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Project Takeaways
In November of 2020 I began my campaign to get as much feedback from a the community as possible via a survey. The approach was going to be 3 fold: a push across social media, posting a QR code link around the site, and emails. Over the course of a week I posted a link to my survey on the social media accounts: Facebook, Instagram, Nextdoor, and Reddit. The Reddit post was directed to 3 channels: r/Minneapolis, r/ TwinCities, r/Minnesota. On the site, I invested over 10 hours walking more than 20 square blocks to tape the QR code link to as many things as possible. I also was able to get local businesses that still allowed people inside to post the QR code in break rooms, on counters, and on doors. The email campaign was simple, I reached out to each of the 3 surrounding neighborhoods as well as Whittier asking if they would pass the link to their communities via their internal
networks. I also emailed friends and
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family that may have memories of the Kmart site, the only caveat being, "If I say "Minneapolis Kmart" do you think of this site?" showing an image of the site just after it opened in 1978.