Bright Energies Proposal2017

DIGITAL STRATEGY PROPOSAL Bright Energies PVC Solutions 1.25.17

2017

Thank you for your interest in Arieslab. We are very excited to be working with Bright Energies as you turn this next page in the growth of your company. Assisting young and energetic companies like yourself is what we enjoy doing best. Now, lets have some fun...

69.7 %

total yearly client growth 2016

42

websites completed in 2016

82.2 %

growth in technology & ability

D I G I TA L S T R AT E G Y P R O P O S A L | 3

How Can Arieslab Help?

We are a full service visual communications and marketing company located in Palm Harbor, Florida. We take the best qualities of a freelance web designer / freelance graphic designer and put them to work in the high paced business world to get your projects completed on-time and make an impact.

We are so pleased to see how far you have come in such a short amount of time. When speaking with TJ, we learned of a great opportunity for us to really help Bright Energies out.

You seem to be in a position to step up your online presence and go toe to toe with Vivint and Solar City! We love any opportunity to help a company reach new heights and certainly embrace our competitive nature to assist in any way. In your example, we are hungry for a fight!

There are a lot of great ideas floating around “the lab” here and we are certainly excited to share them with you. But first, we want to take a second to convey that we fully understand the opportunity that has been presented.

With so many new clients and projects completed in 2016, we feel like a welloiled machine turning into 2017!

You have the drive and passion, but just don’t have the time to bring those ideas to life? That’s where we come in. We work hard with speed and efficiency.

Arieslab has been helping small businesses carve their way into their respective markets through innovative sales and marketing techniques that make a difference when it matters most.

When you work with us, we are so much more than a freelance web designer or graphic designer! We create the environment to bring your passions

and marketing company that has been providing a wide array of services to our clients.

Visual Communications is anything related to Print Design, Web Design, Web Development and Coding, Professional Photography Services, Videography and editing, and Interactive Media. So regardless if you just need a simple

“Arieslab has been helping small businesses carve their way into their respective markets through innovative sales and marketing techniques that make a difference when it matters most.” and ideas to life. Our new approach to completing projects will keep you entertained and confident that you will meet your deadline, every time. No matter what your idea is, we have a solution that will meet your demands and budget that will bring you success. Arieslab is a full service visual communications

business card and logo designed for your sales team or require a complete eCommerce website redesign, our offices have the resources to make you happy with high impact, deadline orientated results that make a difference.

4 | D I G I TA L S T R AT E G Y P R O P O S A L

Dear BrightEnergies,

We are happy to be here with you while your company makes some very significant steps towards building an online presence. We would be more than happy to share with you some of our thoughts and ideas that we have on just how Bright Energies can do just that!

I am overly excited to have the opportunity to work with you. I know you have made the right choice by contacting Arieslab as we have experience working with you in the past. It was a pleasurable and delightful process as we created some nice projects together and we would love to be able to commit our time and resources into making Bright Energies our #1 priority.

We can create anything you would like! Arieslab has brought the main aspects of design and communication together in such a way that if gives you, the client, the best advantage possible in a crazy business world.

James Tudor, Owner

D I G I TA L S T R AT E G Y P R O P O S A L | 5

A FEW IDEAS TO START WITH...

Website Redesign for SEO You want full control over your domain

I was told that you are currently on the WIX platform and would like to move away from that. We would like to get you off of that and on to a website you can officially call your own.

A short discussion on the website will reveal what improvements you are looking for and we can assess what kind of website would be best for your company. However, before you take the step to do any kind of online promotion, you will need to have your website up to date and up to current SEO standards so you can rank higher.

Social Media Development

It’s time to develop a personality to go with your brand Your social media platforms will give you an excellent opportunity to really have an advantage over a larger or more established solar company. The end goal: to post engaging content multiple times a week/day that targets your sales demographic and to turn your “likes” into actual sales leads.

We have an excellent system that will enable you to schedule out posts, create engaging content for your potential likes and followers and really a chance to build a steady, dedicated following.

Online Marketing Campaigns

Once a solid fan base is made, it’s time to ENGAGE! Being able to go into a holiday season feeling confident that you are doing everything you can to reach all your potential customers is a valuable asset. We will present you with marketing campaigns on a consistent basis that will keep your followers entertained and happy, all while establishing important relationships that can make or break a sale.

Since you are competing with Vivint and Solar City, we will be getting you performing as good, if not better than those solar giants on a consistent basis.

Content Article Writing

Get your page ranked higher with 300-500 word articles!

Recently discovered, we have found some tricks to rank your page higher in search engines. You see, your site is ranked according to how “popular” it is on the internet.

You become more “popular” depending on how many people are talking about you...just like you would think.

Well, we have found that these things called “backlinks” are very important. The more quality backlinks that you have, the better you get ranked. Contact us and we will be happy to explain how we can get literally thousands of people a day to see your articles!

6 | D I G I TA L S T R AT E G Y P R O P O S A L

D I G I TA L S T R AT E G Y P R O P O S A L | 7

Objectives You have goals for your company. I have the path to get there. Lets work together and find out what Bright Energies and Arieslab can do!

We will build you a custom plan specifically designed with your objectives and goals in mind. We can modify our plan at any time as we are completely responsive, just like your website will be!

Here are the services we will provide for your company: 1. A killer website design! You have a clear competitor in the Solar game here in Tampa, so we want to create a stunning website that will provide your identity online the way you want it to be.

2. Social Media Setup and Development - a complete overhaul of your identity on all major social media platforms in-line with your website.

3. SEO Ranking - comes complete with 2-4 articles/month for increase backlinks and other “rank-hacks”.

As you can see, we have a lot of options for you...and we aren’t even close to being done yet! Arieslab goes to work for YOU to get results. When you want someone to manage your social profiles, you want someone that understands who you are as a company.

- We will combine multiple services to deliver the best digital solution that aligns with your objectives Some more services that Arieslab would like to implement into your online digital strategy: 4. PPC Campaign - from Google to Facebook, we can advertise on main networks with custom banner ads, because it’s something we love to do here.

5. Email Marketing Campaigns - getting setup on Mailchimp or Constant Contact and start utilizing the power of a weekly newsletter and campaigns that find leads.

6. Reputation Management - having constant and engaging content online is what people want to see. We engage with your potential customers to communicate your brand that creates higher quality leads.

7. Video and Custom Photography Services - you will have all the benefits of hiring a photographer for a shoot, or hiring a video editor to get you custom content. We got you covered!

8 | D I G I TA L S T R AT E G Y P R O P O S A L

Key Milestones With so many things needed, its best that we create some milestones to reach to keep us on track to achieving the final goal. Lets take some time to talk about the upcoming months ahead and what to expect around Arieslab.

So, you want to know what the future holds? Despite our greatest efforts, no one here at Arieslab has proven themselves to have any clairvoyance. Sorry.

However, what we can tell you is that we take pride in working hard to reach these milestones...every single time. Because your growth is our growth and we believe in what your company stands for, not to mention how great of an experience it has been working with you in the past.

These milestones can be modified, added or deleted at any time. Before any implementation of anything discussed within these pages will occur we will have solidified the exact details to your digital media strategy and the appropriate changes will be made.

Listed on the following page is a general guideline that illustrates what tasks will be completed on a daily, weekly and global scale. Keep in mind that certain seasons and dates will cause the addition or subtraction of certain elements in your digital media

strategy. With that being said, we also want you to know that we will be keeping the same amount of workload on our plate during the duration of our contract. Certain directional meetings will provide support as to the specifics of the workload. All work will be completed within an adequate amount of time as a guideline is provided under each category below.

This illustrates what tasks will be necessary to complete on a daily, weekly and global scale.

D I G I TA L S T R AT E G Y P R O P O S A L | 9

INITIAL WORK In order for your company to be able to establish themselves online you will need to develop some initial things first. This will ensure that Bright Energies has a strong foundation to build the online Empire that you are.

to be built and maintained on a consistent daily basis: • PPC Monitoring and Adjusting • Website Analytic and Reporting to you, if requested • Website Maintenance

This will include:

• Content Writing

• Domain Name and Hosting transfer from WIX

• Social Media Strategy with posting 1+/day

• Complete Premium Custom Website Design & indexed online by robots

• Research on emerging strategies in the Solar Industry

• Creation of Social Media Profiles with 250 combined contacts • PPC strategy developed and created

• Execution of Marketing Plans across multiple platforms (email/social..etc)

2-4 wks.

We may have more or less daily work depending on the needs of your company at any given time.

We have found that things seem to “bottleneck” and deadlines all occur around the same time. You may be used to stressing during times like that, but rest assured, we have you covered!

*Expected time of completion is around 2-4 weeks.

DAILY WORK Once we have established Bright Energies as a strong online presence, then we can begin to build the important aspect of an online reputation. Side note, this is a very exciting time in the lifecycle as we actually get to invent a company’s image from nothing! We get pretty ramped up for these kinds of things here at Arieslab...it’s what we do.

Anyway, in order for us to invent Bright Energies, these things need

GLOBAL MILESTONES We need to stay ahead of the competition by constantly creating new and engaging content, implement new and exciting strategies and provide a full, detailed report of everything long the way.

It is important to measure your success over the days, weeks and months ahead.

In the near future we will establish some larger milestones so we

We need to stay ahead of the competition by constantly creating new and engaging content.

Initial Work

• Custom Photography Services to create marketing collateral

list that are Newsletters or any other kind of email marketing.

WEEKLY WORK This next level perspective of a project helps us better understand where we stand with deadlines.

That is why we like to send you, the owner a detailed report of your online action. We email you custom reports that will let you know how good, or bad any given campaign has done, who came to your website and what did they did and also, tweak and modify existing campaigns according to data...not hope. We will also be sending out emails to your mailing

Daily Work 1+ post & Blog are constantly working towards an achievable goal. This can be attained though the creation of projects that work in-line with your company direction.

Some such projects on the horizon are: • Landing page strategies to develop high quality leads • Yard Sign Advertising - Creation & Distribution • Custom Video ...and much more to come!

1 0 | D I G I TA L S T R AT E G Y P R O P O S A L

What is the value and timing that’s included?

We aim to illustrate all the services we are offering to Bright Energies to achieve your digital marketing.

Arieslab has so many different options to what we offer clients it is almost impossible to list them all. Therefore, we have accumulated a list of applicable services and a short description about them that we feel will best benefit the growth of your company online. Not only will we be able to show you our services, but we will also be able to give you an estimated time frame to complete those services according to our experience performing those tasks in the past. Just because you are going freelance, does not mean that we aren’t professional or responsible to deliver you the best strategy to achieve your goals that makes sense in a professional market.

BREAKDOWN Prepared below and on the following page is a simple breakdown of this proposal. Of course, if you have any questions or input please do not hesitate to contact us to modify your plan.

WEBSITE - EXECUTIVE PACKAGE 1-4 weeks

Domain/Hosting Included, Unlimited Subdomains, Unlimited Pages, Unlimited Features, SEO with target-specific keywords, 5 blog posts/month 300-500 words, 2 SEO Power Blog posts. Social Media Setup package included.

SOCIAL MEDIA ADVANCED SETUP 1week

We will brand your identity to 5 social media platforms of your choosing, Custom Layout, 25 posts/ platform, basic reputation management, full integration into any existing or developing website.

SOCIAL MEDIA CAMPAIGN 1day - 2month, custom

Full Social Media Marketing Campaign will be developed with custom, cross-platform social engagement with the growth of profiles as a main objective. You can expect to see significant growth in the traffic to your social sites.

EXAMPLE 1: Hello Tampa! An Introduction Themed Buzz with a 10 day countdown of the “10

Days of Solar”. Content will be developed to engage the audience to click to

your website, that will be demographically targeted to your audience.

EXAMPLE 2: Motivational Mondays...Music and news to get your week started right.

Content will be about a lifestyle...but will be peppered with BrightEnergies Solar.

This will help establish an identity and get your face out there among your

buyers on a personal level = more inclined to make a purchase.

EXAMPLE 3: Free Swag Contests. Simple T-shirts or some inexpensive marketing give

aways and offer them to your online communities to engage people to C2A.

“Refer a friend after purchase on your social media to receive your free shirt.”

A marketing plan will be developed and deployed all times with these services. Companies need social services year round as holidays and seasons bring a wide range of opportunities to spread the word!

D I G I TA L S T R AT E G Y P R O P O S A L | 1 1

THE SEO - Advanced Monitoring 1week setup - ongoing

Streamline website for keywords, Setup Website for Blog, Advanced Metadata tags, Industry Standard SEO Practices.

Plus: Ranking Tricks such as our SEO Power Ranking post, that will get your posts read.

Personalized Backlinking

Affiliate Networking

GUERILLA MARKETING 1day-2weeks

We have a dedicated team in place locally to promote your company. We tie it in digitally with your website complete with landing pages or any custom c2a you can imagine. The package comes complete with design services for your printed materials for any flyers or cards to distribute. We will promote on location at an interval of your choice. We are currently servicing the greater Tampa Bay area.

HIGH-TRAFFIC ADVERTISING 1day-Custom

By getting your message in front of rush hour traffic is important. We offer services that put your message on a yard sign and placed at key intersections around town. We mask your listed business information by listing a Google phone # for your C2A and blast traffic zones with your message.

A message such as “SOLAR IS HERE • THE TIME IS NOW” turns heads and captures leads.

PPC CAMPAIGNING Custom

We get your advertisement in front of eyes through any type of PPC advertising you desire. Google Adsense, Facebook, or any other major network. We can also go as far as specifically targeting an online magazine or news source of your target demographic to get the right eyes on the prize.

Lets not forget about the creation of custom banner ads complete with your campaign at multiple sizes, we give you a complete proof sheet for you to decide what direction you want to go.

DESIGN SERVICES Custom

We will handle any graphics request as they come in. However, you will need updated training materials and handouts for your sales reps. This will be our first area of improvement to assist in the development of Bright Energies. After, have the piece of mind knowing that you have a designer In-House 24 hours a day to handle any need, no matter how big or small it may be.

EMAIL MARKETING 1day-Ongoing

Complete integration with the email distribution company of your choice, but recommended on MailChimp or ConstantContact. We will develop, maintain and grow a list of email accounts for your company to reach. Through intense C2A campaigns we can compile a list that will be send a monthly newsletter for Bright Energies, complete with news and events and to maintain relationships with your customers.

REPORTING SERVICES 1day-Ongoing

We will deliver reporting on your existing campaigns so you can monitor the effectiveness. We will analyse the data and constantly be improving your marketing plans through data driven choices that make the difference in the end.

ALL-IN-ONE MARKETING

You can consider us your personal marketing agency as we will fulfil any request. Just tell us your idea and we will make it happen! Visual Communications = Spreading your idea through design!

1 2 | D I G I TA L S T R AT E G Y P R O P O S A L

Terms & Conditions

You want to get online, professionally and efficiently. An online presence is important to you as you are rapidly growing into a company that needs to be found on the world wide web. We can make this happen for you, on an ongoing basis, as Arieslab is very excited to be able to work with you as you make this important transition.

Client: Bright Energies Project: Digital Strategy Proposal Date: 01.31.17 Designer: James Tudor, jt.tudor@gmail.com This agreement (Digital Strategy Proposal) is made on “01.31.17” by Arieslab and between the “Client” and the “Designer.” In consideration of the mutual agreement made herein, both parties agree as follows: Work: Arieslab agrees to produce project materials

(the “Work”) at the request of the client for fees agrees upon in this document and delivery of the Work by an agreed-upon deadline. Designer agrees that he will be the sole author of the Work, which will be original work and free of plagiarism. Designer will cooperate with Client in editing and otherwise reviewing the Work prior to completion and launch.

3 revisions can be made before additional fees may apply on a per-project basis only.

Confidentiality: Designer acknowledges that he may receive or have access to information which relates

D I G I TA L S T R AT E G Y P R O P O S A L | 1 3

to the Client’s past, present, or future products, vendor lists, creative works, marketing strategies, pending projects/proposals, and other proprietary information. Designer agrees to protect the confidentiality of the Client’s proprietary information and all physical forms thereof, whether disclosed to Designer before this Agreement is signed or afterward. Unless strict confidentiality is requested

by Client in advance of the establishment of this contract, Designer can display materials and final work created for Client on the Designer’s website (http://[arieslab.org]).

Compensation: Client agrees to pay Designer 50% of the 1st monthly project cost before any services are provided, and the remaining 50% is to be paid after one month of services have been provided to complete the 1st month billing cycle. If the parameters of the Work change, or if it involves more time than estimated, Designer can inform Client and they can renegotiate the Work’s cost.

The Client will not treat Designer as an employee for any purpose.

Client Approval: Upon acceptance of the Work, Client accepts responsibility for any further processes in which this work is used (e.g. film outpost, printing, etc.) Designer is not responsible for errors occurring in this work or projects related to this work after acceptance of the Work by the Client.

Cancellation: Both parties understand that Client or Designer may terminate the service at any time if, for any reason, the relationship is deemed unsatisfactory by either party. Upon written or verbal cancellation, Client is responsible for payment for all expenses incurred and any work done towards the completion of the project based on the percentage

of the project completed that is determined by Designer. Should Client cancel the project following its completion, Client is responsible for full payment as per the agreed upon estimate plus all expenses incurred. In the event of cancellation, Designer retains ownership of all copyrights and original work created.

Payment Agreed Terms: After 1st month compensation has been taken care of, a monthly amount of $5,000 will be paid to Arieslab in weekly direct deposit amounts of $1,250. These will be the terms under a probational period to value services. After 90 days, a renegotiate of terms will occur, at which time both client and Arieslab will assess value of services rendered. This contract will be effective until 4.30.17 and can be cancelled at any time, for any reason.

Acceptance of Terms: Client promises to pay for the services rendered by Designer for the Work as agreed upon. By signing below, Client agrees they have read, understood, and are considered legally bonded to these terms.

Client signature & date:

NAME:

SIGNATURE:

455 Alternate 19 Palm Harbor, FL 34683 Tel: 727.518.4488 Email: aries.lab.designs@gmail.com Website: www.arieslab.org