1 minute read
Sharing stories with photo and video.
As with every social media platform, knowing your audience should be the first step. The vast majority of Instagram users are under 30 years old. If your nonprofit appeals to a younger audience, then Instagram is just the thing for you. If you’re focused on an older demographic, set your sights somewhere else.
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Instagram is a visual platform.
It’s a great space to highlight your organization’s culture and to tell the stories of the people you’re impacting in a visual way.
It isn’t just for photos anymore. It has resources for sharing boomerang, timelapse, and live video. Experiment and get creative!
Helpful Tools
Later: Unfortunately scheduling on Instagram is still a no-go, but Later can help alleviate the stress of always having to post in real time. You can crop your photo, edit your caption and set the time to post on the app. When the time comes, it’ll send you a notification to post. Then, voila! With a few touches you can send it off into your Instagram feed.
Instagram Stories: Instagram stories have taken the fast track to fame this year. Each video in your story will disappears after 24 hours, so you can quickly share fun moments without cluttering your account. You don’t need a ton of video production to get into this—a little creativity goes a long way. Take advantage of that by creating a storyline for people to follow as they watch.
