1 minute read
Gathering and organizing all the things you enjoy.
If you use it strategically, Pinterest is a great place for sharing stories and marketing your products. Depending on how you use it, you can show off your organization on Pinterest in a lot of different ways. P.Ink1 uses Pinterest as their website, creating a board for each “tab” you might find on a company site. The website charity: water2 utilizes Pinterest to share a picture of the day, charity: water gear and fresh fundraising ideas.
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Organize your boards into themes.
Create a purpose for each board that gives each user a takeaway.
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Use striking photos. Whoever is running your Pinterest account should have at least some artistic eye. The vast majority of the Pinterest platform is taken up by photos and videos. If your images fall behind on looks, they’ll fall behind in your followers’ feeds, too.
Do your research. Find out how other nonprofits are leveraging Pinterest3 for their cause. Search for inspiration of your own by exploring Pinterest and pinning items that both you and your followers will find interesting or helpful.
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Give a little to get a lot. Your pins should provide value in some way. Whether you’re sharing ideas, selling products, spreading inspiration or telling a story, your pins should be useful.
Helpful Tools
Pinvolve: Pinvolve takes the work out of posting the same content in more than one place. This tool turns your Facebook posts into Pinterest pins and viceversa. They offer both free and paid accounts with different features.
Piktochard: Infographics are one of the best ways to tell a story visually. Piktochart makes that job easier than ever by offering templates and tools to make infographic creation simple.
ReciteThis: On Pinterest, everything needs to be visual. Everything. ReciteThis makes plain text engaging by turning it into a fun image. You simply type in a quote, choose a graphic style and your image is ready to share.
