VIRTUAL WEBINAR SERIES
Welcome to John L. Scott We would like to introduce you to John L. Scott! We have prepared a webinar series to help you learn about everything we offer and introduce you to our tools, programs, and systems. Each webinar will be scheduled for 30 minutes with 15 minutes for Q&A. We do have support team specialists available to help and assist you with implementing these programs into your business.
WEDNESDAY & THURSDAY DECEMBER 2ND & 3RD 9:00 AM – 9:30 AM
MyDesk Dashboard Overview and Introduction of all John L. Scott Resources Learn about the resources available to you on MyDesk. This is intended to be an introduction and overview of each tool and program in MyDesk.
10:00 AM – 10:30 AM
Campaign Strategies – Email and Social Media Strategies Discover how to ‘Be Out in Front’ with your clients. John L. Scott provides both email campaigns and social media campaigns that you can use to be out in front of your clients. Learn about our Housing Updates and other campaigns that position you as the local expert in real estate.
11:00 AM – 11:30 AM
JohnLScott.com Online Presence Discover the JohnLScott.com platform; search features, community spotlight videos, broker profile videos, personal branding, saving searches and favorites, and the Leading Real Estate Companies of the World® Referral Network.
12:00 PM – 12:30 PM
Supporting our Brokers with Ongoing Education & Development Discover all the resources at your fingertips for ongoing education and development; L.A.B.S., UCR for the Holidays, Monthly Relationship Engagement Activity Calendars, 30 Days to Success Email Program, Career Launch-Day One, The John L. Scott Institute, Approach to Success, Bridging the Great Divide-360 Approach, Technology Folder, www.Brokercare.JohnLScott.com, and more.
PREREQUISITES FOR MEETING WITH A SUPPORT TEAM SPECIALIST
We are here to assist you with the heavy lifting. Please attend these webinars before meeting with a John L. Scott Team Specialist so we can better assist you with creating your Broker Profile Settings, adding Contacts into MyDesk, turning on Email Campaigns and helping you with your Personal Website customization.
MONDAY, DECEMBER 7TH 9:00 AM – 9:30 AM
MyDesk – Broker Profile Settings Learn how to update your Broker Profile Settings and gain an understanding of how these fields are used to customize various tools including broker websites, campaign emails, the mobile app and more.
10:00 AM – 10:30 AM
Adding Contacts into MyDesk – Your Ultimate Client Relationship® Database Learn how to add contacts into MyDesk for inclusion in automated email campaigns such as Housing Updates and Luxury Housing Updates, Seasonal Campaigns, and more.
11:00 AM – 11:30 AM Managing Contacts: The Contact Detail Page Learn how to navigate the Contact Detail Page to best manage each individual contact in your UCR Database. TUESDAY, DECEMBER 8TH 9:00 AM – 9:30 AM
Campaigns – Be Out in Front Learn the various campaigns available to ‘Be Out in Front’ of your clients and how to assign each contact to one or more email campaigns.
10:00 AM – 10:30 AM
Website Designer – Customizing your Home Page Learn how to customize your home page on your personal branded website with the ability to add photos, graphic images, logos, and your awards and designations.
11:00 AM – 11:30 AM
Website Designer – Adding & Customizing Pages Learn how to customize and add pages to your personal branded websites including adding SEO (Search Engine Optimization) plus how to market and advertise your sites or various pages on your site.
TOOLS & PROGRAMS TO SUPPORT AND GROW YOUR BUSINESS The following webinars are designed to give you an in-depth understanding of how to use our tools and programs to best support your clients, generate leads, and stay connected with your database.
WEDNESDAY, DECEMBER 9TH 9:00 AM – 9:30 AM
Buyside – Overview Discover all the tools available in the Buyside platform.
10:00 AM – 10:30 AM
Buyside – Your Home Valuation Site Learn how to use Buyside as a UCR tool to generate new business. Learn how to promote and market your Home Valuation Site as we share all components of the Home Valuation site.
11:00 AM – 11:30 AM
Buyside – Buyer Market Analysis Convert more listing appointments into listings. Learn how to create and present a Buyer Market Analysis for your next listing presentation or use the report for unsolicited CMA’s.
THURSDAY, DECEMBER 10TH 9:00 AM – 9:30 AM
Cloud CMA Basics Learn the basics of Cloud CMA as we give you an overview of all the resources available to you on this robust platform.
10:00 AM – 10:30 AM
Cloud CMA – Cloud CMA Live Show up at your next listing appointment with Cloud CMA Live and secure your next listing. You will gain an in-depth understanding of Cloud CMA to use with sellers, including how to use Cloud CMA Live to best engage with your sellers.
11:00 AM – 11:30 AM Cloud CMA – Buyer Tour Create a Buyer Tour for your next buyer with an in-depth understanding of Cloud CMA Buyer Tour. 12:00 PM – 12:30 PM Cloud CMA – Adding Content Pages Receive an in-depth understanding of how to use and add content pages for use in working with buyers, sellers, and for marketing purposes.
Resources and technology to help you grow your business
FRIDAY, DECEMBER 11TH 9:00 AM – 9:30 AM
Automated Boost Learn how to use Automated Boost, powered by HomeSpotter, to best support your business. Enhance your marketing efforts to generate more leads and promote your listings to a wider audience.
10:00 AM – 10:30 AM
Housing & Luxury Updates – More than an Email Campaign Learn the various ways to promote Housing Updates and Luxury Housing Updates, including email campaigns, sharing links, using social media templates, and even customizable printable pdf’s.
11:00 AM – 11:30 AM Social Media Campaigns Learn about the John L. Scott social media templates and campaigns to ‘Be Out in Front’ of your clients on Facebook and Instagram. Create your social media strategy for 2021! MONDAY, DECEMBER 14TH 9:00 AM – 9:30 AM
Property Tracker® & MarketInsights™ Overview Discover Property Tracker® and MarketInsights™ and learn how these tools can best support you when working with buyers, sellers and even your UCR database.
10:00 AM – 10:30 AM Property Tracker® – Managing Contacts in MyDesk Learn how to create Property Tracker® Accounts from the Contact Detail Page and how to manage searches, favorites, and more. 11:00 AM – 11:30 AM Branded Mobile App – Overview Learn all the features of the mobile app and be able to share and articulate the value of the mobile app with your clients.
TUESDAY, DECEMBER 15TH 9:00 AM – 9:30 AM
Seller Listing Launch® Learn the power of Seller Listing Launch®; the concepts and strategies, marketing pieces, and where to find various tools that support the program.
10:00 AM – 10:30 AM
Listing Manager & Listing Detail Page Gain an understanding of how to customize Listing Detail Pages on the JohnLScott.com platform by adding videos, links, additional marketing remarks, and more. Plus, discover how each listing has its own web page with an assigned 5-digit short code.
11:00 AM – 11:30 AM John L. Scott Visitor Registration App Learn how you can capture your open house guests’ contact information using the Visitor Registration App. 12:00 PM – 12:30 PM
Bear Printing – Your Marketing Resource Learn where to find John L. Scott marketing pieces available to you to promote and support your business, including tools to support you when working with buyers and sellers.
WEDNESDAY, DECEMBER 16TH 9:00 AM – 9:30 AM
Trendgraphix – Overview Gain a basic understanding of Trendgraphix reporting for use with working with buyers and sellers. Learn how to create search parameters, generate reports (graphs and tables), and how to interpret each report.
10:00 AM – 10:30 AM Trendgraphix – Sharing Reports Learn how to email, print, save and post various reports to use with buyer and seller clients. 11:00 AM – 11:30 AM Email Templates Learn how to navigate email templates, how to send one-time emails, and how to create your own email campaigns.
THURSDAY, DECEMBER 17TH 9:00 AM – 9:30 AM
Buy | Sell Safe™ Certification Earn your Buy | Sell Safe™ certification to show your clients and the community that you are serious and care about their safety and wellbeing during the COVID-19 pandemic.
10:00 AM – 10:30 AM
Earn Additional Certifications by John L. Scott Learn how you can earn additional certifications from John L. Scott to show your clients you are a specialist in your field.
11:00 AM – 11:30 AM
The John L. Scott Institute Learn how to navigate the John L. Scott Institute; a robust LMS with over 250 recorded videos from leaders in our industry available to you 24/7/365.
Certified Seller Marketing Specialist® Certified Buyer Representation Specialist® Certified Open House Specialist®
FRIDAY, DECEMBER 18TH 9:00 AM – 9:30 AM
Instant Purchase Plus+™ Learn how to compete with iBuyer programs and how to assist your seller clients in receiving instant offers with the Zavvie™ platform.
10:00 AM – 12:00 PM Market Ready Plus+™ Learn how you can add value to your sellers by offering a cash advance to help your sellers make the necessary enhancements and repairs to get their home ready for sale and be Market Ready, Day One™. Attend this webinar to earn your Market Ready Plus+ Certification which is required to use this exclusive program. All webinars will be recorded and available for viewing the following day.
If you have any questions, please contact cdc@johnlscott.com.