Portfolio August '13

JAMES SALISBURY

JAMES SALISBURY

Education 2011 – Present

Nottingham Trent University BA(Hons) Product Design (currently in 2nd Year)

2010 – 2011

Arts University College at Bournemouth Foundation Diploma in Art and design (Merit)

2008 – 2010

Ringwood Sixth Form A-levels - Maths (A*) History (A) Physics (A) Product Design (A) AS- Levels - Further Maths AS level (A)

2006 – 2008

Ringwood Comprehensive GCSE’s - 11 (All A or A*) including Maths, English and Product Design

Experience 2013 – Present

Internship at Nestlé PTC Switzerland in Packaging 6 months....

2012 – Present

Student Ambassador for Nottingham Trent University Course Representative Fresher Representative (of the year)

2009 – Present

Waiter at Pizza in the Piazza Renown for use of initiative in customer service and amiable team player

2007 AIM Aviation Bournemouth Airport Worked on small interior aviation design projects Experienced design office protocol and manufacturing workshops

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1. Not Just a Rubbish Chair 2. Demonsounds headphones 3. Not Just a Rubbish Light 4. What a bunch of Randoms 5. Ingrain Memory Stick 6. FlatVac

Not just a rubbish Chair

For Co-oproduct

...a revolution in the making

Making redundant materials desirable A project brief set by Co-oproduct – “an online portal for the free-sharing of product design ideas focusing on Creative ReUse.”, the challenge was to use redundant materials in such a way as to make them desirable again.

Construction With the desire to experiment with furniture, I looked to produce a desirable aesthetic style easy to apply to other broken furniture and wooden products

Attention to detail Concentration on material experimentation and use, such as the huge improvement from simply sandblasting the bottles before threading them. Also attention to detail through the use of T-nuts to weave the plastic ribbon through.

S

Emon ounds

For mediadevil

Next market dominating headphones Challenged by MediaDevil – company concentrating on technological accessories – to design headphones “to compete with Dr. Dre Beats”and be the next dominating product on that market

FOcusing on the Group Using a focus group of climbers confirmation of the areas of headphone use became apparent

Training

...average times training in a week

1 2 3 4 5 6 7

2 3 4 1 0 0 0

Communting ...average commute time to training (mins)

Immersive lifestyle research The headphones derive its features indepth lifestyle research into the specified market segement of Climbers . From focus groups, interviews, surveys and extended market research into other products they use none specific to headphones, such as climbing shoes, etc, a lifestyle analysis was formed

Contemporary

5

0-10 11-20 21-30 31-60 60+

3

Dub-step

Pop

2

Classic

1

Music...listened Genres to

Electro Rock

FOcusing on the Individual Nick is 20 years old and not just into climbing but the overall outdoor sports scene too making him the perfect candidate for an in depth profile Red-Chili

Northface

Brands ...that Nick lives through

Nike

Storage Issue raised in an interview with Nick and a friends, they are tentative about storing their headphones in a bag in case they get damaged, likewise with attaching them to the outside if it’s raining for example

Sennheiser Tango

Apple

Communting ...average hours a day*

Headphone ...average hours of use a day*

Watch films

Commuting

4/5hours

2hours Headphone ...common uses

Help sleep/wake up

Relax while working

Listen to music

Designed for Affiliation Through designing for the likes of the outdoor sportsman, but nevertheless maintaining the features expected by the wider market, DemonSounds were designed in mind for those who want to be affiliated with the outdoor sports - this would be the innovative approach to the market.

Impact Proof

Water Proof

Sound Proof

Flexible

Not just a rubbish Light For

Truely Recycled and personal light The final ma jor project for my foundation diploma in Art and Design, Not just a rubbish light is a truely “recycled� product, where the user collects the necessary materials (Cardboard and Plastic Milk bottles) to make the modular, multifunctional light.

development through modelling The [re]Design Ethic

[re]Design is a company that promotes designers “who don’t want to make landfill� by teaching about sustainability through events and exhibitions. This was a conceptual project done independently as an example of both their and my design ethic

The [re]Design Ethic

[re]Design is a company that promotes designers “who don’t want to make landfill� by teaching about sustainability through events and exhibitions. This was a conceptual project done independently as an example of both their and my design ethic

What a bunch of

For

Next generation bag Working in conjunction with Nestle York and their design department, the brief was to design the next generation of Rowntree Randoms packaging, promoting sharing and incorporating their “fun� branding

Next generation bag Indepth workshops and approaches lead to detailed insights into user involvement of packaging, and the holistic experience it needs to take account for. Through this I ideated that it was distinguishing the brand from the shelf that was the issue as current bags and their on-shelf appearance made brand identification hard.

Early Concepts

In Store Feedback Use of local shop to test not only appearence but real-world reactions to the product

Holistic Result 3 main points of packaging

Brand Shaped reinforcing brand identity through distinguishable bag shape which also aids sharing

Hanging Point of Sale conquering the lost identity amoungst other colourful bags in a P.O.S that brings the product out

Brand-natured P.O.S With the ability to be plucked like fruit (rowntrees - proud of using real fruit) and bouncing element (randoms -proud to be fun and different)

emory stick m B .

S .

U

Ingrain Est. 2013

Ideation exercise Simple design ideation exercise to produce a unique exciting form for a USB memory stick/drive.

Exploration of Form With the intended use of the 3D printer for a prototype during this project, I aimed to make the most of this with respect to potential form that would be hard to achieve by hand

P. Salisbury Jame- sProduct Design -

concept 26 April ‘13

Universal Serial Bus M e U.S.B ick m ory S t

emory stick U.S.B m

Ingrain Est. 2013

Exploring personal preferences This exercise really gave me the opportunity to experiment and explore my preferences in design at this point in my life, looking into ceramics and popular low-poly graphics as well as the obvious influence by nature.

FlatVac Sustainability concern Asked to design a household appliance that focuses on the modern concern of sustainability. For this I chose to concentrate on the “value� range of hand-held vacuum cleaners – the most likely product to be thrown without thought.

Holistic Interpretation of sustainable Thorough analysis of the lifecycle of FlatVac means it is based in sustainable values and not tacked on. Everything from its abundant raw materials, to the use of the packaging it comes in to its ability to be easily recycled within existing infrastructure Raw Materials

Manufactured

Bought

Transported

ÂŁ

Assembled

Used Fixed

New Part Aquired

Recycled

materials separated

Disassembled

Emptied Breaks

Assembly of FlatVAc Step by step transformation from packaging to vaccuum

Advantages of the need to assemble FlatVac is a user assembled vacuum made from the cardboard it was packaged in. This breaks down the unknown of what makes an appliance work and in turn demonstrates the opportunity for home repair or disassembly for its end of life.

Handle pin

Funnel

Filter

Outer Body

Potential for manufacture instantly Accepting the fact that the value range must already be manufacturing components as cheaply and efficiently as possible, the design for flatvac uses these as well as easy and cheap processes so that this design can start being produced instantly.

Inner Body

Fan

Battery

Motor Pin

Motor

Circuit board

Thank You For your Time

JAMES SALISBURY