Joe Leadbeater
Brief 16 — DBA
Logo / Logotype
Brief 16— DBA Logo / Logotype Now a logo’s form has been chosen, it will be slightly manipulated, as well as being paired with a logotype.
Hello@joelead.com
+4 4 (0)785 4 398957
Joe Leadbeater
Hello@joelead.com
Brief 16 — DBA
+4 4 (0)785 4 398957
Logo / Logotype
2
Joe Leadbeater
Hello@joelead.com
Brief 16 — DBA
+4 4 (0)785 4 398957
Logo / Logotype
3
Joe Leadbeater
Hello@joelead.com
Brief 16 — DBA
+4 4 (0)785 4 398957
Logo / Logotype
4
Joe Leadbeater
Brief 16 — DBA
Logo / Logotype
5
Capital North Absolute Pro Reduced — Book
Aveny — Medium
Capital North
Akkurat Pro — Bold
Capital North
Akkurat Pro — Regular
Capital North Aktiv Grotesk — Bold
Hello@joelead.com
Capital North Capital North
PT Sans — Regular
Corbel — Regular
Capital North Capital North
Founders Grotesk — Regular
+4 4 (0)785 4 398957
Joe Leadbeater
Brief 16 — DBA
Logo / Logotype
6
Capital North Aller — Regular
Apercu — Bold
Gotham Rounded — Medium
Capital North
Collator — Regular
Capital North Film4 — Regular
Geneva — Regular
Grot-R — SemiBold
Capital North
Hello@joelead.com
+4 4 (0)785 4 398957
Capital North Capital North Capital North
Montserrat — Regular
Joe Leadbeater
Brief 16 — DBA
Logo / Logotype
7
Original Typeface
Tweaks made: Shapes cut at 30 degrees using the isometric grid, and tighter kerning. The r was also adjusted to interact better with the t.
Form without illustrated corrections.
Hello@joelead.com
+4 4 (0)785 4 398957
Joe Leadbeater
Brief 16 — DBA
Testing out outlines: None of the three options proved to be successful.
Hello@joelead.com
+4 4 (0)785 4 398957
Logo / Logotype
8
Joe Leadbeater
Brief 16 — DBA
Logo / Logotype
9
Original Typeface / Logo.
Angles of C and a adjusted.
Kerning adjusted to align p and r.
Finalised form.
Hello@joelead.com
+4 4 (0)785 4 398957
Joe Leadbeater
Brief 16 — DBA
Finalised Logo / Logotype: Both hold the same thickness of stroke. The centre of the logo aligns through the two words. Brand guidelines will be produced to show exact logo and logotype usage.
Hello@joelead.com
+4 4 (0)785 4 398957
Logo / Logotype
10
Joe Leadbeater
Hello@joelead.com
Brief 16 — DBA
+4 4 (0)785 4 398957
Logo / Logotype
11
Joe Leadbeater
Hello@joelead.com
Brief 16 — DBA
+4 4 (0)785 4 398957
Logo / Logotype
12
Joe Leadbeater
Brief 16 — DBA
Testing the logo at different sizes and in positive / negative.
130mm x 40mm
100mm x 30mm
65mm x 20mm
50mm x 15mm
33mm x 10mm (smallest size)
Hello@joelead.com
+4 4 (0)785 4 398957
Logo / Logotype
13