Lakai Brief

Page 1

Lakai T Shirt Brief

Design Development


Joe Leadbeater

OUGD503

Brief_03 - Lakai T Shirt Design

Logo Ideas

Logo Ideas

ES T.

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Here you can see the variations I produced for the t shirt design. I intended on producing a vintage logo to commemorate Lakai’s history for the passed 15 years. ‘Shoes We Skate’ is Lakai’s slogan, and many of the above designs incorporate this slogan. I created a small slogan: ‘shoes that last’, as I feel this is one way in which Lakai set themselves from other skate shoes. They are extremely durable, proven by the fact that I have owned a pair of Lakai shoes for 2 years, and they are yet to look weathered or worn. I have chosen to just design in black and white, as I feel applying colour put the judges off. Instead, I intend on explaining that any colours can be applied if my design is picked.


Joe Leadbeater

OUGD503

Brief_03 - Lakai T Shirt Design

Finalised Design Mockups


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