John L. Scott Real Estate - Discover The Possibilities

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Discover the Possibilities of owning your own John L. Scott Real Estate Office


The John L. Scott Advantage What sets us apart is our people. Since 1931, we have worked to maintain a tradition of excellence and together we have built one of the most productive and dynamic brokerages in the nation. This is why our company invests so much in fostering the professional growth of each one of our affiliate offices.

Our Vision “At John L. Scott Real Estate, our business is transactional excellence, but our higher purpose is Living Life as a Contribution®” J. Lennox Scott Chairman and CEO


John L. Scott Real Estate Opens New Markets for Franchise Opportunities After nearly 90 years in business, with more than 110 offices and more than 3,000 Residential Specialists in Washington, Oregon, Idaho and California, John L. Scott Real Estate has garnered attention as an industry leader. But leaders do not stay at the top of their field without consistent innovation and forward-thinking strategies. That is one reason so many brokers have chosen us to be their home. More than any other business, the real estate industry today relies on personal relationships as well as technology. Brokers who care about their community and their clients develop decades-long streams of business from people who know they can rely on them for honesty, integrity and support with navigating their real estate transaction. At the same time, every buyer and seller today need to feel confident that their broker uses the best technology available while providing them with trusted and up-to-date advice about their market. Combining ultimate client relationships with customized training and technology is integral to the John L. Scott Real Estate story. Now, due to demand expressed by brokers, John L. Scott is offering a limited number of franchise opportunities to brokers who want the support of an established company with global networks that also embody the beliefs and approach to business that John L. Scott lives by.

Is now the time for you to discover the advantages of owning your own John L. Scott franchise office?

johnlscottfranchise.com


Why Choose John L. Scott Now? Founded in 1931 in downtown Seattle by John L. Scott, the company is led today by Chairman and CEO J. Lennox Scott, grandson of the founder. But the John L. Scott family encompasses more than the people on the family tree. The warmth of this family extends through every office location and embraces the employees and brokers who work with them. Recognized as a Top 20 Firm nationally (#12 by Sales Volume) and the 4th largest regional brand by RealTrends, John L. Scott is ranked 12th among Top Independent firms. John L. Scott is also ranked among the top five companies in the country for productivity per broker by T360. Our coaching, training and technology go hand-in-hand with our culture of belonging to a family that cares about our brokers personally and professionally. When you choose John L. Scott, you are choosing a company with a start-up mentality and a legacy of achievement. Our community-centric company is committed to providing our brokers with access to the best available technology and CRM platforms, tools to sharpen hyper-local market knowledge and an array of opportunities to increase productivity with lead generation, presentation systems, networking and professional development. The combination of ethical business practices and investing in people and technology drives the achievement of this company and its affiliated brokers.

#5

IN PRODUCTIVITY PER BROKER


#12 BY VOLUME

#12

TOP INDEPENDENT NATIONALLY

#16

TOP MOVERS BY TRANSACTIONS

#4

LARGEST REGIONAL BRAND

#12 BILLIONAIRES CLUB

#14

TOP MOVERS BY VOLUME

#21 BY TRANSACTIONS

#7

TOP LEADING RE AFFILIATE

#18 TOP 5-YEAR MOVERS


Questions to Consider When Evaluating Your Company’s Future Do you find yourself spending too much time, money and energy on back-office activities, training and technology? Wouldn’t you like to turn over those tasks to someone else while still retaining control over your business and having the time to strategize and focus on clients?

A partnership with John L. Scott could be the solution. Ask yourself these questions:

1. 2. 3. 4. 5.

What is the vision for the future of my company?

What are our upstream strategies?

What are the three things my brokers need most?

How strong is our digital footprint?

What is our competitive advantage?

And, most important: How does my firm stack up against what John L. Scott offers?


When you partner with the John L. Scott company as a franchise, your growth and impact on the communities you serve is our growth and impact. We take away the day-to-day hassles of running your business so you can nurture your relationships with your clients. We walk beside you providing the structure, tools and support systems that will help take your company to the next level.

Growing Your Success Story Among the benefits of franchising: Career Activator A weekly series to help brokers plan a successful career with courses in business prospecting, working with buyers, working with sellers, negotiating, overcoming objections and JLS systems and tools.

JLS Institute Access to more than 200 online courses.

Office Trainings Frequent sessions of tech tips, lead generation ideas and updates on local market conditions.

Legal Lunches Monthly interactive webinars hosted by a John L. Scott attorney who covers hot topics and answers questions.

Special Events Annual convention, franchise networking meetings, industry-recognized speakers, and opportunities for networking, learning and inspiration are offered throughout the year with relevant and interesting topics.


Services We Offer A franchise with John L. Scott offers even more than professional development and training for brokers. Among the services we provide are: TECHNOLOGY

We know that most real estate brokers get a lot more excited about making a new connection with a buyer or a seller than they do about researching the latest tech gadget. Finding the money necessary to invest in the right technology and training brokers and staff to use it effectively is a huge challenge. That’s where John L. Scott Real Estate excels. We’ve built a platform that’s comprised of the best technology systems available today and then formed an infrastructure around them designed to drive awareness, understanding and adoption with one goal in mind – to help every broker bring more buyers and sellers together. For example, every broker gets a personally branded mobile app to share with clients, a customizable website, automated new listing notification system, automated email campaigns and productivity tools, all accessed through JLS’s MyDesk intranet site for centralized access to every aspect of their business and the Exchange sync system so that every piece of information is available on all devices.

RECRUITING

Our reputation and the tools we offer for career success have helped us recruit nearly 2,000 associates in the past three years. Brokers know they can achieve the heights they dream of when they work with John L. Scott and get the professional support they crave, including lead generation and CRM tools as well as coaching.


MARKETING

We provide everything brokers need to stay relevant in the eyes of their customers, to become the expert on the neighborhood market, to provide the advice that buyers, sellers and homeowners need, and to network for new opportunities. Our industry-leading marketing materials function as an added recruiting tool when you’re ready to expand your office.

I bought into John L. Scott after being a top sales associate with the company for 16 years. I knew John L. Scott offered everything you needed to be a highly productive broker, and I can definitely share they offer everything you need to run a successful franchise as well. The support as an owner has gone above and

MARKET DATA

John L. Scott brokers have personally branded tools at their fingertips such as Property Tracker, a tool which allows buyers to receive an instant notification via text or email anytime a new property goes on the market that meets their criteria, a Seller Report that keeps sellers up-to-date on market activity and a Market Insights report to keep neighbors informed about their local market dynamics. In many markets, we offer Trendgraphix, a statistical report that can help buyers strategize about their offers and sellers position their home in the market. Many of our tools, including Trendgraphix, can be used to track production of your associates and your competitors to allow you to target your recruiting efforts.

SUPPORT & BUSINESS CONSULTING

Every member of the John L. Scott team has access to layers of support from the executive team to office staff and receives business consulting services, networking opportunities and training beginning day one.

beyond what I anticipated. We were able to be profitable in year one and the mentorship from the franchise leadership and the incredible corporate service team as well were all instrumental. – Paul Balzotti, Franchise Owner


Global Advantage of a John L. Scott Franchise While John L. Scott Real Estate prides itself on hyper-local neighborhood knowledge at every one of our company-owned and franchise locations, we also have a global stage to markets throughout the world. As a member of the Leading Real Estate Companies of the WorldŽ, we are part of an invitation-only network of 565+ independent brokerages who serve the needs of real estate buyers and sellers in more than 70 countries. That is a group with more than 130,000 sales associates, the largest broker to broker network in the world, strategically positioning our brokers to be able to market themselves or their properties to a worldwide audience. As a partner with Luxury Portfolio International, Leading Real Estate Companies of the World’s luxury division, our luxury brand, Exceptional Homes by John L. Scott, provides our high-end clientele international exposure to upper brackets buyers around the globe. Exceptional Homes by John L. Scott provides a strategic marketing program for maximum exposure for your luxury listings. As an affiliate with John L. Scott, you not only receive access to this global stage for your luxury listings, but the entire suite of our luxury program is available for you to market your luxury homes locally, nationally and globally.


Transactional Excellence

We made a ‘business’ decision to franchise with John L Scott. That was easy – nobody has the combination of tools, systems,

Every real estate market has its challenges. After nearly 90 years in business, John L. Scott Real Estate knows how to handle the pressure. We can help you manage the intensity of the real estate industry and keep your attention focused where it belongs: on the buyers and sellers you serve. Our brokers are trained to be the best in the field at communicating with clients, negotiating contracts and disclosures, and advocating on behalf of their real estate clients.

support, and reputation that John L Scott has. What we didn’t realize we would find are true friends and mentors that take time to encourage and inspire at a personal level. We are not numbers, homes and agents on a spreadsheet, not ‘just another franchise’– we’re family. – Gergen Robinson and Davina Clardy, Owners John L. Scott Dupont and Lacey, WA


Here’s where we’re ready to expand now

Let’s talk about your franchise options If you are ready to find out more information about being a part of the John L. Scott family, let’s schedule a confidential conversation to discuss what it takes to get started.


NORTH OF SEATTLE

SOUTH OF SEATTLE

We’ll use this time to discuss in detail the type of personalized support you will receive, the markets that are currently available, the financial structure, and work with you to design your customized roadmap to launching your new John L. Scott franchise.


“Living Life as a Contribution®” is a

Living Life as a Contribution®

contribution to our clients, our communities, our families, and our team. John L. Scott is more than just a Real Estate Company. – Craig Groves, Franchise Owner

Caring about our community goes deep with John L. Scott Real Estate. “Living Life as a Contribution” is more than just a motto, it’s something we practice daily. In 1997, the John L. Scott Foundation was established to solidify the company’s commitment to its community. The Foundation, funded by contributions from broker associates and employees, is dedicated to ensuring that children in our communities receive quality medical care. The Foundation has helped raise $120 million through sponsored events that support more than 15 children’s healthcare facilities. John L. Scott Real Estate pays for all administrative costs for the John L. Scott Foundation so that 100 percent of donations go directly to provide care for children and their families.


For a confidential discussion, contact

Phil McBride Chief Operating Officer m: 206-418-9411 philmc@johnlscott.com johnlscott.com


Discover the Possibilities of owning your own John L. Scott Real Estate Office

425-394-0934 | franchiseinfo@johnlscott.com


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