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Joma becomes the new official technical sponsor of the Italian Tennis Federation
by JOMA SPORT
- Tennis -
Joma becomes the new official technical sponsor of the Italian Tennis Federation
Joma is the technical sponsor for all Italian tennis team apparel and gives support to the entire movement related to the Federation as part of a process of renewal of the FIT brand identity.
The signed agreement lays the foundation for a broad collaboration leading to the creation of new product lines under the FIT brand, FIT Training Centers and SuperTennis, a complete collection launched on January 1st, 2021. Joma joined the FIT family as a technical sponsor, becoming the exclusive supplier for the Italian national teams, the Federation’s technicians and the FIT summer centers. The agreement also includes technical sector, padel teachers, beach tennis and wheelchair tennis. In addition, it includes summer centers and the supertennis TV channel. Thus, the Federation shows a new unified image, while ensuring high quality products to its athletes, technicians and collaborators. Specifically, FIT participated in Joma’s creative process and supported the Spanish company in all phases of product development.
Angelo Binaghi, FIT President:
“We are very pleased to have found a dynamic partner in Joma Sport, full of enthusiasm and with a wealth of knowledge, who like us is projecting towards a future of growth and success. We will bring together, in the national markets and worldwide, the new image of the new Italian tennis, combining quality, elegance and desire to win”.
Strengthening its position in world tennis
For years, Joma has been strengthening its position in tennis thanks to its visibility on the ATP circuit through its sponsoring. In 2020, six tennis players joined the #JomaTeam.
In men’s tennis, Latin American players Juan Ignacio Londero, ATP top 50, and Hugo Dellien have joined, in addition to Portuguese Joao Sousa. In women’s tennis, Poland’s Magda Linette, Slovenia’s Tamara Zidansek, both leaders and references in Eastern European tennis, and Spain’s Sara Sorribes have also joined the team. This way in 2020, the brand increased its sponsorship bet, which already included Marco Cecchinato, Pablo Carreño, Albert Ramos, Marie Bouzková, Aliona Bolsova...
Ramos dominates on Portuguese soil
Albert Ramos-Vinolas became champion of the sixth edition of the Millennium Estoril Open. The 33-year-old Spaniard defeated British Cameron Norrie.
The ‘JomaPlayer’ stated: “It means a lot now that I won three tournaments in my career, so this is one of the best three weeks of my career. I’m really happy. And especially today, it was a really tough match against Cameron, and I think he played a really good tournament. I’m happy for myself, but he’s a good friend of mine and I feel bad for him because I think he deserved to win too,” said the 33-yearold from Barcelona.
The two-hour, 45-minute final between left-handers was the closest in the tournament’s history, with Norrie leading 3-1 in the third set tie-break, just four points away from lifting his first ATP Tour singles trophy, having won in Estoril three years ago in doubles with fellow countryman Kyle Edmund by his side. But things did not turn out that way on that Sunday, May 3rd, 2021 match.
Ramos arrived to Portugal as the player with the most clay-court wins this year (11) and at the end of the tournament, the Catalan left the Clube de Tenis do Estoril having extended his dominance to 16 matches won. “To be honest, I don’t like numbers. I don’t want to think about how many matches I won or what I’m doing because on Tuesday I have another match. Today I have to enjoy this tournament. I know how hard it is to win a tournament. I know how hard it is to be consistent week after week. I can only tell you that I am very happy and I want to enjoy this moment,” said Ramos-Vinolas right after his third ATP title.
- Padel -
Joma launches, for its third consecutive year, a limited edition of the official shoe of the World Padel Tour
Joma, as the Official Footwear of the World Padel Tour circuit, presents the new version of the official Slam WPT shoe.
Joma’s projection in padel footwear has made the World Padel Tour trust the brand to be the official footwear of the circuit. The result of this collaboration is the exclusive customization of its Slam model.
It is a specific shoe for this sport that is characterized by its cushioning, stability and high resistance to wearand-tear. It is recommended by the best players of the Joma sponsored circuit, such as Juani Mieres, Patty Llaguno, Javi Ruiz, Uri Botelo, Teresa Navarro, and Javi Rico among others.
Its excellent cushioning comes from the addition of the REACTIVEBALL system in the midsole. This is a material that expands easily, giving it an enormous capacity to absorb the impact of the foot-step and at the same time recovering its shape quickly, boosting the output. In addition, the midsole is composed of another phylon base of higher density that provides stability. The upper-part is very breathable due to its mesh construction. This quality is highly appreciated in sports palyed on highly abrasive courts. To protect this area of the foot, the INYECTION PRINT system is applied, an injected rubber that holds the foot comfortably. On the inside of the foot, where there is greater wear-and-tear due to lateral displacements during play, a larger rubber piece is included to protect the foot. EXO COUNTER is the stability system created by an external rigid support that holds the heel, adapting the shoe to the shape of the foot. This makes the step stable in lateral shuffling movements and firm on heel entry. Stability is reinforced by the use of the STABILIS system, an injection molded piece that runs from the bridge to the metatarsal stabilizing the transition of the foot step. Thanks to this piece, the shoe maintains its shape throughout the game, does not flex and avoids incorrect twisting.
The outsole is manufactured following the DURABILITY system made of high density rubber that resists wearand-tear on courts. Its deep herringbone tread pattern ensures grip on the playing surface. This more resistant material also protects the toe area.
World Padel Tour and Joma renew their agreement
Joma will continue to be the official footwear of the World Padel Tour for the next few years thanks to the renewal agreement that both entities signed at the Spanish company’s headquarters.
Joma the official apparel and footwear sponsor of the International Padel Federation
The IPF and Joma reached a sponsorship agreement whereby the Spanish brand and the governing body of international padel, will partner up with the goal of contributing to the growth of the sport.
Joma is the new technical sponsor, in the category of Apparel and Official Footwear of the IPF, with presence in the CUPRA IPF TOUR 2021 events, organized by the International Federation at a global level - more than 70 tournaments in categories IPF Gold, IPF Star, IPF Rise and IPF Promotion-.
Joma has designed and produced a customized collection with the IPF logo, which will be worn by the organization and staff of the tournaments where the attending public will be able to purchase at the Joma spaces that will be set up at those tournaments.
Regarding the agreement that unites both entities, Luigi Carraro, president of the IPF, stated that “Padel is getting stronger every day, and proof of this is the relationship that has just been born between one of the most complete and important apparel and footwear brands in the world: Joma and the International Padel Federation. The union of these two institutions will give Padel even more exposure.
World Padel Tour Challenger also partners with Joma
Little by little, the brand is consolidating its position as a leading padel brand.
Joma and the Ultimate Padel Company (UPC), organizer of the World Padel Tour Challenger, are joining forces to make Joma a sponsor of the circuit for the next few seasons through official footwear. “Padel is a sport with a high potential for growth in image and sales, in which the brand has a strong positioning strategy” -explains Joma’s sponsorship director, Óscar Jiménez- “And the WPT Challenger allows us to complete the sponsorships we already have and increase pressure on the consumer”.
From UPC, and in the words of its president, Jesús Ferrer, “the agreement reached for three years reaffirms our commitment to take the Challengers to the top.
Like Joma, we believe that with consistency, dedication, commitment, effort and hard work we will grow and become more competitive”. “We both understand sports as a consistency in work from the beginning and support the ‘amateur’ athlete the same way that we support professional,” says Jesús Ferrer.
- Indoor football -
Pozo Murcia completes Joma’s sponsorship in indoor football
One of the best Spanish teams also joined Joma in 2020. It means reaching the highest level of the #JomaTeam in Spanish indoor football. ElPozo Murcia and Movistar Inter are two of the most internationally recognized Spanish indoor football teams, and with the Murcian team joining Joma, both have united with their sports emblems on the uniforms. This agreement opened a second stage between Joma and ElPozo Murcia, as Joma was a technical sponsor of the Murcian team in the 1990s.
ACCS indoor football giant signs with Joma
The Paris club already wore Joma, but in 2020 signed its agreement with Joma and became a #JomaTeam.
The French team is seen in Europe as one of the teams with the greatest future projection thanks to the creation of a powerful project based on great players such as Umberto and Ricardinho. Joma and ACCS sealed their sponsorship agreement by which the French team formally joins the #JomaTeam, although it already wore the brand last season.
- Indoor football -
The team will face the FIFA Futsal World Cup Lithuania 2021 from September 12th as one of the favorites.
The Spanish national indoor football team is one of the favorites to win the title of champion of the World Cup Lithuania 2021, which would be the third star embroidered on their Joma jersey. The team coached by Fede Vidal will play the first phase in Group C with Egypt, Argentina and Australia as rivals and with an eye on the final to be played on October 3rd. Joma, as technical sponsor of indoor football of the Royal Spanish Athletics Federation, will be in charge of outfitting the players with an exclusive collection designed following the red, yellow and white colors that have already been a sales success.
Spain qualifies for the EURO 2022 in the Netherlands
The Spanish national indoor football team has already secured its place in the next continental competition thanks to its first place in the qualifying grou.
Fotografías: Federación Lituana de Fútbol.
2021 and 2022 will be very busy for the Joma sponsored national indoor football team. The World Cup in Lithuania in September 2021 will be followed by the UEFA FUTSAL EURO 2022 in the Netherlands between January 19th and February 6th. The Spanish team earned a direct slot by topping Group 6 of the qualifying round, beating Slovenia, Latvia and Switzerland.
Spain will not be the only Joma representation at EURO 2022 as the Kazakhstan national team has also qualified.
Fede Vidal announces the roster for Lithuania at Joma
The coach of the Spanish national team announced the list of players with whom the Spanish national team will try to win its third world championship title at Joma’s headquarters in Portillo de Toledo.
Vidal toured several areas within the company, such as the apparel design department, which has prepared the official garments, and the robotic warehouse that centralizes the logistics management.
The 21st edition of the Futsal Awards was held in January 2021.
The online indoor football portal Futsal Awards which names the world’s best in the sport every year announced the 2020 awards last January. Success landed again on Joma which collected seven awards in its #JomaTeam.
Joma’s commitment to women’s sports has led it to have the best club among its ranks, the best goalkeeper and the second best player. Pescados Rubén Burela, Ana Catarina and Peque who won these awards respectively.
The sponsorship of indoor football by the Royal Spanish Football Federation means that the brand provides apparel to the second best national team in the world; in addition, its coach Fede Vidal was recognized as the third best coach in the world.
Movistar Inter FS was proclaimed third best team and the young revelation player of ElPozo Murcia, Alberto García (Mini) was the second best young player of the moment.
Viña Albali Valdepeñas, yet another team that Joma provides apparel to in the First Spanish RFEF Indoor Football League
The summer of 2020 was very fruitful for Joma in Spanish indoor football. In addition to the presentation of the national team uniforms, the renewal of Movistar Inter and the incorporation of ElPozo Murcia, the new sponsorship of Viña Albali Valdepeñas was also added. Joma now provides apparel to five teams in Spain’s Primera RFEF Futsal League, adding Ribera Navarra and Pescados Rubén Burela.
The club from La Mancha was last season’s great revelation thanks to its runner-up finish in the Spanish Cup.
- Indoor football -
Movistar Inter FS closed the 20/21 season with three new titles
It demonstrated its winning DNA by adding a Spanish Cup, a Spanish Super Cup and another King’s Cup to its trophy collection.
In the 20/21 season, the new and renewed Inter project caught the eyes of all followers and lovers of indoor football, by showing the courage and unity necessary to continue writing history as one of the most successful Clubs in the world.
At the beginning of the campaign, Tino Perez faced one of the most ambitious objectives that had been presented to him throughout his career. The Toledano was starting from scratch and had to put together a young, and strong team, in which all the pieces fit together perfectly to obtain the results that are required in a Club like this. As if nothing. But the Interistas once again made their mark on the international and national indoor football stage. The first title came in March. Movistar Inter FS faced Barça in the final of the Spanish Cup held at the Wizink Center in Madrid. In their fight for the title of Spanish champion, the team from Torrejón got the victory after overcoming Ximbinha’s first goal in the 4th minute, the only goal that the Catalan team managed to score in that spectacular final. Thus, Movistar Inter FS lifted the first title of the season imposing its personality by a landslide (6-1). An image that did not remain as a mere anecdote since Movistar Inter FS continued its path to success. A few days later, Movistar Inter FS and Barça met once again on the same stage in Madrid. The Inter squad had high expectations for the match, which was postponed due to a national weather storm, but it meant a new title. With a 6-4 final score, the Interistas lifted their second title in front of their fans: the Supercopa de España 2020. But the squad was still hungry. The Interistas once again delivered a great lesson in the King’s Cup played in Santa Coloma de Gramanet. Movistar Inter FS once again clinched a national title, this time against another indoor football heavy-weight, ElPozo Murcia, that Joma also provides apparel to. A Joma final that ended up with a new milestone in the history of the Inter Club: the third consecutive title of the season. Movistar Inter FS added its second Spanish King’s Cup to its trophy collection.
Joma presents the Official Ball of the Spanish Primera RFEF Futsal League
The sports brand, as Official Futsal Technical Sponsor of the Royal Spanish Football Federation, has unveiled the official ball that will be used in the next edition of the Primera RFEF Futsal League.
It is a striking design that Joma provides to the best indoor football players in the world. In the development process, all requirements that professionals expect out of the ball were taken into consideration, such as visibility on the court, which is why we have opted for a flashy design. Regarding its technical characteristics, the official ball is made of top quality materials. The outer layer is made up of 20 heat-sealed panels that provide resistance and on which an anti-glare finish is applied to prevent glare from artificial lighting. The inside is made up of five superimposed layers that together create a ball for professional use that has passed all the conditions to achieve the FIFA Quality seal.
