logo JOI MENESES
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What is a logo? A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. They are images, texts, shapes, or a combination of the three that depict the name and purpose of a business – to put it simply. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company’s name if it has sufficient brand recognition. However, a logo should be more than a symbol of identification. If designed well, it also tells a company’s story, by conveying your brand message in a way that helps to establish an emotional connection with your target audience.
As a highly skilled Designer, my experience aligns well with the qualifications you are seeking for your logo design needs. With more than 30 years of experience as a Graphic Designer, I am adept in concept design, project management and final design implementation. It has afforded me a well-rounded skill set, including first-rate multi-tasking and communication abilities. Dedicated to bringing brands to life, my key focus is to exceed client expectations. I enjoy collaborating with clients, creative teams and production professionals to deliver design solutions that effectively communicate the brand’s objective. LET’S MAKE GREAT THINGS TOGETHER.
JOY A MENESES
Project Details CLIENT: MERVEILLE | DEC 2020 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Redesign of original logo and creating 2 more logos for a cohesive look
LOGO REDESIGN Redesigning an existing logo - creating a more cohesive look and making two more logos for a consistent look and theme. These elements suit the clientele with discriminating taste and lifestyle. Pastel color scheme for a subtle brand and a much bolder look for clients who are more carefree. Vegan cookies - Gluten, sugar and dairy free, It’s a miracle! Merveille - Miracle in French
Project Details CLIENT: FIERY | NOV 2020 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Redesign of original logo
LOGO REBRANDING | LABEL LAYOUT A logo redesign, change in font style and overall look. Freshening up Fiery’s logo, eliminating the unnecessary elements that confuses the eyes. Making it more streamlined and a cleaner look, with a bolder font. Red, White and Black for the primary colors used to emphasize the chili garlic sauce and adapting the logo to digital media requires a little more than a visual identity change.
Project Details CLIENT: KUSINA | AUG 2020 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Simple execution and easy recall for Filipino products in Canada.
Kusina - Kitchen The kitchen is the center of everything — the place where we create our food and also represents every mother whose unconditional love and devotion for her family is expressed through the daily meal she prepares for us. Kusina products is an homage to mothers whose tireless efforts and selfless acts show how they always put their family before everything and everyone – even themselves. Most importantly, Filipino food for OFW, locals and Filipinos in Canada who crave for Filipino staples.
Project Details CLIENT: BREADWINNER | AUG 2020 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Eye-catching, easy recall for a bread brand
BREADWINNER Client wanted a distinct look and conveys a fun and happy disposition during lockdown, hence starting this bread business. Used elements pertaining to bread production, but the bread itself was a stand-out and the bite made it more playful which suits the brand name and the owner itself.
Project Details CLIENT: SOAPMARYOSEP | OCT 2019 Handmade Soaps CREATIVE FIELDS: LOGO Design, Branding SUMMARY: SImple design and primary color for easy brand and name recall. Logo is made as one-color stamp used for packaging
SOAPMARYOSEP HANDMADE SOAPS “Susmaryosep!” - An expression that is often blurted out by Filipinos, positive or negative - when something excites or surprises you or something has gone wrong. Either or, it’s a word that also means “Eureka!” and used it for easy recall --- “Soapmaryosep” One color used - also for stamping on packages used for the handmade soaps.
Project Details CLIENT: BREADWINNER | MAR 2019 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Red and Black colors used for a bold look and stand out from all other meat shops.
CHEF’S CHOICE Using the cleaver as an apostrophe and a strong element for a meat shop. Red, Black and White are used for a bold look to stand out among the other meat shops and a straightforward brand for high-end customers in the village.
Project Details CLIENT: HAPPY BAKER | DEC 2014 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Emphasis on the fun look with happy tones and light colors to highlight the happy disposition of Franchette, the happy baker :)
THE HAPPY BAKER Home baker and cake enthusiast wanted a fun look with happy tones and light colors that represent the client’s happy disposition. Seven years have passed, and The Happy Baker evolved and has been the go to baker of cakes and pastries in her second home in Singapore.
Project Details CLIENT: BELACARA | NOV 2019 Aesthetic Studio CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Initially CaraBela, but changed to BelaCara - with dots representing the brand’s aesthetic and the steps for a more beautiful skin by this beauty center/aesthetic studio.
Project Details CLIENT: GLENNIS | AUG 2020 Make-Up Artist | Personal Brand CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Made this one last 2016, with logo including Make-up by Glennis. Fast forward to present, the brand evolved into more than just makeup, but all about Glennis and what she shares with her subscribers.
Project Details CLIENT: Angelo & Karla | AUG 2015 CREATIVE FIELDS: Wedding Invitation | Couple’s Logo SUMMARY: Both Architects, used their initials for their logo, with tools as elements for highlight. Japanese-themed invite with the architect couple’s logo. Invitation was folded into a rectangular box with a transparent lid including a fan as giveaway.
Project Details CLIENT: BARTER COMMUNITY SAN JUAN CITY | JUNE 2020 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Conveying camaraderie and caring for each other is the main focus for this logo. Two colors to stand out among all other barter groups
Project Details CLIENT: Luxent Hotel 2018 CREATIVE FIELDS: Restaurant Logos SUMMARY: Redesign of the restaurant’s logo.
LUSH BAR & LOUNGE Redesign of Lush Bar & Lounge to a more sophisticated look and feel, vibrant and consistent with the hotel’s primary colors. Refreshed and with a youthful look to attract the millenials to the hotel’s bar and lounge.
Project Details CLIENT: Verjandel Hotel, Quezon City OCTOBER 2016 CREATIVE FIELDS: Logo Design SUMMARY: Logo Design for the hotel’s coffeeshop at the lobby, using the owners’ daughter’s name OLIVIA. Merged two images to illustrate the quirky and relaxing mood of Olivia’s Cafe.
Project Details CLIENT: BFF - Better Food Forever | JULY 2014 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Black and Orange for the primary colors used for recall and animated illustration to emphasize food delivery
JOY CONSULTANT DESIGNER FRIEND
There are 3 responses to a great design Yes, No and WOW! WOW! is the one I am aiming for. LET’S MAKE GREAT THINGS TOGETHER.
Good design is obvious Great design is transparent
design is intelligence made visible