Brief Portfolio

James Salisbury Brief Portfolio 2nd year product design undergraduate

Education 2011 – Present

Nottingham Trent University BA(Hons) Product Design (currently in 2nd Year)

2010 – 2011

Arts University College at Bournemouth Foundation Diploma in Art and design - Achieved a Merit

2008 – 2010

Ringwood Sixth Form A-levels - Maths (A*) History (A) Physics (A) Product Design (A) AS- Levels - Further Maths AS level (A)

Contact details

2006 – 2008

07724097346 Email addreSs - james.salisbury2011@my.ntu.ac.uk coroflot - http://www.coroflot.com/jamessalisbury

Ringwood Comprehensive GCSE’s - 11 (All A or A*) including Maths, English and Product Design

Telephone number -

Experience 2012 – Present

Student Ambassador for Nottingham Trent University Course Representative Fresher Representative

2009 – Present

Out of term address

Term time address

30 Wanstead Close Ringwood Hampshire BH24 1SJ

14 Barrack Lane Nottingham Nottinghamshire NG7 1AN

Waiter at Pizza in the Piazza Improved diplomacy skills Gaining renown for use of initiative in customer service and amiable team player

2007 AIM Aviation Bournemouth Airport Fortnight work experience Worked on small interior aviation design projects Experienced design office protocol and manufacturing workshops

Skills

Ps

Ai

Fl

James Salisbury

Practically Nothing is perfect... but thats no reason not to try and get close

James Salisbury

Not just a rubbish Chair

For Co-oproduct

...a revolution in the making

Project set by Co-oproduct, “an online portal for the free-sharing of product design ideas focusing on Creative ReUse” with the challenge to use redundant materials in such a way to make them desirable again.

“Not just a rubbish chair” is a suggested upholstering and aesthetic style which uses old furniture and ribbon made from sandblasted PET drinks bottles. Here a broken chair was sanded down, taken apart and repaired (one leg had snapped – this was remade using a plank from a pallet) before being painted and fitted with T-nuts (particular attention to detail) to weave the plastic ribbon through.

This focused particularly on making viewers re-think the uses of items thrown away and how diverse their new use could be. Furthermore it concentrated on not only creating something desirable but actual making process and how an attachment can be made emotionally, increasing desirability.

James Salisbury

Single Rubber shell

Elasticated and adjustable Band

Incased speaker Units

S

Emon ounds For mediadevil Challenged by MediaDevil to design headphones to rival Dr. Dre Beats, I took a thorough approach to the brief determining Beats success to affiliation and marketing. In order to challenge the overwhelming hold Beats has on this market a direct approach is flawed.

Northface

Red-Chili

FOcusing on the Group

FOcusing on the Individual Nick is 20 years old and not just into climbing but the overall outdoor sports scene too making him the perfect candidate for an in depth profile

Using a focus group of climbers confirmation of the areas of headphone use became apparent

Brands

Nike

...that Nick lives through

Training

...average times training in a week

1 2 3 4 5 6 7

2

Sennheiser

3 4 1 0 0 0

Watch films

Headphone 4/5hours

Commuting

Communting

...average commute time to training (mins)

0-10 11-20 21-30 31-60 60+

Tango

Apple

...average hours of use a day*

Headphone ...common uses

5 3 2 1

Relax Help sleep/wake up

0

Listen to music while working

DemonSounds is designed with the initial specific market of the outdoor sports enthusiast and in this case I worked closely with a focus group of climbers. The design is functional within that environment but also concentrates on those who aspire to be that sort of outdoor persona, addressing the market from a different angle

James Salisbury

The Energy Plaster

For The EDF Sustainable Design Challenge

Using the brief for EDF’s sustainable design challenge, I co-ordinated a group which generated a huge range of innovative user based concepts concentrating on passively changing user behaviour to save more energy The premises of the Electric Plaster is simple:- the user applies this plaster to any electrical device, in clear view or on a part often held. Once the appliance is in use the plaster slowly becomes more textured so that the user can see or even feel that the appliance has been on for too long.

Innovative use of a smart material – electro rheological gel – means the plaster doesn’t use electricity but the magnetic field given off by electrical currents, i.e. in-use appliances, and consequently changes form into a textural mould that would subtly alert and change the behaviour of the user

James Salisbury

Motor

O E T UCH Can Opener

ULINARE Blade

Magnet

Batteries

Drive wheel

A redesign of Culinaire’s automatic can opener concentrated a lot on thorough mechanical problem solving.

Initially 3 problems were identified with regards to its target user needs – the unstable rotation, sharp edges left after cutting and the difficulty to locate the device to the can top.

Solutions to these prioritised problems were sought as well as more generalised improvements such as improving the cutting time and adjustability for other can sizes. What resulted was a main body with two adjustable “wings” which both had cutting blades. This not only reduced the time but improved stability and made locating the opener to the can easier.

James Salisbury

FlatVac Given a choice of appliances to design for longer life/sustainability, I chose the hand-held vacuum and specifically the value market since I deemed this the most likely to be discarded without thought or attempt to fix or recycle due to its low price.

For this brief I concentrated on the disassembly thus enabling the users to separate out materials for disposal but also the idea of repair/replacing components rather than the whole product. From there material choice was determined by what was easily recyclable with the infrastructure already in place.

The result - FlatVac is a user assembled vacuum made from the cardboard it was packaged in. This breaks down the unknown of what makes an appliance work and in turn demonstrates the opportunity for home repair or disassembly for its end of life.

James Salisbury

Thanks for taking a look!

Please feel free to contact me

James Salisbury