Fintech company rebranding

Page 21

2.  How we talk  |  2.6.  Capitalization and punctuation

Our capitalization and punctuation rules follow standard practices. These rules help create communications that feel natural to all of our audiences. All complete sentences start with an initial capital letter and end with appropriate punctuation. All proper nouns and acronyms are capitalized everywhere they appear. Generally, the first word in a title should always start with a capital letter, and the rest of the title should be lowercase. A title should not include a period. However, it can end with a question mark. The first word after a bullet point or sub-bullet point should always start with a capital letter. Punctuate the bulleted text according to standard punctuation rules: a complete sentence requires a period, whereas a phrase does not. Always use capital letters for the first letter of proper names, proper nouns, and names of countries and cities. All table, chart, and graph headlines should use initial capital letters. Punctuate the text according to standard punctuation rules.

21

Contents

Our products

How can we help?

We analyze global innovation in the sector and form our own recipe for game-changing online payments.

We analyze global innovations in the sector and form our own recipe for game-changing online payments.

• We’re the co-creators of IKO – the best mobile app in the world. We co-created BLIK – the Polish nation-wide mobile payments scheme. • We realize projects on foreign markets – USA, UK, UAE, Brazil, Turkey. • We’ve been honored with prestigious awards, e.g. Best of Show at Finovate, Polish Innovation Award.

Figure 1. Number of users 100% 80% 60% 40% 20% 0%

2015

2016

2017

2018


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.