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Joma becomes the new official technical sponsor of the Italian Tennis Federation Joma is the technical sponsor for all Italian tennis team apparel and gives support to the entire movement related to the Federation as part of a process of renewal of the FIT brand identity.
The signed agreement lays the foundation for a broad collaboration leading to the creation of new product lines under the FIT brand, FIT Training Centers and SuperTennis, a complete collection launched on January 1st, 2021. Joma joined the FIT family as a technical sponsor, becoming the exclusive supplier for the Italian national teams, the Federation’s technicians and the FIT summer centers. The agreement also includes technical sector, padel teachers, beach tennis and wheelchair tennis. In addition, it includes summer centers and the supertennis TV channel. Thus, the Federation shows a new unified image, while ensuring high quality products to its athletes, technicians
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and collaborators. Specifically, FIT participated in Joma’s creative process and supported the Spanish company in all phases of product development. Angelo Binaghi, FIT President: “We are very pleased to have found a dynamic partner in Joma Sport, full of enthusiasm and with a wealth of knowledge, who like us is projecting towards a future of growth and success. We will bring together, in the national markets and worldwide, the new image of the new Italian tennis, combining quality, elegance and desire to win”.
