2020 Product Design Portfolio

Page 1


HALLO, I AM CHI-CHEN CHANG. short for 7J.


Look forward to Discovering, Never stop Tr ying, Love Designing!


About 7J, "Design for humans, for well-beings, for future."

Be open-minded as nothing remains the same. I found learning new thing s is a key to upgrading your way of thinking & working as well. Therefore, I enjoy self-learning par ts in every project very much.

As designers, we should design products based on a flow of human awareness in society, and we should make use of resouces, materials, structures to make a chang and an impact to our world!

jsaddict7227@gmail.com +886-975414528


Capability

Education

Adobe Ilustrator

2017 Sep. - 2021 Jun.

Adobe Photoshop

National Cheng Kong University, Tainan, Taiwan 2014 Sep. - 2017 Jun.

Adobe Indesign

Sacred Heart High School,

Solidworks

Yunlin, Taiwan

Experience

Keyshot

Promotion Team Leader

Rhino

/Emotional Design Workshop 2020 Professors Receptionist

Unity

/SPOSAD 2019 Gruop Leader & 2D 3D Model Designer

Zbrush

/Taiwan Summer Festival In Sendai 2019 Minister of Curation Department /NCKUCPD 2019

Language

Public Relations Chief

German

-A2 learning

/Student Association of ID 2018

English

-IELTS 7.0

Chinese

-Native

Taiwanese

-Native

Food Resource Group Member /International Student Week 2018


CONTENTS PRODUCT DESIGN

ROTONE Aesthetic Phonecase with Hands

TACH-BONDING Ritual & Playful Seasoning


CONTOAST Imager y Product

MINUS Lean Product Development


PRODUCT DESIGN


1. ROTONE 2. TACH-BONDING 3. CONTOAST

4. MINUS

1. 2. 3. 4.


"A new way of holding phone, A different experience of believing the case again."


Junior Independent Project Mobile accessory 3 months


Feel safe to possess mobile phone, but it is hard to hold tight. THE MORE WE RELY on mobile phone, THE MORE SAFTY CONCERN we care. No one can live comfortablely without cell phone, its existence has become more irreplaceable.

How can we balance function and visual satisfaction ?



Ideation Focus on more steady method to make mobile safe physically and mentally.

Wheel Concept

The movement of " ROLL " has a clear a f fordance to imply the either upw ard or downward directions. Pe o p l e a re a b l e t o a d j u s t t h e vo l u m e w i t h in t ui t i o n b y ro llin g w h e e l r a t h e r than pressed buttons.


I n s p i ra t i o n by M o u t a i n

The cur ve of mountain range shows a sense of dignity and concealness. It seems to be r andomly sc a t t ered around, bu t has its own philosophy and rule . R e alia ble , t r us t wor t hy are use d to describe " MOUNTAIN. "


Product design | Rotone | Study carrying

Study carrying O B S E R VAT I O N Some designed-features, like downcut ting cur ve or upperly convex, are able to ser ve as help for users. Through basic sur vey with hand sizes, I was able to find the standard.

length

width

AVERAGE PALM SIZE

Palm Size

length

width

Male

18.9cm

8.4cm

Female

17.2cm

7.4cm

You need to have a 24.3Ă—11.8cm palm at least to operate cellphone with sigle hand.


FINDING SOLUTIONS

Due to the length limit of hands, phone-drop happens when people are holding phones but adjusting volume at the same time. And pressing the opposite button is also sometimes a blame of.

REACH OF THUMB ( 4.7 INCHES IPHONE )

8.6-9.5cm 6.1-6.9cm

can reach easy to reach

11.9cm can not reach


Sketch Begin with aesthetic gesture in using one single hand to grab a rectangle.

Any possibilities in mechanical structure.


Recreate the relationship between phone case and hand gestures.


Define Shape and Mechanisim Make use of material to shape, borrow the idea from existing product.

M O U N TA I N S H A P E To mimic organic shape, I used oil-soil to outline. Based on model form, then I created a 3D model in Solidworks. It nearly took me five days to analyze section profiles and solve modeling problems.


ROLL MECHANISIUM The main structure applied with rolling motion is to simulate the workflow in mouse control.

Only took the rotating parts from mouse, I eliminated the electrical parts, then left space for mechnisium.

1 1 remove parts from mouse 2 main rolling parts

2


Product Synopsis Brief introduction and How to use it.

The Wheel Mountain shell case


Hold it, to depend on the uneven surface.

Leave it still, ser ve as environment deco. Use point finger to adjust sound.



Create a mental balance on safety issue.


Junior Independent Project Coming-of-age Product 3 months




What is the use of Coming-of-age ceremony? A transition from being a child to an adult. In many countries, until ones meet their socially legal age, there would be a ritual or spiritual event to celebrate, which indicates the time for one child to become truely matrue.

To raise self-awareness of growing, and remind one to take responsibility.


OBSERVATION Find a timing when cooking related to grown-up awareness.

WHO WHAT

Girl who just move out

NO KNOWLEDGE about food

WHEN

WHY

Cook on her own

NO EXPERIENCE in preparing her own food

WHERE Sigle kitchen

The young woman between 18-25 years old live alone

The young woman between 18-25 years old

A small kitchen. Have no seasoning skills.


Inadequate knowledge about food...?

Know HOW MUCH you should eat? Know WHAT to eat healthy?

WATCH the food informations before buying? Do you WANT TO ENJOY eating healthily?

Use it when ...?

Motivation I do really want to cook, not only to improve the quality of living but also take care of my body conditions. And to show my mom that I have the abiity to live well by myself.

What about ...?

Add Flavor Seasoning plays a role in tart up one dish, which is a good method to improve inadequate way of cooking.

+


Inspired by ball pen structure , Russian doll and the hourglass form to spread seasoning.


IDEATION Try different possibilities into flavoring.

Choose rainbow color pencil as main structure. Make use of section-tube as different seasonings.


Prototype Make product user-friendly and go with human instinct.

The basic form of mechanisum is certain, choose how many units in one pot is easy to hold, and handy to carry wherever you go.

17 cm

7.4 cm

1 unit

3 cm

4.5 cm


60 °

90 °

120 °

TACH-bonding has four units, which go with four kinds of seasoning powders.

Paprika

Turmeric

B-pepper

W-pepper


Product Synopsis Make product user-friendly and go with human instinct.

Every unit is connected with magnet, for easily seperate and combine each parts.

On the top of it, is mechanical timer.

After sprinkle, turn off the opening, then continue to switch.


| S T RU C T U R E

ROUGH STEEL

EDIBLE COATING

ACRYLIC MATERIAL

EQUIPPED MAGNET



Remind us to take care of ourselves, and not forget to go home.



CONTOAST Junior Independent Project Imagery Visualization Practice 3 months


A TOASTER ? WITH CONTRAST, TO BE OVERLAPPED AND GENUINE . THEY WERE BEST FRIENDS, UTIL HE COMES, EVERYTHING CHANGED. THEY DISCOVERED THEY WERE SHADOWS OF THE OTHER, FULL OF CONTRAST AND INSEPARABLE.



Selected Element Overlapped D I F F E R E N T M AT E R I A L S

Contrast FORMS DUPLICITY HONEST ADVERSED BLEND OPPISITE PA R A DOX IC A L SYNTHESIS DECEIT COMBINED GENUINE


Overlapped + Contrast LIN E A R S E N S E

F

B AC K TO O R IG I N

S TIC K TO RU L E

F L E X I B I L IT Y

S H A R PN E S S

SOFT

S TA B L E


Horizontal

Toast


Vertical

Toast


Modeling & Assembly S TR U CTU R E I N S H A PE & S I Z E

CO LLE CT M ATE R I A L S

A PPLY M E C H A N I S M

A S S E M B LY

I N S TA LL

There is no such spring, which has 5 to 25 cm elastical range, to fulfil my design. But it turned out that ROBER BAND can do it ! Therefore, I applied rubber material as main motion resource.


User Manual

Put the toast into toaster square.

Press it down.

It is toasting ....

Conflictness showed through outside colored case and inside LED light.

When using CONTOAST, bread will go down with the case, then heated by infrared bulb, which means the one authentically faces with oneself.


CONTOAST

Toast a toast, feel and face your inside voice.




Senior Group Project / Industry-academia cooperation with EUPA HIGH SPEED BLENDER 3 months


Lean Product Development Lean Product Development is based on series of practical method for companies to rapidly understand the unsatisfied needs, which could help them to reduce neddless cost and shorten the product cycle period. A well-developed product improves the quality of human lives, in order to achieve that, it is challenging to precisely identify customer core values and offer a thoughtful solutions.


Development Process

Identifying user value Competitor analysis Discover trade-off points Hypothesis and testimony experiments Modeling and assembly


INDENTIFYING USER VALUE Interview Process

We found eight users to interview, most of them were housewives. We required them to make familiar dishes with their own High Speed Blenders.

STRATEGY

Thinking aloud test

All users were asked to speak out their thoughts in mind and steps while operating blenders; we stay silently beside them observing their behaviors.

APPROACH

Critical Incident Grainy taste

FOOD TASTE

Less bubbles Fully-contact of whole food

Critical Incident is an unsatisfied behavior or the

Short period of MAX volume

NOISE

Not bothered by sound of high speed motor Smooth button sound

hidden needs reveal from thnking aloud test.

Seperated speed, time and temperature

OPERATION

Adjustable cooking mode More options and replaceability with knifes Less grip on lid to wash

CLEANING

Small weight of blender cup Burnt food not stick to the button


THEME

DATE

High Speed Blender

11/19/2019

Interview Outcome

Product

Background/Market positioning

In recent year, high speed blender had an annual growth of 49.4% in 2018, of which 27% is in the high-end market Our target group is white-collar workers, who are dual income family with CUSTOMER children toOPP take care of, what they wantVALUE is to prepare plenty of nutritional dishes within a limited period. Let it play the role of a kitchen assistant. OPP>10, THERE MIGHT BE A DESIGN OPPERTUNITY !

SCORE = IMPORTACE + MAX (IMPORTANCE - SATISFACTION, 0) CustomerOPPORTUNITY value analysis

A B C D E F G H I

B. Safe blade while cleaning

10

16

9

14.5

16 Lower noise cleaning the blade 14.5 C. Entirely Safe blade when cleaning 13 13 D.Waterlogged-proof coupler Able to entirely clean blade 13 12.5 to pour food 13 E. Effortlessly Waterlogged-proof coupler lid gap 12.5 F. Easy-cleaning Effortlessly to pour food 12.5 Easy-cleaning 12.5 G. Easy-cleaning 12.5 inner of lid cup gap 12.5 H. Easy-cleaning Easy-cleaning inner bottom of cup of cup12 Easy-cleaninghardsolid bottom of cup 12 I. Effortlessly-crushing 11 food 11 Effortless-crushing hardsolid food

Conclusion: (A) noise is the most concern, (BCDFGH) many have problems in cleaning, (E) is about the heavy cup itself, (I) is issue concerning motor torque.

I

8 7

SATISFACTIONSATISFACTION

A. Lower noise OPP CUSTOM VALUE

EFG 5

H

0

G H

O O

1. Reduc 0

2

IMPORTANCE

4

6

8

IMPORTANCE They think

10

12

it is important

but not be satisf ied.

2. Find o

3. Able t 4. Coupl

5. Blast g FEATURES

2.62 Muti-function/Delicacy/wifi 2.65 Muti-function/Delicacy 2.05 Muti-F/Deli/heat preservation blender 3.14 Muti-F/Deli/noise reduction

SAFE AND COMPLETE CLEANING WAY for knife for every user

SMOOTH EXPERIENCE

2. AUX has the lowest noise, obviously superior than the others. 3. Auto-cleaning is not enough, manual-cleaning is still necessary. 4. The weight of blender cup can affect the fluency of the operation.

without

6. Straigh

7. Able t

8. Cut th

9.Reduce

Prelimin

Conclusion:

1. Low-priced blenders have noise problems, of operation which still cannot reach user satisfaction. Hope

to lower noise with low cost. INSIGHT VALUE of self-made food 1. Four types of high speed blenders have no big difference on taste.

Find

O O

1

TASTE 2.AUX has the heaviest cup GOOD due to coaxial connection. Object Anaylsis:

E F

Product

2

1.The noise reduction may be the main cause to the cost of AUX, the others’noise fall nearly 80dB. 3.There is a trend of muti-function and

O O

3

599 79.7 SiliconeDamper 599 80.9 SiliconeDamper SiliconeDamper 899 82.0 speed DECREASE THE SOUND of Coaxially-connected fanhigh71.2 1099

Produce a

C D

A

4

PRODUCT APTNESS PRICE DEVELOPMENT NOISE REDUCTION MAX dB WEIGHT

Subject Anaylsis:

O O

J

B

Competitor analysis HYUNDAI QC-LL2477 CHIGO ZG-YM1701 Joyoung L13-Y91 AUX HX-PB9322

A B

I

CD

6

Analy

2. What makes cleaning take so much time and effort is because weight of the cup. 3. Many blenders have the same core value; so

Sketc

Study

Desig

Proto

3D Pr


COMPETITOR ANALYSIS

Product Market Status

DATE EUPA offered us THEME the data about age, gender and payment amount of customer 11/19/2019

High Speed Blender to understand the current product status. Background/Market positioning 70.75%

Product development str

73%

年齡分析

In recent year, high speed blender had23.44% an annual growth of 49.4% in 2018, of which 27% is in the high-end market Our target group is white-collar 20.66% workers, who are dual income family with 17.92% children to take care of, what they want is to prepare plenty of nutritional dishes within a limited 14.50% 14.16% assistant. period. Let it play the role of a kitchen 27.85%

Customer value analysis

8.38%

Analyze Product Stragegy

Lower the noise A O TARGET CUSTOMER B O Clean the blade sa

1%

10

OPP CUSTOM VALUE

9

18-24 25-29 30-34 35-39 40-49 A 16 Lower noise 8 B 14.5 Safe blade when cleaning 7 Able to entirely clean blade C 13 gender D 13 distribution Waterlogged-proof couplerage distribution 6 E 12.5 Effortlessly to pour food 5 12.5 Easy-cleaning lid gap F 4 G 12.5 Easy-cleaning inner of cup 3 H 12 Easy-cleaning bottom of cup 2 11 I Effortless-crushing hardsolid food

0-505

>=50

(A) noise is the most concern, (BCDFGH) many have problems in cleaning, We choose some typical prodcuts as (E) is about the heavy cup itself, (I) is issue concerning motorfeatures. torque. weight and marketing

505-520

E F

12%

O Clean blade witho O Waterlogged-proo

O Reduce the weigh O Clean lid without d

520-810

G H

EFG

810 up

O Clean blast groove O Clean the cup bot

J

B

H

Improve the taste

A

Product development go

1 0

1. Reduce the maximum noise 0

2

4

6

8

10

12

2. Find out safer way to clean

IMPORTANCE our competitors, to compare their noise,

3. Able to clean the blade on 4. Coupler is waterproof

5. Blast groove can make food

Competitor analysis HYUNDAI QC-LL2477 CHIGO ZG-YM1701 Joyoung L13-Y91 AUX HX-PB9322

14%

I distribution payment amount Break existing blen CD

SATISFACTION

Def ine Competitors Conclusion:

I

C D

PRICE

NOISE REDUCTION

599 599 899 1099

SiliconeDamper SiliconeDamper SiliconeDamper Coaxially-connected fan

without food left on

MAX dB WEIGHT FEATURES

79.7 80.9 82.0 71.2

2.62 2.65 2.05 3.14

7. Able to clean every turning

Muti-function/Delicacy Muti-F/Deli/heat preservation

8. Cut the cup weight down to

Muti-F/Deli/noise reduction

9.Reduce the air stirred into li

Subject Anaylsis: 1.The noise reduction may be the main cause to the cost of AUX, the others’noise fall nearly 80dB.

We see thatcupblenders inconnection. all price range have noise problems except AUX, 2.AUXcan has the heaviest due to coaxial Conclusion: 3.There is a trend of muti-function and

6. Straight-cleaning to the bo

Muti-function/Delicacy/wifi

Preliminary development

11/

1. Low-priced blenders have noise problems,

an easy cleaning experience is mainly causedwhich by cup weight, still cannot reach user satisfaction. Hope

Sketch

to lower noise with low cost. 1. Four types of high blenders have no big difference on taste. there needs a speed breakthough because many blenders have the same core value.

Study & Experiment

2. AUX has the lowest noise, obviously superior than the others.

Design product

Object Anaylsis:

3. Auto-cleaning is not enough, manual-cleaning is still necessary. 4. The weight of blender cup can affect the fluency of the operation.

2. What makes cleaning take so much time and effort is because weight of the cup. 3. Many blenders have the same core value; so there needs a breakthrough.

Prototype 3D Print & Assembly


DISCOVER TRADE-OFF POINTS

Cause-and-effect Relationship

We visualize the links between feature design parameters to f igure out the interactive relationship within those product functions in order to get a fully picture of important trade-off points.

SMOOTH

HIGH

PARAMETER CUSTOMER VALUE RELATIONSHIP

The noise f rom High Speed Blender is an serious pain spot SHORT/LOW

under preliminary investigation, so a clear logic related to noise can do a great help.


HYPOTHESIS AND TESTIMONY EXPERIMENTS Noise Happens when...?

The shrillness in high-pitched noise happens under the mode for food break-up.

High speed scary motor

Test volume of motor independently.

Test how to get the lowerest noise combination.

Reduction f rom Source Though motor-independently noise test, there showed the best noise reduction when seperating the attatched fan blade; therefore, we tried to search a more effective way of heat release by designing the arrangement between motor and fan.

HEAT

HEAT

FAN

FAN

COLD AIR

COLD AIR

Experiment showed that original order is the least eff icient on releasing heat, and even cause loud noise. Hot air and cold air from outside would generate tubulent flow, which create more noise.


In Lean Product Development, it is crucial to conduct quick and low-cost experiment to ensure the decisions were correct and verify the hypothesis for improved functionality. Therefore, we used simple way such as cardboard to simulate the studs and walls within architectural structure.

Development

Short Cycle

Economical Experimentation

Reduction by Insulation From architectural view, walls provide us protection from exterior noise. Except from materials, different wall designs can vary greatly in their sound insulating properties.

HIGH SOUND ATTENUATIONS Increased mass

A

B

One layer

Air space

74.2 dB

74.5 dB

Use air space

Space between studs

C

D

Space between studs

Staggered studs

72.9 dB

71.9 dB

Staggered studs

Steps : Turn to 9 speed mode (Max). Run for 1 minute. Use diceibel machine to evaluate the noise.

Experiment Method :

TEST RESAULT :

A p p l i e d 4 s i m u l a te d m o to r f r a m e

We can see that studs reduced certain noise volume

holders (Type A-D) to test different effect

and a staggered arrengement was more effective

of noise reduction.

than regular pattern orientation.


HYPOTHESIS AND TESTIMONY EXPERIMENTS Taste Bubbles Redction

Guide-flow Trough

30°

60°

Experiment Method : Applied 3 different slopes to see the sizes of bubbles after operating with max speed. Use flour-water mix to simulate food mixture.

TEST RESAULT : We can see that 0° trough cup created more bubbles than 30° and 60° one, but there wasn't any big difference for the two.

Particle Retain Blade Diversity

Experiment Method : Applied 20mm, 10mm, 5mm clay ball with different blade to see the particle is broken up or not.

TEST RESAULT : Clay balls had not been fully broken-up by wider side of the blade, which means we can use reverse direction to retain some particles for a better taste.


MODELING AND ASSEMBLY

MODELING AND ASSEMBLY

Design overall formation and the grip gesture of handle.

Prototype to estimate the size of model.


PRODUCT DETAILS & SIZES

Installed with building structure to reduce the resonance caused by the air duct and motor.

The slope can reduce bubbles to increase food taste.

Coated with cartonlike internal structure to reduce the noise.

The blade can be turned in the opposite direction. independent fan, reducing wind-cutting noise.


To quitely and smoothly use the high speed blender.



Minus noise, improve the quality of life.


Thank You, who inspire me, support me, and make me enthusiastic enough to keep changing.




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