JAMES SALISBURY
JAMES SALISBURY
Education 2011 – Present
Nottingham Trent University BA(Hons) Product Design (currently in 2nd Year)
2010 – 2011
Arts University College at Bournemouth Foundation Diploma in Art and design (Merit)
2008 – 2010
Ringwood Sixth Form A-levels - Maths (A*) History (A) Physics (A) Product Design (A) AS- Levels - Further Maths AS level (A)
2006 – 2008
Ringwood Comprehensive GCSE’s - 11 (All A or A*) including Maths, English and Product Design
Experience 2013 – Present
Internship at Nestlé PTC Switzerland in Packaging 6 months....
2012 – Present
Student Ambassador for Nottingham Trent University Course Representative Fresher Representative (of the year)
2009 – Present
Waiter at Pizza in the Piazza Renown for use of initiative in customer service and amiable team player
2007 AIM Aviation Bournemouth Airport Worked on small interior aviation design projects Experienced design office protocol and manufacturing workshops
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1. Not Just a Rubbish Chair 2. Demonsounds headphones 3. Not Just a Rubbish Light 4. What a bunch of Randoms 5. Ingrain Memory Stick 6. FlatVac
Not just a rubbish Chair
For Co-oproduct
...a revolution in the making
Making redundant materials desirable A project brief set by Co-oproduct – “an online portal for the free-sharing of product design ideas focusing on Creative ReUse.”, the challenge was to use redundant materials in such a way as to make them desirable again.
Construction With the desire to experiment with furniture, I looked to produce a desirable aesthetic style easy to apply to other broken furniture and wooden products
Attention to detail Concentration on material experimentation and use, such as the huge improvement from simply sandblasting the bottles before threading them. Also attention to detail through the use of T-nuts to weave the plastic ribbon through.
S
Emon ounds
For mediadevil
Next market dominating headphones Challenged by MediaDevil – company concentrating on technological accessories – to design headphones “to compete with Dr. Dre Beats”and be the next dominating product on that market
FOcusing on the Group Using a focus group of climbers confirmation of the areas of headphone use became apparent
Training
...average times training in a week
1 2 3 4 5 6 7
2 3 4 1 0 0 0
Communting ...average commute time to training (mins)
Immersive lifestyle research The headphones derive its features indepth lifestyle research into the specified market segement of Climbers . From focus groups, interviews, surveys and extended market research into other products they use none specific to headphones, such as climbing shoes, etc, a lifestyle analysis was formed
Contemporary
5
0-10 11-20 21-30 31-60 60+
3
Dub-step
Pop
2
Classic
1
Music...listened Genres to
Electro Rock
FOcusing on the Individual Nick is 20 years old and not just into climbing but the overall outdoor sports scene too making him the perfect candidate for an in depth profile Red-Chili
Northface
Brands ...that Nick lives through
Nike
Storage Issue raised in an interview with Nick and a friends, they are tentative about storing their headphones in a bag in case they get damaged, likewise with attaching them to the outside if it’s raining for example
Sennheiser Tango
Apple
Communting ...average hours a day*
Headphone ...average hours of use a day*
Watch films
Commuting
4/5hours
2hours Headphone ...common uses
Help sleep/wake up
Relax while working
Listen to music
Designed for Affiliation Through designing for the likes of the outdoor sportsman, but nevertheless maintaining the features expected by the wider market, DemonSounds were designed in mind for those who want to be affiliated with the outdoor sports - this would be the innovative approach to the market.
Impact Proof
Water Proof
Sound Proof
Flexible
Not just a rubbish Light For
Truely Recycled and personal light The final ma jor project for my foundation diploma in Art and Design, Not just a rubbish light is a truely “recycled� product, where the user collects the necessary materials (Cardboard and Plastic Milk bottles) to make the modular, multifunctional light.
development through modelling The [re]Design Ethic
[re]Design is a company that promotes designers “who don’t want to make landfill� by teaching about sustainability through events and exhibitions. This was a conceptual project done independently as an example of both their and my design ethic
The [re]Design Ethic
[re]Design is a company that promotes designers “who don’t want to make landfill� by teaching about sustainability through events and exhibitions. This was a conceptual project done independently as an example of both their and my design ethic
What a bunch of
For
Next generation bag Working in conjunction with Nestle York and their design department, the brief was to design the next generation of Rowntree Randoms packaging, promoting sharing and incorporating their “fun� branding
Next generation bag Indepth workshops and approaches lead to detailed insights into user involvement of packaging, and the holistic experience it needs to take account for. Through this I ideated that it was distinguishing the brand from the shelf that was the issue as current bags and their on-shelf appearance made brand identification hard.
Early Concepts
In Store Feedback Use of local shop to test not only appearence but real-world reactions to the product
Holistic Result 3 main points of packaging
Brand Shaped reinforcing brand identity through distinguishable bag shape which also aids sharing
Hanging Point of Sale conquering the lost identity amoungst other colourful bags in a P.O.S that brings the product out
Brand-natured P.O.S With the ability to be plucked like fruit (rowntrees - proud of using real fruit) and bouncing element (randoms -proud to be fun and different)
emory stick m B . S . U
Ingrain Est. 2013
Ideation exercise Simple design ideation exercise to produce a unique exciting form for a USB memory stick/drive.
Exploration of Form With the intended use of the 3D printer for a prototype during this project, I aimed to make the most of this with respect to potential form that would be hard to achieve by hand
P. Salisbury Jame- sProduct Design -
concept 26 April ‘13
Universal Serial Bus M e U.S.B ick m ory S t
emory stick U.S.B m
Ingrain Est. 2013
Exploring personal preferences This exercise really gave me the opportunity to experiment and explore my preferences in design at this point in my life, looking into ceramics and popular low-poly graphics as well as the obvious influence by nature.
FlatVac Sustainability concern Asked to design a household appliance that focuses on the modern concern of sustainability. For this I chose to concentrate on the “value� range of hand-held vacuum cleaners – the most likely product to be thrown without thought.
Holistic Interpretation of sustainable Thorough analysis of the lifecycle of FlatVac means it is based in sustainable values and not tacked on. Everything from its abundant raw materials, to the use of the packaging it comes in to its ability to be easily recycled within existing infrastructure Raw Materials
Manufactured
Bought
Transported
ÂŁ
Assembled
Used Fixed
New Part Aquired
Recycled
materials separated
Disassembled
Emptied Breaks
Assembly of FlatVAc Step by step transformation from packaging to vaccuum
Advantages of the need to assemble FlatVac is a user assembled vacuum made from the cardboard it was packaged in. This breaks down the unknown of what makes an appliance work and in turn demonstrates the opportunity for home repair or disassembly for its end of life. Handle pin
Funnel
Filter
Outer Body
Potential for manufacture instantly Accepting the fact that the value range must already be manufacturing components as cheaply and efficiently as possible, the design for flatvac uses these as well as easy and cheap processes so that this design can start being produced instantly.
Inner Body
Fan
Battery
Motor Pin
Motor
Circuit board
Thank You For your Time
JAMES SALISBURY