PRojects
Sample
Service design
Service Design
Introduction In Colombia there are many problems related to the agriculture production, some of them are related with the violence, others with the method of production or the way the products are transported from one place to another, there are plague problems and weather problems. All these difficulties are already big obstacles to large companies that are involved in these field, but they are bigger problems to the small producers that don’t know another way of life, or another way of working. The true is that a great percentage of these small producer to even achieve the minimum salary every month, because they are not able to pay the price of transport or they cannot compete with bigger companies. All these difficulties have forced them to migrate to the cities and they have generated unemployment and poverty. “Campo a la Carta� is a Campaign/service to support small peasant, its purpose is centered in generating an economic support trough the consumer community and to encourage restaurants to augment the demand of products to these producers. The project is based in establishing a sale of aromatic seedling produced by the farmers in different restaurants around the city. These seedlings have a seal that certifies that these
products are Organic and low resource peasants produced. In return the costumers would find information about how to cultivate these products in their homes. In the restaurants and in the web the costumers would be also able to find instructions and recommendations about the uses they could give to these plants, Another important feature about the project is that the costumer would be able to see where is his money going through the website and also establish communication with the other members of the community.
EMPIEZA TU HUERTA
WHERE IS YOUR MONEY introduce your plant Number
20
Seedling Sold these Month
TOTAL SOLD
435
Equivalent
a minimun 13% Of Salary
PRODUCERS
in 80% Saved transport
SEEDLINGS
The Website.
100% Fresher Products
de O2 20 Litros Diarios
RESTAURANTS
EMPIEZA TU HUERTA
WHERE IS YOUR MONEY introduce your plant Number
These producers have small farms and produce in a very difficult way because they produce in an organic and ecological way. Most of the times they won’t make even the minimum salary.
un salario 13% De minimo
20
Seedling Sold these Month
One of the main problems peasant have is to gather the money to transport their products, that’s why sometimes these products can`t be delivered and they rot and the producers lose a lot of money
435
Equivalent
Del precio 80% Menos del transporte
PRODUCERS
TOTAL SOLD
SEEDLINGS
más 100% Productos frescos
20
Litros de O2 Diarios
RESTAURANTS
Every time somebody bought a seedling you could see how that was reflected in the cost small agricultors had.
Touch Points
Al the project consisted ina serious of touch points that encourage peaople to get involved and to generate consciousness about responsible agriculture. The pieces we designed stated facts about.
Cuida tu mundo
Cuida tu mundo
2000 2 0 $
000 $
000 $
Cuida tu mundo
Space design
Salchicha al Parque Concept Who doesn´t recalls a meeting in the park with friends? Everything that sorround us, acquires a cultural meaning according to the use that we give it. “Salchicha al Parque”, was born from the idea to become a place where the friends can meet. For this project, we propouse to use the aesthetic and cultural features that parks have. The place is intended to give a pleasant experience to customers with good service, product quality, and fun spaces, for family and friends. About the project One of the most important concept, was the reuse of different material that can give to the space a “park” identity but add a new experience to the costumers. In addition, the chosen colors it had to be vivid, to draw attention of the clients.
Second, an important part of the project is to generate a relationship between customers and the brand, making it visible in differents touch points throughout the space. The distribution of the space is carefully planned to make it easier for the workers to provide a fast a good service. Check out more about this project in these link http://issuu.com/juanpacruz/docs/manual_de_marca_final_comprimido/1
Interface design
Mi tienda. This project consisted on making an interface for an app that helped users make food orders from their homes in an intuitive and atractive way, the app offers the possibility to get to know the retailer from which you are buying. It also was a way for the retailers to promote their products.
i m tienda Encuentra tu tienda
mรกs
Cercana Entrรกr
Graphic and concept
The idea stems from the definition of Crowdsourcing, involving the people that make it happen. This is a collection of posters, each one with a component of crowdsourcing. The concept is explained whit real comments from the community that shows how the crowdsourcing works in this plataform.
experience design
Touch Points This project handles multiple components related to the field of design, from communication design to manufacture of temporary spaces. A stand of 145 m2 made to the “Corporación Autónoma Regional de Boyacá CORPOBOYACÁ”, which was exhibited in Corferias, the largest exhibition showcase of Colombia and one of the most important in South America. The space consists of three different environments, which outlined three important projects for the Corporation, enveloping the user in different experiences according to the project in which it is located. In addition each project manages computer graphics and information design that allows the user to properly understand each one of them. The time to build the space lasted 1.5 days, however the design of the graphic pieces was a longer process, involving the client and the user simultaneously to generate a greater understanding of the content.