Youth Leadership Provider To the World (Thought Leadership) !
Quarter 1 Report by
CRISETTE ARCILLLA CASSANDRA RUGGIERO RACHEL WHITEHEAD
MAKING AIESEC KNOWN PURPOSE
SPECIFIC OBJECTIVES
CONTRIBUTION TO 2015 MoS
To position AIESEC as the developer of high quality youth leadership for the world Improve our credibility as a youth leadership development organisation
Package AIESEC's stories to be more relevant to the world
Generate more champions and promoters of AIESEC
Contribution to becoming the most credible and diverse Global Youth Voice Short Term: Driving traffic to the website and increasing the amount of promoters and champions of the organisation through reputation building. Long Term: A PR Strategy to position AIESEC as a credible organisation to involve in global agenda around youth and leadership.
SUCCESSES WHAT HAS BEEN ACCOMPLISHED OR STARTED?
UN Partnership Evolvements • • • • • •
NYC UN group with clear deliverables and focus areas with monthly check in meetings. ! MyWorld/UN-Habitat Campaign involvement with specific content to be driven in Q2 on social media.! UN Youth Envoy support and wish to be at IC. ! Hopeful attendance at the ECOSOC Youth Forum in June in NYC to pair along with transition trip.! Three UN statuses have been reapplied for – DPI status is a current issue, following up with Attila to confirm acceptance. ! World Conference on Youth in Sri Lanka May 6-10- Application to host side event at UN supported and influenced youth conference
WEF Understanding •
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DAVOS- We attended to represent AIESEC in a conversation around youth movements, and what it takes for companies to start a movement around climate change with youth. ! WEF Partnership – Overall is moving slowly on the WEF side.! New models of leadership council – is being closed, Rolf to discuss with WEF around the place of AIESEC/VT next year with CR consultancy.
SUCCESSES WHAT HAS BEEN ACCOMPLISHED OR STARTED?
Youth to Business Forum • Top Leaders Edition, Asia Pacific, Americas and Europe Forums have all been delivered with regional coordinator group • CR has travelled to each to ensure logistics, agenda management, speaker engagement and output collection. • Intel brought on as Europe Youth to Business Forum Silver partner • Global Youth to Business 2014 agenda has been set and BD tracking has started. • Social media channels have been growing and maintained with great support from GST. • Event run by BD team in NYC has showcased Y2B Top Leaders output !
Showcase our Stories Global Marketing and Blog • Blog- Ongoing Content on Blog consistently maintained and featuring Y2B articles – great support from GST Y2B. ! • Global Talent Microsite-! links from aiesec.org and is promoted on social media! • KPI: Conversion Rate– ! 26% current conversion Rate on the website (Out of 1025 Visits in one Week = 270 Visit OP)
Showcase our stories Global Marketing and Blog • Share our Story Campaign! • Content collected from XPROs and virtual continuation is ongoing • Wiki has been created to help manage and accelerate content collection from the network! • Story Amplifier! • Tested during APXLDS! Lots of content from here that will be used for social media"
YouthSpeak Put on pause until BD confirms partner involvement – due to HR capacity and time constraints.
CHALLENGES WHAT WAS CHALLENGING ON UNFINISHED?
WEF/ UN • Around the speed and clear direction of WEF and UN – more bureaucratic systems still have to be figured out.! • How to work around the non-political angle in the UN is also a constant question mark – need guidance around this from external organization.
Y2B •
• •
Synergy- Maintaining good synergy between BXP-BD for delivery. ! Funding- Amount of money allocated for proper delivery.! Reports- Time allocation to prepare high quality reports.
CHALLENGES WHAT WAS CHALLENGING ON UNFINISHED?
WEF/ UN • Around the speed and clear direction of WEF and UN – more bureaucratic systems still have to be figured out.! • How to work around the non-political angle in the UN is also a constant question mark – need guidance around this from external organization.
Y2B •
• •
Synergy- Maintaining good synergy between BXP-BD for delivery. ! Funding- Amount of money allocated for proper delivery.! Reports- Time allocation to prepare high quality reports.
CHALLENGES WHAT WAS CHALLENGING ON UNFINISHED?
BLOG • To maintain consistent content on the blog is a full time job – when CR in the office time can be dedicated but there needs to be a team of high quality writers allocated. Need to find this talent and source into GNT or turn to open source stories (such as Thought Catalog)
MARKETING CONTENT • Following Timeline during ConferencesCollecting stories, and then editing takes time. Producing High Quality Content Requires more management and role modeling from AI’s side, XPROs and IPM made it difficult to release more content earlier.! • Delay in Story Amplfier release-! Slow in development stage due to GST’s injury and many conflicting ongoing projects. We should have sourced a different HR support.
NEXT STEPS WHAT IS PLANNED FOR THE NEXT 3 MONTHS?
Youth to Business • Regional Y2B’s • • Output for regional forums along with planned media and partner releases. • Close management team budget for 4 Q1 Y2B Forums.! • • Global Y2B • Speaker and partner prospecting. • Request budget for Global Y2B as well as Proj. Manager for IC.
YouthSpeak •
Wait on PwC Confirmation of sponsorship – prepare draft questions.
WEF/ UN WEF –have conversation with WEF around next council and AIESEC as a member organisation.! UN –continue to work with UN Habitat around MyWorld campaign, pitch Global Y2B for partnership, include several UN guests for Global Y2B.
Annual Report
Showcase our Stories • Continue Share our Stories Campaign Continued • Ongoing Collection of content • Wiki and Campaign Promotion • Weekly Major Output Release (video, blog, etc.) • Why-How-What Video Series- How Video, What Video, GIP and GCDP Video • Blog! • Continue Y2B output content and BD delivery blogs (PwC, Intel). • Create more Programme Showcasing related Content! • Global Website • Redesigned to be simple, beautiful and conversion optimised and better capture our story, Launch: June 1!!
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Plan Theme and Concept, Collect Content, Design and Edit for Release by July