Top Tips For Great Digital Advertising
With 88 percent of consumers searching online prior to making a purchase or availing a service, it is safe to say you have already gone digital when it comes to marketing. And if you are yet to, you might be missing out on a lot of opportunities.
The digital landscape can, however, be overwhelming. A rapidly changing landscape with numerous options to choose from, if not done rightly, a lot of things might go wrong and it might simply be a waste of time and resources with no positive results. Hence, to understand the best way and tactics to get your digital ads right and yield the best results, we have consulted a Washington-based expert across the digital advertising and marketing, Joseph Mineto, for tips on how businesses and marketers can get the most of their digital marketing campaigns. These works, when done rightly! Let’s dig in!
Know Your Audience ▪ ▪
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If you are advertising and it is not getting the attention of the right audience, what results will it produce? First thing first, know who your target market is. Which platforms are they spending most of their time? Which content or ads are they likely to engage with? Knowing your target audience is the first and crucial aspect of digital advertising.
Depending on the type of business, carry out research, survey, and interview to identify your target audience and gather information. This will help you to build personas and develop marketing campaigns that revolve around them.
With 79percent of US adults already on social media, chances are your customers are already on these platforms. What is holding you back?
Make Use Of Social Media
Social channel giants such as Facebook, Instagram, Twitter, LinkedIn, and even Reddit are all packed with numerous opportunities that businesses can explore. Here is where you can easily win the heart of your audience, improve website traffic, and improve sales. The key is not to be on every social platform but to know where your target market is and position yourself in front of them. This means you need to know which channel to invest in and which one will produce desired results.
Content Is Still Important ▪ ▪
The importance of content in digital advertising cannot be overestimated.
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“Content has proven to be one of the best ways to connect with your audience, portray a positive brand image and build trust.
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From videos to blog posts to infographics, there a whole bunch of contents out there that your audience will love,” says Joseph Minetto from Washington.
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While at it, be consistent and have a posting schedule in order to stay on top of your audience’s mind always.
Businesses need to focus on providing valuable, fresh, relevant content that will meet the needs of the audience.
What About Email Marketing? ▪ ▪ ▪ ▪
Unlike social media, email is one channel you can have total control of as you can communicate with your prospects directly on the inbox, at a time that is convenient for them.
Email marketing is an important strategy that should be included in every marketers toolbox. Not only does it helps build a relationship with prospects, leads or customers, but it can also help boost ROI in no time when done right. One way to go about it is to make it personable.
Monitor Your Results ▪
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Audit your marketing efforts and analyze what’s working and what’s not working in order to make changes and know where to focus on.
Select the right tools to monitor the results in real-time and respond with agility to any changes.
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