I am JOY MENESES BRANDING • MARKETING COMMUNICATIONS • DESIGN
pure ind
ulgence
Hello, my name is Joy. Our aim is the same = TO FIND SOLUTIONS. A hands-on Creative and Marketing Director specializing in creating experiences for modern brands, with a focus on hospitality, luxury, food & beverage, branding and design.. My work provides holistic design solutions for branding and identity with conceptual rigor and refined aesthetic. Passionate about building a loyal client base by conceptualizing, guide strategic and creative solutions that effectively communicate the brand’s objective. Working with the hotel industry for more than 12 years, which includes InterContinental Manila and Mandarin Oriental Manila, Luxent Hotel, Pan Pacific Manila and The Bellevue Hotels & Resorts. If you think we’d mix well and want to work on something, feel free to HIT. ME. UP.
Let’s make great things together.
BRANDING • MARKETING • DESIGN • EDM • PACKAGING JULY 2017 - JULY 2018
Project Details CLIENT: LUXENT HOTEL CREATIVE FIELDS: Branding, Social Media, Food & Beverage, Menu Design, Packaging SUMMARY: While working as the Consulting Creative Director, I was fortunate enough to develop a wide variety of creative materials. Highlights include redesigning menus, update existing hotel collaterals, art directing photo shoots, branding employee events, and creating a number of unique marketing pieces for all promotions.
PRINT - CALENDARS | POSTERS
pure indulgence
PRINT - NEWSLETTER | POSTER
EDM - FACEBOOK POSTS
EDM - FACEBOOK POSTS
PRINT - WEDDING BROCHURE | TRIFOLD
PRINT - PARTY PACKAGES
PRINT - KEY CARD | HOLDER
MENU DESIGN
PACKAGING
APPROVED DESIGN
STUDIES
CREATIVE DIRECTION - FOOD SHOTS
CREATIVE DIRECTION - FOOD SHOTS
CREATIVE | ART DIRECTION
SIGNAGE - TARP
T-SHIRT DESIGNS
Project Details CLIENT: Luxent Hotel 2017-2018 CREATIVE FIELDS: T-shirt Design SUMMARY: Company Shirts for various hotel events
Project Details CLIENT: Luxent Hotel 2018 CREATIVE FIELDS: Restaurant Logos SUMMARY: Redesign of the restaurant’s logos. Lush Bar & Lounge - more sophisticated look and feel, vibrant and consistent with the hotel’s primary colors.
BRANDING • MARKETING • DESIGN • EDM • PACKAGING JULY 2016 - JUNE 2017
Project Details CLIENT: BELLEVUE HOTELS & RESORTS CREATIVE FIELDS: Branding, Social Media, Food & Beverage, Menu Design, Packaging All hotel collaterals SUMMARY: As the Corporate Marketing Communications Director, I handled all the planning and execution of all marketing campaigns for branding and market growth of the Bellevue Hotels & Resorts’ four properties. In charge of all overall creative direction and implementing the Brand Guidelines for each property.
BRANDING | EVENTS | PRINT | PACKAGING
“looks Design is not just what it like and feels like. �
Design is how it works. Steve Jobs
LOGO DESIGNS - MEATSHOP
Project Details CLIENT: CHEF’S CHOICE | MARCH 2019 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Studies made were 2-3 colors for easy recall and strengthen brand recognition
APPROVED DESIGN
LOGO DESIGNS - FOOD DELIVERY
Project Details CLIENT: BFF - Better Food Forever | JULY 2014 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Black and Orange for the primary colors used for recall and animated illustration to emphasize food delivery
LOGO DESIGNS - BAKING
Project Details CLIENT: HAPPY BAKER - Franchette | DEC 2014 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Emphasis on the fun look with happy tones and light colors to highlight the happy disposition of Franchette, the happy baker :)
BUSINESS CARDS
Joy M.
EDM Project Details CLIENT: HOLIDAY INN BAGUIO October 2018 CREATIVE FIELDS: eDM Design, Branding SUMMARY: Rush project for Holiday Inn Baguio’s Christmas offer sent via email
INVITATIONS
INVITATIONS
Project Details CLIENT: Angelo & Karla | AUG 2015 CREATIVE FIELDS: Wedding Invitation | Couple’s Logo SUMMARY: Japanese-themed invite with the architect couple’s logo. Invitation was folded into a rectangular box with a transparent lid including a fan as giveaway.
INVITATIONS
SAVE THE DATE
PROMOTIONAL CAMPAIGNS
Project Details CLIENT: Pan Pacific Manila | Wedding Events OCTOBER 2017 CREATIVE FIELDS: Poster and events management SUMMARY: To further promote their wedding packages for a series of events at the Grand Ballroom
CREATIVE | ART DIRECTION
PROMOTIONAL CAMPAIGNS
CREATIVE FIELDS: InterContinental Manila Campaign Poster | Fund Raising IHG Shelter in a Storm Fund SEPTEMBER 2015 SUMMARY: Sales & Marketing team organized a Single Ladies Auction as a fund raising event and proceeds will go to IHG Shelter in a Storm Fund worldwide. Highest Bidders will win a date. It was a success. :)
POSTERS | INVITE
BROCHURE | INVITE
Project Details CLIENT: InterContinental Flashback Party DECEMBER 2015 CREATIVE FIELDS: Brochure and Invite SUMMARY: Memoirs and looking back after 46 years...
BROCHURE | POSTER
Project Details CLIENT: Sunshine Place 2016 CREATIVE FIELDS: Brochure and Poster SUMMARY: A unique place for seniors that promotes a new lifestyle. A recreation and events place, a one-stop-shop where one should age with grace. Vibrant and fun studies to give a youthful vibe to attract the youngat-heart.
Project Details CLIENT: Verjandel Hotel, Quezon City OCTOBER 2016 CREATIVE FIELDS: Logo Design SUMMARY: Logo Design for the hotel’s coffeeshop at the lobby, using the owners’ daughter’s name OLIVIA. Merged two images to illustrate the quirky and relaxing mood of Olivia’s Cafe.
BROCHURE
Project Details CLIENT: SOSA JB Property Management Corp. DECEMBER 2016 CREATIVE FIELDS: Brochure - 8 Pages SUMMARY: SOSA JB wanted a new look for their 2017 Catalog to further boost awareness for their clients, and strengthening the branding in terms of new marketing materials.
Let’s make
GREAT THINGS
together... pure ind
ulgence
JOY A. MENESES