Portfolio
Contents 001/ Hong Bao Golf Competition 005/ Laguna Lifestyle: Workshops 007/ 008/ 009/ 011/ 015/
December (2020) Workshops January (2021) Workshops February (2021) Workshops March (2021) Workshops April & May (2021) Workshops
017/ Laguna Lifestyle: DJ Funshop 019/ Laguna Lifestyle: Q2 Magazine 023/ Laguna Lifestyle: Social & Recreation 027/ Celebrate Songkran with DTLS 029/ Laguna National: Christmas’ Greetings
031/ 033/ 039/ 041/ 014/ 016/
DTLS: Email Banners Laguna Practice: Workshops Laguna Resort: Corporate Materials DTLS: F&B Menu Designs February (2021) Workshops March (2021) Workshops
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ONE.
Hong Bao Golf Competition Ushering the year of Ox with annually held Club event for Members
Firstly, the event is promoted to Members via an eDM blast. They can view the TV signage at clubhouse lobby upon arrival. Greeting card is handed out to every Member prior to teeing off. Finally, the website banner is designed for Members to view the competition results on Laguna National’s page via a carousel slideshow on its landing page.
YEAR
February 2021 CLIENT
Laguna National Golf & Country Club (LNGCC) MEDIUMS
Email Direct Marketing (EDM), Greeting Card, Website Banner, Digital TV Signage
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Participant Registration Banner on Google Forms Adapting eDM artwork to create a series of Hong Bao online collaterals
Participant Registration Registration Form’s Masthead Banner via Google Form
TV Signage (Clubhouse Lobby)
Visage Slide (Golfers’ Buggies)
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Greeting Card (Front) Welcoming guests at clubhouse lobby upon arrival and before teeing off
EDM (Email Direct Marketing) Announcing highly raved event to Members via eDM
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Website Banners: Monthly Workshops TOP: March (2021), LEFT: February (2021), RIGHT: Chinese New Year (January 2021) 5
T WO .
Laguna Lifestyle: Workshops Monthly workshops (Family Fun, Kids & Adults) for Members and Guests Laguna Lifestyle aims to foster social and recreational acitivities with family, friends and kids. Posters provide detailed information regarding upcoming club workshops. EDM is blasted to Members in order to encourage sign-ups. Website banners increases online traffic to Laguna Lifestyle: Workshops page on the website. The public can view digital TV signages as they are displayed around the clubhouse.
YEAR
December 2020 to May 2021 CLIENT
Laguna National Golf & Country Club (LNGCC) MEDIUMS
Email Direct Marketing (EDM), Greeting Card, Website Banner, Digital TV Signage, Social Media
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Laguna Lifestyle: Christmas Workshops (2020)
Pullup Banner (outside The Shop), TV Signage and Poster Display at The Nest (F&B outlet in the clubhouse)
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Laguna Lifestyle: Chinese New Year Workshops (January 2021) Monthly workshops (Family Fun, Kids & Adults) for Members and Guests
CNY Workshop Brochure (Above) A5 size booklet to promote sign-ups
Workshop Posters (Right) Distribution of posters at The Nest, F&B outlet
Website Banner (Left) Boosting online presence on Laguna National’s website 8 8 8
Laguna Lifestyle: February Workshops (2021)
Monthly workshops (Family Fun, Kids & Adults) for Members and Guests
Website Banner (Laguna National’s website) Masthead banner on the landing page to increase online traffic
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Digital TV Signage (Clubhouse) They are displayed in changing rooms, lounges & entrances
Laguna Lifestyle: February Workshops (2021) Monthly workshops posters to introduce programme details
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Laguna Lifestyle: March Workshops (2021)
Monthly workshops (Family Fun, Kids & Adults) for Members and Guests
Digital TV Signages in the Clubhouse LEFT: TV with signage, TOP: Bunny Making Signage, RIGHT: Easter Baking TV Signage
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Laguna Lifestyle: March Workshops (2021)
March workshop posters (Family Fun, Kids & Adults) for Members and Guests
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Laguna Lifestyle: March Workshops (2021)
Masthead banner (on landing page) & individual workshop website banners on Laguna National’s website
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Masthead Banner (Laguna Lifestyle’s page)
Masthead Banner (Laguna National Golf & Country Club’s website)
Individual Banner (Geometric Terrarium)
Individual Banner (Easter: Bunny Making for Kids)
Laguna Lifestyle: Easter Workshops eDM (Email Direct Marketing)
LEFT: 1st eDM, 1st week of March TOP: 2nd eDM, 3rd week of March RIGHT: 3rd eDM, 4th week of March
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Laguna Lifestyle: April & May (2021) Songkran and Mother’s Day Workshop Posters
Songkran Workshops (Thailand’s biggest, annual festival) Usage of purple, green and yellow to signify Thailand’s traditions
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Mother’s Day Use of light pink to suggest an upcoming workshop that evokes love
Laguna Lifestyle: TV Signages
Songkran Workshops (Left) and Mother’s Day (Right)
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Front Cover
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Page 2: Workshop Introduction and Class Details
T HREE.
Laguna Lifestyle: DJ Funshop Long term workshops for children and teens, aged 8 to 16 years old. YEAR
May 2021 to present Page 2: Lesson Plan
CLIENT
Laguna Lifestyle MEDIUMS
4-paged brochure
Back Cover: DJ Instructors’ Bio
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Left: Laguna Lifestyle Q2 Magazine Cover Right: Laguna Lifestyle’s May Monthly Workshops at Laguna Resort (Page 28)
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FOUR.
Laguna Lifestyle: Q2 Magazine Trimonthly magazine for Laguna National’s Members and Hotel Guests
The magazine features both golfing and hotel components within Laguna Resort. An array of golf events coverage, food & beverage promotions, ongoing and montly recreational programmes is covered in each issue. The layout design consists of designing the text alignment and editing images for each article. editing images and adding visual graphics within pages to elevate overall experience and visibility. Furthermore, it undergoes a press check with the printer to ensure consistent image quality before proceeding with production.
YEAR
March 2021 CLIENT
Laguna National Golf & Country Club (LNGCC) Dusit Thani Laguna Singapore (DTLS) MEDIUMS
Members’ Magazine
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Food Promotion at Greenhouse: Chef Donnapa’s Signature Dish (Page 32 & 33) 21
Laguna Lifestyle’s Workshops: Thai-Themed & April (Page 26 & 27)
Legend’s Bar Beverage Article: Legend In The Making (Page 35) 22
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FIVE.
Laguna Lifestyle: Social & Recreation Fitness & recreational programmes for Members and Guests to enjoy at Club
Social & Recreation programmes comprise of fitness and recreational programmes. These include Chinese Brush Painting, Tennis, Floatfit, Ballroom Dancing, Aikido For Kids and more!
YEAR
November 2020 to March 2021 CLIENT
Laguna Lifestyle (LL) MEDIUMS
Email Direct Marketing (EDM), Greeting Card, Website Banner, Digital TV Signage, Social Media
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Laguna Lifestyle: Social & Recreation (2020 – 2021)
Fitness, educational and recreational programme flyers distribution in the clubhouse and online viewing
Ballroom Dancing (Cover)
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Chinese Brush Painting (Cover)
Chinese Brush Painting Programme Details (Back)
Laguna Lifestyle: Social & Recreation (2020 – 2021) Digital TV Signages (Left), Website Banners (Right)
TV Signage (Above), Website Banner (Below)
Collage is provide an overall glimpse on past workshops`
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DUSIT THANI LAGUNA SINGAPORE: CELEBRATE SONGKRAN
SIX.
Mark The Thai Festival of Songkran with Dusit Thani Laguna Singapore (DTLS) Songkran is an annual festival that is celebrated in Thailand during April in the year 2021. Dusit Thani Laguna Singapore similarly aims to celebrate the event by organising Songkran workshops and room offerings with a few specialty dishes for the Guests and public.
YEAR
March 2021 CLIENT
Dusit Thani Laguna Singapore (DTLS) MEDIUMS
Poster, Email Direct Marketing (EDM), Website Banner, Digital TV Signage, Social Media
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LAGUNA NATIONAL: FESTIVE GREETING 2020
S E VE N .
Laguna National: Festive Greeting Celebrating Christmas with the grand opening of the golf clubhouse. YEAR
December 2020 CLIENT
Laguna National Golf & Country Club (LNGCC) MEDIUMS
Email Direct Marketing (EDM), TV Signage, Social Media
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Dusit Thani Laguna Singapore: Pause @ Devarana Wellness Devarana Spa’s Opening Promotion: Spa & Yoga Package
Dusit Thani Laguna Singapore: Celebrate Songkran Hotel’s internal event to celebrate Thai’s New Year festival
Dusit Thani Laguna Singapore: Family Package Encouraging families to stay & dine in the hotel with admission tickets for attractions within the vicinity.
Laguna Resort: Mother’s Day Fresh Floral Arrangement Promoting Mother’s Day workshop that is organised by Laguna Lifestyle department in Laguna Resort
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EIGHT.
Email Banners: Sign-off Increase the visibility of golf and hotel’s current promotions YEAR
CLIENT
MEDIUMS
April 2021
Laguna Resort (LR)
Email Banners
consists of: 1. Laguna National Golf & Country Club a. Golfing (Internal events) b. Golfing (Corporate events) c. Membership 2. Laguna Practice (Driving Range) 3. Dusit Thani Laguna Singapore a. Rooms b. Devarana Spa c. Food & Bevergae Outlets (Greenhouse, Tee Deck, Dusit Gourmet, Legends Bar, In-room Dining) d. Corporate Business & Weddings
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FROM LEFT: Golf Club Fitting Event Poster (March 2020), TOP: Club Fitting visual for Laguna Practice’s Instagram, BOTTOM: Email Banner for Corporate Branding 33 33
NINE.
Laguna Practice Golf Club Fitting Events, retail promotion, bimonthly competitions were regularly held prior to Covid-19. A series of Covid-19 collaterals were later set up to remind guests of safe distancing regulations at the driving range for Phase 2 and 3.
Firstly, the event is promoted to Members via an eDM blast. They can view the TV signage at clubhouse lobby upon arrival. Greeting card is handed out to Members prior to teeing off. PREVIOUS: Club Fitting Events (July 2019 – March 2020), NEXT: Covid-19 signage series (Phase 2 & 3), RIGHT: Chinese New Year (January 2021)
YEAR
July 2019 to March 2021 CLIENT
Laguna Practice (Driving Range) MEDIUMS
Email Direct Marketing (EDM), Print signages, Promotional posters, Social Media
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Laguna Practice: Covid-19 Signages Series (Phase 2 & 3) Signages, floor stickers and eDMs designed with corporate branding
Covid-19 Signages (Safe Management Measures Notices) Signages and eDM were designed to prepare reopening during Phase 2
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Floor Stickers Ensuring 1m distancing with golf-themed stickers
Laguna Practice: Covid-19 Signages Series (Phase 2 & 3) Signages, floor stickers and eDMs designed with corporate branding
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Laguna Practice: Promotional & Bimonthly Toptracer Competition Posters Posters are displayed on a noticeboard that is located right outside the entrance of the Golf Shop.
CHRISTMAS IS THE SEASON FOR KINDLING THE FIRE OF GOLFERS! Give the gift of golf and spread the cheer with Toptracer and play, make good cheer with your fellow golfers and host a get together for a Christmas Par Tee in the comfort of each other’s company.
FOR BOOKING OR ENQUIRIES Email: practiceinfo@lagunanational.com or call 6741 1111 610A Upper East Coast Road Singapore 465404
Titleist Golf Club Retail Poster
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Toptracer Competition: Long Drive Challenge
www.lagunanational.com
Laguna Practice: Gifting Vouchers This Christmas
Laguna National: Ladies Meet-Up (2020) Poster, Email Direct Marketing (eDM) & Social Media
Laguna National: Recruitment Ad (2020) Facebook, Linkedin, JobStreet
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Laguna Resort – A4 Letterhead
DTLS – C4 Envelope (front)
DTLS – C5 Envelope (front)
C5 Envelope
DTLS – C5 Envelope (Back)
LAGUNA HOTEL HOLDINGS PTE LTD 11 Laguna Golf Green, Singapore 488047 UEN: 198301785D TEL : +65 6542 6888 WEBSITE: www.lagunanational.com
L A G U N A H O T E L H O L D I N G S P T E LT D
A4 Letterhead
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C4 Envelope
11 LAGUNA GOLF GREEN, SINGAPORE 488047
UEN: 198301785D
C6 Envelope
TEL: +65 6542 6888
W W W. L A G U N A N AT I O N A L . C O M
TEN.
Laguna Resort: Corporate Materials Rebranding and printing of Laguna Resort’s Corporate Materials YEAR
PURPOSE
CLIENT
April 2021
As requested by Corporate Management, a rebranded look was designed for its new batch of materials.
Laguna Resort (LR)
The previous batch uses Laguna National which only covers golfing components.
MEDIUMS
Letterheads and Envelope
With the rebranding as Laguna Resort, the new batch of materials will cover the following properties: 1. Dusit Thani Laguna Singapore 2. Laguna National Golf & Country Club 3. Laguna Practice.
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Greenhouse: All-Day Dining Restaurant
Thai, Chinese, Nikkei, traditional Indian Tandoor, Mediterranean cuisines.
Greenhouse: Selected Design
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Other design options. Request: Provide visuals for the menu by featuring dishes via images or sketches.
EIGHT.
DTLS: F&B Menu Designs Designing physical menus for all Food & Beverage outlets for the hotel ROLE
YEAR
MEDIUMS
Propose 2 design options for physical menus for each outet. Next, the selected option will be executed by crafting with Photoshop and Indesign softwares for final proposal to the Management.
April 2021
Design Proposals
Final artwork with material specifications, finishing is sent to the printer for production once they are approved.
CLIENT
Dusit Thani Laguna Singapore (DTLS) FOOD & BEVERAGE OUTLETS
1. Greenhouse (All Day Dining) 2. Tee Deck (Alfresco Dining & Grill) 3. Legend’s Bar (Bar) 4. Dusit Gourmet (Bakery & Assorted Pastries)
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Tee Deck: Alfresco Bar & Grill Thai BBQ, Western-style grills and ‘farm-to-table’ dishes.
Selected Design A6 sized menu with pockets, adorned with a ‘Tee Deck’ flag which sites on a grass patch
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Other design options. Request: Provide visuals for the menu by featuring dishes via images or sketches.
Legend’s Bar: Bar & Lounge Téte-à-téte, alcoholic beverages, wines and bar bites.
Selected Design A5 sized menus slotted within a metal, engraved holder designed like a golf buggy
Menu holder and menu layout had to be redesigned for proposed designs to be portable and easy to browse through.
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Wine List for all Food & Beverage Outlets Red, White, Sparkling, Champagne wines in various regions.
Postcard sized menu inserts with genuine leather cover in various colours and silver foil stamping
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Superimposing menu inserts and leather colours for visual purposes
Thank you for your time. For enquiries, please email itsholom@gmail.com.
Scan to find out more! Linkedin
Website
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Thank you for your time. For enquiries, please email itsholom@gmail.com.
Scan to find out more! Linkedin
Website
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