GIP Project Report Quarter 2 2014
GIP Project Overview Q2 2014 Objective: we achieve our 6 month gip goal and enabled long term achievement of mos in the programme
Global Planning + S&D
Teaching & Marketing Growth
TC for GIP Growth
Marketing for GIP Growth
Quality for GIP NPS Growth
Global Planning + S&D Objectives • Creating more Clarity of How: Every entity knows its contribution to achieve 2015 • Alignment of GIP and GCDP goals overall and in issues and sub-products • Facilitate co-delivery of experiences • Global mapping of strategy, clusters and focus
KPIs • % Entities using Market Place for Re goal & partnership planning: 80% • Country partnership goal achievement • Match rate in partnerships of focus entities • Match time in partnerships of focus entities
Milestones • Consultancy aligned to OD model for KPI Achievement • Facilitating education aligned to OD model • Global Planning 2014 is done • S&D Newsletter send every two weeks
Global Planning + S&D Planned Q2 • Resource Hub Creation • Excellence awards GIP Plan Internal Comms • OD model based consultancy template for 20 focus entities • Consultancy plan for oGIP, iGIP, TM, Marketing & OD, Quality for focus entities • Tracking of KPI achievement
Planned Q2 • • • • •
Tracking partnership planning 2014 MCP meetings content & delivery Global Planning plan and inputs document Bi-weekly global newsletter in Sub-Products Product Sheet regular update
Global Planning + S&D Successes • Regular S&D updates to the network • Globally aligned exchange and programme planning via MCP summits and follow up of the same • Global planning path defined for 2014
Challenges • myAIESEC.net API connection issues for AFT and excellence award tracking • KPI achievement especially goal achievement in partnerships due to MC timeline • KPI tracking is extremely hard due to myAIESEC.net
Teaching & Marketing Growth Objectives • Aligning the network across tiers around two key products • Clarifying products to drive Raising and Matching • Growing GIP in Teaching due to fast growth potential and scalability in starting entities in combination with clear relevance in society • Growing GIP in Marketing due to previous success stories in TN raising in network, clear & unique value proposition in the market
KPIs • 47% goal achievement forecast for focus entities in iGIP Teaching • 46% goal achievement forecast for focus entities in oGIP Teaching • 68% goal achievement for focus entities in iGIP Marketing • 73% goal achievement for focus entities in oGIP Marketing
Milestones • Increase in Matches in key partnerships by (group) coaching and tracking focus entities • iGIP NPS of focus entities increased from 42 to 45 in Q2 • oGIP NPS of focus entities increased from 44 to 47
iGIP Focus Entities for Teaching Forecast
Entity" Brazil" China, Mainland" Colombia" Egypt" India" Mexico" Turkey" Total!
Goal for Jan to Oct Realizations"
Realizations Already Achieved"
185" 357" 550" 130" 442" 114" 254"
39" 62" 121" 16"
2032!
73" 3" 26" 340!
Forecast Jan to % of Goal Oct Forecast to Be Realizations" Achieved" 84" 211" 292" 63" 231" 13" 55" 949!
45%" 59%" 53%" 48%" 52%" 11%" 22%" 47%!
oGIP Focus Entities for Teaching Forecast Goal for Jan to Oct Entity! Realizations! 290" Brazil 204" Canada 66" China, Mainland 0" Colombia 150" India 95" Poland 48" Romania 186" Russia 41" Taiwan 101" United States 1181! Total
Realizations Already Achieved! 41" 14" 14" 22" 24" 25" 7" 31" 9" 20" 207!
Forecast Jan to % of Goal Oct Forecast to Be Realizations! Achieved! 26%" 76" 23%" 47" 86%" 57" 100%" 42" 35%" 53" 63%" 60" 48%" 23" 41%" 76" 66%" 27" 85%" 86" 46%! 547!
iGIP Focus Entities for Marketing Forecast
Entity!
Goal for Jan to Oct Realizations!
Realizations Already Achieved!
Brazil China, Mainland Colombia Czech Republic Egypt Germany India Mexico Turkey Total
35" 108" 24" 103" 147" 83" 660" 26" 179" 1365!
32" 30" 15" 36" 6" 39" 148" 19" 49" 374!
Forecast Jan to % of Goal Oct Forecast to Be Realizations! Achieved! 63" 83" 21" 68" 17" 67" 482" 34" 94" 928!
180%" 77%" 88%" 67%" 12%" 81%" 73%" 131%" 53%" 68%!
oGIP Focus Entities for Marketing Forecast Goal for Jan to Oct Entity! Realizations! 300" Brazil 91" Canada 45" China, Mainland 162" Colombia 94" India 66" Poland 35" Romania 163" Russia 83" Taiwan 127" United States 1166! Total
Realizations Already Achieved! 88" 29" 32" 57" 24" 36" 13" 31" 8" 28" 346!
Forecast Jan to % of Goal Oct Forecast to Be Realizations! Achieved! 49%" 148" 79%" 72" 296%" 133" 100%" 117" 73%" 69" 142%" 94" 123%" 43" 43%" 70" 51%" 42" 50%" 64" 73%! 851!
Teaching & Marketing Growth Q2 Activities • Support in education creation for Marketing for GIP fruit peak • Creation and adaptation of content for conversion for GIP Fruit Peak • Finalization of content for GIP matching and partnership delivery • Delivery GIP consultancy space first week of May
Q2 Activities • Coaching and follow up of focus entities focused on conversion, matching and partnership delivery, quality and NPS growth • Managing and improving internal comms for GIP to the network: showcasing stories of impact and success for GIP growth
Teaching & Marketing Successes • Attention of WENA US and Canada MCs on raising Teaching EPs • Major Marketing contract in Greece delivered with Ukraine • Major teaching contract in Colombia being delivered with multiple partnerships
Challenges • Poor conversion of EPs for Teaching from online channels • Not strong enough partnership management behaviors in some MCs and LCs • Not enough LCs growing massively in GIP
Talent Capacity for GIP Growth Objectives • Aligning OD on national level: entities know which LCs are growing in GIP and which in GCDP to enable GIP growth • Support the achievement of goals by education and coaching around TM Planning, Capacity, L&D, Team Minimums and Business Intelligence • Implementing myAIESEC and NPS changes in the network for TMP TLP
KPIs • Increase in GIP result through increase in Productivity in specific entities (Teaching and Marketing growth entities for oGIP and iGIP)
Milestones • Increase in Productivity in GIP Focus entities • All focus entities are aware of and using MyAIESEC and NPS changes for GIP growth • Increase in entities working with TMP TLP Planning and Team Minimums
Talent Capacity for GIP Growth Planned OD Toolkit and education for entities Implement TMP TLP AIESEC.net changes with focus entities + General education around myAIESEC.net and NPS Changes
Done/Not done Done Done (but only for teams assigned since changes took place)
Focus entity coaching – TM & OD + OD education webinars and implementation of TM and OD Planning through MCP meetings
Done
Productivity standards for GIP and GCDP to make TMP TLP Planning simpler for entities
Done
Talent Capacity for GIP Growth Successes • All focus entities have an OD Model (some in planning still but most have it) •
As per SOGA, 54 entities have created OD Models or in the process of creating one which is a significant improvement
• 66 entities implementing TMP TLP Planning and 51 entities implementing Team Minimums • Focus entities are starting to measure and set goals for productivity
Challenges • Setting goals for and calculating productivity at raise, match and realize • Timeline for TM implementation • Data is not so conclusive
Marketing for GIP Growth Objectives • Support lead generation for Teaching and Marketing through education and consultancy • Support conversion for Teaching and Marketing through education and consultancy
Click here for the Mrk for GIP Wiki: http://bit.ly/marketingforGIP
KPIs • Increase in GIP EP raising through improved attraction and conversion in specific entities for Teaching and Marketing – No significant growth in EP raising in Q2 2014
Milestones • Tier wise education for Marketing driving GIP for the network – Part of the Resource Hub • Focus entities have clear goals and action steps to raise the right EP's for Teaching and Marketing (and how to implement this with their LCs) – Coaching with focus entities done
Marketing for GIP Growth Next Steps Q2 • Tier wise education for Marketing Attracting Customers for oGIP Teaching and Marketing EP's on the Resource Hub - Done • Marketing Content delivery for Consultancy week - Done • Key Marketing content in GIP newsletter and GIP Monthly meeting – Done • Implementation through MCP Meetings – Planning for Marketing/oGIP Done • Assessing gaps/needs for marketing support of focus entities - Done • Specific Consultancy for key entities – Not done
Marketing for GIP Growth Successes • Supported MCs with adapting raising strategy based on Teaching and Marketing sub-products
Challenges • Focus of entities shifted away from attracting students and focused more on matching early in Q2 • Preparation for Marketing campaigns already done and no time to educate MCs and then downscale to LCs
Quality for GIP NPS Growth Objectives • Improving GIP NPS by enabling the network to implement strategies to overcome key detractor issues • Ensuring key strategies are in place to deliver a massive GIP fruit peak with a high NPS score • Connecting CEM strategies to codelivery in partnerships for NPS improvement
KPIs • Increase in GIP NPS in specific entities • Increase in GIP NPS in key partnerships between focus entities
Milestones • All focus entities (GIP&GCDP) have NPS goals connected to identified key detractor issues, and a plan to overcome the issues • Materials on how to tackle the specific global issues are created and educated • All focus entities have received coaching on NPS growth in GIP & co-delivery for NPS growth
Quality for GIP NPS Growth Next Steps Q2 • Create strategies and action steps to overcome key global detractor issues (done) • Educate network via global channels and consultancy spaces for CEM strategy implementation to overcome both key global issues and entity specific issues for fruit peak (done) • Coaching of key entities to improve NPS of entity and in partnerships (done) • Release supporting education focused on matching & talent capacity for fruit peak delivery (done) • Send out regional reports with NPS performance of the entities every two weeks (partially)
Quality for GIP NPS Growth Self Select Issue Evolution iGIP in All Stages SELF-SELECT ISSUES AIESEC’ support during the experience" Communication effectivity during acceptance procedure" Cross-cultural understanding & awareness" Cultural preparation" Induction to AIESEC" Information provided about the GIP programme" Integration by the hosting entity" Job-description clarity and alignment" Logistical support" Matching support" Professional development" Professional working environment" The selection process" Visa documents and information"
Q2 2014 Count 133"
Q2 2014 % 4"
Q4 2013 Q4 2013 % Evolution Count 103" 3" 1"
157" 37" 48" 35"
4" 1" 1" 1"
133" 33" 34" 23"
4" 1" 1" 1"
0" 0" 0" 0"
78" 83" 85" 111" 118" 19" 78" 110" 149"
2" 2" 2" 3" 3" 1" 2" 3" 4"
63" 69" 89" 88" 96" 48" 47" 90" 136"
2" 2" 3" 3" 3" 2" 2" 3" 4"
0" 0" -1" 0" 0" -1" 0" 0" 0"
Inference: • AIESEC Support increase by 1% • JD Issue decrease by 1% • Professional development decrease by 1%
Quality for GIP NPS Growth NPS Evolution iGIP Focus Entities
Quality for GIP NPS Growth Successes • Clear direction by selecting 3 key detractor issues in GIP to improve NPS score • Simple and tactical solutions in solving detractor issues • NPS Regional reporting for the network give more insights
Challenges • The focus towards quality in GIP is still less and not yet embedded from the start of operational cycle • The strategies was created and educated to key entity focus, the downscale to LCs and its tracking was not able to happen completely • GCPs in quality experience for GIP is not yet show cased constantly in the network • Data analysis is a challenge due to CG system is not very flexible • The right tracking of KPI of NPS is not yet perfect, still activity based tracking.
Key Learnings Quality Learnings • To embed quality into operations from the start. By taking the right actions during raise and match, the level of issues at the realized stage can be decreased. • Tracking and showcasing quality from both completed and realise stage in GIP. Considering GIP experience has a longer duration and most detractors comes from realisation stage, would be best to analyze both stages. • Focusing on co-delivery between entities. Most detractors comes from hosting entity and home entity detractors also concerning host entity responsibility, show casing GCPs in co-delivery high quality experience is needed in the network to create the movement.
GIP Report Quarter 2 2014