James Salisbury Portfolio 2nd year product design undergraduate
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Research & Insight Ideation Experimentation & Exploration Final realisation
Project focus
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Education 2011 – Present
Nottingham Trent University BA(Hons) Product Design (currently in 2nd Year)
2010 – 2011
Arts University College at Bournemouth Foundation Diploma in Art and design - Achieved a Merit
2008 – 2010
Ringwood Sixth Form A-levels - Maths (A*) History (A) Physics (A) Product Design (A) AS- Levels - Further Maths AS level (A)
2006 – 2008
A little bit about me... Currently in my 2nd year at Nottingham Trent University and thoroughly enjoying studying BA Product Design I consider myself a forward thinking undergraduate driven by a genuine enthusiasm and interest in design that stems far past the degree itself.
An avid sportsman, from this an appreciation of form as well as function for the equipment and gear I have used, from sprinting spikes to climbing harnesses, hockey sticks to inline hockey skates.
Growing up in the New forest, my elegant and organic designs have a clear influence of the nature I was surrounded by as well as the underlying sustainability concern that backs all of my work
Ringwood Comprehensive GCSE’s - 11 (All A or A*) including Maths, English and Product Design
Experience 2012 – Present
Student Ambassador for Nottingham Trent University Course Representative Fresher Representative (of the year)
2009 – Present
Waiter at Pizza in the Piazza Improved diplomacy skills Gaining renown for use of initiative in customer service and amiable team player
2007 AIM Aviation Bournemouth Airport Fortnight work experience Worked on small interior aviation design projects Experienced design office protocol and manufacturing workshops
James Salisbury
Not just a rubbish chair
Upcycling aesthetic
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Headphones
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Packaging
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DemonSounds Practically Nothing is perfect... but thats no reason not to try and get close
What a bunch of Randoms
Ingrain FlatVac
Memory Stick
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Flat-pack hand-held vacuum
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Research & Insight Ideation Experimentation & Exploration Final realisation
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Not just a rubbish Chair
For Co-oproduct
...a revolution in the making
Making redundant materials desirable A project brief set by Co-oproduct – “an online portal for the free-sharing of product design ideas focusing on Creative ReUse.”, the challenge was to use redundant materials in such a way as to make them desirable again.
James Salisbury
Change the way consumers look at waste Through collection of daily waste and experimentation with these items lead to the production of a woven lattice from threaded PET bottles. With the desire to experiment with furniture, I looked to produce a desirable aesthetic style easy to apply to other broken furniture and wooden products
Material experimentation
Through collection of daily waste and experimentation with these items lead to the production of a woven lattice from threaded PET bottles. With the desire to experiment with furniture, I looked to produce a desirable aesthetic style easy to apply to other broken furniture and wooden products
James Salisbury
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Research & Insight Ideation Experimentation & Exploration Final realisation
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S
Emon ounds For mediadevil
Next market dominating headphones Challenged my MediaDevil – company concentrating on technological accessories – to design headphones “to compete with Dr. Dre Beats” and be the next dominating product on that market
James Salisbury
Innovative market approach Thorough research into the market and specifically how Beats have managed to dominate resulted in the need for a huge marketing campaign or an innovative approach to the market. This would be achieved through targeting a specific segment of users, popular enough to drive the “I want to be like these kinds of people and thus buy products they buy�.
User PRofile Although easily appealing to the outdoor sports market and beyond, originally focus was upon the world of climbing, plotting that of an individual as well as a larger climbing focus group too.
Northface
Red-Chili
FOcusing on the Group
FOcusing on the Individual Nick is 20 years old and not just into climbing but the overall outdoor sports scene too making him the perfect candidate for an in depth profile
Using a focus group of climbers confirmation of the areas of headphone use became apparent
Brands
Nike
...that Nick lives through
Training
...average times training in a week
1 2 3 4 5 6 7
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Sennheiser
3 4
Apple
1 0 0 0
Watch films
Headphone 4/5hours
Commuting
Communting
...average commute time to training (mins)
0-10 11-20 21-30 31-60 60+
Tango
...average hours of use a day*
Headphone ...common uses
5 3 2 1
Relax Help sleep/wake up
0
Listen to music while working
Immersive lifestyle research Targetting the outdoor extreme sports that most people aspire to, DemonSounds were designed with the functionality to work in those environments, its features taken from focus groups, interviews, surveys and extended market research into other products they use none specific to headphones, such as climbing shoes, all the while keeping in mind the average user also.
James Salisbury
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Research & Insight Ideation Experimentation & Exploration Final realisation
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Next generation bag Working in conjunction with Nestle York and their design department, the brief was to design the next generation of Rowntree Randoms packaging, promoting sharing and incorporating their “fun� branding
James Salisbury
Distinguishing the brand Indepth workshops and approaches lead to detailed insights into user involvement of packaging, and the holistic experience it needs to take account for. Through this I ideated that it was distinguishing the brand from the shelf that was the issue as current bags and their on-shelf appearance made brand identification hard.
incorporating brand identity With these insights, What a bunch of randoms keeps the packaging itself simple and helps in the sharing as well as reinforcing the brand through not only its P.O.S, but its incorporation of both the Rowntree’s and Randoms brands.
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James Salisbury
Research & Insight Ideation Experimentation & Exploration Final realisation
10 emory stick m B . S . U
Ingrain Est. 2013
Ideation exercise Simple design ideation exercise to produce a unique exciting form for a USB memory stick/drive.
James Salisbury
P. Salisbury Jame- sProduct Design -
concept 26 April ‘13
Universal Serial Bus M e U.S.B ick m ory S t
Exploration of Form With the intended use of the 3D printer for a prototype during this project, I aimed to make the most of this with respect to potential form that would be hard to achieve by hand
Exploring personal preferences This exercise really gave me the opportunity to experiment and explore my preferences in design at this point in my life, looking into ceramics and popular low-poly graphics as well as the obvious influence by nature.
James Salisbury
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FlatVac Sustainability concern Asked to design a household appliance that focuses on the modern concern of sustainability. For this I chose to concentrate on the “value” range of hand-held vacuum cleaners – the most likely product to be thrown without thought.
Unpacking and assembling
Research & Insight Ideation Experimentation & Exploration Final realisation
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James Salisbury
Disassembly Focus Concentrating on the disassembly enabling the users to separate out materials for disposal but also the idea of repair/replacing components rather than the whole product. From there material choice was determined by what was easily recyclable within the existing infrastructure.
Funnel
Filter
Outer Body
Handle pin
Inner Body
Fan
Motor Pin
Motor
Circuit board
Altering user behaviour FlatVac is a user assembled vacuum made from the cardboard it was packaged in. This breaks down the unknown of what makes an appliance work and in turn demonstrates the opportunity for home repair or disassembly for its end of life.
Battery
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Thanks for taking a look! Please feel free to contact me Telephone number - 07724097346 Email addreSs - james.salisbury2011@my.ntu.ac.uk
James Salisbury