johnny T Portfolio

CUSTOM TYPOGRAPHY

KERNING LINKS INSERT PRESS AD GLYPHS TA B L E LEADING P A T H PUBLISHING

DIGITAL IMAGING ADVERTORIAL SCREEN MODE QUICK BODY TYPE LAYERING AND APPLY

CREATE

OVERPRINT EDIT OUTLINE OVERPRINT CREATIVE GIF PREVIEW PRINT PORTFOLIO JOHNNY TAN PHOTOGRAPHY PRODUCTION J P EG

CONTROL ADVERTISING GRAPHIC DESIGN SWATCHES

PARAGRAPH STYLES

EPS.PNG. INTERACTIVE G R I D S

OBJECT LAYOUT ATTRIBUTES DISTORT &

CORPORATE PIXEL TRANSFORM

IDENTITY GRADIENT

EXPORT

CONCEPT I L L U S T R ATO R DIGITAL & PHOTOSHOP SOCIAL MEDIA UI/UX SKETCH INDESIGN ANIMATION TEXT FRAME I CO N S VISUAL OPTIONS POSTERS WEB BANNERS CHARACTERS

EDITORIAL

.personal summary A results driven, self-motivated and resourceful arts director with 20+ year working experience in GRAPHIC DESIGN, PUBLISHING DESIGN, ADVERTISING, WEB PAGE DESIGN and PRINT PRODUCTION. An ability to successfully translate desired moods, messages, concepts, and underdeveloped ideas into imagery. Experience of working in and contributing to a creative environment alongside designers, writers and editors. Possessing an ability to see the big picture and continually develop new and inspiring approaches to a brief. This is down to my passion for graphic design and creative works, not only improve myself as a creative person but to work together as a cohesive unit with the company in helping it achieve its goals.

GOOD ART CAN NEVER BE STATIC. IT REQUIRES CONSTANT FINE-TUNING; A NEVER ENDING QUEST FOR PERFECTION.

Johnny Tan

RESUME

.personal Address

: Blk 590A #16-15, Ang Mo Kio Street 51,Singapore 561590

Date of Birth

: 05/05/1967

Nationality

: Singaporean

Place of Birth

: Penang, Malaysia

Marital–status

: Married

Race & Dialect

: Chinese, Teo-chew

Language Spoken/Written

: English, Malay and Chinese, Teochew and Hokkien

Hobbies and Interest : Travelling, Cycling, Swimming, Movies, Internet Gaming.

Waterpolo, Baseball, Athletics, Bowling, Soccer and Motor Racing and English/Chinese(Xiangji) Chess.

Portfolio ref:

http://issuu.com/johnnytan8

Home Telephone No.

: 6 969 9410

Mobile No.

: 9 297 9868

e-mail

: johnnytan55@gmail.com

.carreer objective Secure a position as Senior Art Director where I can help establish the direction of outstanding creative, lead and mentor others in my field and help non-designers understand the creative process while creating the best possible product by applying my skills and experience and not only improve myself as a creative person but to work together as a cohesive unit with the company in helping it achieve its goals.

.education 1985 / Tanjung Bunga Secondary School (SMTB) Secondary: GCE "O" level Location: Penang, Malaysia 1986-1988 / Sain Academy Art School Diploma in Commercial Art and Graphic Design Location: Penang, Malaysia 1991 / NPB Institute for Productivity Training Certificate in Desktop Publishing Location: Singapore 1993-1994 / Management Development Institute of Singapore (MDIS) Professional Certificate in Media & Communication Studies Location: Singapore 2000 / Media 21 (Macromedia Authorised Training Programe) Certificate in Interactive Multimedia Authoring Location: Singapore 2004 / NCC Education (Desktop Solution) Certificate in Creating Interactive Web Pages Location: Singapore

.skills • Proficient in Mac and PC operating systems • Advance in Adobe Creative Cloud 2021 design skills: Indesign, Illustrator, Photoshop and Acrobat pro DC, and able to troubleshoot software or operating system related problem.

• Acute attention to usability, content driven design mentality • Typography understanding • Solid grasp of colour theory and palettes • Firm understanding of web production and graphic optimization • Strong in digital & print production knowledge.

.career history Current 2015-2020 Boldink Media Pte Ltd (Advertising and Graphic Design Company) Position – Creative Director • Multi-task and project manage jobs with tight deadlines in fast paced environment • Creating a wide variety of design layout for online marketing collateral of monthly campaigns, marketing collateral (Guardian, Shake Shack, BHG, Seletar Mall Shopping, Citilink Mall, Faithlink Magazine, Jurong Point Shopping Mall, Sharp, Audio House and Sengkang Town Council newsletter) 2014-2015 ThinkFarm Pte Ltd (Kingsmen Creatives Ltd) Position – Art Director • Develope and conceptualise like This Quarterly magazine and Human Capital Magazine, Krisshop Formula 1 Campaign brochure etc.

2009-2014 Deeppocket Branding and Design Pte Ltd Position – Art Director • Developed the property brochure concept like Poet Villas, Icon Suites, Dorsett Residences with unique and helpful design contents.

• Develope and conceptualise for marketing collateral like Hitachi, Citibank, Econ Annual report, Copper Annual Report D-LINK and ScreenSingapore 2011 etc.

2008-2009 Splash Communications Pte Ltd (Asia-City Publishing Group) (Custom Publishing & Marcom) (Full-Time) Position – Creative Director cum Clients Servicing • Managed and supervised art director and designers.

• Developed the magazine concept like Changi Class magazine, Mood magazine and Livingeast magazine and Finexis Magazine) with unique and helpful contents in healthy lifestyle, synonymous to the brand’s core ideas.

• Develope and conceptualise for markerting collateral like Coffee Club food Campaign, Silkair corporate collaterals, Clarke Quay Happy hour campaign, NTUC Union for U newsletter etc.

• Oversee Colour quality control within editorial pages and digital photo editing works. Deal with consistent deadlines. conceptualise and art direct for fashion photoshot and also for clients servicing, 2005(HardwareZone) -2007 (SPHM) SPHM Magazines Pte Ltd (Media Publishing Company) Position – Creative Art Director (Full-Time) • Performed lead role in the design and production of 5 titled Carma, Inside golf, Golf Digest, Jetaway and Just U magazine.

• Provided art direction for photo shoots and digital photo editing works. Interacted with account managers and clients for Advertisement. Proofed color corrections for press proofs.

1998-2005 Souzou Marketing Services Pte Ltd (Advertising and Graphic Design Company) Position – Design Director • Managed graphic design studio teams, analyzing, developing, designing and producing print media including magazine ads, newsletters, folders, brochures, menus, logos, stationary, invitations, banners, collaterals, catalogues and books.

Supervised all mac equipment and maintenance.

1995-1997 Integral Communications (S) Pte Ltd (Advertising and Graphic Design Company) – Senior Graphic Designer • Assess client's needs and develop successful design for promotional, marketing, and collateral materials across wide variety of industries including corporate retail, non profit, publishing and corporate media.

1993-1995 Ad Triump Pte Ltd (Advertising Agency) Position – Junior Art Director (Full-Time) • Executed layout design for press ads, books, and marketing pieces. Worked closely with sales manager, aiding in the conception of direct mail, ads, and product catalogs. Provided digital photo editing work.

1992-1993 Stamford Press Pte Ltd (Printing Company) Position – Senior Design Co-ordinator • Managed and supervised an in-house desktop publishing team.

Developed, designed and produced magazine and collaterals.

Experience in all areas of printing, binding and duplication services. Attended press checks and coordinated projects with production manager.

1990-1991 A&P Design Consultant Pte Ltd (Graphic Design and Printing Company) Position – Visualiser cum F.A Artist (Full-Time) • Responsibilities included concept roughs, requisition of illustrations, and brainstorming and concept development work with the entire creative teams. Participated in reviews with account management and the creative team to fine-tune concepts to client expectations. Implemented in-round changes on concepts and layout. Prepared artwork for client presentation.

Sport Peppers Sport peppers always jazzed up the Chicago Dog. Ours has a unique texture.

Alone, it’s plenty hot, but when it meets the other ingredients, there’s just enough heat to make every bite a taste sensation.

Pickled Spears Kosher dill spears traditionally appeared on early 20th-century Chicago dogs, and we love them for the garlicky pinch they add to the Shack-cago Dog™.

Jewela Melaka Concrete

The Pandan Shake combines the classic flavours of coconut and pandan while providing a fun twist to it. The combination of pandan and coconut is perhaps one of the most unique and delicious flavours throughout Singapore, with so many different dishes in the country showcasing pandan in a beautiful and flavourful way.

This is our way to pay homage to Gula Melaka, a commonly used ingredient locally. This unique concrete showcases the flavourful and complex Gula Melaka with ingredients such as toasted coconut, Shack caramel sauce and shortbread cookies added to it. Local Shack dark chocolate chunks made by Lemuel Chocolate are also mixed in for that rich/bitter cocoa kick to contrast the sweet coconut sugar, giving the concrete a creamy, salt, sweet and thick caramel coconut flavour.

Go coco-nuts over Pandan Shake, a freshly-spun creamy vanilla custard mixed with coconut puree, pandan, and a touch of crushed, buttery crackers. Garnished with a Gula Melaka crumble made with toasted coconut, chopped gula melaka, and salty, buttery crackers. The shake is then finished with a small drizzle of Shake Shack’s caramel sauce.

o Dog

Shack-cag

Pandan Shake

TM

Shack Attack

TM

This concrete has been our #1 seller since it was first served at Madison Square Park in 2004. The dense, rich and creamy frozen custard is spun fresh daily at the Shack!

Our concretes are specially tailored and created for each Shack location.

In Singapore, we will be using chocolate brownie from homegrown bakery, Plain Vanilla Bakery, and 60% Cacao Chocolate Bar from local bean-to-bar chocolate maker Lemuel Chocolate.

Celery Salt We love how celery salt adds an extra vegetal layer of flavour to the dog. It is like a secret ingredient that adds a flavour you can’t name.

Beef hotdogs 100% beef, split and griddled crisp...perfection!

What makes our burgers even better?

TM

About Shake Shack

Fine-casual dining

We Stand for Something Good

A fine-casual modern day “roadside” burger stand known for its 100% all-natural Angus beef burgers (no hormones or antibiotics – ever), flat-top beef hotdogs, spun-fresh frozen custard, crinkle-cut fries, craft beer and wine and more. With its fresh, simple, high-quality food at a great value, we are a fun and lively community gathering place with widespread appeal. Our mission is to Stand for Something GoodTM, from premium ingredients and caring hiring practices to inspiring designs and deep community investment.

Shake Shack’s fine dining heritage and commitment to community building, hospitality and the sourcing of premium ingredients have helped pioneer a new “fine-casual” restaurant category. Fine-casual couples the ease, value and convenience of fast casual with the high standards of excellence grounded in fine dining heritage: thoughtful ingredient sourcing and preparation, hospitality and quality.

As a pioneer in this new category, we strive to maintain the culinary traditions of the classic American burger stand, while providing guests with a menu of inspired food and drinks, made with carefully sourced and quality ingredients, and always cooked to order.

We Stand For Something GoodTM in everything we do. That means carefully sourced ingredients from like-minded purveyors we admire and love; thoughtful, well-crafted and responsible design for our Shack; and working with the community to foster strong relationship.

• Our beef is 100% all-natural Angus beef

In Singapore, we will partner local food purveyors and producers to create a one-of-a-kind items for the Singapore community.

• Vegetarian fed

• No hormones or antibiotics — EVER • Premium whole muscle cuts — no trimmings

Shack

• Source verified & humanely raised

Potato Bun Did you ever think of the ratio of bun to meat? The perfect potato bun never tries to take anything away from the burger, it absorbs juices and cradles the meat. It just does its job beautifully.

Burge

r

Shack Sauce It’s our homage to everything sweet, salty, sour, and smoky that’s ever been put on top of a burger.

®

Ground Beef Our burgers are made from our own special blend of freshly ground, all-natural Angus beef, raised with no hormones or antibiotics. It’s so flavourful, all you need to season it is salt and pepper.

Roma Tomatoes Our field-ripened tomatoes are Romas. They are firm enough to hold their shape and colour and adds a sweet note.

Title Brand Booklet Company Shake Shack Appeared in May 2020

JEWEL CHANGI

Beer & Wine

Burgers

ShackMeister™ Ale

ShackBurger®

Cheeseburger with lettuce, tomato, ShackSauce

SmokeShack™

Cheeseburger with all-natural applewood smoked bacon, chopped cherry pepper, ShackSauce

Single $9.20 Double $12.70 Single $10.90 Double $14.40

‘Shroom Burger

Shack Stack™

Cheeseburger and a ‘Shroom Burger with lettuce, tomato, ShackSauce

Hamburger

Let us know if you would like lettuce, tomato, pickle or onion

$10.80

Crisp-fried portobello mushroom filled with melted muenster and cheddar cheese, topped with lettuce, tomato, ShackSauce

$14.30

Brewed exclusively for Shake Shack

by Brooklyn Brewery

Brooklyn Lager $7.50

Brooklyn Brewery

Summer IPA

Archipelago Brewery

Add applewood smoked bacon +$1.80

Respect Porter Brewlander

Shack Red™ Ripe, Rich, Spice

Shack White™

Chicken

Bright, Crisp, Refreshing

Crinkle-Cut Fries

Flock this way!

Chick'n Shack™

$9.20

Crispy chicken breast with lettuce, pickles, buttermilk herb mayo

$4.50

Cheese Fries

$5.90

$6.50

Floats

Hot Dog

$5.00

$7.80

Root beer, purple cow

Cups & Cones Vanilla, chocolate

Dragged through the garden with Rick’s Picks Shack relish, onion, cucumber, pickle, tomato, sport pepper, celery salt, mustard All-beef

6oz. $12.00 25oz. $45.00

Fifty/Fifty

Half lemonade, half organic iced tea Coca-Cola Less Sugar, Coca-Cola No Sugar, Sprite, Fanta Grape

Abita Bottled Root Beer Charlie’s™ Honest Pressed Apple Juice Bottled Water

S $4.30 L $5.30 S $3.70 L $4.70 S $4.30 L $5.30 S $3.50 L $4.50

Flock This Way! Chick'n Shack™

$9.20

We work with the best ranchers, farmers and bakers to source premium ingredients. All our beef, chicken and pork are 100% natural with no added hormones and antibiotics ever. Our Angus beef is vegetarian-fed and humanely raised. Our pork is pasture-raised. What's sweeter? Our vanilla and chocolate frozen custard is made with real sugar, no corn syrup, and milk from dairy farmers who pledge never to use artificial growth hormones.

Please inform your cashier if a person in your party has a food allergy. Peanuts, nuts and other food allergens are present at Shake Shack. We cannot guarantee that our products will be free of the eight major allergens identified by the SFA.

5 ShackBurger dog biscuits

Pandan Shake

Vanilla custard blended with pandan and coconut, topped with gula melaka crumble

Concretes

Frozen custard blended with mix-ins

Shack Attack™

$2.50

5% of sales from our Shack AttackTM concrete supports Action for Singapore Dogs, a non-profit organization with the mission to improve the welfare of stray and abandoned dogs in Singapore.

Chocolate custard blended with Plain Vanilla brownie, Shack fudge sauce, Lemuel chocolate chunks, and chocolate sprinkles

It Takes Two To Mango

Vanilla custard blended with mango, sago pearls, shortbread and crispy freeze-dried mango

$5.90

Jewela Melaka

$7.80

Single $7.50/ Double $9.50

$4.80

Treats for those with four feet

Bag O'Bones

Singapore Exclusive

$4.50

Woof

We Stand For Something Good™

Title Menu Handout Company Shake Shack Appeared in April 2019

6oz. $12.00 25oz. $45.00

Drinks

Fountain Soda

Single $4.80 Double $7.80

*Notice: consuming raw or undercooked meats, poultry, seafood, or eggs may increase your risk of foodborne illness, especially if you have certain medical conditions.

12oz. $9.50 16oz. $13.50

Organic Fresh Brewed Iced Tea

Flat-Top Dogs Shack-cago Dog™

Vanilla, chocolate, salted caramel, black & white, strawberry, peanut butter, Common Man coffee

12oz. $9.50 16oz. $13.50

Lemonade

Classic Hand-Spun Shakes

$6.90 Make it malted +$0.80

12oz. $9.50 16oz. $13.50

Crispy chicken breast with lettuce, pickles, buttermilk herb mayo

Fries

Shakes, Cups, & Cones

12oz. $9.50 16oz. $13.50

Vanilla custard blended with coconut salted caramel, Lemuel chocolate chunks, shortbread and gula melaka

Flat-Top Dogs

Burgers ShackBurger® Cheeseburger with lettuce, tomato, ShackSauce

SmokeShackTM Cheeseburger with all-natural Applewood smoked bacon, chopped cherry pepper, ShackSauce

’Shroom Burger

Single $9.20 Double $12.70

$6.50

Rick’s Picks Shack relish, onion, cucumber, pickle, tomato, sport pepper, celery salt, mustard

Hot Dog Single $10.90

$5.00

All-beef

Double $14.40

Crinkle-Cut Fries $10.80

Crisp-fried portobello mushroom filled with melted cheeses, topped with lettuce, tomato, ShackSauce

Shack StackTM

Shack-cago DogTM

$14.30

Cheeseburger and a ’Shroom Burger with lettuce, tomato, ShackSauce

Fries Cheese Fries

$4.50 $5.90

Woof Bag O’ Bones

$5.90

5 ShackBurger dog biscuits

Hamburger

$7.50

Let us know if you would like lettuce, tomato, pickle or onion

Add Applewood Smoked Bacon

+$1.80

Let’s Get Social facebook.com/shakeshacksg

Shakes &Frozen Custard Classic Hand-Spun Shakes

$6.90

Vanilla, chocolate, salted caramel, black & white, strawberry, peanut butter, Common Man coffee

Make it malted

+$0.80

Floats

$7.80

Root beer, purple cow

@shakeshacksg

Concretes Frozen custard blended with mix-ins

Single $7.50 Double $9.50

Shack AttackTM Chocolate custard mixed with Plain Vanilla brownie, Shack fudge sauce, Lemuel chocolate chunks, and chocolate sprinkles 5% of sales from our Shack AttackTM concrete supports Action for Singapore Dogs, a non-profit organization with the mission to improve the welfare of stray and abandoned dogs in Singapore.

Cups & Cones

Single $4.80

Vanilla, chocolate

Double $7.80

It Takes Two To Mango Vanilla custard mixed with mango, sago pearls, shortbread and crispy freeze-dried mango

Singapore Exclusive Pandan Shake

Jewela Melaka $7.80

Vanilla frozen custard blended with pandan, coconut, and topped with gula melaka crumble

Vanilla custard mixed with coconut salted caramel, Lemuel chocolate chunks, shortbread and gula melaka

Beer & Wine

Drinks Fresh Lemonade

S $4.30 L $5.30

Organic Fresh Brewed Iced Tea

S $3.70 L $4.70

Fifty/Fifty

S $4.30

Half lemonade, half organic iced tea

L $5.30

ShackMeisterTM Ale

12oz. $9.50 16oz. $13.50

Brooklyn Lager

12oz. $9.50 16oz. $13.50

Summer IPA

12oz. $9.50 16oz. $13.50

Respect Porter

12oz. $9.50 16oz. $13.50

Shack RedTM

6oz. $12.00 25oz. $45.00

Shack WhiteTM

6oz. $12.00 25oz. $45.00

Brooklyn Brewery Brooklyn Brewery

Archipelago Brewery Brewlander

Title Menu Board Company Shake Shack Appeared in May 2020

Fountain Soda

S $3.50

Coca-Cola Less Sugar, Coca-Cola No Sugar, Sprite, Fanta Grape

L $4.50

Ripe, rich, spice

Abita Bottled Root Beer

$4.50

Bright, crisp, refreshing

Charlie’sTM Honest Pressed Apple Juice

$4.80

We Stand for Something Good

Oeau Bottled Water

$2.50

®

TM

We work with the best ranchers, farmers, and bakers to source premium ingredients.

All our beef and pork are 100% natural with no added hormones and antibiotics ever.

Our Angus beef is vegetarian fed and humanely raised. Our pork is pasture-raised.

What’s sweeter? Our vanilla and chocolate frozen custard is made with real sugar, no corn syrup, and milk from dairy farmers who pledge never to use artificial growth hormones.

著 名

槟城

HIT PLAY

ONE PLACE, ENDLESS DISCOVERIES @ Jurong Point 12 March – 28 April 2021

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THEFACESHOP

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Storewide Sushi-GO H2 Hub Timepiece

S$1.80 Sushi

Bossini

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T&Cs apply, find out more details on M Malls app.

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shopp 0 vouch ing ers

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Limited to one redemption per shopper daily. While stocks last. Fashion shops include Fashion & Accessories, Shoes & Bags, Jewellery, Watches, Optical and Sporting Goods & Apparel.

Dyson Supersonic Hair Dryer worth S$599

S$500 M Malls vouchers

Half a Year Worth of Dining S$500 Hot Tomato Cafe & Grill vouchers

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Half a Year Worth of Breakfast S$100 Ya Kun App Credit

S$100 Timezone Powercards

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Limited to max. 10 e-bidding tickets per M Malls member daily, excluding Supermarket/Hypermarket receipts.

Terms & Conditions The bidding and promotions are exclusive to M Malls members, download the M Malls mobile app and sign up as a member to participate. Scan your member QR code in the app when paying in-store at participating retailers. The qualifying spending must be scanned to the same account. Pictures shown are for illustration purposes only. Other Terms and Conditions apply. For more details, please visit our Customer Service Counters at JP2 Level 3 or log on to www.jurongpoint.com.sg

Jurong Point Shopping Centre 1 Jurong West Central 2 S(648886) jurongpoint jurongpoint jurongpoint.com.sg

Title One Place Endless discoveries Campaign Poster Company Jurong Point Shopping Centre Appeared in March 2021

JP HOARDING & WALLS

JP1 JP1#03-01 #03-01

Actual print Size: 4170mm(W) x 3580mm(H) x 780mm(D)leftxx525mm(D)right 525mm(D)right SIZE: 4170mm(W) x 3580mm(H)x 780mm(D)left Artwork in Scale size: 2085mm(w) x 1790mm(H) x 390mm(D)left x 262.5mm(D)right 780

4170

525

SHOP. SCAN. EARN. You’re just a tap away from a world of shopping privileges with our enhanced M Malls mobile app.

My Membership QR Code Use your member QR code to Earn Points or Redeem E-Vouchers. Present QR code at participating retailers.

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AMK Hub

Jurong Point

53 Ang Mo Kio Avenue 3 S(569933) amkhub.com.sg AMKhub amk_hub

1 Jurong West jurongpoint

Swing By @ Thomson Plaza Central 2 S(648886) jurongpoint jurongpoint.com.sg

301 Upper Thomson Road S(574408) thomsonplaza.com.sg thomsonplaza

JP HOARDING & WALLS

JP2#01-12 #01-12 JP2

Actual Print Size: 4955mm(W) x 4170mm(H) x 620mm(D)left x 610mm(D)right) SIZE: 4955mm(W) 4170mm(H) x 620mm(D)left x 610mm(D)right Artwork in Scale size:x2477.5mm(w) x 2085mm(H) x 310mm(D)left x 305mm(D)right) 620

4955

610

SHOP. SCAN. EARN. You’re just a tap away from a world of shopping privileges with our enhanced M Malls mobile app.

My Membership QR Code Use your member QR code to Earn Points or Redeem E-Vouchers. Present QR code at participating retailers.

Earn M Points at Participating Retailers* INSTANTLY

Check Carpark Lots Availability On The Go

Redeem An Array Of Exciting Rewards

Purchase Digital Mall Vouchers Via The App

Down load Now

*For NTUC FairPrice/Xtra & Foodcourts, pl ease proceed to Customer Service Cou nter at the malls.

PARTICIPATING MALLS:

Title Adaptation Shopping Mall Hoarding Company Jurong Point Shopping Centre Appeared in Feb 2020

AMK Hub

Jurong Point

53 Ang Mo Kio Avenue 3 S(569933) amkhub.com.sg AMKhub amk_hub

1 Jurong West jurongpoint

Swing By @ Thomson Plaza Central 2 S(648886) jurongpoint jurongpoint.com.sg

301 Upper Thomson Road S(574408) thomsonplaza.com.sg thomsonplaza

4170

An Abundance of

Golden Blessings 8 Jan - 28 Feb 2021

500 b a starti gs, ng every Thu, 1 Fro 2p

00 r lucky 5 Plus, ou h week will c a e r e shopp $200 ay with walk aw f Harvey o h rt wo rs vouche Norman th

$200

an

Harvey Norm vouchers

Red Packets Giveaway 8 Jan – 11 Feb

Prosperity Bag (福袋) 8 Jan – 11 Feb

Bless your Lunar New Year with our must-grab Prosperity Bag with up to 2X to 3X its retail value! Early Bird Special, 1st and 2nd shopper each week will each receive an OSIM product worth from $28.

Receive $50 worth of retail/dining vouchers and many more.

Our lucky 188th shopper each week will walk away with the following: Week 3

Week 5 Week 2

Week 1

Week 2

From 8 Jan

From 14 Jan

BAG

BAG

BAG

or

Limited to the first 250 daily (weekday) or 500 daily (weekend), 1 set per shopper daily.

While stocks last. $132 with any Supermarket/Hypermarket receipt, including shops within Supermarket. A min. spend of $20 is required for each receipt.

worth $88

BAG

J

H

worth $58

Partner:

or

BAG

F

worth $78

worth $58

I

or

BAG

D

From 4 Feb

worth $58

or

BAG

B

Week 5 BAG

worth $78

or

BAG

Week 4

From 28 Jan

G

worth $68

worth $58

worth $78

worth $80

NETS payment only. Limited to 500 bags each week, 1 purchase per shopper daily. Exclude Supermarket/Hypermarket receipts. A min. spend of $20 is required for each receipt. While stocks last.

Partners:

8 Jan – 28 Feb

Week 4

BAG

E

C

A

Week 3

From 21 Jan

Win 888,000 M Malls Points + OSIM uLove 2 Massage Chair

Week 1

Spend $88 (max. 3 same-day receipts) to purchase 1 Prosperity Bag at $28.

Redeem 1 set of red packets (6 pieces) with a min. spend of $88* (max. 2 same-day receipts).

m

m8 28 Ja , 14, 21, n&4 Feb

888+ ,000

M Malls

Po

ints equivale nt $888 wor to th of e-Cash Vo uchers

Qualify for an auspicious lucky draw e-chance with a min. spend of $68* in a single same-day receipt.

Draw 1: 8 Jan – 31 Jan entries (1 winner) Draw 2: 1 Feb – 28 Feb entries (1 winner)

PRINT_PANTONE_POS PANTONE 178 C PANTONE 193 C BL ACK

Limited to 10 lucky draw e-chances per shopper daily.

Terms & Conditions: The lucky draw and promotions are exclusive to M Malls members, download the M Malls mobile app and sign up as a member to participate. Scan your member QR code in the app when paying in-store at participating retailers. The qualifying spending must be scanned to the same account. Pictures shown are for illustration purposes only. Other Terms & Conditions apply. For more details, please visit our Customer Service at JP2 Level 3 or log on to www.jurongpoint.com.sg.

Title An Abundance of Golden Blessing Campaign Poster Company Jurong Point Shopping Centre Appeared in Jan 2021

Meadow Floor Stand (Option 2) 300mm(w) x 300mm(d) x 1450mm(h) Header

Back

Art Size: 300(w) x 320(h)

Left Panel

Art Size:300(w) x 1300(h)

Art Size: 300(w) x 1450(h)

Right Panel

T RY I T,I T,TA LOV T RY TASSTTE IIT,T,LOV E IET. I T.

Art Size: 300(w) x 1300(h)

320mm

180mm

ALWAYS

BAKED FOR EXTRA FLAVOUR

30mm

ALWAYS

ALWAYS

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April-June 2014 Issue

Powering Human Capital

Driving business success and excellence

April-June 2014 Issue

Woman (NOT!)

Woman (NOT!) in the Boardroom

in the Boardroom Implementing the new “locals first” hiring rules Landing that international HR posting

Find me the right people!

The

Title Human Capital Magazine Company SHRI Appeared in April-June Issue 2014

New

Human Capital Magazine

A publication of Singapore Human Resources Institute

17

16

COVER STORY

COVER STORY

Making

FAIR

Work for Singapore

New rules from the Ministry of Manpower (MOM) require employers to consider Singaporeans fairly before hiring Employment Pass holders. These changes are designed to reinforce and enhance job market transparency.

With the implementation deadline of the Ministry of Manpower’s FAIR Consideration Framework approaching fast, organisations are grappling with a variety of challenges on how to comply with the new legislation.

Human Capital caught up with several business decision makers and HR professionals from a spectrum of Singapore’s business sectors at a recent Singapore Human Resource Institute (SHRI) event to take stock of their views on FAIR. We asked how they are adapting to the upcoming legislation that takes effect from this August. Here is what some HR professionals have to say.

“The healthcare sector is always in demand for healthcare professionals,” said Lynn Gan, Chief Human Resource Officer at Khoo Teck Puat Hospital and a Council Member of the SHRI. “When we recruit professionals, we would like to complement and supplement our shortage and we would like Singaporeans to fit into this role. The challenge is that we cannot find sufficient numbers among Singaporeans to meet our needs.

“Hence, we have to go offshore,” she explained.

Making hiring practices FAIR Her views reflect those of almost half a dozen other decision makers and professionals Human Capital spoke to in relation to the upcoming implementation of the FAIR Consideration Framework.

Last September, the MOM announced a slew of unprecedented rules that require employers to consider Singaporeans fairly before hiring Employment Pass (EP) holders.

These rules will go into effect on 1st August this year. The new rules were brought into effect to counter firms that were practicing discriminatory hiring policies and put them under additional scrutiny, including having work pass privileges of some curtailed.

These changes are aimed at reinforcing expectations that employers should consider Singaporeans fairly for job opportunities.

At the time of the announcement, Acting Minister for Manpower Tan Chuan-Jin stated that the “changes are part of a broader effort to ensure that good jobs continue to be created for Singaporeans.”

“Many Singaporeans we spoke to understand the need for a diverse workforce. continue on Page 19

20

21

COVER STORY Lee told Human Capital that Sing Lun complements the company’s Singaporean talent pool by hiring personnel from countries like Taiwan, Cambodia, Malaysia, the Philippines, China and Vietnam to support its manufacturing operations.

He explained: “There has been a hollowing out within the manufacturing sector in Singapore. Three years ago, we started moving out our manufacturing into the region and hiring people in the respective countries to supplement and build the business.”

As a result, Sing Lun has been able to grow its overall talent pool, allowing their homegrown staff to become more acclamatised to regional business processes, social nuances and practices. This was a difficult but necessary process that has since borne

COVER STORY fruit, enabling the homegrown staff to work in a synergistic manner with their overseas counterparts.

The company’s current core talent pool of 120 staff, compared with a count of 400 people in 2011, is now leading the company’s business charge into the region by functioning as an overseas headquarters and operating shared services in the areas of design, finance and supply chain services, with manufacturing operational roles being distributed throughout the region.

Lee adds that while the company has taken on hiring Singaporeans over foreign nationals, it is driven more by considerations relating to business needs, efficiencies and the strong multi-lingual background that Singaporeans have that can strengthen communications and work culture for the longer term.

When we recruit professionals, we would like to complement and supplement our shortage and we would like Singaporeans to fit into this role. The challenge is that we cannot find sufficient numbers among Singaporeans to meet our needs. Hence, we have to go offshore.

- Lynn Gan, Chief Human Resource Officer, Khoo Teck Puat Hospital

Sing Lun has also managed to get its Singaporean middleand lower-level managers to adapt, participate and implement corporate strategies in its regional operations.

At the same time, through this interaction, many of the company’s overseas employees have adapted to Sing Lun’s Singaporean ethos.

More opportunities for Singaporeans Apart from Singaporeans getting a shot at learning and undertaking new tasks, barriers are also being lowered for new job market entrants to rise up to opportunities that were previously not available to them.

This is due to the impending change in the labour market which is starting to create new opportunities for new hires, according to regional information technology giant Dimension Data.

Ivy Chew, head of human resources at Dimension Data’s Singapore operations, told Human Capital that the company had voiced its views through various government feedback channels that the new law is likely to exacerbate the shortage of IT professionals for local operations.

With a growing need for IT professionals to work in frontier technologies like cloud and mobile computing, she

explained that the company needs to continue hiring.

“Our business is growing... and we will continue to scale up because we have plans to double our revenues…we still need talent,” said Chew, who is also a council member of SHRI. Looking ahead, she said that there is growing collaboration between the business community and educational institutions to foster the growth of talent among Singaporeans.

“Traditionally, polytechnic students spend between three to six months on industrial attachments and internships,” she explained. “Dimension Data is now working with different parties to see how best to have these polytechnic students work with us for a year.”

“In this way, these students get a good opportunity to grow their industry knowledge while we get a promising supply of talent to grow our business.”

As Acting Minister Tan Chuan-Jin said during the FAIR announcement last year: “We will continue investing in our continuing education and training infrastructure so that Singaporeans can upgrade their skills and remain competitive in the workplace.

With better skills and fair hiring practices, Singaporeans will have good jobs and fulfil their career aspirations.”

Coping with

FAIR

In an effort to help businesses cope with the upcoming implementation of its FAIR Consideration Framework, the government will continue to support business restructuring designed to increase productivity.

Human Capital highlights four government schemes.

Productivity and Innovation Credit The Productivity and Innovation Credit (PIC) scheme provides enhanced tax deductions/allowances and/or cash payouts to businesses investing in productivity and innovation.

PIC provides significant tax breaks for investments in a broad range of activities along the innovation value chain.

These include qualifying expenditure incurred on PIC automation equipment, employee training, acquisition of intellectual property (IP) rights, registration of certain IP rights, R&D and approved design projects.

Innovation & Capability Voucher The Innovation & Capability Voucher (ICV) scheme provides up to $5,000 worth of funding to support upgrading of business capabilities. Each voucher can be used to engage a participating Service Provider who will assist on a supportable service in any of the following capability areas: Innovation, Productivity, Human Resources and Financial Management.

Increase SME Productivity With Infocomm Adoption & Transformation This is a one-stop assistance scheme for infocomm implementation by SMEs. Called iSPRINT, it was launched in 2010 to spur productivity and innovation for SMEs across all sectors.

It supports first-time adoption of new infocomm capability and facilitates the adoption of “quickto-implement” packaged solutions and subscription to Software-as-a-Service.

It also supports development of complex and integrated business solutions and implementation of sector-wide transformational projects.

Inclusive Growth Programme The Inclusive Growth Programme supports businesses on productivity improvement projects that share gains with workers. Applicable to businesses registered and operating in Singapore, it is also targeted at employers which employ lower wage workers constituting the bottom 30% of the workforce, with monthly salaries of $1,700 or less.

Source: Ministry of Manpower

Q: When will firms have to comply with the new rules?

The Ministry of Manpower is conducting information sessions to brief employers about the new requirements. In the first quarter of 2014, firms subject to additional scrutiny were notified. In mid-2014, the new jobs bank will be launched.

This will give employers time to be familiar with the jobs bank before the new requirements come into effect on 1 August 2014.

From that date, firms submitting new Employment Pass (EP) applications will have to comply with the advertising requirements.

July-September 2014 Issue

Powering Human Capital

Driving business success and excellence

July-September 2014 Issue

HR Best Practices

Title Human Capital Magazine Company SHRI Appeared in July-Sep Issue 2014

HR Best Practices The coming of PME unions Success beyond the founder A publication of Singapore Human Resources Institute

16

17

COVER STORY

COVER STORY

Are you on the

HR best practice

highway?

As the business landscape grows in volatility and dynamism, so must organisational behaviour and human resource discipline and practice.

The most progressive companies are constantly on the look out for best practices to adopt. Here’s what some are doing in Singapore.

The race to acquire talent in an increasingly manpower scarce Singapore has become nothing short of intense.

The ability to attract and secure HR talent who can strengthen organisational ranks and become key influencers is another growing challenge.

In the not too distant past, technology was a partial enabler in the HR discipline.

Today, there is a need for HR professionals who bring with them a level of sophistication and literacy in IT and who can implement the best technologies as quickly as they

are required, and lead their organisations in the implementation process.

Background screening is an equally important segment of the HR discipline, proving to be a pivotal starting point in the chain of activities that make up the talent acquisition process.

Managing talent in Singapore Talent management is a hot button in this ever-changing era, and it covers the full life cycle across all organisational staff. This includes recruiting, training, performance management and even succession planning.

Within the Singapore context, there are the unique realities of a shrinking population, an ageing workforce and a growing demand for caregivers.

This has forced the likes of the National Union Trades Congress (NTUC) to conceptualise fair and best practices in creating a more flexible Singapore workplace.

The sub-disciplines within the HR practice are numerous and varied. The challenge confronting HR practitioners today is to find yardsticks which constitute best practices. They have to learn, adapt,

create and evolve practices that embody the best in the learning journey.

National University Hospital (NUH) CEO, Adjunct Associate Professor Joe Sim, tells Human Capital that “familiarity with integrated talent management, understanding of workforce planning and comfort with social networking and technology are key HR competencies which drive the HR trade today.”

In addressing the question of what constitutes best practices in the HR trade, Sim says that the answer lies in “offering relevant trainings, talent development programmes and competitive remuneration packages to help reward good performers. This ensures that we have the right pool of employees for specific roles, and helps in retaining them. In addition,

One of the best ways to ensure a practice like flexible work arrangement is adhered to in a firm way is to put it into an employment contract.

- Toh Hwee Ting, Director, Family Development Unit, NTUC

HR practitioners must get the basics right before pursuing a strategic HR agenda. Solid implementation of core HR services is important as it demonstrates competency and builds credibility with leaders outside the function.”

(See story on p18 for more views of Adjunct Associate Professor Joe Sim, Chief Executive Officer, NUH.)

Creating a competent business environment Venina Fonseca, Managing Director at Petrobras Singapore, tells Human Capital her organisation is “driven by the challenge of supplying energy that can propel development and ensure the future of society with competence, ethics, cordiality, and respect for diversity.”

To meet this organisational goal of staying at the top of the game, Petrobras, one of the largest energy companies in the world, has developed its own best HR practices from within its organisation while keeping pace with the industry.

“Besides having our own HR standards and practices, Petrobras is always on a look out to stay best-in-class.

We regularly participate in international HR surveys and by doing this, we have access to up-to-date standards and cutting-edge procedures that will ensure efficient, motivated and visionary workforce,” she tells Human Capital.

24

Champion from the heart From a public sector perspective, Singapore’s National Trades Union Congress has been championing a cause close to its heart, that of influencing organisations and setting up the necessary framework so that HR within Singapore can embark on the journey towards best practices in family friendly workplaces.

Toh Hwee Ting, Director of the Family Development Unit at NTUC, tells Human Capital that “one of the best ways to ensure that a practice like flexible work arrangements is adhered to in a firm way is to put it into an employment contract.”

In this way, it becomes clear and progressive, she adds.

Echoing a slightly different solution to familiar challenges is Chee Hong Tat, Chief Executive at government regulator Energy Market Authority. “The public sector organisation is a high-performance and high-trust body at the same time. In developing best practices, we may end up building rules so that one person out of 1,000 won’t break the rule. As a result, we end up creating an environment where trust doesn’t exist.”

To embark and deliver best practices, there needs to be a “social contract…one that goes beyond the employment contract …one that will end with the individual going beyond the call of duty to do that ‘extra’,” he said at a recent forum organised by the Singapore Human Resources Institute.

25

MY VIEWS

MY VIEWS The concept of the union being represented by blue collar, rankand-file workers is conventional wisdom.

The notion of professionals, managers and executives (PMEs) being part of a union is a relatively new concept and going by the way the National Trades Union Congress (NTUC) is pursuing this, this group will play a crucial role in making Singapore globally attractive.

Given the growing importance of PMEs within the Singapore economy, the NTUC has increasingly emphasised the critical role that this group will play within the union manpower ecosystem.

As part of this feature, Human Capital interviewed NTUC Assistant Secretary-General Patrick Tay, who shared the following views.

being able to represent both PMEs and rank-and-file workers, there is a single point of contact for employers and companies, and the welfare and interests of all the workers in the company can be better served and represented.

Can you explain how rankand-file unions representing executives contribute to the overall betterment of the human resource landscape in an organisation?

Tay: NTUC advocated for the review of the Industrial Relations Act to allow rank-and-file unions to collectively represent PMEs. This proposed change will mean that rank-and-file unions will be able to increase their scope of representation to cover PMEs thus enabling employers NTUC has been actively pushing to work with unions to ensure the for more executives to join and Patrick Tay, interests of their PME staff are also play an active role in unions for a few Assistant Secretary-General, looked after. years. What is its assessment of the National Trades Union Congress As PMEs themselves are able to highs and lows thus far? form their own unions under current Tay: NTUC has been actively lobbying for PMEs and we law, allowing rank-and-file unions to represent PMEs will allow achieved successes in a few areas of our advocacy: employers to work with the existing union within their company and also existing NTUC-affiliated unions who already represent • Employment Act: 300,000 PMEs will be protected under this workers in that industry/sector.

Act which came into effect on 1 April 2014.

Executives

in unions?

A conversation with an NTUC champion, Patrick Tay

•

Fair Consideration Framework and the National Jobs Bank (NJB): To increase the level playing field for local PMEs, firms have to advertise job vacancies in NJB before submitting an employment pass application. This comes into effect on 1 August 2014.

•

The Protection from Harassment Act 2014: An Act to provide a range of self-help measures, civil remedies and criminal sanctions to better protect people from harassment and related anti-social behaviour.

•

Industrial Relations Act (Amendments): To allow rank-and-file unions to represent PMEs. This law is slated for amendments.

In addition, we are also working with the tripartite partners to expand the scope of the tripartite mediation framework and upcoming small claims employment tribunal (SCET) to provide channels for PMEs to resolve their statutory claims and employment contract issues.

Currently, the Industrial Relations Act does not allow unions to represent PMEs collectively. Unions can only provide limited representation to their PME members on an individual basis.

This is currently being reviewed.

Today’s PMEs bear a set of concerns that are quite different from the older rank-and-file workers. Will the infusion of executives into unions diffuse the work/focus of the unions from a traditional sense?

Tay: The issues facing rank-and-file workers and PMEs are not totally dissimilar.

Both groups want a better job and a better life. The role of the unions is to best represent the interest of its members and negotiate for better employment terms on a collective basis. With the unions

Within the context of the recent May Day speech by NTUC Secretary-General Lim Swee Say, what is the mindset change required for a more active role of executives in unions in the workforce?

Tay: In the recent May Day speech by Secretary-General Lim he painted a future where rank-and-file workers are replaced by robots; PMEs face underemployment and he cautioned that we may face higher unemployment not because of job shortage, but because of job and worker mismatches.

The key is really to embrace change and be flexible and nimble; to adapt to the changing needs of the economy. One of the best ways to remain adaptable and relevant is to continue to upgrade our skills and develop a second skill.

This is in line with what NTUC is advocating for Professional Development and Progression of PMEs to help them be futureready and future-proof. Recognising this need, NTUC has proactively established U PME Centres to help PMEs navigate this rapidly evolving workplace and has been lobbying for PMEs to develop Pi-Shape skills (otherwise known as second skilling).

What is the benchmark/standard that NTUC uses to illustrate that there is a “good” executive/rank-and-file mix in any particular union?

Tay: Every union is different and will have their own set of benchmarks. This is because of the different nature of the industry as well as the workforce and membership profile in each company/ branch. In fact, some progressive unions have already started to stretch the scope to cover more PMEs where permissible under current law.

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.johnny tan

Thank you.