 3.0 Carbon Neutral Program
Lifetime Warranty on all products
positive impact
employee ownership
Big City Mountaineers, Gear For Good, CAIC
ESOP program vesting all employees in the brand
20/21 season review
85%
sell through on RMU skis and equipment internal inventory sold out in november
social media growth of 20%
sold out
increased visibility in denver and seattle
sold out...go see your local rei
“have you been to the new shop, rmu next door?”
“We don’t have ANY, but check your local REI”.
Our global distribution network + concept locations
think global
New Distribution in the Alps signed and a 20% increase in Japanese distribution for 21 -22 season
brand vision>concept locations
RMU Next Door in Breckenridge CO and Sitka Lodge in Whistler Canada
New distribution deal has been signed for the Alps
20% increase in Japanese distribution
rmu next door
securing our future The addition of real estate in Whistler and 112 Main St in Breckenridge allows us to secure our business with an additional $5M in assets for the brand.
main street location with breckenridge resort views
rooftop to basement, we own the joint
are ski factory in sweden
100%
carbon neutral by 2025
RMU is more than just a mountain culture company, we have a shared vision and passion for the environment and the mountains we love so dearly. We want to create a shared legacy where we protect and nurture the natural environment for many years to come. Because we want our children to still be able to enjoy ripping up the slopes when we’re gone.
01
02
03
04
carbon neutrality
zero waste
locally sourced
stakeholder initiatives
SKIS 2022
Apostle 3.0
Apostle 3.0
Apostle 3.0
Apostle 3.0
Apostle 3.0
Valhalla
Valhalla
Valhalla
NS YLE pro
NS YLE pro
Rippah
96
96
106
106
106
97
107
107
110
118
98
(Carbon) Tour
(Carbon) Tour
New!
(Metal) Pro
(Carbon) Tour
new products skis and equipment Fall/Winter 2022
At RMU, we are dedicated to supplying the best quality products as sustainable as possible. We have implemented a number of programs and committed to working with every partner to deliver this commitment to each customer.
sr126 butterknife
apostle 3.0
core pack 25 BACKCOUNTRY SKI TOURING PACK
A true ski pack, built for backcountry day trips with avy gear organization, wet and dry separation...using 100% recycled materials.
your eyes only, not for distribution
designing the skis and the pack together allow us to create more of a system, with solution sets for the products as a collection
marketing + partnerships
RMU is planning to invest 20% of REI orders back into
athlete team
have you met alex armstrong yet?
marketing projects specifically designed for REI sell through
lets make change RMU is looking for a launch partner to push this as a standard in the Ski industry and REI demonstrates and leads the dealership world in pushing for this kind of sustainability practices
carbon neutral apostle3.0 Processed in the 100% Renewable Energy factory in Sweden and will have carbon credits paid off to negate any impacts of shipping and materials
OUR TEAM The braintrust behind the brand side of the business, that handles the company vision from concept to completion... and then some.
Joe DuBois
Chris Glynn
Mike Waesche
Luke “Ocho” Allen
Keri Herman
Design
COO
CEO
Marketing
Sales
Industrial Designer with an appetite for snow, family time, and outdoor shenanigans.
A musician at heart, with nerd brain and powder fever. Catch him on a conference call lapping Pali lift.
Our fearless leader, visionary, and bolognese expert. Bring a treat for Charlie dog and buckle up.
Former freeski coach, founder, and whiskey connoisseur. 2 less toes means more room for fun.
Olympian and resident stoke dealer. If you can keep up she’ll tell you all about it.
wanna see something cool? hold my beer.
thank you
designed for adventure + built for the journey