JOY MENESES_PORTFOLIO

I am JOY MENESES BRANDING • MARKETING COMMUNICATIONS • DESIGN

pure ind

ulgence

Hello, my name is Joy. Our aim is the same = TO FIND SOLUTIONS. A hands-on Creative and Marketing Director specializing in creating experiences for modern brands, with a focus on hospitality, luxury, food & beverage, branding and design..

My work provides holistic design solutions for branding and identity with conceptual rigor and refined aesthetic. Passionate about building a loyal client base by conceptualizing, guide strategic and creative solutions that effectively communicate the brand’s objective.

Working with the hotel industry for more than 12 years, which includes InterContinental Manila and Mandarin Oriental Manila, Luxent Hotel, Pan Pacific Manila and The Bellevue Hotels & Resorts.

If you think we’d mix well and want to work on something, feel free to HIT. ME. UP.

Let’s make great things together.

“looks Design is not just what it like and feels like. �

Design is how it works.

Steve Jobs

LOGO DESIGN- FOOD PRODUCTS

Project Details CLIENT: KUSINA | AUG 2020 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Simple execution and easy recall for Filipino products in Canada.

LOGO DESIGN - BREAD SHOP

Project Details CLIENT: BREAD WINNER | AUG 2020 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Initially made the black bread, but comment was, it looked like burnt bread, so I decided to change colors and made the black one as shadow - and it worked!

LOGO DESIGN- GROUP PAGE - FACEBOOK

Project Details CLIENT: BARTER COMMUNITY SAN JUAN CITY | JUNE 2020 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Conveying camaraderie and caring for each other is the main focus for this logo.

Two colors to stand out among all other barter groups

LOGO DESIGN - MEATSHOP

Project Details CLIENT: CHEF’S CHOICE | MARCH 2019 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Studies made were 2-3 colors for easy recall and strengthen brand recognition

LOGO DESIGN - SOAP BRAND

Project Details CLIENT: SOAPMARYOSEP | OCT 2019 Handmade Soaps CREATIVE FIELDS: LOGO Design, Branding SUMMARY: SImple design and primary color - RED is used for easy brand and name recall.

Logo is made as one-color stamp used for packaging

LOGO DESIGN - PERSONAL BRAND Project Details CLIENT: GLENNIS | AUG 2020 Make-Up Artist | Personal Brand CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Made this one last 2016, with logo including Make-up by Glennis.

Fast forward to present, the brand evolved into more than just makeup, but all about Glennis and what she shares with her subscribers.

LOGO DESIGN - FOOD DELIVERY

Project Details CLIENT: BFF - Better Food Forever | JULY 2014 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Black and Orange for the primary colors used for recall and animated illustration to emphasize food delivery

LOGO DESIGN - HAPPY BAKER

Project Details CLIENT: HAPPY BAKER - Franchette | DEC 2014 CREATIVE FIELDS: LOGO Design, Branding SUMMARY: Emphasis on the fun look with happy tones and light colors to highlight the happy disposition of Franchette, the happy baker :)

Project Details CLIENT: Verjandel Hotel, Quezon City OCTOBER 2016 CREATIVE FIELDS: Logo Design SUMMARY: Logo Design for the hotel’s coffeeshop at the lobby, using the owners’ daughter’s name OLIVIA. Merged two images to illustrate the quirky and relaxing mood of Olivia’s Cafe.

BUSINESS CARDS

Joy M.

BUSINESS CARDS

BRANDING • MARKETING • DESIGN • EDM • PACKAGING JULY 2017 - JULY 2018

Project Details CLIENT: LUXENT HOTEL CREATIVE FIELDS: Branding, Social Media, Food & Beverage, Menu Design, Packaging SUMMARY: While working as the Consulting Creative Director, I was fortunate enough to develop a wide variety of creative materials. Highlights include redesigning menus, update existing hotel collaterals, art directing photo shoots, branding employee events, and creating a number of unique marketing pieces for all promotions.

PRINT - CALENDARS | POSTERS

pure indulgence

PRINT - NEWSLETTER | POSTER

EDM - FACEBOOK POSTS

EDM - FACEBOOK POSTS

PRINT - WEDDING BROCHURE | TRIFOLD

PRINT - PARTY PACKAGES

PRINT - KEY CARD | HOLDER

MENU DESIGN

PACKAGING

APPROVED DESIGN

STUDIES

CREATIVE DIRECTION - FOOD SHOTS

CREATIVE DIRECTION - FOOD SHOTS

CREATIVE | ART DIRECTION

SIGNAGE - TARP

T-SHIRT DESIGNS

Project Details CLIENT: Luxent Hotel 2017-2018 CREATIVE FIELDS: T-shirt Design SUMMARY: Company Shirts for various hotel events

Project Details CLIENT: Luxent Hotel 2018 CREATIVE FIELDS: Restaurant Logos SUMMARY: Redesign of the restaurant’s logos.

Lush Bar & Lounge - more sophisticated look and feel, vibrant and consistent with the hotel’s primary colors.

BRANDING • MARKETING • DESIGN • EDM • PACKAGING JULY 2016 - JUNE 2017

Project Details CLIENT: BELLEVUE HOTELS & RESORTS CREATIVE FIELDS: Branding, Social Media, Food & Beverage, Menu Design, Packaging All hotel collaterals SUMMARY: As the Corporate Marketing Communications Director, I handled all the planning and execution of all marketing campaigns for branding and market growth of the Bellevue Hotels & Resorts’ four properties. In charge of all overall creative direction and implementing the Brand Guidelines for each property.

BRANDING | EVENTS | PRINT | PACKAGING

EDM Project Details CLIENT: HOLIDAY INN BAGUIO October 2018 CREATIVE FIELDS: eDM Design, Branding SUMMARY: Rush project for Holiday Inn Baguio’s Christmas offer sent via email

INVITATIONS

INVITATIONS

Project Details CLIENT: Angelo & Karla | AUG 2015 CREATIVE FIELDS: Wedding Invitation | Couple’s Logo SUMMARY: Japanese-themed invite with the architect couple’s logo. Invitation was folded into a rectangular box with a transparent lid including a fan as giveaway.

INVITATIONS

SAVE THE DATE

PROMOTIONAL CAMPAIGNS

Project Details CLIENT: Pan Pacific Manila | Wedding Events OCTOBER 2017 CREATIVE FIELDS: Poster and events management SUMMARY: To further promote their wedding packages for a series of events at the Grand Ballroom

CREATIVE | ART DIRECTION

PROMOTIONAL CAMPAIGNS

CREATIVE FIELDS: InterContinental Manila Campaign Poster | Fund Raising IHG Shelter in a Storm Fund SEPTEMBER 2015 SUMMARY: Sales & Marketing team organized a Single Ladies Auction as a fund raising event and proceeds will go to IHG Shelter in a Storm Fund worldwide.

Highest Bidders will win a date.

It was a success. :)

POSTERS | INVITE

BROCHURE | INVITE

Project Details CLIENT: InterContinental Flashback Party DECEMBER 2015 CREATIVE FIELDS: Brochure and Invite SUMMARY: Memoirs and looking back after 46 years...

BROCHURE | POSTER

Project Details CLIENT: Sunshine Place 2016 CREATIVE FIELDS: Brochure and Poster SUMMARY: A unique place for seniors that promotes a new lifestyle. A recreation and events place, a one-stop-shop where one should age with grace.

Vibrant and fun studies to give a youthful vibe to attract the youngat-heart.

BROCHURE

Project Details CLIENT: SOSA JB Property Management Corp.

DECEMBER 2016 CREATIVE FIELDS: Brochure - 8 Pages SUMMARY: SOSA JB wanted a new look for their 2017 Catalog to further boost awareness for their clients, and strengthening the branding in terms of new marketing materials.

Let’s make

GREAT THINGS

together... pure ind

ulgence

JOY A. MENESES