PEAR Booklet

USE PERSONALIZED EQUITY ASSESSMENT REPORTS (PEAR) TO EARN MORE APPOINTMENTS & LISTINGS

USE PERSONALIZED EQUITY ASSESSMENT REPORTS (PEAR) TO EARN MORE APPOINTMENTS & LISTINGS There is an important tactic to engage with your relationship database: talking about what tends to be most important to them. Offering a Personalized Equity Assessment Report (PEAR) is an effective strategy to capture appointments and get listings.

PEAR goes a step beyond “how much can I sell my house for?” and instead answers the question that potential sellers really want to know: “How much equity do I have in my home?” By answering this question, you can talk listing price and purchasing power, but you’ve also just proven yourself as the agent who is caring and competent.

Just like many other tools and tactics, knowing how to use the tool is just as, if not more, important as just simply having it.

HERE ARE THREE EASY STEPS TO HELP YOU DIFFERENTIATE YOURSELF FROM THE COMPETITION AND GET MORE APPOINTMENTS THAT TURN INTO REFERRALS AND LISTINGS:

STEP 1: ENGAGE YOUR RELATIONSHIP DATABASE You can use the Buyside AVM page for your PEAR. Send an email to the AAs (A,B,Cs) in your relationship database: friends, family, and former clients who have been in their homes for a few years.

Sharing this personalized, important information is what your relationship database is looking for.

You don’t even have to ask if they are thinking about selling!

This can become one of your annual activities that leads to conversations, referrals, and listings.

PRO TIP } You can also use the Buyside link to

record a video.

STEP 2: FOLLOW UP Our top agents will tell you that being a great advisor is about building relationships. When we are proactive real estate advisors, the reason to connect is clearly about their best interests.

What happens when you don’t get a response to your PEAR offer? Give them a call to ask if they want to grab a coffee, or maybe they would be open to a FaceTime or Zoom call.

PRO TIP } You can target a geographic area with an automated boost ad to

attract unattached sellers.

STEP 3: PRESENTING THE PEAR The key to presenting a PEAR is that it’s in-person or on a video call. It is not as impactful if you send it via email. This is a consultation so it requires conversation along with presentation.

VALUE OF YOUR PROACTIVE CONSULTATION: 1. You’re offering relevant information and insight.

2. You’re offering something different than your competitors.

3. You’re building trust.

4. A PEAR presentation communicates to the potential seller that they have equity in their home, more purchasing power than they thought, and that you’re an agent who cares and has hyperlocal expertise.

5. It also allows them to start dreaming about next steps in their real estate journey.

BOTTOM LINE Offering valuable information to those you care about is essential to being out in front with your relationship database.

The Personalized Equity Assessment Report is an easy way to differentiate yourself from the competition and provide valuable, actionable information to a homeowner.

This proactive approach ensures that you are both trustworthy and the local expert.