3. How we look | 3.1. Logo versions
Primary logo Our primary logo consists of a glyph and a wordmark. The wordmark is on the right side of the mark, and it’s pushed slightly under it. Our logo is an original blend of two elements: parallel and cylindrical neon tubes and a tree. The logo is meant to be simple and easy to use, but at the same time inspiring and clever. Every neon tube in the graphical part is irregular and organic like a tree. It symbolizes that all of our products and team members are different. But in a wider perspective, all tubes form a regular and stable geometric construction - together we form one strong entity.
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