Joe Leadbeater
Brief 15 — Yearbook
Refining Concepts
Brief 15— Yearbook Refining Concepts
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Joe Leadbeater
Brief 15 — Yearbook
Concept 1
2
Concept 1 15 / 51 — Reflection
There are 51 students in our year, with the year of graduation being 2015. This idea aims to consider the mirroring combining these two numbers creates.
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Joe Leadbeater
Brief 15 — Yearbook
Concept 1
3
Pallindrome Phrases — Phrases that are the same backwards.
A but tuba.
Acrobats stab orca.
A car, a man, a maraca.
Ah, Satan sees Natasha!
A lad named E. Mandala
Aibohphobia (fear of palindromes)
A man, a plan, a canal: Panama.
Al lets Della call Ed Stella.
A man, a plan, a cat, a ham, a yak, a yam, a hat, a canalPanama!
Amen icy cinema. Animal loots foliated detail of stool lamina.
A new order began, a more Roman age bred Rowena. Anne, I vote more cars race Rome to Vienna. A nut for a jar of tuna. Are we not drawn onward to new era? A Santa at Nasa. A Santa dog lived as a devil God at NASA. A slut nixes sex in Tulsa. A tin mug for a jar of gum, Nita.
Are we not drawn onward, we few, drawn onward to new era? Are we not pure? “No sir!” Panama’s moody Noriega brags. “It is garbage!” Irony dooms a man; a prisoner up to new era.
A Toyota! Race fast, safe car! A Toyota! A Toyota’s a Toyota.
Art, name no tub time. Emit but one mantra.
Able was I ere I saw Elba.
As I pee, sir, I see Pisa!
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Joe Leadbeater
Brief 15 — Yearbook
Ambigrams — Words that are read the same upside down.
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Concept 1
4
Joe Leadbeater
Brief 15 — Yearbook
Concept 1
5
Using Mirrored Stock— Demonstrating mirrored use.
The use of the numbers to demonstrate concept.
51
15
51 / 15
Possibly printing mirrored text, using stock to translate the meaning. Maybe some mirrored stock could be added in as a bookmark?
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Joe Leadbeater
Brief 15 — Yearbook
Concept 1
6
Using Mirrored Stock— Demonstrating mirrored use.
retaebdaeL eoJ
The name is inverted, which can be translated with the use of a mirror.
Joe Leadbeater
An image can be flipped (which displays text so is obviously flipped). Again, this can be translated with the mirror.
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Joe Leadbeater
Brief 15 — Yearbook
Concept 2
7
Concept 2 52 Characters
There are 52 characters (Upper +Lowercase) in a font. There are 51 people in the year group, + a course leader. In some way, these could be tied together, dedicated a letter to each person.
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Joe Leadbeater
Brief 15 — Yearbook
Concept 2
Manipulating An Existing Typeface— Dots added to represent where everyone is from.
DOTS THAT ARE POSITIONED BASED ON LOCATIONS IN THE UK. EVERYONE IN THE YEAR WOULD HAVE THEIR OWN CHARACTER, WHICH WOULD BE CHOSEN RANDOMLY.
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8
Joe Leadbeater
Brief 15 — Yearbook
Each member of the class draws a letter which is converted into something more consistent.
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Concept 2
The characters still contain some inconsistency to give a unique feel.
9
Joe Leadbeater
Brief 15 — Yearbook
Concept 3
10
Concept 3 Location, Location, Location
Everyone on our course has lived in the UK before starting, we have no foreign students. This concept aims to map locations we have come from before the course, emphasizing that we have all come together for these three years.
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Joe Leadbeater
Brief 15 — Yearbook
Plotting Before & After on a map:
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Concept 3
11
Joe Leadbeater
Brief 15 — Yearbook
Concept 3
12
Cover / Sleeve:
Location, Location, Location. Ba (Hons) Graphic Design Yearbook 2015
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- Same dots / comma that is in the title? - Use the shape within the typeface? - Maybe use numbers / letters to show progression from A to B?
Joe Leadbeater
Brief 15 — Yearbook
Concept 3
13
How the concept can be used over the layout:
- Dots positioned where the designer’s originally from. This could either be just black or white or a spot colour. Possibly spot varnish? - Spot varnish could prove to be very expensive for a small addition.
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Joe Leadbeater
Brief 15 — Yearbook
Concept 3
14
Flyers / Posters:
Location, Location, Location.
Ba (Hons) Graphic Design Exhibition 2015
Ba (Hons) Graphic Design Exhibition 2015
15th June — 22nd June.
Location, Location, Location.
Ba (Hons) Graphic Design Exhibition 2015
Ba (Hons) Graphic Design Exhibition 2015
15th June — 22nd June.
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- Two designs for flyer / poster: One showing where everyone is from, the other showing where we all are now (Leeds). - Die cut holes showing positions.