John L. Scott Real Estate Top Tools

JOHN L. SCOTT’S TOP TOOLS FOR

AGENT’S SUCCESS

JLS EXCLUSIVE

INSTANT NOTIFICATIONS WITH PROPERTY John L. Scott’s exclusive Property Tracker® system allows today’s buyers to create a custom home search and receive instant email or text notifications when a home that meets their search criteria hits the market. Buyers can save and rate their favorite properties as well as set up custom searches based on zip code, city, neighborhood, or even school attendance zones. Each month, the buyer will receive a MarketInsights™ report which tracks the market trends and statistics specific to their saved search criteria. Best of all, each property they view and the monthly MarketInsights™ report they receive is branded to you!

3

View Listings

$599,999

New Listing 5 Beds 3.5 Baths 2,528 Sq Ft

TRACKER ® AND MARKETINSIGHTS ™ SAVE FAVORITES

RATE YOUR FAVORITES

BENEFITS: Both agents and their clients have access to the same information allowing for exceptional communication and service Your buyers will never say, “I didn’t know that home was on the market!”

Your buyers will be the first to know when a home hits the market Your information will be in front of prospective buyers even when you’re not!

JLS EXCLUSIVE

AUTOMATED EMAIL CAMPAIGNS AND HOUSING UPDATES Animated Market Report We make it easy to stay in touch with your clients through our automated, pre-scheduled email campaigns all branded to you! John L. Scott’s monthly Housing Update is our most popular. A beautifully animated market report that’s specific to your client’s geographical area, giving them up to the minute market information that matters to them the most. You will stay top of mind with your clients through our Housing Updates or any of our automated campaigns. Other campaign categories include seasonal, buyer or seller focused, Tips at Home, just to name a few!

Automated Campaigns Agent Branded Housing Update

BENEFITS: Pierce County Housing Update - Resale Only WHO’S MOVING IN TODAY’S MARKET? J. Lennox Scott Chairman and CEO

In today’s market, people are moving for several reasons including job transition, household formation changes, or because they have major equity in their home. Those with major equity are motivated to reposition themselves to move closer to family and friends or change their environment and lifestyle.

Remember, it’s okay to buy and sell within the same market timing.

Price Range

September New Resale Listing

September Resale Pending

October 1st Active Resale Listing

Months Supply (Pending)

Months Resale Supply

(August Listed) % Pending 1st 30 Days

0 - 350K

81

74

69

0.9

Severe Shortage

71.4%

August Sales Activity Intensity™ Frenzy

350K - 500K

302

304

315

1.0

Shortage

68.8%

Frenzy

500K - 750K

339

309

429

1.4

Shortage

49.9%

Very Strong

750K - 1M

110

56

210

3.8

Healthy

36.4%

Strong

1M - 1.5M

47

34

123

3.6

Healthy

35.6%

Strong

1.5M+

31

14

99

7.1

Selection

9.8%

Selective

Total Activity

910

791

1245

1.6

Shortage

54.7%

Very Strong

SCALE % of Listings under contract first 30 days

SCALE Months supply

<25% 25%

35% 45% 55% 65% 75%+

HEALTHY

STRONG

SEVERE SHORTAGE SHORTAGE 0 -1 1-2 MONTHS MONTHS

LOW 2-3 MONTHS

SELECTIVE

VERY STRONG

HEALTHY 3-4 MONTHS

SURGE

FRENZY

AVAILABILITY 4-5 MONTHS

EXTREME FRENZY

SELECTION 5+ MONTHS

CURRENT INTEREST RATE

7.44% October 2, 2023 Source: Mortgage News Daily

SHORTAGE OF AVAILABLE HOMES CONTINUES

Maria Johansen In the more affordable and mid-price ranges, there continues to be fewer new listings than previous years.

OF AVAILABLE HOMES CONTINUES RESIDENTIAL SPECIALIST Fewer listings coming on theSHORTAGE market is creating a shortage level of available inventory in these price ranges.

In the affordable mid-price ranges, Intensity™ there continues be fewertoday’s new listings When new listings do come on the more market, there is aand strong Sales Activity whichtosupports than previous years. Fewer listings coming on the market is creating a shortage level of 555.555.5555 market prices. available inventory in these price ranges. When new listings do come on the market, there mariaj@johnlscott.com is a strong Sales Activity Intensity™ which supports today’s market prices. mariaj.johnlscott.com Some John L. Scott offices are independently owned and operated.

Postcard

Staying in front of your clients not only increases your chances of being their realtor of choice, but referrals will increase!

Source: NWMLS. Data is for Resale only. © 2023 John L. Scott Real Estate

Motion Graphic

Keeping your clients informed with current market data allows them to make an informed decision and makes you the go to market expert!

Our automated programs let you - “Set it and forget it!”

Providing relevant and useful information can make you their realtor for life.

Social Media support materials available Customizable postcards to help you promote the programs.

Customizable flyers for use at open houses, listing presentations, plus+!

AUTOMATED BOOST AND VIDEO BOOST DIGITAL ADVERTISING

At John L. Scott, we know the power of digital! In today’s world, digital advertising is a cost-effective way to instantly maximize exposure for your seller’s home to current buyers in the marketplace. We make it easy for our agents to benefit from the digital world through our Automated Boost by HomeSpotter program. With just a few clicks, you can set up Facebook, Instagram and web display ads for your listings, open houses or to promote you! To make it even easier for our agents, our in-house team will create and manage all video ads so you can stay focused on helping your clients.

BENEFITS: Low cost, maximum exposure Multiple uses including new listing promotion, open house promotion, price reduction announcement, promotion of your services and more!

POWERED BY

HOME VALUATION SYSTEM

Generate leads. Secure more listings. Close more transactions. With John L. Scott’s Home Valuation system powered by Buyside, each agent has their own automated home valuation site and unique URL. Clients type in their address and instantly see up to three automated values of their home with no sign-in or obligation.

From the Buyside dashboard, agents can follow up with anyone who has valued their home and connect with other John L. Scott agents who may have a potential match for their client. Agents can also print out a Buyer Market Analysis, providing information about the buyer demand and the number of potential matching buyers for a possible listing.

Capture

Secure

Close

Utilize your personalized Home Valuation Site, a seller lead machine, by showing homeowners AVM’s and the real-time demand for their property.

Dominate listing presentations by showing homeowners the demand data to get a clearer picture of the market.

Pricing based on demand AND supply helps position listings at market value selling faster.

SELLER LEADS

MORE LISTINGS

BRANDED MARKETING MATERIALS

MORE TRANSACTIONS

Door Hangers

Email Campaign Postcards Home Valuation

JLS EXCLUSIVE

EASY MOBILE ACCESS TO WEBSITE AND LISTING DETAILS Personal Website

Agent Video

Detail Listing Page $599,999

Your Neighborhood 4 Beds 2.75 Baths 3,528 Sq Ft

Each agent at John L. Scott is given a personal website which is optimized for mobile, automatically branded to them, and fully customizable with our easy-to-use templates. Each listing gets a unique listing detail page with options to add more photos, text, videos, virtual tours, and much more.

These listing detail pages are all viewable from our award-winning johnlscott.com website or from any agent’s website. To make these sites easy to find while clients are on the go, every John L. Scott listing is identified by a 5-digit short code for instant mobile access.

BENEFITS: View all listings, all companies Easily connect with potential clients Agent branded, fully customizable Sleek digital platform for each listing Instant access to listing webpage

Living Life as a Contribution®