RMU w21 pitch deck

Designed for Adventure, and Built for the Journey

rmu outdoors Freeride Tour Photo by Jeremy Allen @TheFullTimeHobby

RMU is an employee owned company committed to producing sustainable products, with uncompromised quality...and a dang good time.

about us started in a garage, building skis for beer with friends “Are we going to try to make this a real business or keep this as a hobby that we do in our spare time?”

In 2015 RMU took a big step when we adopted and setup an employee ownership program. It means that whether you’re speaking with one of our newest staff members working in the warehouse or one of our senior marketing directors, we’re all connected to and invested in your experience as a customer.

breck 114 concept location shop + tavern

50+

Days on snow each year

60+

Employees across all locations

4

Locations

come by our shop in breck, whistler, or online Concept locations including retail + gastropubs www.RMUoutdoors.com

Employee owned companies are rare, especially in the outdoor industry. We’re proud to say that everyone at Rocky Mountain Underground is an owner from their first day of work. Ultimately, we believe people are more invested in the work they do when his or her name is behind it.

core values At RMU, we are dedicated to supplying the best quality products with timeless design and as sustainable as possible. We have implemented a number of programs and committed to working in an ongoing manner with every partner, and ultimately deliver this commitment to every customer.

taking fun seriously

environmental stewardship

uncompromised quality

Apostle 3.0 Carbon Neutral Program

Lifetime Warranty on all products

positive impact

employee ownership

Big City Mountaineers, Gear For Good, CAIC

ESOP program vesting all employees in the brand

20/21 season review

85%

sell through on RMU skis and equipment internal inventory sold out in november

social media growth of 20%

sold out

increased visibility in denver and seattle

sold out...go see your local rei

“have you been to the new shop, rmu next door?”

“We don’t have ANY, but check your local REI”.

Our global distribution network + concept locations

think global

New Distribution in the Alps signed and a 20% increase in Japanese distribution for 21 -22 season

brand vision>concept locations

RMU Next Door in Breckenridge CO and Sitka Lodge in Whistler Canada

New distribution deal has been signed for the Alps

20% increase in Japanese distribution

rmu next door

securing our future The addition of real estate in Whistler and 112 Main St in Breckenridge allows us to secure our business with an additional $5M in assets for the brand.

main street location with breckenridge resort views

rooftop to basement, we own the joint

are ski factory in sweden

100%

carbon neutral by 2025

RMU is more than just a mountain culture company, we have a shared vision and passion for the environment and the mountains we love so dearly. We want to create a shared legacy where we protect and nurture the natural environment for many years to come. Because we want our children to still be able to enjoy ripping up the slopes when we’re gone.

01

02

03

04

carbon neutrality

zero waste

locally sourced

stakeholder initiatives

SKIS 2022

Apostle 3.0

Apostle 3.0

Apostle 3.0

Apostle 3.0

Apostle 3.0

Valhalla

Valhalla

Valhalla

NS YLE pro

NS YLE pro

Rippah

96

96

106

106

106

97

107

107

110

118

98

(Carbon) Tour

(Carbon) Tour

New!

(Metal) Pro

(Carbon) Tour

new products skis and equipment Fall/Winter 2022

At RMU, we are dedicated to supplying the best quality products as sustainable as possible. We have implemented a number of programs and committed to working with every partner to deliver this commitment to each customer.

sr126 butterknife

apostle 3.0

core pack 25 BACKCOUNTRY SKI TOURING PACK

A true ski pack, built for backcountry day trips with avy gear organization, wet and dry separation...using 100% recycled materials.

your eyes only, not for distribution

designing the skis and the pack together allow us to create more of a system, with solution sets for the products as a collection

marketing + partnerships

RMU is planning to invest 20% of REI orders back into

athlete team

have you met alex armstrong yet?

marketing projects specifically designed for REI sell through

lets make change RMU is looking for a launch partner to push this as a standard in the Ski industry and REI demonstrates and leads the dealership world in pushing for this kind of sustainability practices

carbon neutral apostle3.0 Processed in the 100% Renewable Energy factory in Sweden and will have carbon credits paid off to negate any impacts of shipping and materials

OUR TEAM The braintrust behind the brand side of the business, that handles the company vision from concept to completion... and then some.

Joe DuBois

Chris Glynn

Mike Waesche

Luke “Ocho” Allen

Keri Herman

Design

COO

CEO

Marketing

Sales

Industrial Designer with an appetite for snow, family time, and outdoor shenanigans.

A musician at heart, with nerd brain and powder fever. Catch him on a conference call lapping Pali lift.

Our fearless leader, visionary, and bolognese expert. Bring a treat for Charlie dog and buckle up.

Former freeski coach, founder, and whiskey connoisseur. 2 less toes means more room for fun.

Olympian and resident stoke dealer. If you can keep up she’ll tell you all about it.

wanna see something cool? hold my beer.

thank you

designed for adventure + built for the journey