[GR 604] Borders: Visual Standards Guide

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VISUAL STANDARDS GUIDE

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VISUAL STANDARDS GUIDE

TABLE OF CONTENTS

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IDENTITY SYSTEM I-1 I-2 I-3 I-4 I-5 I-6 I-7 I-8 I-9

Logo Logo Anatomy Clear Space Logo Usage Logo Scale Brand Colors Color Usage Unacceptable Usage Typography

J-0

K-0

FUTURE EXPANSION

APPLICATION USAGE

J- 1 New Territory J-2 Brand List J-3 Deliverables

K-1 Stationery K-2 Promotional Items

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BORDERS

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IDENTIT Y SYSTEM

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IDENTITY SYSTEM I-1 I-2 I-3 I-4 I-5 I-6 I-7 I-8 I-9

Logo Logo Anatomy Clear Space Logo Usage Logo Scale Brand Colors Color Usage Unacceptable Usage Typography

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BORDERS

LOGO Previous Identity

Previous Identity

The old Borders logo was a wordmark of the brand name with a red bar to emphasize typeface. The letter B and E have an extend cross-bar to make it unique. This logo is simple and legible, but when the company went bankrupt, it need to rebrand itself based on a new mission and direction.

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LO G O

Current Identity

Current Identity

The current identity creates a shape of a dialog box to combine with the initial capital letter B. It represents to connect people to communicate with each other in Borders community. This shape of an opening door symbolizes that everyone is welcome to our community, while the shape refers to turning pages that stand for knowledge sharing, and also represents a new idea spark from communication. A cross-bar in the negative space linked the two shapes together, which emphasizes our mission statement: we are a creative community that crosses borders and encourages knowledge sharing.

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BORDERS

LOGO ANATOMY

X

X

5.4X

X

1.8X

0.3X

0.6X

X

1.8X

30˚

60˚

r=1.15X 2X

4X

5.9X

r=1.15X 30˚ 3.7X

1.15X 60˚ 0.3X

2X

1.9X 0.75X

1.2X

1.1X

X

1.2X

1.1X

1.2X

1.1X

1.1X

1.1X

X

9.6X X

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X

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LO G O A N AT O M Y

2X

X

1.2X 9.6X

Logo Anatomy

The development of the logo can be seen in its construction. The icon of ‘‘dialog B’’ is the most important feature, hence, use four of X is equal to its height.

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BORDERS

CLEAR SPACE

X

X

X

X

X

X

X

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X

X

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X X

X

X

X

X

X X

X

C L E A R S PAC E

X

X

X

X

Clear Space

X is then used as the clear space to surround the logo. This clear space helps maintain the integrity of the logo in making sure that other elements are far enough away to not compromise the brand. Clear space helps the logo maintain its clean and modern attributes

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BORDERS

LOGO USAGE Primary Logo

Horizontal Lockup Logo

Primary Usage

The primary usage signifies the main two lockups of the brand logo. Both the primary and horizontal lockups can be used in a variety of settings.

Using these lockups will maintain the overall qualities of the brand and can stand alone in any setting.

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LO G O U S AG E

Secondary logo Symbol

Secondary Logo Logotype

Secondary Usage

The secondary logo: symbol and logotype are used in places that does not allow the primary lockups to maintain its integrity as a brand. These secondary lockups will help in small scale placements.

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BORDERS

LOGO SCALE Minimum Size of Primary Logo 1 inch

Minimum Size of Horizontal Lockup Logo 1.5 inches

Primary Logo

The minimum size of the logo should be reserved only for when layout space is limited. The minimum size of primary logo is 1.25 inches wide. The minimum size of the harizontal lockup is 1.75 inches wide. In any other situations where a smaller logo is needed, the secondary logo should be used.

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LO G O S C A L E

Minimum Size of Symbol 0.5 inch

Minimum Size of Logotype 1 inch

Secondary Logo

The symbal and logomark uses for applications that require the logo to be in its smallest sizes. In order to retain the legibility and intergrity of the logo, the minimum sizes are set. These minimum sizes should be followed to make sure that the brand logo can be recogized.

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V I S UA L S TA N DA R D S G U I D E

BORDERS

BRAND COLORS Primary Colors

C

C

70

100

0

M

5

M

100

M

0

Y

10

Y

30

Y

0

K

0

K

20

K

0

R

27

R

41

R

255

G

183

G

38

G

255

B

217

B

99

B

255

Primary Colors

The brand’s colors dictate the mood and persona of the brand. The primary color was chosen because of the significant qualities that color blue holds. Blue symbolizes trust, calm, modern and relatable. These choices made on color further develop the goal of the brand.

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C

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B R A N D C O LO R S

Secondary Colors

C

65

C

65

C

0

M

30

M

0

M

0

Y

0

Y

35

Y

0

K

0

K

0

K

100

R

86

R

73

R

0

G

152

G

192

G

0

B

210

B

182

B

0

Secondary Colors

The secondary colors are used in different applications to help strengthen the logo and create a more developed brand. The secondary colors are similar with primary colors. The reason for that is to maintain the qualities of the brand without diverting the attention away from it.

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BORDERS

COLOR USAGE Original Logo

White Background

The original logo with its colors only uses on very slight backgrounds, and it is perfect to use on a white background.

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C O LO R U S AG E

Logo with Background Colors

Background Colors

The brand can also hold its qualities in situations where a background color is implemented. These background colors are taken from both the primary and secondary colors to help clarify the color usage within the brand, but it can be careful use on top of photography. Incorrect usage is shown in the following spread.

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BORDERS

UNACCEPTABLE USAGE

A.

B.

Unacceptable Usage

A. Do not rotate the logo to any degree.

B. Do not condense the logo.

C. Do not extend the logo.

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U N AC C E P TA B L E U S AG E

F.

Unacceptable Usage

D. Do not use opacity on the logo.

E. Do not rearrange the elements of the logo.

F. Do not add graphic elements the logo.

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UNACCEPTABLE USAGE

G.

H.

I.

Unacceptable Usage

G. Do not use the logo in a color outside of brand colors H. Do not use the logo on a background of insufficient contrast.

I. Do not apply drop shadows or other effects to the logo.

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K.

U N AC C E P TA B L E U S AG E

L.

Unacceptable Usage

J. Do not apply a gradient or split fountain on the logo.

K. Do not use the logo on a complicated background.

L. Do not use the logo as a pattern.

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BORDERS

TYPOGRAPHY Primary Typeface

AVENIR AVENIR AVENIR

48 pt

36 pt 24 pt

AVENI R

18 pt

AVEN I R

15 pt

AVE N I R

1 1 pt

AV E N I R

8 pt

Primary Typeface

The primary typography is the main typeface that the brand is based upon. The typeface is chose for its modern, legible and geometric quality which fit to the new Borders.

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Avenir Black

ABCDEFGHIJKL MNOPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 0123 4 56789 ! .@ # $ %^& * ( ) - + { } | \?

Avenir Medium

ABCDEFGHIJKL MNOPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 012 3 4 5 678 9 ! .@ # $ %^&*( ) - + { } | \?

Avenir Book

ABCDEFGHIJKL MNOPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 012 3 4 5 678 9 ! .@ # $ %^& * ( ) - + { } | \?

T YPOGR APHY

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BORDERS

TYPOGRAPHY Secondary Typeface

MUSEO MUSEO

48 pt

36 pt

MUSRO

24 pt

MUSEO

18 pt

MUSEO

15 pt

MUSEO

1 1 pt

MUSEO

8 pt

Secondary Typeface

The Museo slab supports the brand in its legibility and uncomplicated, elevating the modern and geometric quality of the brand. It is paired with Avenir typeface.

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MUSEO 700

ABCDEFGHIJKL MNOPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 0123456789 ! .@# $%^&*( )- + { }|\?

MUSEO 500

ABCDEFGHIJKL MNOPQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 0123456789 ! .@# $%^&*( )-+ { }|\?

MUSEO 300

ABCDEFGHIJKL MNOPQRSTUV WX YZ abcdefghijklmno pqrstuvwxyz 0123456789 ! .@# $%^&*( )-+ { }|\?

T YPOGR APHY

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BORDERS

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F U T U R E E X PA N S I O N

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FUTURE EXPANSION J- 1 New Territory J-2 Brand List J-3 Deliverables

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V I S UA L S TA N DA R D S G U I D E

BORDERS

NEW TERRITORY Brand Chart

KNOWLEDGE SHARING

d-3

CREATE d-4

d-1

b-2

b-3

d-2

b-4

a-6

c-3

a-1

a-2

a-3

c- 1

b-1

c-2

a-4

c-4

a-5

Explore | Discover something new Create | Build creative skills Exchange | Get inspiration via communication

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EXPLORE

EXCHANGE

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N E W T E R R I T O RY

EXPERIENCES

ENVIRONMENTS

SERVICES

PRODUCTS

Co

Ed

Ex

En

Se

Pr

a. Education

b. Entertainment

c. Media

d. Technology

CO-BRANDING

Ev

EVENTS

EDUCATION

Brand Chart

a-1 a-2 a-3 a-4 a-5 a-6

Upcycle Workshop Teamwork Youth Camp Book Sharing Hub Hi Tutor Online Languages Exchange Club Art Gallery Exhibition

Ev

Co

Ed

Ex

En

Se

Pr

Ev

Co

Ed

Ex

En

Se

Pr

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Ex

En

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Ev

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En

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Ev

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Ex

En

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Ev

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b- 1 b-2 b-3 b-4

We Resort Cross-cultural Tour 4D Movie Theatre Cross-borders Plus

Ev

Co

Ed

Ex

En

Se

Pr

Ev

Co

Ed

Ex

En

Se

Pr

Ev

Co

Ed

Ex

En

Se

Pr

Ev

Co

Ed

Ex

En

Se

Pr

c-1 c-2 c-3 c-4

Morning Podcast No Borders Talk MeetUp Question Forum

Ev

Co

Ed

Ex

En

Se

Pr

Ev

Co

Ed

Ex

En

Se

Pr

Ev

Co

Ed

Ex

En

Se

Pr

Ev

Co

Ed

Ex

En

Se

Pr

d-1 d-2 d-3 d-4

After School Lab 3D Printing Studio Learning Center Creative Expo

Ev

Co

Ed

Ex

En

Se

Pr

Ev

Co

Ed

Ex

En

Se

Pr

Ev

Co

Ed

Ex

En

Se

Pr

Ev

Co

Ed

Ex

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Pr

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V I S UA L S TA N DA R D S G U I D E

BORDERS

BRAND LIST

Education

Ed

Education

Ev

Education

En

UPCYCLE WORKSHOP

TEAMWORK YOUTH CAMP

BOOK SHARING HUB

The Upcycle Workshop gives you a chance to dive into new disciplines, trends, and technologies.

Our camp fosters cooperation and communication skills and participates will learn how to survive in the wildness.

Book Sharing Hub connects people to share books. We engage people to share more and learn more.

You can find an Upcycle Workshop based upon your interests. You can create your work by following your tutor and guide.

Meet peers with the same hobbies and communicate with them to spark newer ideas for your upcycling works.

Borders will work with Yosemite National Park to provide summer camp for teenagers. The Teamwork Youth Camp aims to help teenagers learn how to collaborate with others through fun activities through a challenging one-week-long journey.

People can donate and share their old books or magazines. We categorize these books in our super center. The books are free for everyone to read and borrow.

LIKE: DIY workshops or studio

LIKE: Gator Camp, Camp Construction

LIKE: Book Exchange, Book Swap

BUT: Unlike traditional DIY workshops, the Upcycle Workshop encourages people to turn trash into treasure, and provides focus groups to help spark new ideas. It equips people with creative skills, including creativity, collaboration, communication, and critical thinking.

BUT: Unlike Gator Camp and Camp Construction, the Teamwork Youth Camp hold a variety of engaging games and activities. Our curriculum is designed around science, art, and sports to engage campers to explore and enjoy the world around them.

BUT: Unlike Book Exchange and Book Swap, we will connect students by storing the books they have and connecting them with other students within an area of their choice that have books they need. We provide awards to encourage students to share more.

LINK: People connect with those who have the same interests to share knowledge and experience.

LINK: Through this camp, teenagers will be challenged to improve their sense of self-esteem, confidence, communication, and collaboration.

LINK: Through the Book Sharing Hub, we connect people to knowledge sharing.

This is a community to foster people to read and share.

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Education

Ed

CHAPTER

J -2

Education

Ex

BR AND LIST

Education

Ev

HI TUTOR ONLINE

LANGUAGE EXCHANGE CLUB

ART GALLERY EXHIBITION

Hi Tutor Online provides face-to-face tutors online to answer your questions in real time.

Language Exchange Club enables people to make friends and learn new languages and culture.

Art Galley Exhibition targets people who enjoy artwork and wants to communicate with artists or designers.

Hi Tutor online helps students in different disciplines. The online tutor community designs a learning plan for students based on their needs. There are course resources available for students free to download.

The language exchange club gathers people to learn languages from difference language exchange areas. We hold various activities to enable people to learn about different cultures. People are flexible and free to communicate with each other.

Art Gallery Exhibition provides a place where people can communicate with different designers and artists about their creative processes. People can watch others creating artworks on site.

LIKE: My Tutor, Tutor Corps

LIKE: Language learning center

LIKE: MoMA, Pro Arts Gallery

BUT: Unlike other online tutoring companies, we provide free discussion groups for students to communicate with each other. Hi Tutor Online offers engaging online learning activities and classes to improve students’ learning experience.

It also provides rewards for outstanding online learning students.

BUT: Unlike other language learning centers, we organize events and outdoor activities in different places to attract people from different backgrounds to join our language exchange clubs.

BUT: Unlike traditional art galleries, we invite famous artists or designers to create onsite, and people can communicate with artists and designers they like.

LINK: We encourage people to communicate with each other. You can explore different cultures.

LINK: Through the Art Gallery Exhibition, designers and artists share their knowledge and experiences to inspire young people to learn about art and life.

LINK: Through Hi Tutor online, students connect with tutors. We encourage students to communicate with peers and explore their learning field of interests.

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BORDERS

BRAND LIST

Entertainment

En

Entertainment

Se

Entertainment

Co

WE RESORT

CROSS-CULTURAL TOUR

4D MOVIE THEATRE

We Resort integrates work and vacation. We Resort connects people to work together in a healthy environment.

Cross-cultural Tour provides a better travel experience through connecting people to explore culture, customs.

4D Movie Theatre allows you to “feel” the movie’s motion, vibration, wind, water, and even scents.

We offer suitable workspaces in an ergonomic work environment, including private and public vacation spaces. We provide professional services and manage customer work schedules, travel plans, community activities, cooperation opportunities.

The Cross-cultural Tour provides customers real expedition program to broaden their horizons about local culture, custom, and people. Customers will not only enjoy travel, but also expand their understanding of culture, custom, and people.

The 4D Movie Theatre is the latest evolution for the 4D cinema experience. In a completely immersive environment, you actually “feel” the action on the screen from the built-in motion. Have fun with your family and friends.

LIKE: Wework

LIKE: BigBus, City Sightseeing

LIKE: MX-4D, 4DX

BUT: Unlike Wework, we improve work efficiency through meaningful connections.

The places where let us work in a healthy state. The community activities enrich our customer’s lives.

BUT: Unlike BigBus and City Sightseeing, we not only provide more convenient transportation, but also promote local history and culture. The tour guide will lead tourists in participating local cultural activities to experience different cultures and customs.

BUT: Unlike MX-4D and 4DX, after screening the 4D movie, we organize family sharing and exchange activities to increase communication and cooperation skills for parents and children.

LINK: We connect people through meaningful connections. Our interesting activities enrich people lives.

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LINK: We connect people to exploring the culture. Enjoy our community of cross-cultural tour.

LINK: We connect family to family through communicating with each other based on the contents of the 4D movie.

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Entertainment

Pr

CHAPTER

J -2

Media

Se

BR AND LIST

Media

Ev

CROSS-BORDERS PLUS

MORNING PODCAST

NO BORDERS TALK

Cross-boarders Plus is a Family-based interactive learning tool for parents and children to learn and play together.

Morning Podcast has inspiring and knowledgeable talks. People can follow podcasts about their interests.

No Borders Talk makes it easier for people to share their stories, experiences, and knowledge online and offline.

The Cross-borders Plus is a high-tech learning tool that provides the 3D learning space.

It is a powerful device for learning resources Children can explore unknown space, observe the animal world, and learn about science, culture, and art.

Morning Podcast hosts a creative morning lecture series for the global creative community, and brings some of the most remarkable and inspiring archived talks.

Users can share talks straight to their headphones.

No Borders Talk provides a platform to share your discoveries and innovations with the world. We believe passionately in the power of our brighter mind to change attitudes, lives, and knowledge.

LIKE: Switch Player

LIKE: Broadcast

LIKE: TED

BUT: Unlike Switch Player, we help kids study with their parents to create happy family time and bonding game experience with neighbors. The interactive learning mode can also improve and enhance children’s learning ability.

BUT: Unlike other broadcasts, we are here to inspire you to find your inner creative voice and let it flourish. We are here to create a space that nurtures and yields a thriving local creative community and brings friends and strangers together on a monthly basis.

BUT: Unlike TED, we encourage people to share their stories, experiences, and knowledge in small groups so that everyone can participate. Live webcasts are available online, and viewers can interact with speakers online.

LINK: Through Cross-borders Plus, we connect family to family. It is a powerful tool for students to explore knowledge.

LINK: We do our best to give you great talks, inspiring spaces, and connect people to people.

LINK: Through No Borders Talk, we connect people to share knowledge, stories, and experiences in different fields.

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BORDERS

BRAND LIST

Media

Pr

Media

Se

Technology

Ed

MEETUP

QUESTION FORUM

AFTER SCHOOL LAB

Meetup connects people who love what they love, and keeps the conversation going. It encourages people to explore groups in their neighborhood.

Question Forum is a Question-and-Answer platform that encourages people to share knowledge and experiences.

After School Lab connects students together after school to enhance their skills.

Meetup brings people together in thousands of cities to do more of what they want to do in life. It brings people together to explore, teach, and learn things that help them live.

Question empowers people to share and increase the world’s knowledge. People come to the Forum to ask questions about any subject, read personalized and relevant high-quality information, and share knowledge with others.

After School Lab helps students foster critical thinking being creative, and developing collaborative skills by using them in challenging team situations. The lab is an experimental class setting for our future educational experiences.

LIKE: Wechat, Facebook

LIKE: Quora

LIKE: School labs, Workshop

BUT: Unlike Wechat and Facebook, you can explore creative projects in art, design, film, games, music, and more, and pledge to your favorites right from the app.

BUT: Unlike Quora, We invite professionals to answer questions and organize relevant interest groups to communicate online and offline.

BUT: Unlike relevant labs, students have to compete in structured team-building challenges that emphasize the value of communication, and teamwork.

LINK: Connect people to people. Let’s meet up to make a meaningful and inspiring communication.

LINK: Question Forum is a place to share knowledge and better explore the world.

LINK: Through the After School Lab, we connect students to teams and encourage them to communicate and cooperate with each other.

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Technology

En

CHAPTER

J -2

Technology

Ex

BR AND LIST

Technology

Co

3D PRINTING STUDIO

LEARNING CENTER

CREATIVE EXPO

3D Printing Studio brings your product ideas to life. Our community helps you to design and create what you want.

We provide specialized laboratories for students to get extra practice in the presence of trained professionals.

Creative Expo is fun, interactive, and enjoyable for people of all ages and different interests.

The Learning Center provides tutorial services, after-school programs, and specialized training in the sciences, technology, language, and the arts. We offer open enrollments to children.

Creative Exchange Expo embodies the concept of a new approach to learning by appealing to all senses of the learners.

There are five features for future learning: exchange, imagination, interaction, exploration, and experience.

LIKE: Shapeways, Pinshape

LIKE: UC Learning Center

LIKE: Expo Center, Convention Center

BUT: Unlike Shapeways and Pinshape, we are a creative community that fosters teenagers creative skills. There are various activities to attract younger people.

BUT: Unlike other relevant learning centers, Learning Center is the host for hundreds of instructor-led and eLearning activities.

Here you can find the resources you need to move through your education and enhance your future career.

BUT: Unlike Expo center, our experienced event specialist staff work closely with organizations to create highly affective events. We also offer the latest capabilities in technology.

3D Printing Studio has advanced knowledge and technology in 3D scanning, modeling, and printing of products. We organize 3D print activities to improve student with hands-on skills and creativity.

LINK: Through the 3D Printing Studio, we share knowledge and technology based upon 3D printing. We connect people to building their creative skills.

LINK: We connect people to the future.

We have knowledgeable faculty and staff who are ready to empower you to make the most of your academic experience.

LINK: We connect people to communication. Join us for activities and events to provide human relations.

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BORDERS

[1]

[0 12 ]

[3]

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DELIVER ABLES

UPCYCLE WORKSHOP

Education

Ed

The Upcycle Workshop gives you a chance to dive into new disciplines, trends, and technologies.

You can find an Upcycle Workshop based upon your interests. You can create your work by following your tutor and guide.

Meet peers with the same hobbies and communicate with them to spark newer ideas for your upcycling works.

LIKE: DIY workshops or studio BUT: Unlike traditional DIY workshops, the Upcycle Workshop encourages people to turn trash into treasure, and provides focus groups to help spark new ideas. It equips people with creative skills, including creativity, collaboration, communication, and critical thinking.

LINK: People connect with those who have the same interests to share knowledge and experience.

1. Members create their chairs using recycled woods.

2. A member is painting her chair.

3. A tutor teaches a student how to build a chair.

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BORDERS

BOOK SHARING HUB

Education

En

Book Sharing Hub connects people to share books. We engage people to share more and learn more.

People can donate and share their old books or magazines. We categorize these books in our super center. The books are free for everyone to read and borrow.

LIKE: Book Exchange, Book Swap BUT: Unlike Book Exchange and Book Swap, we will connect students by storing the books they have and connecting them with other students within an area of their choice that have books they need. We provide awards to encourage students to share more.

LINK: Through the Book Sharing Hub, we connect people to knowledge sharing.

This is a community to foster people to read and share.

1. Kids are reading with their tutor together.

2. Children are reading shared books in their community.

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3. Children share their books with each other.

[1]

[2]

[3]

[1]

[2]

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CHAPTER

J -3

DELIVER ABLES

LANGUAGE EXCHANGE CLUB

Education

Ex

Language Exchange Club enables people to make friends and learn new languages and culture.

The language exchange club gathers people to learn languages from difference language exchange areas. We hold various activities to enable people to learn about different cultures. People are flexible and free to communicate with each other.

LIKE: Language learning center BUT: Unlike other language learning centers, we organize events and outdoor activities in different places to attract people from different backgrounds to join our language exchange clubs.

LINK: We encourage people to communicate with each other. You can explore different cultures.

1. Members have lunch together during a meeting.

2. Members take a photo together after communication.

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BORDERS

WE RESORT

Entertainment

En

We Resort integrates work and vacation. We Resort connects people to work together in a healthy environment.

We offer suitable workspaces in an ergonomic work environment, including private and public vacation spaces. We provide professional services and manage customer work schedules, travel plans, community activities, cooperation opportunities.

LIKE: Wework BUT: Unlike Wework, we improve work efficiency through meaningful connections.

The places where let us work in a healthy state. The community activities enrich our customer’s lives.

LINK: We connect people through meaningful connections. Our interesting activities enrich people lives.

1. Members follow their tutor to do exercise.

2. Members are working in an ergonomic space.

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3. Members enjoy coffee during break time.

[1]

[2]

[3]

[1]

[2]

[3]

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CHAPTER

J -3

DELIVER ABLES

CROSS-CULTURAL TOUR

Entertainment

Se

Cross-cultural Tour provides a better travel experience through connecting people to explore culture, customs.

The Cross-cultural Tour provides customers real expedition program to broaden their horizons about local culture, custom, and people. Customers will not only enjoy travel, but also expand their understanding of culture, custom, and people.

LIKE: BigBus, City Sightseeing BUT: Unlike BigBus and City Sightseeing, we not only provide more convenient transportation, but also promote local history and culture. The tour guide will lead tourists in participating local cultural activities to experience different cultures and customs.

LINK: We connect people to exploring the culture. Enjoy our community of cross-cultural tour.

1. It shows an Asian culture activity.

2. Members take a photo with local people.

3. Members talk with people who have different backgrounds.

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BORDERS

CROSS-BORDERS PLUS Entertainment

Pr

Cross-boarders Plus is a Family-based interactive learning tool for parents and children to learn and play together.

The Cross-borders Plus is a high-tech learning tool that provides the 3D learning space.

It is a powerful device for learning resources Children can explore unknown space, observe the animal world, and learn about science, culture, and art.

LIKE: Switch Player BUT: Unlike Switch Player, we help kids study with their parents to create happy family time and bonding game experience with neighbors. The interactive learning mode can also improve and enhance children’s learning ability.

LINK: Through Cross-borders Plus, we connect family to family. It is a powerful tool for students to explore knowledge.

1. Parents play a math game with their kid.

2. A kid is playing an interactive game.

3. A mother shows how it works for her kid.

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4. A kid is drawing through Cross Borders Plus product.

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NO BORDERS TALK

Media

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No Borders Talk makes it easier for people to share their stories, experiences, and knowledge online and offline.

No Borders Talk provides a platform to share your discoveries and innovations with the world. We believe passionately in the power of our brighter mind to change attitudes, lives, and knowledge.

LIKE: TED BUT: Unlike TED, we encourage people to share their stories, experiences, and knowledge in small groups so that everyone can participate. Live webcasts are available online, and viewers can interact with speakers online.

LINK: Through No Borders Talk, we connect people to share knowledge, stories, and experiences in different fields.

1. Members have a small group talk in Golden Gate Park.

2. The screen shows members talk online.

3. Members have a meeting online that crosses borders.

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BORDERS

AFTER SCHOOL LAB

Technology

Ed

After School Lab connects students together after school to enhance their skills.

After School Lab helps students foster critical thinking being creative, and developing collaborative skills by using them in challenging team situations. The lab is an experimental class setting for our future educational experiences.

LIKE: School labs, Workshop BUT: Unlike relevant labs, students have to compete in structured team-building challenges that emphasize the value of communication, and teamwork.

LINK: Through the After School Lab, we connect students to teams and encourage them to communicate and cooperate with each other.

1. It shows our future class settings.

2. A tutor lets kids try chemical experiments.

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3. A student is learning a new world in our lab.

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LEARNING CENTER

Technology

Ex

We provide specialized laboratories for students to get extra practice in the presence of trained professionals.

The Learning Center provides tutorial services, after-school programs, and specialized training in the sciences, technology, language, and the arts. We offer open enrollments to children.

LIKE: UC Learning Center BUT: Unlike other relevant learning centers, Learning Center is the host for hundreds of instructor-led and eLearning activities.

Here you can find the resources you need to move through your education and enhance your future career.

LINK: We connect people to the future.

We have knowledgeable faculty and staff who are ready to empower you to make the most of your academic experience.

1. A friend explores interests in our Learning Center.

2. It shows children gather together to leaning.

3. A tutor shows chemical magic.

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APPLICATION USAGE K-1 Stationery K-2 Promotional Items

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STATIONERY

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PROMOTIONAL ITEMS

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REFERENCES

Borders’ rise and fall: a timeline of the bookstore chain’s 40-year history, Jul 18, 2011, Nathan Bomey, www.annarbor.com Timeline: A short history of Borders Group bookstores, February 16, 2011, Reuters Staff, www.reuters.com

1. quora.com/What-are-the-alternatives-toand-competitors-of-TED-talks-and-events 2. creativemornings.com/about 3. unsplash.com/search/photos/people 4. conference.99u.com/about 5. unsplash.com/search/photos/book

6. bloomfire.com/blog/ways-to-encourage 7. en.wikipedia.org/wiki/Borders_Group 8. asiapac/meetings/2014annual/beh.pdf 9. oclc.org/content/dam/oclc/councils 10. pbs.org/wgbh/pages/frontline/shows

COLOPHON

Graphic Designer | Zhe Fang Typeface in Use | Basic Sans, Museo Slab Course | The Nature of Identity Time | Spring 2018 School | Academy of Art University Instructor | Hunter Wimmer

All rights are reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, recording, photocopying or otherwise, without prior permission of Zhe Fang.

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