360 Approach

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ONE CLIENT AT A TIME: 360 APPROACH THE WHO

ULTIMATE PERSONAL ENGAGEMENT In person when appropriate Phone/Text/Social Media Direct Message FaceTime (Apple) / Duo (Android) Retargeting for Boost Ads (Social proof) ZOOM CONSULTATION REAL ESTATE UPDATE: Cloud CMA Live Housing Update MarketInsights ANNUAL CONNECTION: Home Anniversary Birthdays Special Event (graduation, birth, change) TM

Hyper-Local Update (weekly)

ULTIMATE VIDEO LIVE FaceTime (Apple) / Duo (Android) Social Media Video / Video Live (FB, IN & LI) BombBomb (one to one / one to many)

THE W HO

ONE CLIENT AT A TIME 360 Approach HE WH ERE

WEEKLY/MONTHLY VIDEO CONTENT:

TH EH OW

TM

THE HOW

Market Updates Business Practices (Protocols)

T

ULTIMATE REAL ESTATE CONTENT Housing Updates Luxury Updates Buyside Monthly Report MarketInsights Property Tracker® Notifications CAMPAIGNS: Tips @ Home Real Estate in Motion JLS Cares

THE W HA T

THE WHAT

THE WHERE

Personal Video (Boost & Organic) Virtual Live Open House Hyper-Local Businesses (promotion/recommendation)

Community Videos

ULTIMATE SOCIAL MEDIA Facebook Video / Live Instagram Video / Live (IGTV) Virtual Live Open House Tagging Local Businesses BOOST ADS:

Monthly Market Updates Personal Video Housing Updates What’s Your Home Worth COVID-19 Pages (Selling & Buying Redefined) Community Videos

© John L. Scot 20


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