GUSTAVO CRUZ SANTIAGO is a gastroenterologist and obesity surgeon in the Hospital Ángeles del Pedregal. Postgraduate in parenteral and enteral nutrition from the University of Chicago. Founder of Parenteral and enteral nutrition department in the High Specialty Hospital picacho of PEMEX. Graduate in Hospital General from Centro Médico Nacional del IMSS. Coauthor of the books Tentaciones que matan (Temptations that kill) and Principio de nutrición intravenosa (Nasogastric intubation principles); he has published in “The American College of nutrition”, “Journal of parenteral and enteral nutrition” (JPEN), “Gastroenterología de México” (Gastroenterology of Mexico) and “Diabetes hoy” (Diabetes today). JUAN MANUEL OCHOA TORRES is a fellow member of the SOCIEDAD MEXICANA DE GEOGRAFIA Y ESTADÍSTICAS, A.C. (Mexican Society of Geography and Statistics), which was the first scientific and cultural society in the Americas, where Ochoa Torres is a member of the Consejo Académico Nacional (National Academic Counsel), and President of the Academia de Población (Academy for Population). He has written many books* on social, economic, ecological, civilian, historic, nutritional and demographic issues. Some of them have been translated into English and are currently distributed in many countries. Both authors collaborate here on the premise that junk food has been having a very negative impact on the modern society. Furthermore, it conveys the threat of becoming something very hard to handle within in few years in the personal as well the social domains. In consequence, the research question is treated here from varied perspectives. (*) http://juanmanuelochoat.blogspot.mx/
THE JUNK FUTURE JUNK FOOD CONSUMPTION AND ITS CONSEQUENCES
ARE THERE ANY SOLUTIONS TO ALL THE CONSEQUENCES OF BAD EATING HABITS? A POSITIVE ANSWER
Gustavo Cruz Santiago Juan Manuel Ochoa Torres
MEXICAN SOCIETY OF GEOGRAPHY AND STATISTICS, A. C.
GUSTAVO CRUZ SANTIAGO
JUAN M. OCHOA T.
Original Title in Spanish: “El Futuro Chatarra”
FIRST EDITION: ENE 2013
ISBN: 978 607 7944 03 4
Copyright © Gustavo Cruz Santiago and Juan Manuel Ochoa Torres Correspondence with the authors: Gustavo Cruz Santiago: cruz_gustavo@prodigy.net.mx Tels. (52) (55) 5568 8077 and 044 55 2663 2152 Juan Manuel Ochoa Torres: mailjmot@gmail.com http://juanmanuelochoat.blogspot.mx/ Translation: Eileen Lynch dnanreh2003@yahoo.com
MEXICAN SOCIETY OF GEOGRAPHYAND STATISTICS,A.C. Justo Sierra 19 Centro Histórico Phone numbers: (52) (55) 5542 73 41 and 5522 2055 ismge@prodigy.net.mx http://smge-mexico.blogspot.com Mexico 06020, D.F. MEXICO
Printed and made at Talleres de Cactus Displays, S. A. de C. V.
Total or partial reproduction of this book is Prohibited without the authors’ authorization.
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THE JUNK FUTURE
INDEX
PAGE INTRODUCTION .......................................................... (FIRST VISION: THE “BUSINESSMAN”)
5
LESSON I ................................................................ TRAP YOUR CUSTOMERS
7
USE THE MAGIC KEY ........................................................... SWEET REFLECTIONS ........................................................... A BRIEF HISTORY OF SUGAR .................................................
7 15 18
LESSON II ............................................................... THE REAL ROOT OF THE PROBLEMS
21
THE ART OF CAMOUFLAGE ..................................................... THE ORIGIN OF ILLNESSES ...................................................... ORGANIC DEPHASEMENT ....................................................... CELLULAR IMBALANCE ...........................................................
21 23 29 36
LESSON III .............................................................. SWEET TEMPTATIONS, VS. BITTER CONSEQUENCES
51
WHEN THE FUTURE CATCHES UP WITH US ...................................... OBESITY: THE FIRST STEP ........................................................ DIABETES, THE MOST BITTER SWEETNESS ........................................ RENAL PROBLEMS ............................................................... BLINDNESS ....................................................................... DIGESTIVE PROBLEMS ............................................................ OTHER INCONVENIENCES .......................................................
51 58 61 64 74 77 80
HIGH TRIGLYCERIDES ............................................................... CARDIOVASCULAR PROBLEMS ....................................................... UNUSUAL CONDUCT .................................................................
81 83 84
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GUSTAVO CRUZ SANTIAGO
JUAN M. OCHOA T.
LESSON IV .............................................................. TAYLORED STRATEGIES
91
OBTAINING THE IMPOSSIBLE .................................................... THE FIRST STEP .................................................................. LET’S MAKE THEM ADDICTS FROM THE TIME THEY ARE LITTLE SECOND STEP ................................................................... LET’S DO IT “PERMISSIVE” THIRD STEP ...................................................................... SUGAR SUBSTITUTES FOURTH STEP .................................................................... CHOOSE CHEAP SWEETENERS FIFTH STEP ....................................................................... PROPAGANDA SIXTH STEP ...................................................................... HIGH LEVEL LOBBYING
91 92
LESSON V ...............................................................
94 98 101 105 113
119
TOTAL RECTIFICATION
GIVING UP AHEAD OF TIME ..................................................... A PROPOSAL FOR THE CONSUMMER .......................................... DESIGN YOUR OWN DIET ..................................................... EXERCISE ...................................................................... PRODUCTIVE ORIENTATION ..................................................... CHANGING HABITS ............................................................ THE FUTURE ....................................................................
119 125 125 131 134 135 137
NAUGHTY RIDDLES .....................................................
141
THE AUTHORS CLARIFICATIONS .......................................
144
APPENDIX “A” .......................................................... CARBOHYDRATE CONTENT
145
APPENDIX “B” .......................................................... THE IMPORTANCE OF AN ADEQUATE SOCIAL INTERRELATION
151
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THE JUNK FUTURE
(FIRST
I NTRODUCTION VISION: THE “BUSINESSMAN”)
We are convinced that you, as a businessman, have asked yourself if there isn´t any easier way to make great profits, without having to undergo the pressure of your present activity; in which one has to face hard competition, financial limitations and endless other things. Therefore, to date, we have an excellent option for you: there is a way to obtain resources more easily, by which, it will be much easier for you to reach your economic goals, and as if that were not enough, the final investment will only be a fraction of the final profit. And that is not all; we will also show you a type of “secret key” which will skyrocket your sales, to levels you could never have imagined, in a very simple and inexpensive way. If you are thinking that we are suggesting something illegal, do not. Our proposal, to date, is still regarded as being completely legal, and we assure you that if you follow our instructions we will wash your image to such an extent that in the eyes of the public you will be cleaner and more innocent than a white dove. Surely, the following generations will see things differently but today, you will be able to take advantage of the current situation and permissiveness in a very advantageous way. As you continue reading, you will realize that this “guide”; in only five short “lessons”, will initiate you in 5
GUSTAVO CRUZ SANTIAGO
JUAN M. OCHOA T.
the enterprise of your life, without anyone else realizing what is actually happening. We wish to warn you regarding possible future responsibilities, we will not only present the profitable side of the issue, but also its dark side; since the social and human repercussions will be incredible the final evaluation and decision will be entirely your own. Before entering the subject, we wish to advance something, the line of business that we will suggest you try is directed toward a fundamental human activity: FOOD. And as you will comprehend, when it deals with something that we necessarily need to do day after day, if you proceed exactly as we tell you to do, we can assure you that you will have complete success. Prepare yourself, then, to receive our recommendations, which will welcome you to the world of “successful businessmen”.1
1
NOTE TO THE READER:
This book was intentionally prepared to be easily read and understood by the public in general and medical specialist, as well as those who are not. That is why all the scientific words or ideas that we are forced to used due to certain medical protocols and that are not possible to express in everyday language will be explained in the footnotes at the end of each page, (following a numeric order: 1, 2, 3, etc.) and in regard to the “bibliographic sources”, or data related to medical and scientific investigators, published in specialized magazines, you will find them at the back of the book. (In this case, following an alphabetical order: A, B, C, etc.).
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