Joma launches unprecedented discount for Grandfather’s Day

65 years old in physical stores for Grandparent’s Day, just by showing their ID card.

Joma, sports brand of national and international recognition, continued with its #GrandFluencers campaign and launched in all its physical stores. This initiative, never seen before in other sports brands, was launched on Grandfather’s Day. Currently, the process to get the discount is as simple as this: just showing your ID card.

The idea behind the #GrandFluencers campaign was to why Joma thought that the time had come to support them, and health. Our elders more than anyone else are aware of how hard it is to keep going day by day and of the culture of

And to bring this campaign to life, the brand relied on testimonials from veteran athletes. They recounted how