MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title: Traveling Collab w/ Jordan Harrison - Reader
Module Leaders: Amber Smith, Phil McDonald, Andy Lodge & Simon Harrison
Module Credits: 60
Context Jordan Harrison Reader spent 6 weeks of summer traveling around Thailand and Cambodia, collecting a body of images and objects.
Jordan got gained a understanding of tradition, culture, history and the journeys taken by travelers.
He wanted to combine the sites, sounds and smells of his journey into something physical.
Brief Create a large format publication based on his experiences. The publication should communicate the journey undertaken using images and text.
These do not have to be entirely produced from scratch, and can be revised versions of existing typefaces.
A typeface composed of ‘book’ and ‘display’ options should be developed to reflect research.
Suggested Research
Tone of Voice / Target Audience
Primary research (already there) - Images, diary entries and objects.
Informative.
Secondary research - Facts about the history of the places visited.
Students & young adults not tied down with a long term job.
Deliverables / Mandatory Requirements Minimum of 2 printed copies of the publication. An adapted bodycopy typeface & display typeface. Minimum of 3 A3 design boards. Portfolio standard photography outcome. Start Date: (Roughly) 20/01/15 Project Duration: 6 weeks
Deadline Date: -