Vets Cymru
Tactical Rabbit RabbitObjectives:
• Tailored email to segments and membership lists designed to support increased ticket sales and educate registered/non-registered attendees
• Supplementary content around event experience: Aberystwyth/Wales (based on performance in Manchester)
Possible Channel Activity:
• Email - Segmented lists - Email creation
• Paid Social - Creative
• Campaign creativity designed for email, organic social media, and paid social.
• A media pack of creatives to be sent to regions to promote VetCymru
• Animated motion graphics (UP*) as we have proven higher ROI (PMRE)
• Post-event comms
• Analysis
*Unstable Platform or rapid cut, playful motion graphics.
N.B. Email will primarily support this campaign's acquisition but will be key in educating the various audiences about the event. This considers the desired number of delegates vs. the number of people who registered interest when the most recent list was created in February.
Content Plan:
Activities and reasons to attend. Exhibitors - who will be exhibiting, the opportunity to connect. Speakers - tag and promote speakers at talks. Sponsors. Final call messaging
The Pinnacle Of Veterinary Education
We’re Getting Closer
The Community Of Experts - Celebration And Collaboration Perfectly Curated Sessions - CPD
The Pinnacle Of Veterinary Education
We’re Getting Closer
The Community Of Experts - Celebration And Collaboration Perfectly Curated Sessions - CPD
The Pinnacle Of Veterinary Education
We’re Getting Closer
The Community Of Experts - Celebration And Collaboration Perfectly Curated Sessions - CPD
Rapid Assets
Example Messaging
The Pinnacle Of Veterinary Education
Reaching For The Summit
ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024
Value Statements
Motion Graphics Example Campaign
Ideas
Motion Graphics
On Track For The Summit To The Pinnacle Of Veterinary Education
ABERYSTWYTH UNIVERSITY 4 - 5 JULY 2024
Reach For The Summit
The Pinnacle Of Veterinary Education
RAPID ANIMATION
ABERYSTWYTH
UNIVERSITY 4 - 5
JULY 2024
On Track For The Summit
To The Pinnacle Of Veterinary Education
ABERYSTWYTH
UNIVERSITY 4 - 5
JULY 2024