UNLABELED-VISION 2022-23

AGENDA

• Introduction

• Vision • Brand Awareness Strategies

• New Product Launch FALL 2023

• Unlabeled Milestones Timeline

• Design Director Role

• Design Space

• Onsite Store

UNLABELED VISION Q4 2022 – Q4 2023

Fully utilize CREATIVE Skillset and Expertise to push the UNLABELED brand forward as a LEADER in the apparel industry over the next 16 months

BRAND AWARENESS STRATEGIES

Increase Brand Recognition and Sales through Social media Content, ie: BTS of Design, telling the story behind the product, how to style the product, etc.

1. BRAND AWARENESS STRATEGIES (1 OF 2)

Increase Brand Recognition and Sales through Social media Content, Ie: BTS of Design, telling the story behind the product, how to style the product, etc.

A. TELL THE STORY

1. WHY NEED? WHY SPECIAL? FEATURES

2. SUSTAINABILITY/ECO CONSCIOUSreworks, renewal, conversions, eliminate/reduce waste of damages, scrunchies

3. FEATURES:

 COLORS – carefully selected to flatter multiple skin tones (ex: NUDE)

 FRENCH TERRY vs SWEATSHIRT FLEECE - no shedding

 PERFECT FIT on IMPERFECT BODIESFlattering

 Size/fit INCLUSIVITY

4. INNOVATIVE SYSTEMS/PROCESSES - (SOP’s)

o 3D avatar/body scan

5. LAUNCHED UNLABELED in 10 months!(RECORD TIME despite COVID)

6. INITIAL CONCEPTS to FINAL PRODUCT

7. FUNNY STORIES/MEMORIES

 Anna’s 1st fittings & 1st Bodysuit fitting

 Camel-toe Convo

8. CHALLENGES CONQUERED

 BF tee Odor

 Pigment wash

 Shade bands

 3D pattern accuracy (rendering)

9. COVID challenges

 Office shut down

 Uber samples, fit at home and film comments

 DELAYS

 Factory shutdowns

1. BRAND AWARENESS STRATEGIES (2

OF 2)

Increase Brand Recognition and Sales through Social media Content, Ie: BTS of Design, telling the story behind the product, how to style the product, etc.

10. FUNNY Vendor Words (that had to be adopted)

 Labip-dips

 Updations

11. BTS of Design -

 Fashion Illustrations, color palettes/lab dips, tech pack, sketches, illustrations, mood boards, research, fittings, details, technical, reference samples, hands-on, draping, vendor meetings, trend forecasting, shopping the market, photo shoots, fashion shows

 MOMMY & ME illustrations

 DESIGNING the DESIGN space –walkthrough

B. SOCIAL MEDIA SUPPORT -

1. Through outside accounts, build following on Tik Tok and IG (Tik Tok- lots of future potential for our customer base)

2. ALTERNATIVE SALES CHANNELS

 ECOM & BRICK N MORTAR - Identify Shoppes that are a good fit & pitch the brands (UNLABELED/DOSE/AROBAHN)

*Need Business Cards & Linesheets

 UNLABELED/DOSE/AROBAHN RETAIL STORE (Onsite)

 REVOLVE

 STITCH FIX

 BOUTIQUES

 TRADE SHOWS

• MAGIC NY – 2023 (SEPT)

• LA?

• Vegas? (FEB, AUGUST)

2. NEW PRODUCT LAUNCH- FALL/HOLIDAY 2023 (MOMMY & ME)

(1 OF 2)

Goal: Get the Green Light to Launch a fashion-forward - edgy capsule collection in FALL 23 with a lot of attitude that appeals to Women, Men, and children. **Launch in a BIG way - Fashion show - LIVE event**

A. CURRENT DEVELOPMENT (On-hold items/New Vendor items)

1. FABRIC LIABILITY?

a. Are we still planning to use? (French Terry/ Modal Rib/ Supima Jersey

b. Resolve with Esstee to release fabric

c. Fabric sent to new Vendor

2. STYLE DEVELOPMENT (On-Hold items)

a. Next round of samples

b. Once base sz fit is approved- develop PLUS

 fit & approve- 1-2 fittings

3. 1st round KID samples with a new vendor

a) Hoodie/Jogger/ BF Band tee/ Supima tops

 Review/ Fit

 2nd fit/approve/adjust

 Size run (once base size approved)

B. NEW DEVELOPMENT- FALL/HOL 2023

• MOMMY & ME WORLD TOUR? US TOUR - LA, DALLAS, NYC? Fall 2023- Launch Oct 2023

1. REWORK DESIGN CONCEPTS- CAPSULE COLLECTION-  2 concepts - Leather & French Terry (change fabric to be more innovative or utilize liability)

2. MOOD BOARDS- Research/ Compile/ Review/ Adjust

a. Silhouettes/ Looks/ key items/ colors/ fabrics/ graphics

 Faux Leather: trouser/ oversized biker jacket/Jogger/ Legging/ etc.

3. SKETCH/ILLUSTRATE new concepts

a. Review with Anna

b. Create tech packs for ‘Winning” styles

c. Create Fashion Illustrations- of approved looks (future social & PR content, BTS, etc.)

2. NEW PRODUCT LAUNCH- FALL/HOLIDAY 2023 (MOMMY & ME) (2

OF 2) Goal: Get the Green Light to Launch a fashion-forward - edgy capsule collection in FALL 23 with a lot of attitude that appeals to Women, Men, and children. **Launch in a BIG way - Fashion show - LIVE event**

4. EXPAND PRODUCT OFFERING

a) LADIES- (+ XXS, Maternity items?)

b) MENS- (Specific Mens items or keep Unisex?)

c) KIDS- 2T-14 (+ infant onesie? kid socks)

d) ACCESSORIES-

 leather belted sling bag/new fanny pack

 leather baseball cap

 Beanies- new colors

 Jewelry- private label or collab w/ Icelink?

 Sunglasses- private label or collab w/ Desi?

e) DOG? Hoodie/Collar

5. INNOVATE/DESIGN/R&D

a) NEW FABRICS-

 Neoprene- new EDGY Terry updateput sweatshirt into work for review (matte printed elements, zips, etc.)

b) GRAPHICS-

 Band/Concert Tee Graphics/ World Tour/ Etc.

 BACKSTAGE PASS- tag or Card

 Garment tag/ card included with purchase/ ticket for the event, etc.

 Graphic for Sweats- keep old English? finalize/ revise

 ICON! - competition? -1. concepts

2. graphic design

2. NEW PRODUCT LAUNCH- FALL/HOLIDAY 2023 (MOMMY & ME) (2

OF 2) Goal: Get the Green Light to Launch a fashion-forward - edgy capsule collection in FALL 23 with a lot of attitude that appeals to Women, Men, and children. **Launch in a BIG way - Fashion show - LIVE event**

C. FASHION SHOW- Event launch!- OCT

1. CONCEPT- present Ideas to Anna

a) Concert theme/backstage passes/live band/ etc.

b) Collaborate w/creative team on details

2. SOCIAL-

a) Social media hype before and after events, VIP portal

b) Invite: Influencers (and their kids?), followers (win exclusive invites), etc.

c) Allow guests to select a certain amount of collection pieces (”gifted” on the house) and get first dibs at a discount on the new collection in our brand new retail store 

3. CASTING- photoshoots/Fashion Show

c) Use Employees (& kids), Influencers, & friends as Models to cut down costs

d) Anna and Aro come out with Robert & Michael at end as finale

b) OPEN CASTING- give followers a chance to be featured!

Showcase Fall & Holiday items together in a fashion show, but release in smaller capsules from Oct- Dec.

3. DESIGN DIRECTOR (1 OF 2)

GOALS: Design Director to become another face associated with the brand (rather than solely behind the scenes), so obligations associated with Content creation don’t fall solely on Anna and Manana. Leveraging CREATIVE will help our consumers more fully engage and connect with the brand. Role Expansion includes involvement in ALL Creative Aspects of the brand as well as business development strategies – starting with the following key areas:

1. MOOD BOARDS

2. R&D - NEW PRODUCTS/VENDORS/ETC -

a. Put new concepts into work and present “Winning Concepts” to Creative Director

3. FASHION ILLUSTRATIONS -

a. Sketch Approved looks as fashion Illustrations to be used as Design BTS for Social Storytelling

4. CREATIVE PROCESS -

a. DRAPING/MOCKUPS/ARTISTIC EXPRESSION

b. ARTWORK AND GRAPHIC DESIGN

c. “Design Corner” Social Media storytelling on what is next

5. PRODUCT LAUNCH MEETINGS –

a. Conduct meetings in the design workroom to present upcoming looks and product knowledge to department heads and the creative team

6. IN HOUSE FASHION SHOWS/EVENTS – a great way to Launch “Mommy & Me”

a. Exposure AND Hype

b. Followers/Customers can win tickets to the event

c. MOMMY & ME WORLD TOUR? US TOUR - LA, DALLAS, NYC? Fall 2023

i. 2 collections - Leather & French Terry (change fabric to be more innovative)

1. Concert theme/backstage passes/graphic band tee/etc.

2. Social media hype before and after events, VIP portal

3. DESIGN DIRECTOR (2 OF 2)

GOALS: Leveraging CREATIVE will help our consumers more fully engage and connect with the brand. Role Expansion includes involvement in ALL Creative Aspects of the brand as well as business development strategies – continuing in the following key areas:

7. PHOTOSHOOTS -

a. Involved in the full process from planning to launch

b. Offer a different “apparel” perspective with an in-depth knowledge of the product

8. PRODUCT LIFECYCLE BOARDS –

c. Create boards of products from concept to final –SOCIAL BTS

d. Storytelling design/development process

9. SOCIAL –

e. CONTENT CREATION – share more UNLABELED on personal account

i. VIDEOS –

1. How to wear

2. Fashion Hacks

3. DIY tips

16 September 2022

4. BTS

5. 3-item clothing challenge

6. Design process/creative projects

7. UNLABELED LOTD/OOTD

ii. Engage UNLABELED influencers on YouTube, IG, TikTok

f. IG SUPPORT -

i. Spend Time answering customer questions on IG before/during/ after launches

ii. Be involved in content creation ideas for Unlabeled IG with Anna and Manana

g. LINKED-IN -

i. Use as an additional tool and platform to Create BRAND AWARENESS

ii. Connect with vendors

h. PAID MEDIA - Google Ads to start

Next Steps: Once the above is in effect and we get the ball rolling again - a hire Design Intern or Assistant.

4. DESIGN SPACE

GOAL: Utilize for Design and Development/Meetings/Content Creation (social) etc.

A.FINISH FURNISHING (by relevance)

1. Desks/Drawing Table - pending approval ** (only URGENT)

2. Build Conference Table

3. Slat Walls (rolling Grid temporary option)

4. Fitting area - curtains/mirror/supply cart

5. Ergo Chair - Hag Capisco

B.DECORATE (at any point above)

1. Shopping trip with Anna

2. Create CUSTOM abstract textured minimalist art

5. ONSITE STORE

GOAL: Create a unique VIP experience that allows customers to try on apparel & cosmetic items to achieve a desired “look” that best suits their facial and body assets.

1. AESTHETIC

A.INITIAL DESIGN CONCEPTS

o FIXTURES

o FURNITURE

o ART/STATEMENT PIECES

B. Source/Purchase Fixtures & Decor elements

2. LAYOUT

3. MERCHANDISE “looks” for product

4. BUILD OUT

○ Remove Ceiling

○ Build Coffee Bar

5. MARKETING PHOTOS/ SIGNAGE

6. ADAPT POS SYSTEM

○ Upload Bundles

7. Create a tailored customer experience

○ HIRE specialist to aid with product

○ Customers should feel like a VIP

○ ** Loyal customers frequent their favorite stores - need to make sure we are offering newness in our product offering… Change up merchandising/ looks every 1-2 months.

Next Step: *** LAUNCH simultaneously with FALL 23 collection/Fashion show- (2 birds 1 stone)

- maximize event & cost savings