BRAND STYLE GUIDE 2020 Brand Style Guide 2020
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CONTENT
3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
When to use this style guide Primary logo overview Logo SPOT colour Logo RGB colour Logo CMYK Correct logo positioning Logo scale Permitted uses Incorrect uses Logo & slogan Corporate typography and complementary Alternative logo Correct logo positioning
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Proposed design examples Business cards
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Proposed design examples Letterhead
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Proposed design examples Emvelope
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Proposed design examples Folder
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Proposed design examples Single add full page
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Proposed design examples Print add half page
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Proposed design examples Wheels
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Proposed design examples Email signature
Brand Style Guide 2020
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WHEN TO USE THIS STYLE GUIDE The following style guide for the Benjamin Cristian highlights all visual and graphic elements that encompass our brand. These standards are intended to be tools and guidelines that enable us to maintain a consistent voice to the public and provide you with the most effective campaign. Please refer to this when developing any internal or external communications.
Brand Style Guide 2020
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PRIMARY LOGO OVERVIEW The Benjamin Cristian logo can be used on 2 different version positive and negative. Black colour should be used wherever possible, however there will be situations where the black background simply works better.
PRIMARY
SECONDARY
Brand Style Guide 2020
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LOGO SPOT COLOUR PANTONE SOLID COATED
Preferred logo is on a white background, but it can also be used on 90% black.
PRIMARY
Primary Logo (Positive) The background colour is white The logo colour is PANTONE Pro. Black C - 100%. Secondary Logo (Negative) The background colour is PANTONE Pro. Black C - 100%. The logo colour is white (paper).
SECONDARY Paper
PANTONE Pro Black C 100
Brand Style Guide 2020
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LOGO RGB COLOUR FOR USE ON SCREENS
For use on screens, such as computer screens, tablets, mobiles and tv please use the following colour values.
PRIMARY
Primary Logo (Positive) The background colour is white. The logo colour is black #000000 Secondary Logo (Negative) The background colour is Black #000000 The logo colour is white (paper).
SECONDARY Paper
BLACK - 100% #000000
Brand Style Guide 2020
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LOGO CMYK FOR PRINTING
PRIMARY
Preferred logo is on a white background, but it can alsobe used on 100% black. Primary Logo (Positive) The background colour is white The logo colour is C.60, M.40, Y.40 K.100 Secondary Logo (Negative) The background colour is C.60, M.40, Y.40 K.100
SECONDARY Paper
PANTONE Pro Black C 100
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CORRECT LOGO POSITIONING To ensure the logo is not compromised by other graphic elements, use the following guidelines.
Brand Style Guide 2020
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LOGO SCALE Always group the two lines before moving or scaling the logo. The minimum width for the logo writing should not be less than 15mm.
40mm
30mm
25mm
20mm
15mm
Brand Style Guide 2020
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PERMITTED USES The following style guide for the Benjamin Cristian highlights all visual and graphic elements that encompass our brand. These standards are intended to be tools and guidelines that enable us to maintain a consistent voice to the public and provide you with the most effective campaign. Please refer to this when developing any internal or external communications.
Brand Style Guide 2020
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INCORRECT USES The Benjamin Cristian logo must not be used in any of the ways shown at right. It must not be stretched, squashed, changed colour, placed at an angle or distorted in any way.
Brand Style Guide 2020
Don’t re distribute characters
Don’t change colours
Don’t distort
Don’t rotate
Don’t mix colours
Don’t change the font
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LOGO & SLOGAN LOGO
LOGO + SLOGAN
Font. Nimbus Leading. 50 pt Tracking. -30 Font. Avenir Leading. Auto Tracking. 25
Brand Style Guide 2020
Sand Bold
Medium
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CORPORATE TYPOGRAPHY AND COMPLEMENTARY
Logo Type Tighter tracking and leading. -30pt tracking
Headings + Subheadings Tighter tracking and leading. 25pt tracking
Tagline Skew (Italic) +15 25pt tracking
Body Size 9-10pt 25pt tracking
Brand Style Guide 2020
Nimbus Sans Bold. the quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG 0123456789
Avenir Book
the quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG 0123456789
Baskerville Serial / Light the quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG 0123456789
Avenir Light the quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG 0123456789
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ALTERNATIVE LOGO The alternative or horizontal logo can be used on 2 different background colours.
PRIMARY
SECONDARY
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CORRECT LOGO POSITIONING To ensure the logo is not compromised by other graphic elements, use the following guidelines.
Brand Style Guide 2020
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PROPOSED DESIGN EXAMPLES
55mm
BUSINESS CARDS
90mm
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PROPOSED DESIGN EXAMPLES LETTERHEAD
279.4mm
215.9mm
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PROPOSED DESIGN EXAMPLES EMVELOPE C5
162mm
229mm
Suite 4/190 Latrobe Terrace Geelong West 3218 52214484 benjamincristian.com.au
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PROPOSED DESIGN EXAMPLES EMVELOPE C4
229mm
324mm
Suite 4/190 Latrobe Terrace Geelong West 3218 52214484 benjamincristian.com.au
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PROPOSED DESIGN EXAMPLES 458mm
324mm
EMVELOPE C3
Suite 4/190 Latrobe Terrace Geelong West 3218 52214484 benjamincristian.com.au
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PROPOSED DESIGN EXAMPLES FOLDER
315mm
225mm
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PROPOSED DESIGN EXAMPLES SINGLE ADD FULL PAGE
50mm
279.4mm
50mm
215.9mm
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PROPOSED DESIGN EXAMPLES SINGLE ADD FULL PAGE
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PROPOSED DESIGN EXAMPLES PRINT ADD HALF PAGE
25mm
139.7mm
215.9mm
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PROPOSED DESIGN EXAMPLES PRINT ADD HALF PAGE
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PROPOSED DESIGN EXAMPLES WHEELS
Luxury Spaces Redefined
benjamincristian.com.au
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PROPOSED DESIGN EXAMPLES EMAIL SIGNATURE
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PROPOSED DESIGN EXAMPLES BANNER
150cm
300cm
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