My Desinglab
Brand Style Guide 2020
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CONTENT My Desinglab
3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
When to use this style guide Primary logo overview Logo SPOT colour Logo RGB colour Logo CMYK Correct logo positioning Logo scale Permitted uses Incorrect uses Logo & slogan Corporate typography and complementary Alternative logo Correct logo positioning Proposed design examples
16.
Business cards Proposed design examples
17.
Letterhead Proposed design examples
18.
Emvelope Proposed design examples
21.
Folder Proposed design examples
22.
Single add full page Proposed design examples
24.
Print add half page Proposed design examples
26.
Wheels Proposed design examples
28.
Email signature
Brand Style Guide 2020
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WHEN TO USE THIS STYLE GUIDE The following style guide for the MY DESIGNLAB highlights all visual and graphic elements that encompass our brand. These standards are intended to be tools and guidelines that enable us to maintain a consistent voice to the public and provide you with the most effective campaign. Please refer to this when developing any internal or external communications.
My Desinglab
Brand Style Guide 2020
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PRIMARY LOGO OVERVIEW MY DESIGNLAB logo can be used on 2 different version negative and positive. White colour should be used wherever possible, however there will be situations where the white background simply works better.
NEGATIVE
POSITIVE
My Desinglab
Brand Style Guide 2020
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LOGO SPOT COLOUR PANTONE SOLID COATED Preferred logo is on a Black or Colour background, but it can also be used on 100% White.
PRIMARY
Primary Logo (Negative) The background colour is PANTONE Pro. Black C - 100%. The logo colour is white (paper). Secondary Logo (Positive) The background colour is white (paper). The logo colour is PANTONE Pro. Black C - 100%.
SECONDARY Paper
PANTONE Pro Black C 100
My Desinglab
Brand Style Guide 2020
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LOGO RGB COLOUR FOR USE ON SCREENS For use on screens, such as computer screens, tablets, mobiles and tv please use the following colour values.
PRIMARY
Primary Logo (Positive) The background colour is white (paper) The logo colour is black #000000 Secondary Logo (Negative) The background colour is white (paper). The logo colour is black #000000
SECONDARY Paper BLACK - 100% #000000
My Desinglab
Brand Style Guide 2020
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LOGO CMYK FOR PRINTING Preferred logo is on a Black background, but it can alsobe used on 100% White
PRIMARY
Primary Logo (Negative) The background colour is black C.60, M.40, Y.40 K.100 The logo colour is white C.0, M.0, Y.0 K.0 Secondary Logo (Positive) The background colour is white C.0, M.0, Y.0 K.0 The logo colour is black C.60, M.40, Y.40 K.100
SECONDARY Paper
PANTONE Pro Black C 100
My Desinglab
Brand Style Guide 2020
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CORRECT LOGO POSITIONING To ensure the logo is not compromised by other graphic elements, use the following guidelines.
My Desinglab
Brand Style Guide 2020
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LOGO SCALE Always group the three words before moving or scaling the logo. The minimum width for the logo writing should not be less than 15mm.
40mm
30mm
25mm
20mm
15mm
My Desinglab
Brand Style Guide 2020
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PERMITTED USES The following style guide for MY DESIGNLAB highlights all visual and graphic elements that encompass our brand. These standards are intended to be tools and guidelines that enable us to maintain a consistent voice to the public and provide you with the most effective campaign. Please refer to this when developing any internal or external communications.
My Desinglab
NEGATIVE
GRAYSCALE +
HIGH CONTRAST
POSITIVE
GRAYSCALE -
COLOUR BACKGROUND
Brand Style Guide 2020
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INCORRECT USES MY DESIGNLAB logo must not be used in any of the ways shown at right. It must not be stretched, squashed, changed colour, placed at an angle or distorted in any way.
Don’t re distribute characters
Don’t change colours
Don’t mix colours
MYDESIGNLAB Don’t rotate My Desinglab
Don’t distort Brand Style Guide 2020
Don’t change the font 11
ALTERNATIVE LOGO The alternative MY DESIGNLAB logo can be used on 2 different background colours. White colour should be used wherever possible, however there will be situations where the white background simply works better.
PRIMARY
SECONDARY
Paper BLACK - 100% #000000
My Desinglab
Brand Style Guide 2020
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CORRECT LOGO POSITIONING To ensure the logo is not compromised by other graphic elements, use the following guidelines.
My Desinglab
Brand Style Guide 2020
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CORPORATE TYPOGRAPHY AND COMPLEMENTARY
Logotype Nimbus Sans Bold.
Tighter tracking and leading. 0 pt tracking
Headings
My Desinglab
the quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG 0123456789
Gotham HTF Medium
Tighter tracking and leading. 10pt tracking
the quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG 0123456789
Subheading Skew (Italic) +15 10pt tracking
Gotham HTF Book the quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG 0123456789 Badroom
Brand Style Guide 2020
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PROPOSED DESIGN EXAMPLES
55mm
BUSINESS CARDS
90mm
My Desinglab
Brand Style Guide 2020
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PROPOSED DESIGN EXAMPLES LETTERHEAD
215.9mm
279.4mm
Suite 2/190 Latrobe Terrace Geelong West 3218 5221 4484
mydesignlab.com.au
My Desinglab
Brand Style Guide 2020
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PROPOSED DESIGN EXAMPLES EMVELOPE C5
mydesignlab.com.a u
Suite 2/190 Latrobe Terrace Geelong West 3218 5221 4484 info@mydesignlab.com.au
162mm
229mm
My Desinglab
Brand Style Guide 2020
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PROPOSED DESIGN EXAMPLES EMVELOPE DL
mydesignlab.com.au
Suite 2/190 Latrobe Terrace Geelong West 3218 5221 4484 info@mydesignlab.com.au
110mm
220mm
My Desinglab
Brand Style Guide 2020
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PROPOSED DESIGN EXAMPLES EMVELOPE C3 324mm
458mm
mydesignlab.com.au
Suite 2/190 Latrobe Terrace Geelong West 3218 5221 4484 info@mydesignlab.com.au
My Desinglab
Brand Style Guide 2020
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PROPOSED DESIGN EXAMPLES 225mm
315mm
FOLDER
My Desinglab
Brand Style Guide 2020
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PROPOSED DESIGN EXAMPLES EMAIL SIGNATURE
525mm
160mm
Res 300px
My Desinglab
Brand Style Guide 2020
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My Desinglab
Brand Style Guide 2020
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