Twitter

Great for ongoing and real-time conversations.

Nonprofits should use it to interact with supporters and to boost brand awareness. Twitter may not be right for your nonprofit, though. Take a good look at your audience and your resources before getting into the thick of it. If you don’t have the time to commit to sending multiple tweets every week, then your efforts might be better off on a different social site.

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Tweet often! On most social media platforms, you should stick to posting no more than one or two times per day. On Twitter, not so much. Once you send a tweet out into the world, it’ll be old news before you know it.

Give a little time for each tweet

to shine. We recommend tweeting once every hour or so until you start to see trends. From there, take a look at your analytics and see what works for you.

Helpful Tools

Twitter Analytics: Taking a look at your analytics can provide some insight into what is and isn’t working. This platform gives you a broad overview of your audience, useful stats and how your tweets are performing.

DIY Design Tools: Adding a photo or a graphic to your tweet gives it a push in the right direction. If you want to spruce up your photos with cool effects but you’re short on time, there are lots of image apps that can help you out. Studio Design and Canva are both great places to start.