JOHN L. SCOTT’S TOP TOOLS FOR
AGENT’S SUCCESS
JLS EXCLUSIVE
INSTANT NOTIFICATIONS WITH PROPERTY John L. Scott’s exclusive Property Tracker® system allows today’s buyers to create a custom home search and receive instant email or text notifications when a home that meets their search criteria hits the market. Buyers can save and rate their favorite properties as well as set up custom searches based on zip code, city, neighborhood, or even school attendance zones. Each month, the buyer will receive a MarketInsights™ report which tracks the market trends and statistics specific to their saved search criteria. Best of all, each property they view and the monthly MarketInsights™ report they receive is branded to you!
3
View Listings
$599,999
New Listing 5 Beds 3.5 Baths 2,528 Sq Ft
TRACKER ® AND MARKETINSIGHTS ™ SAVE FAVORITES
RATE YOUR FAVORITES
BENEFITS: Both agents and their clients have access to the same information allowing for exceptional communication and service Your buyers will never say, “I didn’t know that home was on the market!” Your buyers will be the first to know when a home hits the market Your information will be in front of prospective buyers even when you’re not!
JLS EXCLUSIVE
AUTOMATED EMAIL CAMPAIGNS AND HOUSING UPDATES Animated Market Report We make it easy to stay in touch with your clients through our automated, pre-scheduled email campaigns all branded to you! John L. Scott’s monthly Housing Update is our most popular. A beautifully animated market report that’s specific to your client’s geographical area, giving them up to the minute market information that matters to them the most. You will stay top of mind with your clients through our Housing Updates or any of our automated campaigns. Other campaign categories include seasonal, buyer or seller focused, Tips at Home, just to name a few!
Automated Campaigns Agent Branded Housing Update
BENEFITS: Pierce County Housing Update - Resale Only WHO’S MOVING IN TODAY’S MARKET? J. Lennox Scott Chairman and CEO
In today’s market, people are moving for several reasons including job transition, household formation changes, or because they have major equity in their home. Those with major equity are motivated to reposition themselves to move closer to family and friends or change their environment and lifestyle. Remember, it’s okay to buy and sell within the same market timing.
Price Range
September New Resale Listing
September Resale Pending
October 1st Active Resale Listing
Months Supply (Pending)
Months Resale Supply
(August Listed) % Pending 1st 30 Days
0 - 350K
81
74
69
0.9
Severe Shortage
71.4%
August Sales Activity Intensity™ Frenzy
350K - 500K
302
304
315
1.0
Shortage
68.8%
Frenzy
500K - 750K
339
309
429
1.4
Shortage
49.9%
Very Strong
750K - 1M
110
56
210
3.8
Healthy
36.4%
Strong
1M - 1.5M
47
34
123
3.6
Healthy
35.6%
Strong
1.5M+
31
14
99
7.1
Selection
9.8%
Selective
Total Activity
910
791
1245
1.6
Shortage
54.7%
Very Strong
SCALE % of Listings under contract first 30 days
SCALE Months supply
<25% 25%
35% 45% 55% 65% 75%+
HEALTHY
STRONG
SEVERE SHORTAGE SHORTAGE 0 -1 1-2 MONTHS MONTHS
LOW 2-3 MONTHS
SELECTIVE
VERY STRONG
HEALTHY 3-4 MONTHS
SURGE
FRENZY
AVAILABILITY 4-5 MONTHS
EXTREME FRENZY
SELECTION 5+ MONTHS
CURRENT INTEREST RATE
7.44% October 2, 2023 Source: Mortgage News Daily
SHORTAGE OF AVAILABLE HOMES CONTINUES
Maria Johansen In the more affordable and mid-price ranges, there continues to be fewer new listings than previous years.
OF AVAILABLE HOMES CONTINUES RESIDENTIAL SPECIALIST Fewer listings coming on theSHORTAGE market is creating a shortage level of available inventory in these price ranges. In the affordable mid-price ranges, Intensity™ there continues be fewertoday’s new listings When new listings do come on the more market, there is aand strong Sales Activity whichtosupports than previous years. Fewer listings coming on the market is creating a shortage level of 555.555.5555 market prices. available inventory in these price ranges. When new listings do come on the market, there mariaj@johnlscott.com is a strong Sales Activity Intensity™ which supports today’s market prices. mariaj.johnlscott.com Some John L. Scott offices are independently owned and operated.
Postcard
Staying in front of your clients not only increases your chances of being their realtor of choice, but referrals will increase!
Source: NWMLS. Data is for Resale only. © 2023 John L. Scott Real Estate
Motion Graphic
Keeping your clients informed with current market data allows them to make an informed decision and makes you the go to market expert! Our automated programs let you - “Set it and forget it!” Providing relevant and useful information can make you their realtor for life. Social Media support materials available Customizable postcards to help you promote the programs. Customizable flyers for use at open houses, listing presentations, plus+!
AUTOMATED BOOST AND VIDEO BOOST DIGITAL ADVERTISING
At John L. Scott, we know the power of digital! In today’s world, digital advertising is a cost-effective way to instantly maximize exposure for your seller’s home to current buyers in the marketplace. We make it easy for our agents to benefit from the digital world through our Automated Boost by HomeSpotter program. With just a few clicks, you can set up Facebook, Instagram and web display ads for your listings, open houses or to promote you! To make it even easier for our agents, our in-house team will create and manage all video ads so you can stay focused on helping your clients.
BENEFITS: Low cost, maximum exposure Multiple uses including new listing promotion, open house promotion, price reduction announcement, promotion of your services and more!
POWERED BY
HOME VALUATION SYSTEM
Generate leads. Secure more listings. Close more transactions. With John L. Scott’s Home Valuation system powered by Buyside, each agent has their own automated home valuation site and unique URL. Clients type in their address and instantly see up to three automated values of their home with no sign-in or obligation. From the Buyside dashboard, agents can follow up with anyone who has valued their home and connect with other John L. Scott agents who may have a potential match for their client. Agents can also print out a Buyer Market Analysis, providing information about the buyer demand and the number of potential matching buyers for a possible listing.
Capture
Secure
Close
Utilize your personalized Home Valuation Site, a seller lead machine, by showing homeowners AVM’s and the real-time demand for their property.
Dominate listing presentations by showing homeowners the demand data to get a clearer picture of the market.
Pricing based on demand AND supply helps position listings at market value selling faster.
SELLER LEADS
MORE LISTINGS
BRANDED MARKETING MATERIALS
MORE TRANSACTIONS
Door Hangers
Email Campaign Postcards Home Valuation
JLS EXCLUSIVE
EASY MOBILE ACCESS TO WEBSITE AND LISTING DETAILS Personal Website
Agent Video
Detail Listing Page $599,999
Your Neighborhood 4 Beds 2.75 Baths 3,528 Sq Ft
Each agent at John L. Scott is given a personal website which is optimized for mobile, automatically branded to them, and fully customizable with our easy-to-use templates. Each listing gets a unique listing detail page with options to add more photos, text, videos, virtual tours, and much more. These listing detail pages are all viewable from our award-winning johnlscott.com website or from any agent’s website. To make these sites easy to find while clients are on the go, every John L. Scott listing is identified by a 5-digit short code for instant mobile access.
BENEFITS: View all listings, all companies Easily connect with potential clients Agent branded, fully customizable Sleek digital platform for each listing Instant access to listing webpage
Living Life as a Contribution®