THE JOHN L. SCOTT
HOME BUYING ADVANTAGE STRATEGIES FOR TODAY’S HOUSING MARKET
“It’s about the
POSSIBILITIES in our client’s lives.™”
YOUR TRUSTED ADVISOR for Today’s Housing Market Whether you’re buying your first home or your tenth, it’s a new experience every time. Technological changes can make the homebuying process easier and faster, but that doesn’t mean you can rush through the important steps of making an informed decision about your home purchase. At John L. Scott, we’re here with our tech-powered tools and as your trusted advisors to help you narrow your priorities, find all available options in your price range, understand market dynamics and build your support team with professionals who will help you secure financing, understand what a home warranty can do, walk with you through inspection and attend the closing to ensure everything goes without a hitch.
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What’s Important to You? Define your goals and expectations
The Home Search Find your perfect home using a variety of search methods
Key Market Strategies Provide comprehensive market data to help you make an informed decision
Financing Your Home Get you pre-qualified for you financing to ensure your purchase offer is strong in the eye’s of the seller
Your Trusted Advisor and Advocate Prepare and negotiate the winning offer
The Home Purchase Process Manage the transaction process skillfully until you are sitting comfortably in your new home.
Member of the National Association of Realtors®
SIZE
STYLE
CONDITION
LOCATION
WHAT’S IMPORTANT TO YOU? As your real estate expert, we start with you. We want to know what is important to you and, even more significant, why it’s important. We don’t just take your order for the number of bedrooms and bathrooms you want. We want to learn how you plan to live in your home so we can identify options that work for your ideal lifestyle in your price range.
THE HOME SEARCH Helping You Find Your Perfect Home Whether you want to buy a home next to a park, near restaurants, within a 30-minute commute to your office or in a school district with a strong science program, we can help. By combining our latest technology systems with our extensive area knowledge and expertise, we will create a custom home search that meets your needs and desires and then use that custom search to present you with homes for sale that fit your specific criteria. BE IN CONTROL OF THE HOME SEARCH PROCESS - View every home for sale currently on the market, regardless of which company is representing the sale. - Create customized searches based on your criteria and then receive instant notifications when homes that fit your criteria come on the market by community, neighborhood or favorite school. - Tour homes for sale virtually via 3-D Virtual Home Tours, Video Home Tours, Virtual Open Houses, Professional Photography and more. When you find a home you want to visit in-person, we’ll schedule an appointment and take you inside.
John L. Scott Mobile App
MOBILE SEARCH All Homes on the Market, All Companies, All the Time.
SEARCH ON THE GO The John L. Scott Mobile App allows for easy access to search for homes anywhere, anytime. The GPS feature allows you to see all properties (active, pending, and sold) in your vicinity. Connect to your Property TrackerÂŽ account to save favorites on the go.
We’ve got you covered with all the tools you need!
NEW HOMES FOR SALE INSTANT NOTIFICATION Be The First to Know with Property Tracker® When markets are moving fast, so are we. Once you’ve got your priorities set, we can instantly notify you when new homes are available. You can save your searches and get updates, so you’ll know if the status changes on a home you’ve saved as a favorite.
MARKETINSIGHTS™ For Your Selected Area RECEIVE MONTHLY INSIGHTS ON ANY SAVED SEARCH - Market activity and trends - Month over month stats
STAY ORGANIZED
- Six month comparison - Average prices
Create and manage searches and favorites through your personal Property Tracker® dashboard.
Let us help you customize your Property Tracker® settings.
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Create and save searches
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Receive instant notification of new listings via text or email
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Save favorites • Take notes • Rate favorites • Receive status and price updates
- Months supply of inventory
TODAY’S MARKET STRATEGY The Yearly Housing Cycle Timing is everything in real estate, but we know that the most important timing is yours. Whether you’re buying in the less competitive fall and winter seasons or looking in the spring and summer when real estate is typically more active, we can leverage our market knowledge to guide your search and your strategy.
The best time to buy a home is when the timing is right for you.
INTERPRET THE DATA Sales Activity Intensity Let us guide you through the data, statistics, and numbers to help you make informed, educated, and confident choices throughout the home buying process. Knowing the key market indicators and sales activity intensity by price range for your search area will help us evaluate the velocity of the current market and develop a pricing and offer strategy.
HOW DOES THE MARKET AFFECT YOU? BUYERS MARKET
HEALTHY MARKET
SELLERS MARKET
Selective Buyer Activity Intensity - More than 5 months of inventory - More homes available for sale
Healthy Sales Activity Intensity - 5 months of inventory is considered a healthy market
High Sales Activity Intensity - 3-4 months or less of inventory - Low or shortage supply of unsold inventory
As a buyer, that means... - More selection - Less buyer competition - Flat or softening of home prices
As a buyer, that means... - Healthy buyer demand - Healthy supply of homes for sale
As a buyer, that means... - Less selection - More buyer competition - Potential multiple offer situation
SALES ACTIVITY AS PERCENTAGE OF NEW LISTINGS - FIRST 30 DAYS Below 25%
25%
35%
50%
65%
75%
UNDERSTAND THE LOCAL MARKET Your Search Area — Your Price Range As a buyer, you want to understand market dynamics so you can make an informed offer. We can use our professional expertise to analyze data by neighborhood to help you find and buy a home you’ll love. When it comes time to negotiate for the best price and most favorable terms, we want you to feel confident you’re getting the right home at the right price, aligned with your goals.
PARTNER WITH A LENDER Financing Your Home We will partner with you and your lender to position you in the best light when competing with other offers. This will also provide any seller with a higher sense of certainty when reviewing your offer. CASH Full amount of the purchase price in liquid funds; not relying on any contingent source of funds.
UNDERWRITING APPROVAL Strongest loan approval. Underwriters verify your financial capability and are ready to fund before you select a home.
PRE-APPROVAL A standard loan amount is given based on your financials and credit score.
PRE-QUALIFICATION An estimated amount you would likely qualify for based on basic information.
HOW TO FUND YOUR PURCHASE? It is imperative you share any contingent source of funds for your home purchase with your lender and RealtorÂŽ as early as possible. -
Proceeds from home sale 401k/Retirement funds Future earnings/stock Gift money
YOUR TRUSTED ADVISOR & ADVOCATE Exceptional Service, Exceptional Results™ Once you’ve selected a property, we want you to be confident with the price and terms of your offer. As your trusted real estate advisor and advocate, we will help you analyze recently sold data to help you determine the best offer price. We will guide you through selecting the appropriate paperwork and negotiate the most favorable buyer terms on your behalf.
Your representative throughout the entire process
THE HOME PURCHASE PROCESS Keeping You On Track We will anticipate and communicate with you regarding contingency timelines, inspections, title review, appraisal, and escrow for a successful closing and a timely move. From the home search to the day you get your keys, we’re committed to you.
TODAY’S MARKET STRATEGY HOME SEARCH NEGOTIATE PRICE & TERMS MUTUAL ACCEPTANCE EARNEST MONEY DEPOSIT LOAN APPLICATION
CONTINGENCIES
HOME INSPECTION APPRAISAL PROCESS
LOAN APPROVAL TITLE REVIEW & ESCROW SIGN & CLOSE
YOUR SUPPORT TEAM Working Together for a Successful Closing HOW DO YOU KNOW WHO TO CHOOSE? Just like your John L. Scott broker associate, the team you work with should be knowledgeable, experienced and willing to work with you to complete your home purchase. We are happy to recommend lenders, inspectors, title and escrow companies and other professionals.
THESE ARE SOME OF THE PROFESSIONALS THAT WILL BE INVOLVED IN A SUCCESSFUL CLOSING: LOAN OFFICER
APPRAISER
Walks you through loan options, gathers documents, takes formal loan application.
Estimates the market value of the home (for the bank/lender).
TITLE LENDER/UNDERWRITER Reviews documents from Loan Officer and gives final loan approval.
Protects homeowner against loss or damage occurring from liens, encumbrances, or defects in title or actual ownership of the property.
INSPECTOR
ESCROW
Evaluates the property for potential issues and provides a report detailing their recommendations (buyer typically pays for inspection when inspection is conducted).
Independent neutral third party by which the interests of all parties to the transaction are protected. Escrow will hold earnest money, prepare closing documents, and schedule for signing.
MY COMMITMENT Helping You Make the Right Move — Listen, discover and understand what’s important to you — Help you with the home search process — Share key market indicators to help you make an informed decision — Negotiate the purchase price and terms — Communicate with you each step of the transaction
100% Buyer Representation
SUPPORTING OUR COMMUNITY Helping Kids Stay Healthy and Be at Home Living Life as a Contribution® is our core value at John L. Scott LAST YEAR THE JOHN L. SCOTT FOUNDATION HELPED SPONSOR
30
EVENTS
WHICH HELPED RAISE NEARLY
$18M
FOR CHILDREN’S HEALTHCARE
PLUS
50
DINNERS SERVED AT RONALD MCDONALD HOUSES
WHY CHOOSE JOHN L.SCOTT REAL ESTATE? Transactional Excellence to buyers and sellers for 90-Years. John L. Scott is the Right Choice! TM
NEARLY
OVER
110+
33,000
$14B+
3,000
OFFICES
TRANSACTIONS
SALES VOL.
BROKER ASSOCIATES*
“It’s about the
POSSIBILITIES in our client’s lives.™”
JOHN L. SCOTT RECOGNIZED AS
TOP 20 REAL ESTATE BRAND
IN THE NATION
FOUNDING MEMBER
* WASHINGTON, OREGON, IDAHO, CALIFORNIA
THE JOHN L. SCOTT
HOME BUYING ADVANTAGE STRATEGIES FOR TODAY’S HOUSING MARKET
“It’s about the
POSSIBILITIES in our client’s lives.™”