My Designlab Style Guide

My Desinglab

Brand Style Guide 2020

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CONTENT My Desinglab

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When to use this style guide Primary logo overview Logo SPOT colour Logo RGB colour Logo CMYK Correct logo positioning Logo scale Permitted uses Incorrect uses Logo & slogan Corporate typography and complementary Alternative logo Correct logo positioning Proposed design examples

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Business cards Proposed design examples

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Letterhead Proposed design examples

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Emvelope Proposed design examples

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Folder Proposed design examples

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Single add full page Proposed design examples

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Print add half page Proposed design examples

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Wheels Proposed design examples

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Email signature

Brand Style Guide 2020

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WHEN TO USE THIS STYLE GUIDE The following style guide for the MY DESIGNLAB highlights all visual and graphic elements that encompass our brand. These standards are intended to be tools and guidelines that enable us to maintain a consistent voice to the public and provide you with the most effective campaign.

Please refer to this when developing any internal or external communications.

My Desinglab

Brand Style Guide 2020

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PRIMARY LOGO OVERVIEW MY DESIGNLAB logo can be used on 2 different version negative and positive. White colour should be used wherever possible, however there will be situations where the white background simply works better.

NEGATIVE

POSITIVE

My Desinglab

Brand Style Guide 2020

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LOGO SPOT COLOUR PANTONE SOLID COATED Preferred logo is on a Black or Colour background, but it can also be used on 100% White.

PRIMARY

Primary Logo (Negative) The background colour is PANTONE Pro. Black C - 100%.

The logo colour is white (paper).

Secondary Logo (Positive) The background colour is white (paper).

The logo colour is PANTONE Pro. Black C - 100%.

SECONDARY Paper

PANTONE Pro Black C 100

My Desinglab

Brand Style Guide 2020

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LOGO RGB COLOUR FOR USE ON SCREENS For use on screens, such as computer screens, tablets, mobiles and tv please use the following colour values.

PRIMARY

Primary Logo (Positive) The background colour is white (paper) The logo colour is black #000000 Secondary Logo (Negative) The background colour is white (paper).

The logo colour is black #000000

SECONDARY Paper BLACK - 100% #000000

My Desinglab

Brand Style Guide 2020

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LOGO CMYK FOR PRINTING Preferred logo is on a Black background, but it can alsobe used on 100% White

PRIMARY

Primary Logo (Negative) The background colour is black C.60, M.40, Y.40 K.100 The logo colour is white C.0, M.0, Y.0 K.0 Secondary Logo (Positive) The background colour is white C.0, M.0, Y.0 K.0 The logo colour is black C.60, M.40, Y.40 K.100

SECONDARY Paper

PANTONE Pro Black C 100

My Desinglab

Brand Style Guide 2020

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CORRECT LOGO POSITIONING To ensure the logo is not compromised by other graphic elements, use the following guidelines.

My Desinglab

Brand Style Guide 2020

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LOGO SCALE Always group the three words before moving or scaling the logo.

The minimum width for the logo writing should not be less than 15mm.

40mm

30mm

25mm

20mm

15mm

My Desinglab

Brand Style Guide 2020

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PERMITTED USES The following style guide for MY DESIGNLAB highlights all visual and graphic elements that encompass our brand. These standards are intended to be tools and guidelines that enable us to maintain a consistent voice to the public and provide you with the most effective campaign.

Please refer to this when developing any internal or external communications.

My Desinglab

NEGATIVE

GRAYSCALE +

HIGH CONTRAST

POSITIVE

GRAYSCALE -

COLOUR BACKGROUND

Brand Style Guide 2020

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INCORRECT USES MY DESIGNLAB logo must not be used in any of the ways shown at right. It must not be stretched, squashed, changed colour, placed at an angle or distorted in any way.

Don’t re distribute characters

Don’t change colours

Don’t mix colours

MYDESIGNLAB Don’t rotate My Desinglab

Don’t distort Brand Style Guide 2020

Don’t change the font 11

ALTERNATIVE LOGO The alternative MY DESIGNLAB logo can be used on 2 different background colours. White colour should be used wherever possible, however there will be situations where the white background simply works better.

PRIMARY

SECONDARY

Paper BLACK - 100% #000000

My Desinglab

Brand Style Guide 2020

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CORRECT LOGO POSITIONING To ensure the logo is not compromised by other graphic elements, use the following guidelines.

My Desinglab

Brand Style Guide 2020

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CORPORATE TYPOGRAPHY AND COMPLEMENTARY

Logotype Nimbus Sans Bold.

Tighter tracking and leading.

0 pt tracking

Headings

My Desinglab

the quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG 0123456789

Gotham HTF Medium

Tighter tracking and leading.

10pt tracking

the quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG 0123456789

Subheading Skew (Italic) +15 10pt tracking

Gotham HTF Book the quick brown fox jumps over the lazy dog THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG 0123456789 Badroom

Brand Style Guide 2020

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PROPOSED DESIGN EXAMPLES

55mm

BUSINESS CARDS

90mm

My Desinglab

Brand Style Guide 2020

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PROPOSED DESIGN EXAMPLES LETTERHEAD

215.9mm

279.4mm

Suite 2/190 Latrobe Terrace Geelong West 3218 5221 4484

mydesignlab.com.au

My Desinglab

Brand Style Guide 2020

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PROPOSED DESIGN EXAMPLES EMVELOPE C5

mydesignlab.com.a u

Suite 2/190 Latrobe Terrace Geelong West 3218 5221 4484 info@mydesignlab.com.au

162mm

229mm

My Desinglab

Brand Style Guide 2020

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PROPOSED DESIGN EXAMPLES EMVELOPE DL

mydesignlab.com.au

Suite 2/190 Latrobe Terrace Geelong West 3218 5221 4484 info@mydesignlab.com.au

110mm

220mm

My Desinglab

Brand Style Guide 2020

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PROPOSED DESIGN EXAMPLES EMVELOPE C3 324mm

458mm

mydesignlab.com.au

Suite 2/190 Latrobe Terrace Geelong West 3218 5221 4484 info@mydesignlab.com.au

My Desinglab

Brand Style Guide 2020

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PROPOSED DESIGN EXAMPLES 225mm

315mm

FOLDER

My Desinglab

Brand Style Guide 2020

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PROPOSED DESIGN EXAMPLES EMAIL SIGNATURE

525mm

160mm

Res 300px

My Desinglab

Brand Style Guide 2020

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My Desinglab

Brand Style Guide 2020

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