09 MAGAZINE 2021 - EN by JOMA SPORT

SOLO POR DEPORTE

MAGAZINE

NUMBER 9 / 2021

Summary -

16 4

Joma brings out the big guns in sports sponsorship in Europe. 4 Joma adapts its sales campaign to the new normality. 10 Exclusive collection and sustainable materials for Tokyo 2020. 16 Joma becomes the new official technical sponsor of the Italian Tennis Federation. 20

Joma’s first collection for the Spanish national indoor football team. 30

Spanish athlete García Bragado will make history at the Olympic Games with Joma. 40

Mireia Belmonte gets out of the pool with Joma. 52

JomaTeam, UEFA Europa League Champion. 34

Joma and Spain’s RFEA presented the national team’s collection for Tokyo 2020. 38

Joma moves forward in world rugby. 47

Joma and the COE create the Spanish Selection of Anonymous Athletes. 50

More than half a kilometer of overhead conveyor belts. 62

Interview with Óscar Jiménez. 63

The company -

Joma brings out the big guns in sports sponsorship in Europe The Spanish brand is proving its strong position in European football by being the fourth brand with the largest number of teams in the UEFA 2020/2021 competitions. Joma is going strong in Europe, and not only in amateur sports, but also in professional sports, where being in the Top Four of sports sponsorship in football competitions is a demonstration of the brand’s strength. Given the strong investment in marketing, especially in sports sponsorship, common in sports’ sectors and particularly in football, the fact that Joma is the fourth brand with the largest number of teams in the Champions League and Europa League is recognition of the work and perseverance of the Spanish company. Joma’s weapons even reached Villarreal CF’s championship title. In the Europa League, Joma provided uniforms for four teams: TSG Hoffenheim, NK Rijeka, eventual champions Villarreal CF and newly signed CSKA Moscow, while in the Champions League it was once again represented by Atalanta, who took

the Spanish company to last season’s final phase. Joma was one of only five brands represented. Joma’s second major weapon in Europe during the 20/21 season was the representation of the Ukrainian national team at the European Championship, not only because it was one of only six sports brands present, but also thanks to the historic success of the national team, which advanced to quarterfinals.

THE COMPANY

Joma makes its mark in the Copa Libertadores 20/21 It is the main club football competition in South America and one with the most amounts of sponsored brands. Joma has been present in the Copa Libertadores for years, which is evidence of Joma’s position in the market, as it is one of the competitions where most brands appear due to the strong presence of regional brands. According to a study published by the sports consultancy Planeta Fobal, which every year analyzes the situation of technical sponsorship in the Copa Libertadores, last season, the Joma brand was in third place among sponsoring companies, in a competition where local brands have a lot of weight compared to international ones. In the case of Joma, it is the technical sponsor of Tigre and Bolivar.

Sports sponsorships as an internationalization strategy Sponsorship of professional teams has been key to opening new markets for Joma. In its expansion strategy, it is a pillar that never fails. Joma began its internationalization process in the early 1990s. When Emilio Butragueño, the legendary Real Madrid player who wore Joma shoes throughout his sporting career, initiated his sports career at Atlético Celaya in Mexico, where he called Fructuoso López, founder of Joma Sport. “He told me: ‘Fructuoso, you have to come to Mexico. Here Joma can succeed. And so I did.” That was the first step in the expansion process for the company. Now Joma is present in more than 120 national markets.

This strategy involves a prior investment effort in each country, in addition to the usual risks involved in these operations, but since its beginnings, Joma has seen it as an investment and on most occasions it has been the key to its success.

Sponsoring football teams is the starting point for Joma’s internationalization strategy. The experience of more than fifty years in the market has shown Joma that it is a perfect key to open markets because it brings visibility and credibility. “Having professionals use your product gives confidence in its quality to the amateur consumer and especially to the purchasing managers of smaller clubs. It’s also the fastest way to get your brand seen, because football is one of the most watched sports in every country.”

The company -

Joma’s overwhelming presence at the Tokyo 2020 Olympic Games The brand’s visibility will be even greater than in Rio de Janeiro 2016 where 10% of the Olympic village wore Joma. The Olympic Games are the biggest sports competition in the world, which is why all brands in the sector are fighting to have the greatest possible presence. And among the best positioned there is Joma, which will provide apparel to National Committees and federations of different sports. In the Committees section, Joma will provide apparel to twelve countries: Spain, Portugal, Jordan, Mauritius, Kuwait, Armenia, Moldova, Kazakhstan, Honduras, Malta, Morocco and Guatemala. On the other hand, there will be several Federations of different sports that will use Joma garments

for their competition, such as Honduras and Romania in soccer; Russia and Spain in handball and Spain in table tennis. In addition, the brand will have a special presence in track and field competitions thanks to the sponsorship of five federations: Spain, Belarus, Romania, Slovenia and Serbia. In the individual disciplines, some of our tennis players have already qualified for the Games, such as Pablo Carreño, Sara Sorribes, Madga Linette, Albert Ramos and Mireia Belmonte.

The company -

THE COMPANY

Secretary of State for Sports visits Joma’s headquarters Mr. José Manuel Franco, Secretary of State for Sports and President of the Superior Sports Council visited the facilities that the Spanish company JOMA SPORT has in Portillo de Toledo.

D. Fructuoso López, president and founder of the company, hosted the visit, where the secretary of state was able to learn about the company’s situation, its challenges and

difficulties it faces in and out of Spain. José Manuel María Franco was pleasantly surprised by the company’s activity in Portillo de Toledo.

Joma expands its network of international Brand Stores In recent months, new stores have opened in several countries such as Spain, Kyrgyzstan, Nepal, Libya, Bahrain and Romania. The Brand Store strategy to complete Joma’s international retail presence continues. In the last few weeks there has been a succession of openings in Spain, Asia and the Middle East.

Brand Stores; in Libya; in the capital of Nepal, Kathmandu or in Bahrain.

In Spain, the brand has opened five of its own stores in retail spaces in Sagunto (Valencia), Cuenca, Ciudad Real, Guadalajara and Zaragoza, displaying all of Joma’s collections. Locations with high consumer traffic have been chosen, such as the La Torre Outlet Mall in Zaragoza, the Puerta del AVE Shopping Park in Ciudad Real and VidaNova Park in Sagunto. Abroad, it is worth noting the variety of markets where new retail spaces have been installed, which represent a commitment to the Joma brand in each of these countries. The latest openings have taken place in the city of Bishkek, in Kyrgyzstan, a country where the brand already has other

The company -

Virtual showroom Joma adapts its sales campaign to the new normality Joma continues to reinvent itself, especially in the digital area given the need derived from the “new normality”. At the start of the Spring-Summer 2021 sales campaign, the

In Spain and Italy, face-to-face showrooms were held, within the restrictions, however, international sales were made through various IT tools that allow the customer to get to know the product in depth.

Joma has developed the B2B platform Joma VR in order to get to know its showroom remotely. The company is used to receiving many visitors who are interested in the footwear and clothing collections. Due to the new normality in which large meetings are discouraged and teleworking is encouraged, the IT team has digitized the brand’s showroom at its headquarters in Portillo de Toledo, where the new footwear and clothing collection is located. This has been possible thanks to a 360-degree camera and a new computer tool that allows for a virtual tour. Sales representatives already have this tool to show it to current and potential customers; in addition, they will find an assortment of photographs of the new products. This way, Joma is adapting its B2B to the new normality throughout Spain.

brand implemented different tools to contact and show the new sample collection to customers.

THE COMPANY

Equipment configurator Another of the new tools is an equipment configurator aimed at clubs of any discipline that allows them to create their collection visually and in a quick way. On an avatar and in real time, the customer can try out the options that Joma offers depending on the club’s colors or needs. The extensive 2021 team wear catalog allows any club to have an exclusive collection that covers all its needs for different seasons, ages or gender patterns. This new tool makes it easy to configure quickly and visually. This virtual tool has been very well received by both specialist customers and the sales network.

Joma renews its B2B platform The joma-sport.net platform handles 95% of all orders. Since its launch, Joma’s B2B platform has become the main channel for receiving orders. Joma’s customers have become used to the real-time information it provides on stock, order status and accounting. It is now a fundamental tool through which 95% of all operations are received. To improve customer service, a few

months ago Joma renewed this platform, making it more intuitive, improving usability and facilitating access through mobile devices. In the new version, the image spaces have been enlarged and lighter colors are used so that the user can find the products more quickly.

The main new feature is the creation of the responsive version so that the website adapts to smaller devices such as tablets or mobile phones, and is easier to use from these devices.

The company -

Commitment to sustainability with recycled fabric Joma Sport’s business plan sets the goal of becoming a 100% sustainable company in a medium-term. To achieve this goal, it is already implementing practices in various areas, including the manufacturing of its products. Sports brand Joma Sport has launched a new line of sports equipment manufactured with innovative fabrics and processes that help reduce plastic pollution from thousands of waste bottles and reduce carbon emissions into the atmosphere.

destroy, but also in reducing the C02 emitted during the manufacturing of synthetic material such as polyester. According to Alberto Lopez, “the use of innovative processes and fabrics in the field of recycling is part of the company’s effort to advance sustainability.”

The plastics, which are seriously damaging biodiversity, are processed into 100% recycled polyester thread and subsequently into more than one million meters of sustainable fabric used to manufacture garments for Joma’s textile collection.

The new high-performance fabric maintains the qualities of breathability and comfort typical of Joma brand garments. MICRO MESH SYSTEM technologies are applied, which provide extra breathability by allowing air to circulate from the outside of the garment to the inside, drying the sweat and keeping the athlete dry during exercise; FLATLOCK SEAMS provide comfort and prevent rubbing.

Alberto López, textile department manager: “The world is experiencing a profound environmental and climate crisis and we are committed to doing our bit to stop it. At Joma we want to contribute to a circular future in which we take maximum care of the environment”. The environmental benefit of recycling plastics is not only in cleaning up waste that can take hundreds of years to

The garments made with recycled polyester have already been incorporated into the 2021 clothing collection and are now included in the jerseys of some of the great Joma sponsored professional teams, such as RSC Anderlecht, TSG Hoffenheim, Torino FC or the Spanish Olympic Committee.

The company -

THE COMPANY

Olympic Games -

Exclusive collection and sustainable materials for Tokyo 2020 Joma and the Spanish Olympic Committee present the exclusive collection of equipment for the Spanish delegation in Tokyo 2020. The podium garments made of sustainable materials, truly stand out.

Joma, as technical sponsor of the Spanish Olympic Committee, has prepared an extensive collection consisting of more than 30 garments divided into three lines: parade uniforms, awards and Olympic village. In addition to an exclusive line of footwear. The designs are 100% Spanish made. More than 20 people who make up the design, marketing and communication teams of the brand have been involved in its development. A team based at the company’s headquarters in Portillo de Toledo, formed among other profiles by professional athletes. For the first time, the Spanish Olympians will contribute to the sustainability of the planet, in reducing plastic

pollution from thousands of waste bottles and reducing carbon emissions into the atmosphere. The plastics, which are seriously damaging biodiversity, are processed into 100% recycled polyester thread and subsequently into more than one million meters of sustainable fabric that is used to manufacture garments for Joma’s textile collection. In the design, Joma prints the brand “Spain”, so that the clothing enhances the feeling and pride of each athlete for belonging to the Spanish Olympic delegation. Different versions have been designed for men and women, with a more feminine style and molded patterns, as well as a wide variety of garments to adapt to weather conditions.

OLYMPIC GAMES

AWARD line A classic design has been chosen in white with highlights in red and yellow, made in a very light and breathable fabric. The originality of the collar and cuffs, which are perforated, stand out, as does the back.

Olympic Village and LEISURE TIME line The Olympic Village uniform is the one with the greatest variety of garments, colors and fabrics. The colors blue, red and white are used in various fabrics such as polyester, cotton and elastane.

PARADE line

The master line of the design is the combination of a formal style with a sporty touch to create elegant garments with which the athletes will feel comfortable during their parade in the Olympic Stadium. The jackets are made from 100% RECYCLED MATERIALS. Exclusive footwear Along with clothing, Joma has worked on an exclusive line of footwear for the Spanish Olympic Committee consisting of parade shoes, podium shoes, Olympic village shoes and flip-flops. In the inaugural parade, the Spanish Olympians will wear the casual model C.800, a classic style leather shoe, while on the podium and in the village, two high-end running shoes have been chosen: SUPERCROSS and STORM VIPER.

Tennis -

Jessica Bouzas, three-time ITF champion The ‘JomaPlayer’ is having an unforgettable 2021 season. The ITF and Challenger are undeniable for Spanish tennis: Jessica Bouzas. The Galician tennis player won the title at the 15k tournament in Heraklion (Greece), after dominating Mexican Maria Jose Portillo 6-3, 6-0. Bouzas finished 2020 playing her first singles final in Madrid and started 2021 by winning her first two professional singles tournaments, both in Cairo. In mid-March she reached the final at the tournament in Gonesse (France) and recently became a three-time champion at just 18 years of age.

Great season for Granollers in doubles The Spanish tennis player won the Madrid Master 1000 and was runner-up at Wimbledon.

Joma sponsored tennis player, Marcel Granollers, is becoming one of the great tennis professionals in doubles, after the Wimbledon final he is ranked number 5 in the ATP ranking. This is the result of the splendid 2021 season that the Catalan is doing together with his partner Zeballos. The first great success was his victory at the Mutua Madrid Open 2021, his 22nd tournament and his fifth with his current partner. The Caja Mágica and the Manolo Santana Central Stadium rumbled with the Spanish victory against the big favorites Mate Pavic and Nikola Mektic, for being the number one ranked couple in the ATP ranking. The final result of 1-6, 6-3 and 10-8 shows that it was a very hardearned and desired title.

The number one ranked couple was also their rivals in the Wimbledon final, an occasion in which they managed to beat the Spaniard and his partner. The title of runner-up in a Grand Slam is another great success in tennis. Marcel Granollers and Horacio Zeballos started playing together in Montreal 2019. Since then they had conquered the land of Buenos Aires, Rio de Janeiro and Rome. And now Madrid. Their next goal will be the Rome Masters and then the Roland Garros Grand Slam, Granollers’ only pending subject.

TENNIS

Joma provides clothing for half of the Spanish Armada in the ATP Cup This is the name given to the Spanish tennis team that took part in the new ATP Cup 2021 competition held between February 2nd and 6th in Australia. Joma sponsored Pablo Carreño and Marcel Granollers, were part of the Spanish team.

The 2021 tennis season began in February with two major competitions: the Australian Open, the kick-off of the ATP circuit, and the ATP Cup, a new competition in which Spain was represented by Rafa Nadal, Pablo Carreño, Marcel Granollers and Roberto Bautista.

The Spaniards managed to overcome Greece in the first round (1-2) thanks to Pablo Carreño’s victory over Michail Pervolarakis (6-3, 6-4), thus advancing to the semifinals. In the semis, the Spaniards were defeated by Italy.

Tamara Zidansek reaches Roland Garros semis ‘JomaPlayer’ Tamara Zidansek has become the first woman representing Slovenia to reach a Grand Slam semifinal. She won 7-5, 4-6, 8-6 against Spain’s Paula Badosa, ranked No. 33 in the world. It was a match with many changes in the scoreboard, perhaps because both players were new in this Grand Slam round. Nerves played a trick on the Slovenian at the beginning of the match, giving up a 0-3 lead early on, but, little by little, she relaxed and played her best tennis, to turn the set around and take a 4-2 lead in the second set.

Zidansek hit 48 winning points in the two hours and 26 minutes of the match against Badosa. Thus, Zidansek reached the Roland Garros semifinals and was subsequently eliminated, but she had already made history and was welcomed with honors upon her arrival to Slovenia.

Tennis -

Joma becomes the new official technical sponsor of the Italian Tennis Federation Joma is the technical sponsor for all Italian tennis team apparel and gives support to the entire movement related to the Federation as part of a process of renewal of the FIT brand identity.

The signed agreement lays the foundation for a broad collaboration leading to the creation of new product lines under the FIT brand, FIT Training Centers and SuperTennis, a complete collection launched on January 1st, 2021. Joma joined the FIT family as a technical sponsor, becoming the exclusive supplier for the Italian national teams, the Federation’s technicians and the FIT summer centers. The agreement also includes technical sector, padel teachers, beach tennis and wheelchair tennis. In addition, it includes summer centers and the supertennis TV channel. Thus, the Federation shows a new unified image, while ensuring high quality products to its athletes, technicians

and collaborators. Specifically, FIT participated in Joma’s creative process and supported the Spanish company in all phases of product development. Angelo Binaghi, FIT President: “We are very pleased to have found a dynamic partner in Joma Sport, full of enthusiasm and with a wealth of knowledge, who like us is projecting towards a future of growth and success. We will bring together, in the national markets and worldwide, the new image of the new Italian tennis, combining quality, elegance and desire to win”.

TENNIS

Strengthening its position in world tennis For years, Joma has been strengthening its position in tennis thanks to its visibility on the ATP circuit through its sponsoring. In 2020, six tennis players joined the #JomaTeam. In men’s tennis, Latin American players Juan Ignacio Londero, ATP top 50, and Hugo Dellien have joined, in addition to Portuguese Joao Sousa. In women’s tennis, Poland’s Magda Linette, Slovenia’s Tamara Zidansek, both leaders and references in Eastern European tennis, and Spain’s Sara Sorribes have also joined the team. This way in 2020, the brand increased its sponsorship bet, which already included Marco Cecchinato, Pablo Carreño, Albert Ramos, Marie Bouzková, Aliona Bolsova...

Ramos dominates on Portuguese soil Albert Ramos-Vinolas became champion of the sixth edition of the Millennium Estoril Open. The 33-year-old Spaniard defeated British Cameron Norrie. The ‘JomaPlayer’ stated: “It means a lot now that I won three tournaments in my career, so this is one of the best three weeks of my career. I’m really happy. And especially today, it was a really tough match against Cameron, and I think he played a really good tournament. I’m happy for myself, but he’s a good friend of mine and I feel bad for him because I think he deserved to win too,” said the 33-yearold from Barcelona.

“To be honest, I don’t like numbers. I don’t want to think about how many matches I won or what I’m doing because on Tuesday I have another match. Today I have to enjoy this tournament. I know how hard it is to win a tournament. I know how hard it is to be consistent week after week. I can only tell you that I am very happy and I want to enjoy this moment,” said Ramos-Vinolas right after his third ATP title.

The two-hour, 45-minute final between left-handers was the closest in the tournament’s history, with Norrie leading 3-1 in the third set tie-break, just four points away from lifting his first ATP Tour singles trophy, having won in Estoril three years ago in doubles with fellow countryman Kyle Edmund by his side. But things did not turn out that way on that Sunday, May 3rd, 2021 match. Ramos arrived to Portugal as the player with the most clay-court wins this year (11) and at the end of the tournament, the Catalan left the Clube de Tenis do Estoril having extended his dominance to 16 matches won.

Padel -

Joma launches, for its third consecutive year, a limited edition of the official shoe of the World Padel Tour Joma, as the Official Footwear of the World Padel Tour circuit, presents the new version of the official Slam WPT shoe. Joma’s projection in padel footwear has made the World Padel Tour trust the brand to be the official footwear of the circuit. The result of this collaboration is the exclusive customization of its Slam model. It is a specific shoe for this sport that is characterized by its cushioning, stability and high resistance to wearand-tear. It is recommended by the best players of the Joma sponsored circuit, such as Juani Mieres, Patty Llaguno, Javi Ruiz, Uri Botelo, Teresa Navarro, and Javi Rico among others. Its excellent cushioning comes from the addition of the REACTIVEBALL system in the midsole. This is a material that expands easily, giving it an enormous capacity to absorb the impact of the foot-step and at the same time recovering its shape quickly, boosting the output. In addition, the midsole is composed of another phylon base of higher density that provides stability. The upper-part is very breathable due to its mesh construction. This quality is highly appreciated in sports palyed on highly abrasive courts. To protect this area of

World Padel Tour and Joma renew their agreement Joma will continue to be the official footwear of the World Padel Tour for the next few years thanks to the renewal agreement that both entities signed at the Spanish company’s headquarters. 22

the foot, the INYECTION PRINT system is applied, an injected rubber that holds the foot comfortably. On the inside of the foot, where there is greater wear-and-tear due to lateral displacements during play, a larger rubber piece is included to protect the foot. EXO COUNTER is the stability system created by an external rigid support that holds the heel, adapting the shoe to the shape of the foot. This makes the step stable in lateral shuffling movements and firm on heel entry. Stability is reinforced by the use of the STABILIS system, an injection molded piece that runs from the bridge to the metatarsal stabilizing the transition of the foot step. Thanks to this piece, the shoe maintains its shape throughout the game, does not flex and avoids incorrect twisting. The outsole is manufactured following the DURABILITY system made of high density rubber that resists wearand-tear on courts. Its deep herringbone tread pattern ensures grip on the playing surface. This more resistant material also protects the toe area.

PADEL

Joma the official apparel and footwear sponsor of the International Padel Federation The IPF and Joma reached a sponsorship agreement whereby the Spanish brand and the governing body of international padel, will partner up with the goal of contributing to the growth of the sport. Joma is the new technical sponsor, in the category of Apparel and Official Footwear of the IPF, with presence in the CUPRA IPF TOUR 2021 events, organized by the International Federation at a global level - more than 70 tournaments in categories IPF Gold, IPF Star, IPF Rise and IPF Promotion-. Joma has designed and produced a customized collection with the IPF logo, which will be worn by the organization and staff of the tournaments where the attending public will be able to purchase at the Joma spaces that will be set up at those tournaments. Regarding the agreement that unites both entities, Luigi Carraro, president of the IPF, stated that “Padel is getting stronger every day, and proof of this is the relationship that has just been born between one of the most complete and important apparel and footwear brands in the world: Joma and the International Padel Federation. The union of these two institutions will give Padel even more exposure.

World Padel Tour Challenger also partners with Joma Little by little, the brand is consolidating its position as a leading padel brand. Joma and the Ultimate Padel Company (UPC), organizer of the World Padel Tour Challenger, are joining forces to make Joma a sponsor of the circuit for the next few seasons through official footwear. “Padel is a sport with a high potential for growth in image and sales, in which the brand has a strong positioning strategy” -explains Joma’s sponsorship director, Óscar Jiménez- “And the WPT Challenger allows us to complete the sponsorships we already have and increase pressure on the consumer”. From UPC, and in the words of its president, Jesús Ferrer, “the agreement reached for three years reaffirms our commitment to take the Challengers to the top. Like Joma, we believe that with consistency, dedication, commitment, effort and hard work we will grow and become more competitive”. “We both understand sports as a consistency in work from the beginning and support the ‘amateur’ athlete the same way that we support professional,” says Jesús Ferrer.

Indoor football -

Pozo Murcia completes Joma’s sponsorship in indoor football One of the best Spanish teams also joined Joma in 2020. It means reaching the highest level of the #JomaTeam in Spanish indoor football. ElPozo Murcia and Movistar Inter are two of the most internationally recognized Spanish indoor football teams,

and with the Murcian team joining Joma, both have united with their sports emblems on the uniforms. This agreement opened a second stage between Joma and ElPozo Murcia, as Joma was a technical sponsor of the Murcian team in the 1990s.

INDOOR FOOTBALL

ACCS indoor football giant signs with Joma The Paris club already wore Joma, but in 2020 signed its agreement with Joma and became a #JomaTeam. The French team is seen in Europe as one of the teams with the greatest future projection thanks to the creation of a powerful project based on great players such as Umberto and Ricardinho.

Joma and ACCS sealed their sponsorship agreement by which the French team formally joins the #JomaTeam, although it already wore the brand last season.

Indoor football -

Spain’s national indoor football team prepares for the World Cup The team will face the FIFA Futsal World Cup Lithuania 2021 from September 12th as one of the favorites.

The Spanish national indoor football team is one of the favorites to win the title of champion of the World Cup Lithuania 2021, which would be the third star embroidered on their Joma jersey. The team coached by Fede Vidal will play the first phase in Group C with Egypt, Argentina and Australia as rivals and with an eye on the final to be played on October 3rd. Joma, as technical sponsor of indoor football of the Royal Spanish Athletics Federation, will be in charge of outfitting the players with an exclusive collection designed following the red, yellow and white colors that have already been a sales success.

Fede Vidal announces the roster for Lithuania at Joma The coach of the Spanish national team announced the list of players with whom the Spanish national team will try to win its third world championship title at Joma’s headquarters in Portillo de Toledo. Vidal toured several areas within the company, such as the apparel design department, which has prepared the official garments, and the robotic warehouse that centralizes the logistics management.

Spain qualifies for the EURO 2022 in the Netherlands The Spanish national indoor football team has already secured its place in the next continental competition thanks to its first place in the qualifying grou.

Fotografías: Federación Lituana de Fútbol.

2021 and 2022 will be very busy for the Joma sponsored national indoor football team. The World Cup in Lithuania in September 2021 will be followed by the UEFA FUTSAL EURO 2022 in the Netherlands between January 19th and February 6th. The Spanish team earned a direct slot by topping Group 6 of the qualifying round, beating Slovenia, Latvia and Switzerland. Spain will not be the only Joma representation at EURO 2022 as the Kazakhstan national team has also qualified.

INDOOR FOOTBALL

Seven ‘JomaPlayers’ among the best indoor football players in the world The 21st edition of the Futsal Awards was held in January 2021. The online indoor football portal Futsal Awards which names the world’s best in the sport every year announced the 2020 awards last January. Success landed again on Joma which collected seven awards in its #JomaTeam. Joma’s commitment to women’s sports has led it to have the best club among its ranks, the best goalkeeper and the second best player. Pescados Rubén Burela, Ana Catarina and Peque who won these awards respectively. The sponsorship of indoor football by the Royal Spanish Football Federation means that the brand provides apparel to the second best national team in the world; in addition, its coach Fede Vidal was recognized as the third best coach in the world. Movistar Inter FS was proclaimed third best team and the young revelation player of ElPozo Murcia, Alberto García (Mini) was the second best young player of the moment.

Viña Albali Valdepeñas, yet another team that Joma provides apparel to in the First Spanish RFEF Indoor Football League The summer of 2020 was very fruitful for Joma in Spanish indoor football. In addition to the presentation of the national team uniforms, the renewal of Movistar Inter and the incorporation of ElPozo Murcia, the new sponsorship of Viña Albali Valdepeñas was also added. Joma now provides apparel to five teams in Spain’s Primera RFEF Futsal League, adding Ribera Navarra and Pescados Rubén Burela. The club from La Mancha was last season’s great revelation thanks to its runner-up finish in the Spanish Cup.

Indoor football -

Movistar Inter FS closed the 20/21 season with three new titles It demonstrated its winning DNA by adding a Spanish Cup, a Spanish Super Cup and another King’s Cup to its trophy collection.

In the 20/21 season, the new and renewed Inter project caught the eyes of all followers and lovers of indoor football, by showing the courage and unity necessary to continue writing history as one of the most successful Clubs in the world. At the beginning of the campaign, Tino Perez faced one of the most ambitious objectives that had been presented to him throughout his career. The Toledano was starting from scratch and had to put together a young, and strong team, in which all the pieces fit together perfectly to obtain the results that are required in a Club like this. As if nothing. But the Interistas once again made their mark on the international and national indoor football stage. The first title came in March. Movistar Inter FS faced Barça in the final of the Spanish Cup held at the Wizink Center in Madrid. In their fight for the title of Spanish champion, the team from Torrejón got the victory after overcoming Ximbinha’s first goal in the 4th minute, the only goal that the Catalan team managed to score in that

spectacular final. Thus, Movistar Inter FS lifted the first title of the season imposing its personality by a landslide (6-1). An image that did not remain as a mere anecdote since Movistar Inter FS continued its path to success. A few days later, Movistar Inter FS and Barça met once again on the same stage in Madrid. The Inter squad had high expectations for the match, which was postponed due to a national weather storm, but it meant a new title. With a 6-4 final score, the Interistas lifted their second title in front of their fans: the Supercopa de España 2020. But the squad was still hungry. The Interistas once again delivered a great lesson in the King’s Cup played in Santa Coloma de Gramanet. Movistar Inter FS once again clinched a national title, this time against another indoor football heavy-weight, ElPozo Murcia, that Joma also provides apparel to. A Joma final that ended up with a new milestone in the history of the Inter Club: the third consecutive title of the season. Movistar Inter FS added its second Spanish King’s Cup to its trophy collection.

INDOOR FOOTBALL

Joma presents the Official Ball of the Spanish Primera RFEF Futsal League

The sports brand, as Official Futsal Technical Sponsor of the Royal Spanish Football Federation, has unveiled the official ball that will be used in the next edition of the Primera RFEF Futsal League. It is a striking design that Joma provides to the best indoor football players in the world. In the development process, all requirements that professionals expect out of the ball were taken into consideration, such as visibility on the court, which is why we have opted for a flashy design. Regarding its technical characteristics, the official ball is made of top quality materials. The outer layer is made

up of 20 heat-sealed panels that provide resistance and on which an anti-glare finish is applied to prevent glare from artificial lighting. The inside is made up of five superimposed layers that together create a ball for professional use that has passed all the conditions to achieve the FIFA Quality seal.

Indoor football -

Joma’s first collection for the Spanish national indoor football team The Royal Spanish Football Federation (RFEF) and the sports brand Joma reached an agreement in February 2020 that made the firm the new official technical sponsor of all Spanish indoor football. This way, Joma provides apparel for the men’s and women’s national indoor football teams in all categories, and will be the official sponsor of all RFEF competitions in this discipline, from the King’s Cup to the Queen’s Cup, including women’s Supercopa.

In September 2020, both entities presented the national team’s first collection at a digital event at the Ciudad del Fútbol. Highlighting the combination of red, yellow and white together with the latest sports technology such as “Sil 3Desing”, which avoids stitching and provides light-weight.

INDOOR FOOTBALL

Brazilian Ferrao bets on Joma The world’s best indoor football player will wear the Spanish brand from now on. Ferrao, the indoor football player who currently plays for F.C. Barcelona and is a starter in the Brazilian national team, is the new star of the JomaTeam. The Brazilian and the Spanish brand will join forces for the next few years as technical sponsor for the player’s footwear and apparel. His track record is very extensive both on a personal and club level. He has been named twice as the best player in the world by the Futsalplanet, the annual awards of the world of indoor football, the second time in 2021; in addition to awarding him the prize for best player in the LNFS, best center back and top scorer on three occasions. At club level, he has been champion of the UEFA Futsal Champions League and of all Spanish competitions: three King’s Cups, two Spanish Cups, one Spanish Super Cup and one League. The first official competition that Ferrao will play with Joma will be the up and coming World Cup in Lithuania starting this September 12th as captain of the Brazilian national team, five-time world champions. Ferrao has a very vertical playing style and his height and span ensure stability in the team’s game. Because of these characteristics, he has chosen the Regate Rebound shoe as his ally, since it is the model with the most cushioning and reactivity from Joma, thanks to the REACTIVE BALL technology that absorbs the impact of the foot strike and boosts the release of the ball.

Football -

Joma Sport new partner with PFC CSKA Moscow PFC CSKA Moscow, one of the top teams of the Russian Premier League, reached an agreement with Joma to wear the brand for the 2020/2021 season. The partnership with the Spanish sports apparel manufacturer includes the renowned international brand’s playing, training and casual sportswear lines for the professional team, youth, women’s and veterans’ teams. “We are excited to partner with Joma, a company that is known for its traditions, innovation and unique approach to each club’s needs. Our fans will be delighted with the wide range of high-quality products that will be available for sale, as everyone will find the products they want. We look forward to working together to create a mutually beneficial project.” Stated Mr. Roman Babayev, General Director of PFC CSKA. For Joma, the partnership with PFC CSKA Moscow is one of the biggest sponsorships in the Russian market. Previously it already dressed FC Ufa football team in the same category and Gazprom-Ugra, an indoor football team competing in the Russian Super League. “The collaboration with CSKA Moscow, as such a renowned team, is very inspiring for us,” said Alberto Lopez, general manager of Joma. “We have already developed a strong partnership in a short period of time.

I am convinced that together we will be even stronger. Both partners want to set standards of excellent quality,” emphasized Lopez. “Our commitment is constantly focused on design, quality and with CSKA Moscow”.

Diriangén dominates again in Nicaragua

Joma signs on with Antigua GFC

‘JomaTeam’ becomes Nicaragua’s national champion for the 28th time after drawing 1-1 in the second leg, which ended in a 3-1 result in Diriangén’s favor.

Joma Sport continues to strengthen its presence in Latin America, recently Antigua GFC has become a ‘JomaTeam’, this way the first division Guatemalan club gets a step up in quality in their equipment.

We can say that this final of the closing tournament has been a ‘Joma Derby’ since Cacique Diriangén’s rival is Managua, also equipped by Joma. Managua could not beat Nicaragua’s most successful team. Diriangén wins a title 3 years later.

Antigua GFC is popularly known as ‘panzaverde’, with more than 60 years of history and up to seven teams within the club’s categories: U13, U15, U17, special, women’s and senior team. Among its achievements we can count three Guatemalan national league titles, opening tournament achieved in the years 2015, 2016, 2017 and a closing tournament in 2019.

FOOTBALL

Ukraine achieves its best-ever finish at a European Championship

Victory against Sweden earned them a place in the quarterfinals of the EURO 2020. Ukrainian national team reached the quarterfinals of the Euro 2020, its best result in an international competition. The Joma equipped team managed to sneak into the top eight teams of the old continent and upon arrival in their country was received with champion’s honors. The whole country vibrated with its team in the five matches that the team coached by Andriy Shevchenko played during the international event, England put an end to the Ukrainian dream after scoring four goals in Rome. The #JomaTeam has been one of the revelations of the Euro 2020 held across the continent.

Ukraine beats Spain in the UEFA Nations League The match against the Spanish national team was the third match of the ‘JomaTeam’ in this competition, after the previous defeats against France and Germany, Ukraine got the victory. The beginning of the match confirmed that the Ukrainian coach chose a careful tactic. Ideal conditions for counterattacks arose. In the 12th minute Ukrainian goalkeeper Bushchan pulled the ball out from under the crossbar after Rodrigo’s shot. The start of the second half was left to Shevchenko’s sentinels, who repeatedly came dangerously close to De Gea’s goal. Several of their promising attacks were stopped because of off-sides. Towards the end of the match, it looked like the ‘JomaTeam’ was going to pay for its physical effort, but it was at this point that Bushchan successfully initiated the attack by passing to Karavaev, who Yarmolenko continued on. Andriy led Tsygankov into the operating space and Viktor broke away from the opposition and beat De Gea with a shot from the right - 1-0. For the first time in history the Ukrainian national team defeats Spain in the Nations League.

Marta Torrejón becomes European champion ‘JomaPlayer’ Marta Torrejón won the UEFA Women’s Champions League with her club in a match that Barça dominated from start to finish. Chelsea FC Women conceded an own goal in the very first minute, which affected them for the rest of the match. Marta Torrejón led the defense and managed to keep a clean sheet. Once the regulation time was over, the

scoreboard read a 0-4 in favor of Barcelona and with the closing whistle, the Culés became the first Spanish team to win the UEFA Women’s Champions League.

Football -

JomaTeam, UEFA Europa League Champion Villarreal won the match against Manchester United in a fateful penalty shootout in which all 22 players took a penalty. Villarreal won the UEFA Europa League with penalties. After drawing against Manchester United, the yellow team had to take eleven penalties to defeat the English team. With suffering, courage, dedication and the encouragement of the fans… WE DID IT! A party in the stands. The 2,100 ‘groguets’ who supported Villarreal in Poland made their presence felt long before the match started. They let heir voices be heard to enjoy a historic experience, a unique match for the club they adore. After a magnificent opening ceremony, the real show began on the Gdansk Stadium playing field. At last, a dream was coming true: living a final. Manchester started the match better. In the early stages, they gained possession, combining close to the yellow team’s area. Villarreal found it a bit more difficult to get into the game, but as the minutes went by, began to establish themselves on the field. Before reaching the half-hour mark, Villarreal did the hardest thing with their first chance; taking the lead at Gdansk Stadium. From a free-kick, Gerard was determined to make history and beat De Gea by finishing off an excellent ball from Dani Parejo into the heart of the box. In just a second, Gerard’s goal unleashed madness in the yellow stands. The ‘groguet’ goal did not alter the tone of the match. Manchester United continued to take the initiative against Unai Emery’s team, who opted to leave little space and reduce the innumerable virtues of their rival in Gdansk. In the 54th minute of the second half, in a very unfortunate move, Manchester United equalized through Edison Cavani. The Uruguayan took advantage of a dead ball in the box from a corner kick to put the Red Devils on level terms. 1-1 at the Gdansk Stadium. The draw opened up a completely new scenario at the Polish stadium. Villarreal

had to step up and, from possession, take the lead away from Manchester United, who had been the clear dominators of the match up to that point. To do so, Unai Emery moved the bench and brought on Coquelin, giving the team more ability and consistency in midfield.

FOOTBALL

Villarreal did not find it easy to react. Manchester United was on the attack and the Submarine calmly resisted the onslaught of the English giants. Thus the clash reached the final stretch. Then, Unai Emery brought on Paco Alcácer and Moi Gómez. Later, it was Mario Gaspar’s and Alberto Moreno’s turn. After 90 minutes, with 1-1 on the scoreboard, the match went into extra time. The ‘groguets’ got off to a good

start in extra time. They stole the ball from the English team and began to look dangerously at De Gea’s goal. First Alberto Moreno, then Paco Alcácer. Both had shots that went wide. Despite the Submarine’s remarkable performance in extra time, the match went to penalties. Villarreal won 1110. As you probably read, goalkeeper Rulli even scored. Only De Gea missed.

Football -

Joma creates the E-STADIUMS to present the 2021/2022 official uniforms Fans decided when their teams’ new collections were presented. Joma provides apparel for more than 700 professional football teams around the world and many of them presented their uniforms for the upcoming season during the months of June and July. But it wasn’t them who decided the launch date, it was their fans. E-Stadiums were created, a replica of each team’s stadium that could only be accessed by the “alter ego” of each fan: their own avatar created through an application developed by Joma for this campaign and that needed all of them to present the new uniforms. Joma and the teams ask the fans to fill the E-Stadium with avatars, and with the stadium at 100%, the official jersey for the 2021/2022 season was presented.

Joma returns to the Premier League with Norwich City The Toledo brand becomes technical sponsor of the team recently promoted to the top English football competition. In July, Norwich City Football Club and Joma announced the sponsorship agreement by which the Spanish company became the technical sponsor of the Welsh club. Joma will provide the club with all the apparel for the first team, academy and women’s side, as well as training and travel clothing for all teams. Joma is also working on a partnership with the Community Sports Foundation and will deliver major outreach initiatives in the wider Norfolk region. Head of commercial operations, Sam Jeffery, said, “This is a partnership we have been working on for a long time and we are delighted to begin this new agreement with Joma. When we made the decision to look at the market, we met with each supplier with four key objectives we wanted to achieve: full creative control of the design, an outstanding commercial deal in line with our self-funded model, a brand with a strong track record within football, and a partner who wanted to support the wider Norfolk community. We met all the brands and Joma was by far the most outstanding; we are delighted to be working with them.” “Fans can look forward to exciting uniform designs and a wide range of community activities across the region, supported by fans, local teams and the Community Sports Foundation”.

FOOTBALL

Official uniforms that clean up the oceans Joma uses recycled polyester in official collections of professional teams to contribute to sustainability. For every jersey made of recycled polyester worn by players or fans of teams sponsored by Joma such as Swansea City, TSG Hoffenheim or Cruz Azul, twenty plastic bottles will be prevented from ending up in the oceans. This way we are all contributing to the sustainability of the planet, reducing plastic pollution in the oceans and reducing carbon emissions into the atmosphere. To communicate the new uniforms, Joma launched a global campaign highlighting the feelings that fans and players experience when wearing their team’s jersey. The use of sustainable material is common in Joma’s collections in recent seasons, both in official collections for teams and sponsored groups, as well as in the company’s own collections. An example of this are the podium and parade lines for the Spanish Olympic Committee at the Tokyo Games and the organic cotton products for gym and yoga lines.

Cruz Azul, champion of the Mexican League Clausura 2021 23 years later, Cruz Azul once again lifted a Mexican League title. On May 30th, ‘La Máquina’ managed to add one more star to its badge, the ninth, and proclaiming itself champion of the Mexican League Clausura 2021, benefiting from its victory over Santos in the first leg of the grand final. The Cementeros, coached by Juan Reynoso, finished the regular season as leaders, and were big favorites to win the championship in the playoffs. They did so, but not without suffering against Santos Laguna, whom they defeated 1-2 on aggregate in a very evenly matched final. Cruz Azul won the first game, away, by 0-1, and in the second leg, they scored a valuable 1-1 draw (after starting by conceding a goal), holding the result in the final minutes against the visitors’ push and unleashing euphoria among their fans, who broke the dry-spell in the league championship. Congratulations!

Track and field -

Joma and Spain’s RFEA presented the national team’s collection for Tokyo 2020 Joma, as technical sponsor of the Royal Spanish Athletics Federation, presented the official collection of the national team for the Tokyo 2020 Olympic Games.

Joma, as technical sponsor of the Royal Spanish Athletics Federation, presented the official collection of the national team for the Tokyo 2020 Olympic Games. In a year full of uncertainties and difficulties, Joma continues to bet on sports, from the base to elite categories, and continues to develop and innovate in its product to give back to sports everything it has given us in recent months. For the official RFEA Tokyo 2020 collection, Joma has worked to create one of the most complete collections developed for the Spanish federation. It is made up of different competition, training and leisure garments that are characterized by the application of the latest technologies in the sector as well as technical details so that all athletes feel comfortable and have an ally in the Joma product to achieve their goals. Regarding design, Joma has used the combination of national red, reflective printing and technical details that create the most attractive and technical collection of the RFEA. Sweatshirts with internal mesh to increase the internal ventilation channel; SILICON PRINT in the speed garments to maintain a firm fit during the race; laser cuts

that provide comfortable finishes and FLATLOCK seams to avoid rubbing. The star garment of the collection is the T-shirt developed in collaboration with Jesús Ángel García Bragado, the athlete with the most Olympic Games in the history of the sport, as Tokyo will be his eighth Games, for the race walking and marathon disciplines. Chuso’s experience has made it possible to create a garment that meets the high demands of these competitions: a very light garment with maximum breathability thanks to JOMAERATION technology, which creates an air channel around the athlete’s body through the oval perforations of the fabric that cools the body temperature and ventilates the athlete.

TRACK AND FIELD

MICROMESH SYSTEM is applied to the competition garments, a finish that gives garments maximum breathability by helping to move sweat to the outer side of the garment. FLATLOCK SYSTEM creates comfortable garments that protect the athlete from rubbing. The RFEA will not be the only national team dressed by Joma on the athletics track at the Tokyo Olympic Stadium.

The Spanish brand is also the sponsor of the Federations of Morocco, Mexico, Slovenia, Belarus, Jordan, Romania, Serbia and Georgia, as well as others such as Wales and Scotland. In addition, the brand will be at the Games together with the Olympic Committees of Spain, Portugal, Jordan, Puerto Rico, Mauritius, Kuwait, Armenia, Moldova and Kazakhstan.

More than 500,000 people know about the legend of the red thread The legend of the red thread is the concept behind the spot that presented the RFEA’s Olympic gear. The common thread of the launch campaign was the LEGEND OF THE RED THREAD. The thread is the essence and point of origin of any garment and is also an element of union. Legend has it that all soul mates are united by a red thread that can bend or stretch but never breaks. They are

souls predestined to meet and when they unite they form an inseparable team. It is the best representation of destiny that was written and that should unite Spanish athletics and the leading Spanish sports brand in the world. This union with more than 12 years is as strong as the “red thread”.

Track and field -

Spanish athlete García Bragado will make history at the Olympic Games with Joma In Tokyo, the Spanish race walker will become the athlete who has competed in the most Olympic Games in the history of the Games. For the past five years, 50km race walker athlete Jesús Ángel García Bragado has been preparing to make sports history. In such an important event for him, he has chosen Joma and the R-5000 shoe as his allies. It is a great endorsement for the brand and the quality of its product, since the right shoe for an athlete is a determining factor. For the occasion Joma will launch a limited edition R-5000 GARCÍA BRAGADO which is Joma’s tribute to the athlete with the most Olympic Games in history. The Tokyo Games will be his eighth and this is reflected in the golden inscription on the tongue. R-5000 is the new shoe in Joma’s FLY RUNNING PERFORMANCE range of flying shoes. It is the lightest shoe that Joma has designed and weighing only 167 grams, all its elements are designed to lighten the weight while maintaining the needs of this type of runner. In addition, it is a shoe with thin, comfortable and soft profiles. This model is aimed at a very specific profile of runners: athletes with excellent technique and adequate muscle work that control their stride so well that they do not need excessive cushioning or direction of the stride.

“Chuso” García Bragado wins the GP Ciudadela with a new Spanish record Less than a month before the Olympic Games in Tokyo, “Chuso” García Bragado was preparing for what will be his last great event in world track and field after a brilliant career. The Spanish athlete, who will compete in his eighth Games in the Japanese city, competed in the GP Ciudadela de Pamplona last April and winning in the men’s 10 km category. “Chuso” stopped the clock at 44:11, which is also the Spanish Masters record in that distance. The ‘JomaTeam’ athlete, who competed with the R.5000, beat Juan Manuel Morales (44:16) by 5 seconds, with Daniel Ortega (46:01), completing the podium.

TRACK AND FIELD

The R-5000 model, the best flyers, Joma doesn’t just say so The Cross de Alcobendas 2019 is a scoring event for the ranking that determines entry into the Spanish team for the Lisbon Europeans. In September, Joma launched a campaign based on the opinions of professional athletes to endorse the effectiveness of the new R-5000 flyer. Joma collected all the opinions of athletes who have tested their new flyer, the lightest shoe in the history of the company, weighing only 167 grams, where they told their first experience and sensations. Olympic athlete Chuso García Bragado, who tested the model, declared: “I had the privilege of being the first to test the new R-5000 model. It is clearly a racing shoe, it is what we call in slang a flying shoe. The first impression as soon as you put the shoe on is that it is very light and comfortable. It is very comforting to know that the sole does not wear out quickly, many times when you start to be comfortable with a shoe, the problem is that the sole starts wearing out and you are left without a shoe. That doesn’t happen with the R-5000.

Ruth Beitia new Joma ambassador The Spanish athlete was the Olympic high jump champion in Rio 2016. In addition, in her sporting career she has won fifteen international medals, two Diamond Leagues and 29 national titles in 28 years of sporting competition.

Since 2020 Ruth’s path has joined Joma’s as a brand ambassador. The Olympic champion knows Joma’s equipment first-hand because she has competed with it in the Olympic Games and other international events under the umbrella of the Royal Spanish Athletics Federation.

Hand ball -

Bronze ‘JomaTeam’ An immense Spain defeated France and got third place in Men’s Handball World Championship 2021 held in Egypt. A great start by the Hispanos put the match for third place on track. Spain defeated France (35:29, 16:13 at halftime) at the Cairo Stadium Hall in the fight for the bronze medal at the Egypt 2021 World Championship. The match started with a goal by Dani Dujshebaev, after passive playing, and in the first Spanish attack that continued in the defensive zone with a save by Rodrigo Corrales. The national team started the match with a 4:0 leading score. France’s first goal would not arrive until almost the 6th minute of the first half. With one minute left, national coach, Jordi Ribera, requested a time-out in order to go to the locker room with a more comfortable lead. They reached half-time with a 16:13 lead on the scoreboard that put an end to a great first half of the Spanish team. The second half started with great intensity on part of both teams knowing the decisive moment in which they were in, only thirty minutes away from winning a metal. Although Guillaume Gille’s team managed to reduce the distance, displaying their maximum potential, the Hispanics managed to maintain the advantage obtained in the first half.

They reached the last minutes of the match with a clear difference in favor of Jordi Ribera’s team, who tried to extend the plays in order to use up the minutes. For its part, France did not cease in the attempt and was placed only four goals behind, forcing the Spanish coach to stop the clock to correct his team and sentence the match. The bell sounded in Cairo with a 35-29 lead giving the bronze medal to an immense Spanish team that adds a third place in the World Championship to its current European Championship title.

HAND BALL

TBV LEMGO wins German Cup The team from the city of Lemgo won its fourth German Cup.

The team equipped by Joma achieved a historic event, becoming champions of one of the most renowned competitions in world handball: the German Cup. They beat Kiel in semifinals and Melsungen in the final (28-24), winning their fourth title in this competition and qualifying them for Europe next season.

After a tough championship, TBV LEMGO emerged as the revelation of the championship overcoming other teams with more recognition but smaller on the court. Thus, TBV LEMGO becomes the new German champion. This way, the ‘JomaTeam’ makes its mark in German handball and will be aiming for an international title in the 21/22 season.

Russian handball federation joins forces with Joma

The brand sponsors five elite national teams: Spain, Poland, Slovenia, Croatia and Russia. Since last October, Joma has been the technical sponsor of the Russian Handball Federation. The men’s and women’s national handball teams, as well as the youth teams, are equipped with the Spanish company’s playing and training apparel. The Russians debuted their Joma uniforms at the World Cup in Egypt at the beginning of 2021. The referees of the Parimatch Super League will also receive uniforms from Joma, the technical sponsor. The agreement with the HFR provides Joma with new opportunities in the Russian sports market and world handball. “The partnership with the Russian Handball Federation is very inspiring for us,” said Alberto

Lopez, CEO of Joma Sport. “We have already developed a strong working relationship in a short period of time, and I am convinced that, together, we will be even stronger. Joma is firmly committed to quality and design, Lopez emphasized, and we will now fully focus on providing the highest standards of service to the Russian players as one of our flagships in Europe.” “The successes of our national teams - first of all, the women’s teams - and the development of handball in our country make HFR a promising sponsor. Proof of this is the contract with the company Joma, which is one of the leading sports brands in the world of handball and other sports, - believes Lev Voronin, the General Director of the HFR. - I hope that our teams reach new heights with the new uniforms”.

Hand ball -

The warriors are Olympic again The Spanish women’s handball team will compete in the Olympic Games for the fifth time in its history, the third time in a row. Spain’s victory over Argentina on the third and final day of the women’s qualifying round for the Olympic Games in Tokyo gave them the definitive Olympic pass. The Spanish team, therefore, qualified for the Olympic Games for the fifth time in its history, the third time in a row. The match started with possession for the Warriors, who quickly managed to convert it into a goal with Ainhoa Hernandez from her usual pivot position. For their part, the Argentineans had a hard time getting a goal and did not get their first one until the fifth minute with a goal from seven meters by Elke Karsten. Silvia Navarro, with a stellar performance, kept her goal intact for Carlos Viver’s team, accompanied by a strong Spanish defense, and stopped each of the Pan American chances of scoring. Marisol Carratú was not going to make it easy for the Warriors and soon put on her work clothes. This way, the game was tied at five at the 11th minute, requiring the national team to up one gear and fortify its defense. Then, Argentine coach, Dady Gallardo, responded with a time-out, motivated by the new lead achieved by their rivals (+3). The Albiceleste defense switched to mixed defense with Nerea Pena, the team’s brain of the team from the center position, with the goal of hindering the Spanish offense. This new defense caused problems in Carlos Viver’s team, forcing him to stop the clock ten minutes before the end with a 9 to 10 in the Pla de l’Arc de Llíria. But again the

good work of the Warriors, both in attack and defense, allowed them not only to recover the difference but to increase it. Thus, they went to the locker room with a nine goal lead. The return to the court offered us a more effective Argentina facing the goal, managing to maintain a stable 9-goal difference during the first 10 minutes of the second act. Gallardo would bet on keeping his first team on the court, unlike Carlos Viver who would choose to rotate his players, and as the minutes went by the effects of these changes became more evident. Spain again increased its lead on the scoreboard, taking advantage of the loss of effectiveness of the Argentines, probably due to the accumulated fatigue from playing two games in less than 30 hours. Nerea Pena continued to add goals to her personal scorebook, while Darly Zoqbi grew in the box, limiting the offensive contribution of the Albiceleste team to 6 goals in the second half. The Warriors’ unstoppable advance would crystallize in a 15-goal victory that surpassed the 13-goal difference scored the previous day by Sweden. This, therefore, allowed them to complete the Olympic qualifying phase in first place in Group I, thus avoiding the draw of the Olympic Games in Tokyo to the Netherlands, their executioner in the final of the last World Championship in Japan.

Rugby -

The Lionesses XV won their eighth European Championship title The women’s rugby XV team put on an offensive show against the Netherlands (87-0) to become European Champions for the eighth time, and fifth in a row.

Fotografía: Walter Degirolmo/ FERugby

It took only three minutes for María Losada, back from her knee injury, to open the score for the Leonas XV when she scored after a powerful scrum. This was the tone of the whole match. Spain was really on fire and on the attack, overwhelming the Dutch with attempts of all kinds. The initial nerves that made the Spanish commit in inaccuracies to which we are not used to, evaporated soon and the three quarters, led by a brilliant Anne Fernandez de Corres, read the game perfectly. The

Leonas scored no less than eight tries in the first half, to go to half-time with a comfortable 46-0 lead. The second half was almost an exact replica of the 40 minutes that preceded it. The Lionesses continued to dominate in absolutely every facet of the game and the changes with fresh legs brought even more speed to the Spanish attack. In the end, no less than 15 attempts were scored, to declare themselves with an authoritative 87-0 victory as European champions once again, and take one more step towards the 2021 World Cup in New Zealand.

The Lions and Lionesses presented their new skins #PonteEnNuestraPiel was the claim of the campaign to present the new jerseys of the Spanish rugby XV and Sevens national team.

RUGBY

VRAC Quesos Entrepinares becomes league champion VRAC retained its title as rugby league champion for the fifth consecutive time. and get into the match (3-6). The sensations followed, with a solvent VRAC in touch and scrum.

Diego Merino’s team won the eleventh league of its history, fifth in a row and ninth of the last 10 played. It was the first away from Valladolid and the second out of its stadium. Neither injuries, nor the intense heat in Las Terrazas, nor a growing Alcobendas were able to knock down the best Quesos of the season. Soon Quesos suffered the first setback with a Siosiua Moala collision, with blood on his head, he had to be attended by the assistants. After the rough start, the Valladolid players found the reward of their dominance thanks to two penalty kicks that Baltazar Taibo converted into points (0-6). However, the Madrid team soon woke up with another one to adjust the score

At the restart, Lexus Alcobendas took the lead with another kick by Javi López (9-6). VRAC responded with a try by Wessel Bell, but the ball escaped Guillo Mateu in the last meters. Little by little, Alcobendas oiled up its machinery and increased their advantage with another score (12-6). In a perfect play by their three-quarter line, which moved the ball from side to side, John-Wessel Bell finally put it down after a great run down the left flank. Although it was not easy, Taibo passed the kick to put his team ahead (12-13). Lexus Alcobendas went for the points in the last minutes to turn the score around and take the victory, but an impeccable defense prevented the rival inches away from the line and kept the danger away. Another pass by Taibo (15-19) gave Alcobendas a try for the win. A perfect handling of the last minutes allowed Entrepinares to play in the opponent’s field and run the clock, once again, champions of the rugby Division of Honor.

Joma moves forward in world rugby The sponsorship of Spanish rugby teams has incorporated a new ‘JomaTeam’. Toulouse Olympique XIII dominates its competition and despite being a French club, its successes have led it to compete in the English rugby league, one of the best in the world.

Volleyball -

Imoco Voley Conegliano becomes European Women’s Champion The Italian team won its first continental title the same season it lifted the Italian championship. Italian Imoco Conegliano dominates in and out of the transalpine country. At the beginning of May, they won their first European title. The women’s volleyball Champions League went to the ‘JomaTeam’ after beating VakifBank Istanbul 3-2 in the final at the AGSM Forum in Verona. This way the Panthers were proclaimed as the best in continental volleyball, after having dominated their national territory. This season has been particularly good for the ‘JomaTeam’ and will go down in Italian volleyball history for winning four titles.

Lube Volley conquers the Scudetto 2021 Thanks to the victory in the fourth match of the Superliga final, Lube is champion of Italy 2021. The ‘JomaTeam’ won 3-1 in the fourth match against Sir Safety Perugia, thus winning its sixth championship at home, the Eurosuole Forum of Civitanova. Cucine Lube Civitanova ended their season with a fantastic double victory. After winning its seventh Italian Cup at the end of January, the red-and-white club added its sixth championship to its trophy collection. At the Foro Eurosuole, the red-and-white club won the 24th title in its history. The World, European and Italian champions now have 6 Championships, 2 Champions Leagues, 1 Club World Championship, 7 Italian Cups, 3 CEV Cups, 1 Challenge Cup and 4 Super Cups.

Marketing -

Joma condemns the lack of knowledge about women’s sports The brand wanted to give awareness to the inequality that exists between men’s and women’s sports through a campaign on social networks. Under the title “Do you know this girl?” the Spanish brand showed some of the best female athletes in the world who, with a greater track record, are less known than most male athletes. Despite the boom in women’s sports in recent years, there is a great inequality between the sexes in all aspects. Also in the field of communication and public image. For this reason, coinciding with International Women’s Day, Joma launched a campaign to raise awareness and social recognition as part of its strategy to support sports in all its aspects: from grassroots to elite sports, amateurs and professionals, men and women... The protagonists were top female athletes such as Peque, the second best indoor football player in the world; Renatinha, leader of the Italian indoor football team; Magda Linette, tennis player in the top 50 of the WTA ranking; Zazu Osoro, a young paddle tennis player on the WPT circuit; Marta Torrejón, captain of the Spanish football team and Imoco Volley, the women’s volleyball team that has won it all.

The reason behind the campaign was to compare the lack of knowledge of an anonymous little girl with her adult counterpart, a successful sportswoman. Since its beginnings, Joma has been very close to athletes, helping them in their development and sharing experiences with them. At the elite level it sponsors teams of different sports and national teams such as indoor football, track and field, rugby or handball in Spain, top athletes such as tennis player Pablo Carreño, indoor football players Pito, Anita Luján or Fernán Aguilera or Chuso García Bragado, athlete with seven Olympic Games... among many others. In recent years Joma has supported the fight for women’s sports with campaigns such as the condoning of stereotypes in sports with the Spanish women’s rugby team and “Ojalá todos los días fuéramos noticia” (“I wish we were news every day”) to denounce the lack of space in media.

Fans return to football stadiums The campaign “Joma concedes its space” conveyed the fans’ messages of encouragement to the players during matches. Despite the lack of public in the stadiums during most of the 20/21 season, their support returned to the Estadio de La Cerámica, the Arena CSK or the Atleti Azzurri d’Italia Stadium. How? Through the appeal that sports brand Joma and teams like Villarreal, Eibar, Getafe, CSK Moscow, Torino and Atalanta asking their fans to send messages of encouragement to the players. Through the website jomatecedesuespacio.com, fans of these teams were able to send a message that appeared on digital billboards in the stadiums. A commercial space where brands show their advertising, but on this occasion Joma gave it to the fans.

Marketing -

Joma and the COE create the Spanish Selection of Anonymous Athletes A great team formed by all those who, during the pandemic, have continued or started doing sports. In the hardest moments of the pandemic, when sports got us going again, this time at home, Joma and the Spanish Committee launched the “Spanish Selection of Anonymous Athletes”. The brand and the Olympic entity wanted to pay tribute to all those who continued to do sports or even started to do so in the most difficult circumstances. To be a member of this team you only had to meet one requirement: to play sports.

Joma designed an exclusive uniform for the members of the Spanish Selection of Anonymous Athletes consisting of technical footwear, T-shirt and polo shirt. This way, anyone who does sports can feel part of a large group of athletes with the desire to train without any worries or hassles. 10% of sales of this collection were donated to the Carlos III Institute for research against COVID-19.

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Mireia Belmonte jumps out of the pool with Joma The Spanish swimmer is Joma’s new ambassador. The swimmer with the highest number of international medals in the history of the sport in Spain joins Joma to promote its sports and casual collections. Mireia Belmonte has conquered all possible national and international competitions in different disciplines, from Europeans to World Championships; she has broken three world records and has won Olympic medals, one of them gold. With this track record, Joma is proud that she has chosen our brand for her training out of the pool and for her daily life. In addition, she is the protagonist of the Joma spot for the Spanish Olympic Committee’s collection for the Tokyo 2020 Games.

R4000 REACTIVE Total revolution of Joma’s flying shoe. An INESCOP study certifies that the new R4000 REACTIVE midsole returns 82% of the energy in each step. Sports brand Joma has put on the market, one of the shoes with the highest energy return ratio in the running sector. According to a study that verifies the rebound resilience certified by the UNE-ISO 4662:2013 standard and prepared by the INESCOP Innovation and Technology Center, the R-4000 REACTIVE midsole has a rebound rate of 82%, which means that the runner will feel a greater return of energy and will transform the impact of the step into momentum for the next one. The upper part is formed by a single layer that helps to reduce the weight of the shoe. Joma has worked on

providing the best breathability through the VTS system. The orientation of the mesh pattern provides an internal flow of air from the toe to the rear, cooling the foot with every stride. The construction of the shoe is made through the JOMA SPORTECH system that adjusts the shape of the foot from the laces to the heel with rubber injection, a lighter material than the classic TPU. The fit is improved with the use of double lace-holes and internal elastic bands that keep the tongue firm during the race. In the sole, DURABILITY rubber is used through a perforated grid that reduces the overall weight of the shoe, contributing to the recovery of the shape of the midsole.

MARKETING

Joma sponsors you

Joma is looking for new sponsorships in amateur sports In the summer of 2020, the brand launched its second “Joma Te patrocina” campaign to find its next addition to the group of top teams clothed by the brand. This time it was an amateur team that had to demonstrate what they were willing to do for their team to get an official technical sponsor like professionals do. The winner won €6,000 in sports equipment and footwear for their team and the chance to be an Official Technical Sponsor in the 2020/2021 season on the same level as professional teams such as RSC Anderlecht, TSG Hoffenheim, Deportivo Cruz Azul or Torino FC.

We paint ourselves pink

Cruz Azul and Joma, always committed to social responsibility Cruz Azul and Joma, always committed to social responsibility, joined efforts for breast cancer awareness month with the production of a special edition t-shirt. As part of the “Nos Pintamos de Rosa” campaign, the players played their match against

Tigres on October 17 wearing this exclusive garment, which also sold out in minutes at the club’s official stores. A percentage of this sale was donated to the CIMA Foundation to support its fight against breast cancer.

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Joma reunited the forgotten footballs with their children for Christmas The brand launched the solidarity campaign “NO BALL WITHOUT A CHILD” and sent hundreds of balls to underprivileged children. The football is probably the oldest toy in the world. It has traditionally been in children’s Three King’s Day or Christmas wish lists, but last Christmas it was one of the most forgotten toys. No child asked for a ball if they couldn’t enjoy it with their friends. In this context, Joma launched the campaign “No ball without a child”, a call for help to join this toy again with the little ones. Thanks to this campaign, Joma donated more than 300 balls to different organizations that help children, such as the Ronald McDonald’s Foundation and Fundown. For the purchase of a ball at www.joma-sport.com, another ball was sent to a child who needed a gift for Christmas.

Online commerce experiences exponential growth Joma’s ecommerce tripled in sales last year.

Spain was the third fastest growing market worldwide for online commerce in 2020. As a result of home confinement and restrictions due to the pandemic, the population has changed its consumption habits towards ecommerce and has caused an exponential growth, in months, until it reached the terms that were expected for the up and coming years. In Joma’s case, sales through joma-sport.com tripled between April 2020 and June 2021. Joma’s ecommerce

was already growing at double digits in recent years, but the change in consumer habits and the brand’s investment in this area have increased the weight of this sales channel in the company. The brand has carried out more than one hundred photo shoots, updated the image of 1,500 references and has incorporated greater material and human resources to supply both its own ecommerce and the needs of its customers for online sales.

SAPICA coexists in the city of León and in the digital world Mexico’s main footwear fair was held in two venues: in the city of León and in its online version. SAPICA, the traditional Mexican footwear fair where Joma has been exhibiting its products for more than two decades, has not stopped being held despite restrictions. The fair has reinvented itself to create a hybrid format where visitors could learn about the latest products of each brand at the physical stand or through a virtual visit of the same space, but from home. The organization created a digital platform where the exhibitors themselves were present, and from where the brands exhibited their products.

MARKETING

Benidorm Half Marathon, success of international runners The race was one of the last before the competition break. As every year, the Benidorm Half Marathon received runners from all over Europe called out by the famed touristic Spanish city. More than 60% of those registered came from abroad, especially from the United Kingdom, Germany and Ireland. The success was also in the stand that Joma set up in the race village, where attendees sold out the official collection of the Spanish national athletics team and the Storm Viper shoe exclusively for the race.

Joma makes product placement in “El internado: Las Cumbres” The brand continues its positioning in audiovisual products and therefore the new Amazon Prime series “El internado: Las Cumbres” features Joma product placement. Mario is the gym teacher and usually wears Joma tracksuits and sweatshirts in his classes. The actor who plays him, Lucas Velasco, published an image of his character on his social networks where the brand can be seen.

The Big races reinvent themselves Some of the big races sponsored by Joma have been held in the online world to adapt to the restrictions. The running world has not given up this season. Organizations have found ways to unite runners and the thrill of the competition, and so new virtual races have appeared. The runners of the Paris 20Km swapped the streets of the French city for those of their own city on the day the race was to be held. For its part, the Movistar Madrid Half Marathon was converted into the Virtual Race that could be run anywhere during the month of October. Thus, the runners in Paris and Madrid received their Joma T-shirt, their running bib, a medal and even ran with the official race shoes.

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Do you dare to run 183 km? Physical races are back and Joma launches the challenge to run all 183 kilometers of its six races held in the fall of 2021. Joma is looking for a team of runners to complete these races in Europe: 15K Nocturna de Valencia, Run Rome the Marathon, Ibiza Marathon, Maratona do Porto, Les 20 de París and Movistar Medio Maratón de Madrid.

In this challenge, Joma will select a team of a maximum of three people who, based on merit and sportive motivation, convince the brand that they deserve to win a race bib and a trip for two people to the city where the race is held. This way, Joma will give coverage to all six races that will take place in six cities and four countries from September, October and November.

Joma presents the new limited editions of STORM VIPER

Movistar Madrid Half Marathon, 15K Nocturna Valencia Banco Mediolanum, EDP Porto Marathon and Santa EuIària Ibiza Marathon have their own exclusive official running shoes for the fall 2021 editions. The high-end Joma STORM VIPER shoe has been adapted to each of the races. Maximum reactivity to propel you for 21 kilometers.

In the Storm Viper you’ll find everything you expect from a mixed shoe: the perfect combination of reactivity and stability. The REACTIVE BALL midsole developed in a material with great cushioning capacity and energy return. After initial shock absorption, it returns to its original shape with little deformation thanks to the expanded particle construction that provides excellent energy return. Maximum energy return by absorbing the kinetic energy of running and returning it to the athlete. A luminescent finish is applied to the REACTIVE BALL midsole material that radiates light in the dark and provides visibility in low-light conditions. This differentiation is the main exclusive touch of the STORM VIPER 15K Nocturna Valencia Banco Mediolanum.

MARKETING

The revolutionary application of STABILIS SYSTEM The reactivity of REACTIVE BALL induces the increase of stability. The new Storm Viper achieves this through three important modifications: the incorporation of the STABILIS SYSTEM in the heel, a larger base for impact entry and a wider sole. Lightweight, breathable and comfortable upper part The upper part of the shoe is made of lightweight and resistant thread, woven in a single piece so that the foot finds its maximum support in the most comfortable way. Technologies such as VTS SYSTEM, which improves breathability, and JOMA SPORTECH, responsible for the fit, are applied. Enemy of the asphalt DURABILITY technology, applied to the sole, creates a high-density rubber that delays the abrasion wear suffered by soles when running on asphalt. The distribution of the DURABILITY rubber is developed and located only in areas of greatest contact. This reduces the weight of the shoe and improves the energy return provided by the REACTIVEBALL midsole.

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PRESS

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More than half a kilometer of overhead conveyor belts In recent months, Joma has implemented an overhead conveyor system to connect the two main logistics sorters. Joma continues to invest in technology at its logistics center in Portillo de Toledo in order to speed up customer service as much as possible. One of the latest improvements is the installation of 600 meters of an overhead

conveyor belt that connects the two large order sorting structures with each other and along with the merchandise loading area. This system provides a double advantage: it speeds up the transit of goods through the different phases and frees up the lower level to facilitate the work of operations and the rest of the internal transports.

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Interview with Óscar Jiménez Óscar Jiménez joined Joma 24 years ago as an indoor football professional sponsored by the brand. Since then, he has followed the evolution of Joma in this sport, first from the court and then from the inside as head of this area. 1. What was your career in professional indoor football like? I started playing at school, in Salamanca, combining 11-a-side and indoor football. When I was 16 I had to choose one of the two and when I was 17 I was given the opportunity to start training with the Universidad de Salamanca’s first team and make my debut in First Division. From there I started my professional career in different teams: Caja Segovia, Movistar Inter where I won most of my titles, Azkar Lugo, GSI Bilbo, Cartagena and the Spanish national team until, at 34 years of age, I decided to leave the front line.

thanks to the work and perseverance that characterizes the company and the R&D investment. We have achieved a very wide range of products. We have achieved a very wide product range that covers all the needs that different players may ask for. We have incorporated new materials, new soles, new technologies... The greatest evolution has been in cushioning, one of the weak points of shoes of my time. The injury problems for players who do several sessions a week have been eliminated. But I must point out that there is one shoe that has not changed in essence: the Top Flex and the leather. It is still the best rated shoe in the world.

The sponsorship of the Spanish national team is the logical evolution of a Spanish brand that has gradually incorporated the best teams in the world: Movistar Inter, Carlos Barbosa, Aqua Sappone, Accs Paris, Kairat... And national teams like Kazakhstan, Romania, Ukraine... At a business level it is a source of pride to supply apparel for your country, but it is by no means the ceiling because the brand still has a long way to go in indoor football.

5. You played in some of the teams that now wear Joma. How is the relationship with them from the other side?

To be in the minds of the indoor football consumer. Our goal is that when an amateur or professional player is asked about an indoor football brand, they will say: “Joma”. This will mean that they recognize Joma as the best technical brand and will value your product as the best. For this to happen, it is essential to have the endorsement of professional players, who Joma also involves in the process of developing its products. For this reason, sponsorship has been Joma’s growth strategy in all sports.

7. In a sport in which you sponsor the best teams in the world, the best players, national teams... What is your goal?

2. What attracted you to Joma in 1997? When I was playing for Caja Segovia, I received a call from Jesús Martínez, Joma’s marketing director at the time. He encouraged me to try Joma shoes and I’ve never worn any other brand’s shoes since.

“Undoubtedly, having been a player, the access and approach to all of them is easier.” 3. How was the transition to the company’s sponsorship department? When I retired, Fructuoso and Jesús Martínez asked me to join the company’s sponsorship department. They showed me their confidence, strengthened by years of professional relationship, to make the brand grow from the contribution of a professional. It took me ten seconds to say yes. Since that call, more than eleven years ago, I have had the good fortune to work in something that I like and that motivates me, which is very difficult to say in the world of an athlete after his or her professional career. 4. What are the differences between the shoe you used to play with and the one a professional now expects? The brand has evolved a lot both in the product itself and in its development

Without a doubt, having been a player, the access and approach to all of them is easier and more direct, especially because I still have a very good relationship with the directors and players. 6. This year Joma has signed a sponsorship agreement with the Spanish Football Federation as a sponsor of the national indoor football team?

09 MAGAZINE 2021 - EN

Articles inside

Joma

Interview with Óscar Jiménez

Selection of Anonymous Athletes

More than half a kilometer of overhead conveyor belts

Joma’s first collection for the Spanish national indoor football team

Exclusive collection and sustainable materials for Tokyo 2020

Joma moves forward in world rugby

national team’s collection for Tokyo 2020

Spanish athlete García Bragado will make history at the Olympic Games with Joma

Champion

Joma becomes the new official technical sponsor of the Italian Tennis Federation

Joma brings out the big guns in sports sponsorship in Europe