Image by Hugh Ferriss, c. 1929
London based men’s brand Natural Selection was founded by John Park in 2009. Inspired by Charles Darwin’s book “Origin of Species by way of Natural Selection”, the brand was conceived on the notion of constant evolution in a highly competitive world. A/W14 sees the launch of a full ready-to-wear collection, referencing Art-Deco architecture’s strong lines and subtle ornateness, Natural Selection will continue to appeal to the modern, quality-conscious man seeking understated, sophisticated elegance.
Great Coat / Revenge Tee / Watchman Trouser
Merino Crew / Watchman Trouser
Reversible Mac / Watchman Trouser / Doppler Scarf
Tennis Short Sleeve / Watchman Trouser
Mackinaw Coat / Skinny Graphite
Shawmut Shirt Tartan / Shooting Trouser Tartan
Brunel Jacket Denim / Isis Shirt Navy / Taper Petrolium
Rum Waistcoat Tartan / Shooting Trouser Tartan / Doppler Scarf
Kimono Parka / Isis Shirt White / Skinny Skraw
Chapman Raw / Taper Raw
Short Trench Coat / Taper Dusk
Isis Shirt Chambray / Skinny Lydon
Cadet Jacket Midnight / Isis Shirt Navy / Watchman Trouser
Cadet Jacket Wadded / Rum Waistcoat Tweed / Shooting Trouser Tweed
Reversible Mac / Ark Royal Crew / Watchman Trouser
Cadet Jacket Black / Isis Shirt White / Watchman Trouser
European Sales: Russell Pickett/ russell@concrete-studio.com US Sales: Dana Dramov/ dana@dan adramov.com Global Sales: John Park/ jpark@concrete-studio.com European PR Enquiries: Paul Barlow/ paul@concrete-projects.com US PR Enquiries: Dana Dramov/ dana@dan adramov.com